MANAGEMENT ELECTIVE

GE244781 PRINCIPLES OF MANAGEMENT L T P C

3 0 0 3
COURSE OBJECTIVES
 Sketch the Evolution of Management.
 Extract the functions and principles of management.
 Learn the application of the principles in an organization.
 Study the various HR related activities.
 Analyze the position of self and company goals towards business.

UNIT I INTRODUCTION TO MANAGEMENT AND ORGANIZATIONS 9
Definition of Management – Science or Art – Manager Vs Entrepreneur- types of managers-
managerial roles and skills – Evolution of Management –Scientific, human relations, system and
contingency approaches– Types of Business organization- Sole proprietorship, partnership, company-
public and private sector enterprises- Organization culture and Environment – Current trends and
issues in Management.
UNIT II PLANNING 9
Nature and purpose of planning – Planning process – Types of planning – Objectives – Setting
objectives – Policies – Planning premises – Strategic Management – Planning Tools and Techniques –
Decision making steps and process.
UNIT III ORGANISING 9
Nature and purpose – Formal and informal organization – Organization chart – Organization structure
– Types – Line and staff authority – Departmentalization – delegation of authority – Centralization
and decentralization – Job Design - Human Resource Management – HR Planning, Recruitment,
selection, Training and Development, Performance Management, Career planning and management.
UNIT IV DIRECTING 9
Foundations of individual and group behaviour– Motivation – Motivation theories – Motivational
techniques – Job satisfaction – Job enrichment – Leadership – types and theories of leadership –
Communication – Process of communication – Barrier in communication – Effective communication
– Communication and IT.
UNIT V CONTROLLING 9
System and process of controlling – Budgetary and non - Budgetary control techniques – Use of
computers and IT in Management control – Productivity problems and management – Control and
performance – Direct and preventive control – Reporting.
TOTAL :45 PERIODS
COURSE OUTCOMES
Upon successful completion of the course, students will be able to
CO1: Upon completion of the course, students will be able to have clear understanding
of managerial functions like planning, organizing, staffing, leading & controlling.
CO2: Have same basic knowledge on international aspect of management.
CO3: Ability to understand management concept of organizing.
CO4: Ability to understand management concept of directing.
CO5: Ability to understand management concept of controlling.
TEXT BOOKS
1. Harold Koontz and Heinz Weihrich “Essentials of management” Tata McGraw Hill,1998.
2. Stephen P. Robbins and Mary Coulter, “Management”, Prentice Hall (India)Pvt. Ltd., 10th
Edition, 2009.
REFERENCES

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 1. Robert Kreitner and Mamata Mohapatra, “Management”, Biztantra, 2008.
2. Stephen A. Robbins and David A. Decenzo and Mary Coulter, “Fundamentals of
Management” Pearson Education, 7th Edition, 2011.
3. Tripathy PC and Reddy PN, “Principles of Management”, Tata Mcgraw Hill, 1999.

CO’s-PO’s & PSO’s MAPPING

POs PSOs
CO
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1 3 - - - 1 - - - - - - 2 1 1
CO2 - 1 1 - - - - - - - - - 2 1 -
CO3 1 - 2 - - 1 - 2 - 1 1 - - 2
CO4 - 1 1 1 2 - - 1 2 - - - 1 1 1
CO5 1 - - 1 1 - - - 3 - 1 1 - 1
1 -low,2-medium, 3-high,‘-'-no correlation

GE244782 TOTAL QUALITY MANAGEMENT L T P C

3 0 0 3
COURSE OBJECTIVES
The objective of this course is to enable the student to
 Teach the need for quality, its evolution, basic concepts, contribution of quality gurus, TQM
framework, Barriers and Benefits of TQM.
 Explain the TQM Principles for application.
 Define the basics of Six Sigma and apply Traditional tools, New tools, Benchmarking and
FMEA.
 Describe Taguchi's Quality Loss Function, Performance Measures and apply Techniques like
QFD, TPM, COQ and BPR.
 Illustrate and apply QMS and EMS in any organization.

UNIT I INTRODUCTION
9
Introduction - Need for quality - Evolution of quality - Definition of quality - Dimensions of product
and service quality –Definition of TQM-- Basic concepts of TQM - Gurus of TQM (Brief
introduction) -- TQM Framework- Barriers to TQM –Benefits of TQM.

UNIT II TQM PRINCIPLES 9

Leadership - Deming Philosophy, Quality Council, Quality statements and Strategic planning-
Customer Satisfaction –Customer Perception of Quality, Feedback, Customer complaints, Service
Quality, Kano Model and Customer retention – Employee involvement – Motivation, Empowerment,
Team and Teamwork, Recognition & Reward and Performance Appraisal-- Continuous process
improvement –Juran Trilogy, PDSA cycle, 5S and Kaizen - Supplier partnership – Partnering,
Supplier selection, Supplier Rating and Relationship development.
UNIT III TQM TOOLS & TECHNIQUES I 9
The seven traditional tools of quality - New management tools - Six-sigma Process Capability- Bench
marking - Reasons to benchmark, Benchmarking process, What to Bench Mark, Understanding
Current Performance, Planning, Studying Others, Learning from the data, Using the findings, Pitfalls
and Criticisms of Benchmarking - FMEA - Intent , Documentation, Stages: Design FMEA and
Process FMEA.

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 UNIT IV TQM TOOLS & TECHNIQUES II 9
Quality circles – Quality Function Deployment (QFD) - Taguchi quality loss function – TPM –
Concepts, improvement needs – Performance measures- Cost of Quality - BPR.
UNIT V QUALITY MANAGEMENT SYSTEM 9
Introduction-Benefits of ISO Registration-ISO 9000 Series of Standards-Sector-Specific Standards -
AS 9100, TS16949 and TL 9000-- ISO 9001 Requirements-Implementation-Documentation- Internal
Audits-Registration-Environmental Management System: Introduction—ISO 14000 Series Standards
—Concepts of ISO 14001—Requirements of ISO 14001-Benefits of EMS.
TOTAL :45 PERIODS
COURSE OUTCOMES
Upon successful completion of the course, students will be able to
CO1: Ability to apply TQM concepts in a selected enterprise.
CO2: Ability to apply TQM principles in a selected enterprise.
CO3: Ability to understand Six Sigma and apply Traditional tools, New tools, Benchmarking and
FMEA.
CO4: Ability to understand Taguchi's Quality Loss Function, Performance Measures and apply
QFD, TPM, COQ and BPR.
CO5: Ability to apply QMS and EMS in any organization.
TEXT BOOKS
Dale H.Besterfiled, Carol B.Michna, Glen H. Bester field, Mary B. Sacre, Hemant
Urdhwareshe and Rashmi Urdhwareshe, “Total Quality Management”, Pearson Education Asia,
Revised Third Edition, Indian Reprint, Sixth Impression,2013.
REFERENCES
1. Joel. E. Ross, “Total Quality Management – Text and Cases”, Routledge.,2017.
2. Kiran. D.R, “Total Quality Management: Key concepts and case studies, Butterworth –
Heinemann Ltd, 2016.
2. Oakland, J.S. “TQM – Text with Cases”, Butterworth – Heinemann Ltd., Oxford, Third Edition,
2003.
3. Suganthi, L and Anand Samuel, “Total Quality Management”, Prentice Hall (India) Pvt. Ltd.,
2006
CO’s-PO’s & PSO’s MAPPING
POs PSOs
CO
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1 3 3 2 3
CO2 3 3 2
CO3 3 3 2 3
CO4 2 3 2 3 2 3 3 2
CO5 3 3 3 2
1 -low,2-medium, 3-high,‘-'-no correlation

GE244783 ENGINEERING ECONOMICS AND FINANCIAL L T P C

ACCOUNTING 3 0 0 3
COURSE OBJECTIVES
The objective of this course is to enable the student to
 Understanding the concept of Engineering Economics.
 Implement various micro economics concept in real life.
 Gaining knowledge in the field of macroeconomics to enable the students to have better
 understanding of various components of macroeconomics.
 Understanding the different procedures of pricing.
 Learn the various cost related concepts in micro economics.
UNIT I DEMAND & SUPPLY ANALYSIS 9

