Assignment -1

Student USN: 232VMBR02732

Student Name :Kshama Kumari

Subject : 23VMB0C202 - MARKETING MANAGEMENT AND RESEARCH

1. What is the primary focus of the product concept in marketing?

A. Customer needs and wants
B. Mass production
C. Product quality and innovation
D. Aggressive selling
Correct Answer : C | Selected Answer : C
A company is planning to enter a new international market but is concerned about
the
2. potential economic conditions. How should they analyze the economic aspect of the
PESTEL framework to make an informed decision?
A. Examine the country's GDP growth rate, inflation, and unemployment rates
B. Review the country's technological advancements
C. Assess the political stability and government policies
D. Analyze the cultural and social trends
Correct Answer : A | Selected Answer : A
3. Evaluate the benefits and challenges of using influencer marketing as a strategy.
A. It guarantees immediate sales increase

B. It may not be suitable for all brands and requires careful selection ofinfluencers

C. It is a cost-free marketing method

D. It has no effect on brand perception
Correct Answer : B | Selected Answer : B

4. A company is comparing the Sales Concept and the Marketing Concept. How does
theMarketing Concept differ from the Sales Concept?

A. It focuses on creating products first, then finding customers

B. It emphasizes customer needs and long-term relationships
C. It relies heavily on aggressive sales techniques
D. It aims to minimize production costs to lower prices
Correct Answer : B | Selected Answer : B
5. A company is trying to understand the concept of customer value. How should
theydefine customer value?

A. The cost of production plus profit margin

B. The perceived benefits minus the perceived costs
C. The market price of a product
D. The sales volume achieved
Correct Answer : B | Selected Answer : B

6. Which concept emphasizes the importance of large-scale production and

costefficiency?

A Exchange Concept
B Production Concept
C Marketing Concept
D Sales Concept
Correct Answer : B | Selected Answer : B

7. How can companies apply market segmentation to improve their marketing efforts?
A By treating all customers the same
B By identifying and targeting specific customer groups with tailored messages
C By focusing solely on mass marketing
D By ignoring demographic data
Correct Answer : B | Selected Answer : B
8. How does the challenge of increased competition impact marketing strategies?
A It reduces the need for innovation
B It forces businesses to lower their prices significantly
C It requires companies to differentiate their products and services
D It eliminates the need for market research
Correct Answer : C | Selected Answer : C

9. A business wants to understand the steps in the value delivery task. Which step
shouldthey prioritize first?

A Creating a marketing plan

B Conducting market research to understand customer needs
C Launching a promotional campaign
D Increasing production capacity
Correct Answer : B | Selected Answer : B
10. Evaluate the significance of customer data in modern marketing strategies.
 A It is less important than traditional marketing methods

B It helps in personalizing marketing efforts and improving customerexperience

C It only benefits large corporations

D It increases marketing expenses without much return
Correct Answer : B | Selected Answer : B
11. What does the 'P' in PESTEL stand for?
A Political
B Population
C Public Relations
D Profit
Correct Answer : A | Selected Answer : A

12. A should they focus on?firm aims to apply the Exchange Concept in its marketing
strategy. What key activity

A Facilitating transactions that provide value to both parties

B Developing high-quality products regardless of cost
C Engaging in extensive promotional campaigns
D Reducing prices to increase sales volume
Correct Answer : A | Selected Answer : A

13. A company known for its superior product quality is shifting towards the
MarketingConcept. What primary change should they make?

A Increase production efficiency to reduce costs

B Focus on understanding and meeting customer needs
C Invest in aggressive sales tactics
D Expand product features and innovations
Correct Answer : B | Selected Answer : B
14. Analyze the role of social media marketing in building brand awareness.
A It limits the audience reach
B It allows for targeted and wide-reaching campaigns
C It is only effective for large companies
D It has no impact on customer engagement
Correct Answer : B | Selected Answer : B

15. A business wants to improve its value delivery process. Which step is crucial in
thevalue delivery task?
 A Reducing production costs
B Identifying customer needs and preferences
C Increasing advertising expenditure
D Expanding the product line
Correct Answer : B | Selected Answer : B

16. Evaluate the effectiveness of integrating marketing with other functional areas in
abusiness.

A It creates silos within the organization

B It improves overall business performance and customer satisfaction
C It increases operational costs
D It has no significant impact on business performance
Correct Answer : B | Selected Answer : B

17. A importance of customer satisfaction?firm is analyzing the tenets of the value

philosophy. Which tenet emphasizes the
A Product innovation
B Cost reduction
C Long-term customer relationships
D Aggressive marketing
Correct Answer : C | Selected Answer : C

18. A business wants to differentiate between Sales Concept and Marketing

Concept.Which statement accurately represents the Sales Concept?

