Scribd
Upload
28 views66 pages

BBA in Digital Marketing Management 1st & 6th SEM

Uploaded by

shrishailgali4
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
28 views66 pages

BBA in Digital Marketing Management 1st & 6th SEM

Uploaded by

shrishailgali4
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 66

Visvesvaraya Technological University, Belagavi

(State University of Government of Karnataka Established as per the VTU Act, 1994)

Centre for Distance and Online Education (VTU-CDOE)

Computer Applications in Business Semester II


Course Code OBBD202 CIE Marks 30
SEE Marks 70
Credits 4 Total Marks 100
Exam Hours 3
Examination nature (SEE) Theory / Theory and Problems
Course objectives:
 This course introduces students to various computer applications and software tools used in
the business environment.
 It covers fundamental computer skills, office productivity software, data analysis tools, and
an introduction to business information systems.
MODULE-1 Introduction Computer Applications in Business
Introduction to Computers – Characteristics of a Computer - Types of Computers - Applications
of computers, Importance of computer applications in the business world, Computer hardware
and software basics, Operating systems and file management
MODULE-2 Microsoft Office Productivity software
Office Productivity Software: Microsoft Office Suite (Word, Excel, PowerPoint, Outlook),
Creating and formatting business documents, Managing email and calendars
Business Communication and Collaboration Tools: Email etiquette, Using collaboration tools
(e.g., Microsoft Teams, Slack), Online meetings and video conferencing
MODULE-3 Applications of Spreadsheets in Business
Applications of Spreadsheets: Advanced Excel functions and formulas, Data analysis and
visualization, Using Excel for financial modelling and analysis
Data Visualization Tools: Introduction to data analytics, Data visualization tools (e.g., Tableau,
Power BI), Basic data analysis techniques
MODULE-4 Introduction to Database Management and Business Information Systems
Database Management: Introduction to databases, Creating and querying databases (e.g.,
Microsoft Access), Data integrity and normalization.
Business Information Systems: Enterprise Resource Planning (ERP) systems, Customer
Relationship Management (CRM) systems, Supply Chain Management (SCM) systems
MODULE-5 Internet and Online Safety; Basic Troubleshooting and Maintenance
Internet and Online Safety: Introduction to the internet, Browsing the web: web browsers and
search engines, Internet safety and security (passwords, antivirus, firewalls), Recognizing and
avoiding online threats (phishing, scams)
Basic Troubleshooting and Maintenance: Common computer issues and how to troubleshoot
them, Regular computer maintenance (updates, backups, disk cleanup), When to seek
professional help, Tips for keeping your computer running smoothly
Visvesvaraya Technological University, Belagavi
(State University of Government of Karnataka Established as per the VTU Act, 1994)

Centre for Distance and Online Education (VTU-CDOE)

Course Outcomes:

CO1: Understanding basics of Computer and its applications


CO2: Explore the applications of MS Office tools in day-to-day business activities
CO3: Aware the Data Base Management Systems and Business Information systems

Suggested Learning Resources:

Books

Recommended Books:
1. Microsoft Office 365 & Office 2019" by David W. Beskeen, Carol M. Cram, and Jennifer Duffy
2. Computer Basics Absolute Beginner's Guide, Windows 11 Edition" by Michael Miller.

Reference Books:
1. Management Information Systems: Managing the Digital Firm" by Kenneth C. Laudon and Jane P.
Laudon.
2. "Data Science for Business" by Foster Provost and Tom Fawcett
3. Database Systems: Design, Implementation, & Management" by Carlos Coronel and Steven
Morris.

Web links and Video Lectures (e-Resources):

https://onlinecourses.swayam2.ac.in/nou21_cm02/preview

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy