Immaculate Conception Cathedral School

39 Lantana St., Cubao, Quezon City, Philippines

Tel. No.: (02)-727-2742 to 44, 358-1469, 721-6899, 721-7078

FIRST SEMESTER PRELIMINARY EXAMINATION IN PRINCIPLES OF MARKETING

Senior High School Level
S.Y. 2022 – 2023

Name: ___________________________________________ Score: _____________________

Grade Level and Section: _____________________________ Date: ______________________

I. MULTIPLE CHOICE
Directions: Read and analyze each statement carefully. Choose the correct answer from the given set of
choices and write only the letter of your answer on the space provided.

_______1. The process and activities which meets customer’s requirements or needs either by satisfying
Them or by providing value to them in exchange for value to the companies.
A. Management C. Selling
B. Marketing D. Principles of Management

_______2. Needs are ______

A. requirements for something necessary in a person’s life
B. people’s needs that are molded by culture and individual personality
C. are created when the buying power backs a person want
D. satisfying offerings of a firm to the market for attention, acquisition, use or consumption

_______3. It is a concept that focuses on the internal potentials of the company and not based on the
desires and needs of the market.
A. Sales Concept C. Relationship Concept
B. Production Concept D. Marketing Concept

_______4. It is an umbrella term that covers the wide array of advertising channels we see daily.
A. Marketing Mix C. Ansoff’s Matrix
B. Traditional Marketing D. None of these are correct

_______5. It is a type of marketing where an individual or customer pleased with the results gotten from a
product refers the product to another person.
A. Affiliate Marketing C. Referral Marketing
B. Inbound Marketing D. Email Marketing

_______6. It is a very powerful contemporary marketing strategy that focuses on different tactics to draw
consumers in and convince them to buy goods.
A. Pay Per Check C. Email Marketing
B. Video Marketing D. Inbound Marketing

_______7. It is used to check that the marketing activities of a company are on track.
A. Objectives C. Key Performance Indicator
B. Purchase returns D. Search Engine Optimization

_______8. The following are part of the 4P’s of marketing except.

A. Product C. Place
B. Promotion D. Preparation
_______9. It refers to the process of selling products and/or services based on their environmental benefits
A. Green Marketing C. Contemporary Marketing
B. Traditional Marketing D. None of these are correct

_______10. It refers with increasing a business’ visibility and rankings on search engine result pages.
A. Video Marketing C. Email Marketing
B. Search Engine Optimization D. Referral Marketing

_______11. The following are examples of noteworthy marketing goals except one.
A. Identifying the target market C. Increasing brand awareness
B. Increasing sales and profits D. Increasing Reputation

_______12. The market demand is varied, and customer satisfaction is the challenge of the marketing
Organization.
A. Maximize the Consumption of Goods C. Maximize Choice of Goods or Service
B. Maximize Consumer Satisfaction D. Maximize the Quality of Life

_______13. It is a theory that proposes products/services fall into one of four categories depending on the
market and the product released.
A. Marketing Mix C. Ansoff’s Theory
B. Traditional Marketing D. None of these are correct

_______14. It views that organizations must satisfy the needs of consumers in a manner that gives for
society’s benefit.
A. Production Concept C. Sales Concept
B. Societal Concept D. Relationship Concept

_______15. The following are types of marketing except one.

A. Telemarketing C. Guerrilla Marketing
B. Influencer Marketing D. Business to Brand Marketing

_______16. The organizational goals and objectives must be directed towards the creation of value to its
customers.
A. Effective Financial Management System C. Capturing Marketing Insights
B. The Production Process D. The Value of Human Resources

_______17. This is advertising presented on search engine result pages or web pages where the advertiser
Is only charged based on the number of times someone clicks on the ads to go to the
advertiser’s targeted website.
A. Video Marketing C. Pay per Click advertising
B. Affiliate Marketing D. Inbound marketing

_______18. Customer-oriented and coordinated marketing aims to achieve its profit, objectives and goals.
These goals and objectives hinge on the increase in sales volume and customer’s patronage.
A. Maximize the Consumption of Good C. Maximize Choice of Goods or Service
B. Maximize Consumer Satisfaction D. None of the above

_______19. The process must conform to standards in terms of product quality

A. Marketing Process C. Production Process
B. Sales Process D. Marketing Process

_______20. Higher-level human needs appeal more to the emotions. These are the social needs for
recognition and the development of higher social satisfaction which is limitless.
A. Needs C. Wants
 B. Drives D. Social needs
_______21. This tool is used to check that the marketing activities of a company are on track and are used
to track performance to make sure the firm is on track to meet specific objectives.
A. SMART Objectives C. Goals
B. Key Performance Indicators D. Objectives

_______22. Companies sell products and/or services by first promoting its benefit that is
environmentally friendly or produced in an environmentally friendly way.
A. Marketing Research C. Green Marketing
B. Innovative marketing D. None of the above

_______23. Which of the following marketing strategies a company uses to determine if it can produce a
viable product consumers want or need, whether the company can produce enough products
to fill the need, and the marketing method by which the need can be filled?
A. New concept in Marketing C. Tradition Concept in Marketing
B. Sales Concept D. Marketing Concept

_______24. Which concept refers to the idea that people will buy more goods and services through
personal selling?
A. Marketing Concept C. Production Concept
B. Sales Concept D. None of the above
_______25. An organizational function and a set of processes for creating, communicating, and delivering
value to customers and for managing customer relationships in ways that benefit the
organization and its stakeholders.
A. Marketing C. Production
B. Marketing Research D. Sales

_______26. It views that organizations must satisfy the needs of consumers in a manner that gives for
society’s benefit.
A. Marketing Concept C. Production Concept
B. Sales Concept D. None of the above

_______27. Top-level broad goals to show how the business can benefit from channels. So, goals are the
broad aims used to shape strategy. They describe how marketing will contribute to the
business in key areas of growing sales, communicating with audience and saving money.
A. SMART Objectives C. Objectives
B. Goals D. None of the above

_______28. It is a benefit of relationship marketing where sellers should maintain good attitude to the
buyers.
A. Delivery and meeting expectations C. Repeat Business
B. Word-of-mouth marketing D. Reduced marketing cost

_______29. It is a strategy designed for customer loyalty, interaction, and long-term engagement to be
fostered.
A. Customer Relationship C. Relationship Marketing
B. Marketing D. None of these are correct.

_______30. Another benefit of relationship marketing is where trust and loyalty go hand in hand and it
is super beneficial for all business
A. Understanding customer characteristics C. Prevents negative transition
B. Product Market Expansion D. Identification with the company
_______31. If the company knows what its customers’ needs are, it will help reduce wastage due to trial
and error methods.
A. Delivery and meeting expectations C. Repeat Business
B. Understanding customer characteristics D. Prevents negative transition

_______32. The following are benefits in developing and implementing customer relationship except one.
A. Innovation C. Customer Feedback
B. Customer Profile D. Customer Profitability

_______33. The company’s employees must be ready to deliver beyond the company’s boundaries on
customer demand.
A. Product Market Expansion C. Repeat Business
B. Identification with the company D. None of these are correct.

_______34. Customer relationship involves the following except one.

A. Marketing communications C. Sales Support
B. Technical assistance D. Buying Patterns

_______35. The following are characteristics of relationship marketing except one.

A. It focuses on partners and customers rather than on the company’s products.
B. It relies on cross-functional teams rather than on departmental-level work.
C. It relies more on talking and learning than on listening.
D. It focuses on the long-term rather than the short-term.

II. TRUE OR FALSE

Directions: Read each sentence carefully and determine whether the statement is True or False.
Write your answers on the space provided before the number.

_______36. Marketing concept focuses on the internal potentials of the company and not based
on the desires and needs of the market.
_______37. Goals of Marketing are specific metrics which are used to track performance to make
sure the firm is on track to meet specific objectives.
_______38. Marketing is an organizational function for creating, communicating, and delivering
value to customers and for managing customer relationships in ways that benefit the
customers.
_______39. Sales concept refers to the idea that people will buy more goods and services through
personal selling and advertising done aggressively to push them in the market.
_______40. Traditional concept marketing is a marketing strategy a company uses to determine if
it can produce a non-viable product consumer want or need, whether the company
can produce enough products to fill the need, and the marketing method by which the
need can be filled.
_______41. Personal selling and advertising are both forms of sales promotion.
_______42. Marketing includes only the exchange of physical goods, and not ideas, places, people and
Events.
_______43. According to the text, marketing means selling and advertisement.
_______44. University students are an example of marketing.
_______45. Making goods or performing services is called marketing.
_______46. Marketing plays an essential role in creating customer satisfaction
_______47. Relationship marketing involves creating, maintaining and enhancing strong relationships with
customers and other stakeholders.
_______48. Relationship marketing requires that all the company’s departments work together with
 marketing as a team to serve the customer.
_______49. Customer relationship is the development of an ongoing connection between a company
and its customers.
_______50. Delivery and meeting expectations is where the company’s employees must be ready
to deliver beyond the company’s boundaries on customer demand.
_______51. Relationship marketing is a facet of customer relationship management (CRM) that
focuses on customer loyalty and long-term customer engagement rather than shorter-
term goals like customer acquisition and individual sales.
_______52. Marketing is about identifying and meeting human and social needs.
_______53. Marketing management is the art and science of choosing target markets and getting,
keeping, and growing customers through creating, delivering, and communicating superior
customer and stakeholders value.
_______54. Wants are the basic human requirements.
_______55. Value reflects the sum of tangible and intangible benefits and costs to customer.
_______56. Satisfaction is the measure off how well customer expectations from a purchased product or
service have been met.
_______57. Demand refers to the value of customer’s place on a product or service.
_______58. Wants are more psychological indicating preferences that can improve the consumer’s life
condition.
_______59. Customer value is the satisfaction felt by a customer immediately after making purchase
relative to what has actually been given up to receive them.
_______60. Customer loyalty is founded on excellent customer services.

AD JESUM PER MARIAM

 Immaculate Conception Cathedral School
39 Lantana St., Cubao, Quezon City, Philippines
Tel. No.: (02)-727-2742 to 44, 358-1469, 721-6899, 721-7078

FIRST SEMESTER PRELIMINARY EXAMINATION IN EARTH SCIENCE

Senior High School Level
ANSWER KEY

I. MULTIPLE CHOICE
1. B II. TRUE OR FALSE
2. A 36. False
3. B 37. False
4. B 38. False
5. C 39. True
6. D 40. False
7. C 41. False
8. D 42. False
9. A 43. True
10. B 44. True
11. D 45. True
12. B 46. False
13. C 47. True
14. B 48. True
15. D 49. True
16. C 50. True
17. C 51. False
18. B 52. True
19. C 53. True
20. C 54. False
21. B 55. True
22. C 56. True
23. D 57. True
24. B 58. True
25. A 59. True
26. D 60. False
27. D
28. C
29. C
30. C
31. A
32. B
33. A
34. D
35. C