A Customer satisfaction leads to sales

B Customer needs drive product development
C Sales techniques and promotions are key to achieving sales
D Long-term relationships are essential for business success
Correct Answer : C | Selected Answer : C

19. A approach?firm is focusing on co-creating value with customers. What is a key

benefit of this

A Lowering production costs

B Enhancing customer satisfaction and loyalty
C Increasing advertising reach
D Reducing the need for market research
Correct Answer : B | Selected Answer : B
20. Which type of buying behavior involves a high level of consumer involvement in
thepurchase?

A Complex buying behavior

B Variety-seeking buying behavior
C Habitual buying behavior
D Dissonance-reducing buying behavior
Correct Answer : A | Selected Answer : A

21. Analyze how digital marketing trends have inyears.fluenced customer behavior in
recent

A Increased focus on in-store purchases

B Decreased use of online platforms
C More personalized and interactive engagement
D Reduced importance of customer reviews
Correct Answer : C | Selected Answer : C
22. Analyze the impact of globalization on marketing practices.
A It has made marketing easier due to uniform customer preferences

B It has introduced complexities due to diverse markets and culturaldifferences

C It has no significant impact

D It simplifies market segmentation
Correct Answer : B | Selected Answer : B
23. What does the exchange concept in marketing focus on?
A Selling products
B Creating production efficiency
C Providing value through mutual exchange
D Managing internal operations
Correct Answer : C | Selected Answer : C

24. A company aims to co-create value with customers. What is an effective strategy
forthis?

A Developing products without customer feedback

B Engaging customers in the product development process
C Reducing the prices of existing products
D Focusing solely on internal innovations
 Correct Answer : B | Selected Answer : B

25. A business is implementing Holistic Marketing. Which activity best demonstrates

thisapproach?

A Coordinating all marketing activities to deliver consistent value

B Focusing on maximizing sales through aggressive advertising
C Innovating product designs to stay ahead of competitors
D Reducing costs through efficient production processes
Correct Answer : A | Selected Answer : A
26. How can businesses apply relationship marketing to enhance customer loyalty?
A By focusing solely on acquiring new customers
B By engaging with customers and providing consistent value
C By offering occasional discounts without follow-up
D By ignoring customer feedback
Correct Answer : B | Selected Answer : B

27. A company is trying to enhance its customer value proposition. What should
theyfocus on?

A Lowering production costs

B Increasing the perceived benefits of their products
C Expanding their product range
D Enhancing employee benefits
Correct Answer : B | Selected Answer : B

28. A crucial for their success?firm practicing Holistic Marketing is reviewing its strategy.
Which component is

A Isolating each marketing activity to improve efficiency

B Integrating marketing communications to provide a unified message
C Reducing marketing expenditure across the board
D Focusing solely on product innovation
Correct Answer : B | Selected Answer : B

29. A startup wants to avoid the pitfalls of marketing myopia. Which strategy should
theyadopt?

A Emphasizing long-term customer satisfaction and market adaptability

B Maximizing short-term sales through discounts
 C Focusing on product innovation alone
D Increasing production efficiency
Correct Answer : A | Selected Answer : A

30. How can a company apply the marketing concept to improve customer satisfaction?"
A By increasing production
B By focusing on customer needs and wants
C By reducing costs
D By solely relying on traditional advertising
Correct Answer : B | Selected Answer : B
Assignment -2

Student USN:

Student Name :

Subject : 23VMB0C202 - MARKETING MANAGEMENT AND RESEARCH

1. What is a potential product?

A. The actual product with added features
B. The augmented product
C. The basic product
D. The product's future evolution
Correct Answer : D | Selected Answer : D
A business is trying to position a new product in the market. What should they focus on to create a
2. strong positioning strategy?
A. Reducing production costs
B. Highlighting unique features and benefits
C. Increasing the advertising budget
D. Expanding distribution channels
Correct Answer : B | Selected Answer : B
A company is studying the impact of social media on consumer behavior. Which aspect should they
3. analyze to understand this
influence?
A. Legal regulations
B. Technological infrastructure
C. Peer recommendations and online reviews
D. Economic stability
Correct Answer : C | Selected Answer : C
A new smartphone brand is trying to identify factors influencing consumer buying behavior.
Which
4. factor should they consider to
understand why customers choose their
brand over others?
A. Cultural factors
B. Technological factors
C. Legal factors
D. Environmental factors
Correct Answer : A | Selected Answer : A
A company is segmenting its market based on customers' purchasing behavior. Which
segmentation
5. method are they using?
A. Demographic segmentation
 B. Geographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
Correct Answer : D | Selected Answer : D
A retail store wants to enhance the shopping experience by focusing on social factors. What
should they
6.
prioritize?
A. Product features
B. Brand loyalty
C. Family and reference groups
D. Pricing strategy
Correct Answer : C | Selected Answer : C
A company is using geographic segmentation to market its products. Which factor are they likely
7. considering in this approach?
A. Consumer lifestyles
B. Regional climate and population density
C. Consumer purchasing behavior
D. Consumer age and gender
Correct Answer : B | Selected Answer : B
A business is developing a marketing strategy for a luxury brand. Which segmentation method should
8. they use to identify customers based on lifestyle and values?
A. Demographic segmentation
B. Behavioral segmentation
C. Geographic segmentation
D. Psychographic segmentation
Correct Answer : D | Selected Answer : D
A business is developing a positioning statement for a new product. What key element should they
9.
include to ensure clarity and effectiveness?
A. The company's production capabilities
B. The unique value proposition of the product
C. The competitive landscape
D. The regulatory environment
Correct Answer : B | Selected Answer : B
A firm wants to evaluate the effectiveness of its segmentation strategy. Which criterion should they use
10.
to determine if a segment is substantial?
A. The segment is large enough to be profitable
B. The segment is easy to reach through marketing efforts
 C. The segment responds differently to marketing mix elements
D. The segment is consistent over time
Correct Answer : A | Selected Answer : A
A retail brand wants to segment its market based on customer loyalty. Which segmentation method
11.
should they use?
A. Demographic segmentation
B. Behavioral segmentation
C. Geographic segmentation
D. Psychographic segmentation
Correct Answer : B | Selected Answer : B
A firm wants to understand the factors influencing consumer behavior for a new product launch.
Which
12.
psychological factor should they consider to influence customer perceptions positively?
A. Cultural values
B. Social class
C. Motivation and perception
D. Economic conditions
Correct Answer : C | Selected Answer : C
A company notices a decline in product sales and wants to understand the consumer buying decision
13.
process. What should they analyze first to address this issue?
A. Post-purchase behavior
B. Information search
C. Problem recognition
D. Purchase decision
Correct Answer : C | Selected Answer : C
A retail chain is evaluating its market segments. What is the primary purpose of market segmentation
14.
in this context?
A. To reduce production costs
B. To increase product variety
C. To identify and target distinct customer groups effectively
D. To enhance employee performance
Correct Answer : C | Selected Answer : C
15. During which stage of the product life cycle do sales peak?
A. Introduction
B. Growth
C. Maturity
 D. Decline
Correct Answer : C | Selected Answer : C
16. Which type of product is purchased frequently with minimal effort?
A. Convenience product
B. Shopping product
C. Specialty product
D. Unsought product
Correct Answer : A | Selected Answer : A
A company is trying to differentiate between consumer markets and business markets. Which
17.
characteristic is unique to consumer markets?
A. Larger volume purchases
B. Derived demand
C. More personal and emotional buying motives
D. Longer decision-making process
Correct Answer : C | Selected Answer : C
A business aims to target different consumer segments effectively. Which method should they use to
18.
identify distinct groups within the consumer market?
A. Geographic segmentation
B. Product differentiation
C. Market penetration
D. Competitive analysis
Correct Answer : A | Selected Answer : A
19. What is a primary competitive force according to Porter's Five Forces model?
A. Supplier power
B. Economic trends
C. Technological advancements
D. Cultural shifts
Correct Answer : A | Selected Answer : A
20. What strategy is typically adopted by market leaders to maintain their position?
A. Product differentiation
B. Market penetration
C. Cost leadership
D. Niche marketing
Correct Answer : A | Selected Answer : C
21. Which level of product addresses the core benefit the customer seeks?
A. Augmented product
B. Core product
 C. Potential product
D. Expected product
Correct Answer : B | Selected Answer : B
22. What stage in the product life cycle is characterized by rapid market acceptance?
A. Introduction
B. Growth
C. Maturity
D. Decline
Correct Answer : B | Selected Answer : B
A company wants to target a niche market. Which targeting strategy should they adopt to focus on a
23.
small but profitable segment?
A. Undifferentiated targeting
B. Differentiated targeting
C. Concentrated targeting
D. Mass marketing
Correct Answer : C | Selected Answer : C
24. What is the first step in the new product development process?
A. Idea generation
B. Concept development
C. Market testing
D. Commercialization
Correct Answer : A | Selected Answer : A
25. Which concept differentiates between industry and market competition?
A. Market segmentation
B. Competitive advantage
C. Porter's Five Forces
D. Market and industry boundaries
Correct Answer : D | Selected Answer : C
26. What is the first step in analyzing competitors?
A. Evaluating financial performance
B. Identifying current and potential competitors
C. Developing marketing strategies
D. Conducting SWOT analysis
Correct Answer : B | Selected Answer : B
An online retailer wants to improve customer satisfaction. Which stage of the buying decision process
27.
should they focus on to enhance the overall shopping experience?
A. Problem recognition
 B. Evaluation of alternatives
C. Purchase decision
D. Post-purchase behavior
Correct Answer : D | Selected Answer : D
28. What is a key characteristic that differentiates products from services?
A. Tangibility
B. Intangibility
C. Perishability
D. Inseparability
Correct Answer : A | Selected Answer : B
29. What does product mix width refer to?
A. The number of product lines offered by the company
B. The variations of a product within a line
C. The depth of a product line
D. The lifecycle of a product
Correct Answer : A | Selected Answer : A
30. What is an example of a component of a product?
A. Brand name
B. Customer service
C. Market share
D. Distribution channel
Correct Answer : A | Selected Answer : A
Assignment -3

Student USN: 232VMBR01470

Student Name :Shailesh S D

Subject : 23VMB0C202 - MARKETING MANAGEMENT AND RESEARCH

1. Which factor is most likely to influence a company's pricing strategy?

A. Employee preferences
B. Market demand
C. Internal policies
D. Supplier proximity
Correct Answer : B | Selected Answer : B
A company wants to create an effective advertising campaign. Which model should they use to guide
2.
the creation of advertisements that capture attention and persuade consumers?
A. SWOT Analysis
B. AIDA Model
C. BCG Matrix
D. PESTEL Analysis
Correct Answer : B | Selected Answer : B
3. Why is Integrated Marketing Communication (IMC) important?
A. It reduces production costs
B. It creates a unified and consistent message across all channels
C. It limits marketing activities to a single channel
D. It increases product prices
Correct Answer : B | Selected Answer : B
4. Which element is part of the Marketing Communication Mix?
A. Product design
B. Distribution channels
C. Sales promotion
D. Market research
Correct Answer : C | Selected Answer : C
5. What is a critical decision area in advertising?
A. Product design
B. Market entry
 C. Message creation
D. Logistics planning
Correct Answer : C | Selected Answer : C
6. What pricing strategy aims to capture value by emphasizing unique product features?
A. Cost-plus pricing
B. Penetration pricing
C. Value-based pricing
D. Competitive pricing
Correct Answer : C | Selected Answer : C
7. Which transportation mode is most suitable for perishable goods?
A. Rail
B. Air
C. Sea
D. Pipeline
Correct Answer : B | Selected Answer : B
A company wants to introduce a new product and is considering a market-skimming pricing strategy.
8.
What should they focus on to implement this strategy effectively?
A. Setting a high initial price to target early adopters
B. Setting a low initial price to penetrate the market quickly
C. Matching competitors' prices
D. Offering frequent discounts and promotions
Correct Answer : A | Selected Answer : A
A firm is evaluating the effectiveness of its advertising campaign. Which metric should they consider to
9.
assess how well their message is reaching the target audience?
A. Sales volume
B. Customer satisfaction
C. Reach and frequency
D. Market share
Correct Answer : C | Selected Answer : C
A business is evaluating its warehousing options. What is the primary benefit of using a centralized
10.
warehouse?
A. Increased transportation costs
B. Improved inventory management
C. Reduced storage capacity
D. Limited geographic reach
 Correct Answer : B | Selected Answer : B
11. Which of the following is one of the Five Ms in advertising?
A. Measurement
B. Market
C. Media
D. Money
Correct Answer : D | Selected Answer : C
12. Which component is essential in physical distribution?
A. Product packaging
B. Advertising
C. Inventory management
D. Customer service
Correct Answer : C | Selected Answer : C
A business is considering using third-party logistics providers. What is a key advantage of outsourcing
13.
logistics?
A. Loss of control over the supply chain
B. Increased operational complexity
C. Enhanced flexibility and expertise
D. Higher fixed costs
Correct Answer : C | Selected Answer : C
A firm is analyzing the impact of pricing on consumer behavior. Which pricing strategy involves
14.
setting prices based on the perceived value to the customer rather than the cost of production?
A. Cost-plus pricing
B. Value-based pricing
C. Competitive pricing
D. Dynamic pricing
Correct Answer : B | Selected Answer : B
15. What is an example of a pricing objective?
A. Increasing market share
B. Enhancing product features
C. Expanding distribution
D. Reducing production costs
Correct Answer : A | Selected Answer : A
A firm is analyzing its distribution network to reduce lead times. Which transportation mode should
16.
they consider for fast delivery of goods over long distances?
 A. Rail
B. Road
C. Air
D. Sea
Correct Answer : C | Selected Answer : C
17. How has the role of ad agencies changed in recent years?
A. They focus solely on print media
B. They have become less important
C. They integrate digital and traditional media strategies
D. They only create TV ads
Correct Answer : C | Selected Answer : C
A company aims to enhance brand loyalty through its communication strategy. Which aspect of the
18.
IMC mix should they focus on to build and maintain a strong relationship with customers?
A. Direct marketing
B. Sales promotion
C. Public relations
D. Advertising
Correct Answer : A | Selected Answer : C
19. In the AIDA model what does 'A' stand for?
A. Awareness
B. Action
C. Attraction
D. Attention
Correct Answer : D | Selected Answer : D
20. What type of distribution involves a single intermediary between producer and consumer?
A. Direct distribution
B. Indirect distribution
C. Exclusive distribution
D. Intensive distribution
Correct Answer : B | Selected Answer : B
A firm is determining its advertising budget. Which factor should they consider to allocate resources
21.
effectively?
A. Production costs
B. Advertising objectives and goals
C. Number of employees
 D. Geographic reach
Correct Answer : B | Selected Answer : B
A business wants to capture a large market share quickly. Which pricing strategy should they use to
22.
achieve this goal?
A. Premium pricing
B. Penetration pricing
C. Economy pricing
D. Price skimming
Correct Answer : B | Selected Answer : B
23. What is the primary role of advertising in the value delivery process?
A. Increase product prices
B. Enhance product features
C. Create customer awareness and interest
D. Reduce production costs
Correct Answer : C | Selected Answer : C
24. What is a primary reason why pricing is important in marketing?
A. It determines product features
B. It influences customer perception and demand
C. It defines the target market
D. It decides the distribution channel
Correct Answer : B | Selected Answer : B
25. A company is considering a value-based pricing strategy. What is the primary focus of this approach?
A. Cost of production
B. Competitors' prices
C. Customer perception of value
D. Market trends
Correct Answer : C | Selected Answer : C
26. What is a primary utility provided by distribution management?
A. Product design
B. Market research
C. Time and place utility
D. Brand development
Correct Answer : C | Selected Answer : C
27. What distinguishes Marketing Communication from Promotion?
A. It is less comprehensive
B. It only involves advertising
C. It is a larger concept encompassing various communication tools
D. It focuses solely on sales
Correct Answer : C | Selected Answer : C
28. What role do physical features play in product communication?
A. They enhance the product's aesthetic appeal
B. They provide technical specifications
C. They influence consumer perception and brand image
D. They determine pricing strategy
Correct Answer : C | Selected Answer : C
A firm is evaluating the factors influencing their pricing decisions. Which factor is directly related to
29.
the costs of producing and selling the product?
A. Competitor pricing
B. Customer perception of value
C. Fixed and variable costs
D. Market demand
Correct Answer : C | Selected Answer : C
A company wants to ensure its products are only available at select high-end retailers. Which
30.
distribution strategy aligns with this goal?
A. Direct distribution
B. Intensive distribution
C. Selective distribution
D. Exclusive distribution
Correct Answer : D | Selected Answer : D
Assignment -4

Student USN:

Student Name :

Subject : 23VMB0C202 - MARKETING MANAGEMENT AND RESEARCH

1. A company wants to gather primary data for their research. Which method
involvescollecting data directly from the source?

A. Secondary data analysis

B. Survey research
C. Data mining
D. Literature review
Correct Answer : B | Selected Answer : B

2. A company is developing a research proposal. Which element should outline the step-
by-step approach to conducting the research?

A. Literature review
B. Research design
C. Data analysis plan
D. Budget
Correct Answer : B | Selected Answer : B

3. A business is conducting causal research to understand the relationship

betweenadvertising and sales. What is the primary goal of this type of research?

A. To explore a phenomenon
B. To establish cause-and-effect relationships
C. To gather descriptive data
D. To monitor market trends
Correct Answer : B | Selected Answer : B

4. A business wants to gather quantitative data on consumer preferences. Which

researchmethod is most suitable for this purpose?

A. Focus groups
B. Surveys
C. In-depth interviews
 D. Observational studies
Correct Answer : B | Selected Answer : B

5. A company is evaluating the role of competitive intelligence in marketing

research.Which aspect is a key benefit of competitive intelligence?

A. Reducing marketing costs

B. Enhancing decision-making with insights about competitors
C. Increasing employee productivity
D. Simplifying product development
Correct Answer : B | Selected Answer : B

6. A company is formulating hypotheses for their research study. What is a

keycharacteristic of a well-formulated hypothesis?

A. Broad and general

B. Testable and specific
C. Complex and detailed
D. Theoretical and abstract
Correct Answer : B | Selected Answer : B

7. A business is analyzing the reliability of their research essential for ensuring

reliability? findings. Which characteristic is

A. Consistency of results over time

B. Validity of the measurement
C. Accuracy of data collection
D. Relevance to the research problem
Correct Answer : A | Selected Answer : A

8. A company wants to identify the primary purpose of marketing research.

Whichobjective is most aligned with this purpose?

A. Increasing production efficiency

B. Understanding consumer needs and preferences
C. Reducing operational costs
D. Enhancing employee performance
Correct Answer : B | Selected Answer : B
A firm wants to understand the cause-and-effect relationship between advertising
9. expenditure and sales revenue. Which research design is most appropriate for this
purpose?
A. Descriptive research
B. Causal research
C. Exploratory research
D. Qualitative research
Correct Answer : B | Selected Answer : B

10. A company is conducting exploratory research. What is the primary purpose of

thistype of research?

A. To test specific hypotheses

B. To explore and understand a problem or situation
C. To measure market share
D. To predict future trends
Correct Answer : B | Selected Answer : B
A company wants to choose the most suitable research design for their study. Which
11. type of research design is characterized by manipulating one variable to determine its
effect on another variable?
A. Descriptive research
B. Exploratory research
C. Causal research
D. Observational research
Correct Answer : C | Selected Answer : C

12. A open-ended questions. Which research method should they choose?firm wants to
gather in-depth insights into consumer behavior through detailed,

A. Surveys
B. Focus groups
C. Observational studies
D. Experimental research
Correct Answer : B | Selected Answer : B

13. A characteristic distinguishes primary data from secondary data?firm is deciding

between primary and secondary data for their research. Which

A. Easier to collect
B. More relevant and specific to the research problem
C. Less expensive to obtain
 D. Readily available from existing sources
Correct Answer : B | Selected Answer : B

14. A business is deproblem statement have?fining a marketing research problem. Which

characteristic should this

A. Broad and vague

B. Specific and actionable
C. Complex and technical
D. General and theoretical
Correct Answer : B | Selected Answer : B

15. A business wants to ensure their sample is representative of the entire

population.Which sampling method should they use?

A. Convenience sampling
B. Quota sampling
C. Snowball sampling
D. Simple random sampling
Correct Answer : D | Selected Answer : D

16. A business is using stratithis method? fied sampling for their research. What is the
key advantage of

A. It is less expensive and time-consuming

B. It allows for a more accurate representation of subgroups within thepopulation

C. It uses readily available data

D. It avoids the need for random selection
Correct Answer : B | Selected Answer : B

17. A company is conducting face-to-face interviews to gather data. Which advantage

isassociated with this data collection method?

A. High cost and time requirements

B. Limited geographical reach
C. Ability to clarify questions and probe deeper
D. Anonymity of respondents
Correct Answer : C | Selected Answer : C
18. A in the research process?firm is planning a marketing research project. What is the
first step they should take

A. Collecting data
B. Defining the research problem
C. Analyzing data
D. Preparing the research report
Correct Answer : B | Selected Answer : B

19. A use to achieve this goal?firm wants to reduce bias in their sample selection. Which
technique should they

A. Convenience sampling
B. Judgment sampling
C. Random sampling
D. Snowball sampling
Correct Answer : C | Selected Answer : C

20. A question should they use to gather detailed, qualitative information?firm is

designing a questionnaire to collect data from respondents. Which type of

A. Closed-ended questions
B. Multiple-choice questions
C. Open-ended questions
D. True/false questions
Correct Answer : C | Selected Answer : C
A business is in the early stages of research and wants to gather preliminary
21. information to define the problem more clearly. Which type of research design should
they use?
A. Causal research
B. Descriptive research
C. Exploratory research
D. Experimental research
Correct Answer : C | Selected Answer : C

22. A data without altering any variables. Which research design are they using?firm is
conducting a study to understand consumer preferences. They are collecting

A. Experimental research
 B. Descriptive research
C. Causal research
D. Exploratory research
Correct Answer : B | Selected Answer : B

A firm is deciding whether to conduct marketing research internally or hire an

23. external agency. What is a key advantage of using an external marketing research
agency?
A. Lower costs
B. Specialized expertise and objectivity
C. Greater control over the research process
D. Faster implementation
Correct Answer : B | Selected Answer : B

24. A company is developing a marketing research proposal. What key element should
beincluded to outline the research objectives and methods?

A. Budget and timeline

B. Research design
C. Data analysis plan
D. Final report format
Correct Answer : B | Selected Answer : B

25. A company is designing a sampling plan. What is the process? first step they should
take in this

A. Defining the population

B. Selecting the sampling method
C. Determining the sample size
D. Collecting the data
Correct Answer : A | Selected Answer : A

26. A Which type of data should they focus on collecting?firm wants to collect data that
can be easily quantified and analyzed statistically.

A. Qualitative data
B. Nominal data
C. Ordinal data
D. Quantitative data
Correct Answer : D | Selected Answer : D
27. A business is using secondary data for their research. Which source is an example
ofsecondary data?

A. Surveys conducted by the company

B. Government publications
C. In-depth interviews with customers
D. Focus groups organized by the company
Correct Answer : B | Selected Answer : B

28. A company is conducting an observational study. What is the primary characteristic

ofthis data collection method?

A. Direct interaction with respondents

B. Manipulating variables to observe effects
C. Recording behavior without interference
D. Using secondary data sources
Correct Answer : C | Selected Answer : C

29. A business is conducting a survey to collect data from a speciWhat type of data
collection method are they using? fic group of customers.

A. Secondary data
B. Primary data
C. Qualitative data
D. Experimental data
Correct Answer : B | Selected Answer : B

30. A company is planning a research study and wants to ensure they collect data that
canbe generalized to a larger population. Which sampling method should they use?

A. Convenience sampling
B. Judgment sampling
C. Snowball sampling
D. Probability sampling
Correct Answer : D | Selected Answer : D
 Model Question Paper
COURSE: Marketing Management and Research

1) Which one of these is not an objective of marketing?

A) To create demand for products
B) Satisfy clients requirements
C) Create an appropriate market mix
D) Adopt deceptive pricing

2) Which one of these is not a feature of Relationship Marketing?

A) Putting the customer first

B) Creating superior customer value
C) Aims for collaborative relationship
D) Lot of emphasis to sell

3) Which of these is not the latest trend in Marketing?

A) Online
B) Content
C) Social Media
D) Brick and Mortar

4) Expand the term CRM.

A) Connection Relationship Management

B) Customer Requirement Management
C) Customer Relationship Management
D) Consumer Relationship Management

5) What do you call the philosophy that "Customers will favor products that are easily
available and highly affordable"?

A) Product Concept
B) Sales Concept
C) Production Concept
D) Marketing Concept

6) Which one of the alternatives is not a characteristics of Life Style with respect to an
Achiever?

A) Work Oriented
B) Looking for Prestige Products
C) Takes pride in achieving
D) Conservatives

7) What is the definition of want?

A) Consumer needs
 B) Needs backed up by buying power
C) Need directed towards product
D) Basic human requirement

8) Which is not a criteria for evaluating a mobile?

A) Display Size
B) Price
C) Feature
D) Cleanliness

9) Which of the factor mentioned below does not indicate social class?

A) Income
B) Occupation
C) Education
D) Religion

10) What type of buying behavior is exhibited by a person while buying milk?

A) Selective buying behaviour

B) Routinized buying behaviour
C) Extensive buying behaviour
D) Credence buying behaviour

11) Under which category of products does Television and Air Conditioner fall under?

A) Convenience product
B) Shopping product
C) Speciality product
D) Assorted product

12) What do we call 2 or more complementary products offered together at a single price
known as?

A) Transfer Pricing
B) Bundle Pricing
C) Full Cost Pricing
D) Growth Rate Pricing

13) Which of the below factor has maximum influence on pricing decision?

A) Cost based pricing

B) Competitor's action
C) Demand of Consumers
D) Political Issues

14) Which Marketing channel has no Intermediary levels?

A) Direct Marketing Channel

B) Indirect Marketing Channel
 C) Forward Channel
D) Hybrid Channel

15) What does I.M.C stand for?

A) Integrated Marketing Commission

B) Integrated Memory cause
C) Integrated Marketing Communication
D) Inner Marketing Communication

16) When the parent brand is associated with multiple products in brand extension is called?

A) Family brand
B) Product extension
C) Sub Product
D) Parent company

17) Which phase in Marketing Research is generally most expensive and most subject to
error?

A) Interpreting
B) Planning
C) Data Collection
D) Data Validation

18) Which are the 2 branches of Conclusive Research?

A) Experimental Research and Exploratory Research

B) Descriptive Research and Exploratory Research
C) Descriptive Research and Experimental Research
D) Exploratory and Experimental Research

19) How many categories do we have in Research Design?

A) Four
B) Three
C) Five
D) Two

20) Which one of these is a probability sampling?

A) Quota Sampling
B) Judgment Sampling
C) Convenience Sampling
D) Simple Random Sampling

21) Which type of motive "Style and Beauty" belong to?

A) Primary Motive
B) Secondary Motive
C) Single Motive
 D) Multiple Motive

22) Which are not limitations of Marketing Research?

A) It is complex in nature
B) Time frame limitation
C) Inexperienced staff
D) To find consumption pattern

23) Which is the department within a company responsible for producing some or all that
company's marketing communication?

A) In-house Agency
B) Full Service Agency
C) Marketing Agency
D) Sales Agency

24) Which of these is not an aspect of Promotion?

A) Direct Marketing
B) Advertising
C) Public Relation
D) Strategic Positioning

25) Which one is a Non-paid form of Promotion?

A) Advertising
B) Direct Marketing
C) Sales Promotion
D) Publicity

26) What kind of Intermediary is TESCO?

A) Wholesaler
B) Supplier
C) Distributor
D) Retailer

27) What do we call a detailed version of the idea stated in meaningful consumer terms?

A) Product Concept
B) Product Feature
C) Product Idea
D) Product Image

28) Under which product classification category would you seek intensive distribution?

A) Specialty goods
B) Unsought products
C) Shopping goods
D) Convenience goods
29) Which among these is TRUE considering PLC?

A) Introduction comes before growth but after maturity

B) Maturity comes before decline but after growth
C) Growth comes before maturity but after decline
D) Maturity comes after introduction but before growth

30) Which does not come under external stimuli factor according to Black Box model?

A) Situational
B) Demographic
C) Post Purchase
D) Promotion