69
 Managerial Economics - Relationship with other disciplines - Firms: Types, objectives and goals -
Managerial decisions - Decision analysis.Demand - Types of demand - Determinants of demand -
Demand function – Demand elasticity - Demand forecasting - Supply - Determinants of supply -
Supply function -Supply elasticity.
UNIT II PRODUCTION AND COST ANALYSIS 9
Production function - Returns to scale - Production optimization - Least cost input - Isoquants -
Managerial uses of production function. Cost Concepts - Cost function - Determinants of cost - Short
run and Long run cost curves - Cost Output Decision - Estimation of Cost.
UNIT III PRICING 9
Determinants of Price - Pricing under different objectives and different market structures - Price
discrimination - Pricing methods in practice.
UNIT IV FINANCIAL ACCOUNTING (ELEMENTARY TREATMENT) 9
Balance sheet and related concepts - Profit & Loss Statement and related concepts - - Financial Ratio
Analysis - Cash flow analysis - Funds flow analysis - Comparative financial statements - Analysis &
Interpretation of financial statements.
UNIT V CAPITAL BUDGETING (ELEMENTARY TREATMENT) 9
Investments - Risks and return evaluation of investment decision - Average rate of return - Payback
Period - Net Present Value - Internal rate of return.
TOTAL :45 PERIODS
COURSE OUTCOMES
Upon successful completion of the course, students will be able to
CO1:Students will acquire the skills to apply the basics of economics and cost analysis to
engineering and take economically sound decisions
CO2: Evaluate the economic theories, cost concepts and pricing policies
CO3: Understand the market structures and integration concepts
CO4: Understand the measures of national income, the functions of banks and concepts of
globalization
CO5: Apply the concepts of financial management for project appraisal
TEXT BOOKS
1. Panneer Selvam, R, “Engineering Economics”, Prentice Hall of India Ltd, New Delhi,2001.
2. Managerial Economics: Analysis, Problems and Cases -P. L. Mehta, Edition, 13. Publisher,
Sultan Chand, 2007.
REFERENCES
1. Chan S.Park, “Contemporary Engineering Economics”, Prentice Hall of India, 2011.
2. Donald.G. Newman, Jerome.P.Lavelle, “Engineering Economics and analysis” Engg. Press,
Texas, 2010.
3. Degarmo, E.P., Sullivan, W.G and Canada, J.R, “Engineering Economy”, Macmillan, New
York, 2011.
4. Zahid A khan: Engineering Economy, "Engineering Economy", Dorling Kindersley, 2012
5. Dr. S. N. Maheswari and Dr. S.K. Maheshwari: Financial Accounting, Vikas, 2009
CO’s- PO’s & PSO’s MAPPING
POs PSOs
CO
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1 - 3 - - - - - - - 2 - - 1 3 -
CO2 - 3 - - - - - - - - - - - 2 2
CO3 - 2 - - - - - - - - - - - - -
CO4 2 3 3 - 2 - - - - - - - 2 3 -
CO5 3 3 3 - 2 - - - - - - - 2 - 2
1 -low,2-medium, 3-high,‘-'-no correlation

GE244784 HUMAN RESOURCE MANAGEMENT L T P C

70
 3 0 0 3
COURSE OBJECTIVES
The objective of this course is to enable the student to
 To provide knowledge about management issues related to staffing,
 To provide knowledge about management issues related to training,
 To provide knowledge about management issues related to performance
 To provide knowledge about management issues related to compensation
 To provide knowledge about management issues related to human factors consideration and
compliance with human resource requirements.
UNIT I INTRODUCTION TO HUMAN RESOURCE MANAGEMENT 9
The importance of human resources – Objective of Human Resource Management - Human resource
policies - Role of human resource manager.

UNIT II HUMAN RESOURCE PLANNING 9

Importance of Human Resource Planning – Internal and External sources of Human Resources -
Recruitment - Selection – Socialization.

UNIT III TRAINING AND EXECUTIVE DEVELOPMENT 9

Types of training and Executive development methods – purpose – benefits.

UNIT IV EMPLOYEE COMPENSATION 9

Compensation plan – Reward – Motivation – Career Development - Mentor – Protege relationships
.
UNIT V PERFORMANCE EVALUATION AND CONTROL 9
Performance evaluation – Feedback - The control process – Importance – Methods – grievances –
Causes – Redressal methods.
TOTAL :45 PERIODS
COURSE OUTCOMES
CO1: Students would have gained knowledge on the various aspects of HRM
CO2: Students will gain knowledge needed for success as a human resources professional.
CO3: Students will develop the skills needed for a successful HR manager.
CO4: Students would be prepared to implement the concepts learned in the workplace.
CO5: Students would be aware of the emerging concepts in the field of HRM
TEXT BOOKS
1. Decenzo and Robbins, "Human Resource Management", 8th Edition, Wiley, 2007.
2. John Bernardin. H., "Human Resource Management – An Experimental Approach", 5th
Edition, Tata McGraw Hill, 2013, New Delhi.
REFERENCES
1. Luis R,. Gomez-Mejia, DavidB. Balkin and Robert L. Cardy, “Managing Human Resources",
7th Edition, PHI, 2012.
2. Dessler, "Human Resource Management", Pearson Education Limited, 2007.

CO’s- PO’s & PSO’s MAPPING

POs PSOs
CO
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1 2 2 1 2 2 2 1 1 2 1 1 1 1 1 1
CO2 3 3 2 3 2 2 2 2 3 1 2 1 1 2 1
CO3 3 3 3 3 3 3 2 2 3 1 2 1 1 2 1
CO4 3 3 2 3 3 2 2 2 2 1 1 1 1 1 1
CO5 3 3 1 2 2 2 2 2 2 1 1 1 1 1 1
1 -low,2-medium, 3-high,‘-'-no correlation
GE244785 KNOWLEDGE MANAGEMENT L T P C

71
 3 0 0 3
COURSE OBJECTIVES
The objective of this course is to enable the student to
 Learn the Evolution of Knowledge management.
 Be familiar with tools.
 Be exposed to Applications.
 Be familiar with some case studies.

UNIT I INTRODUCTION 9
Introduction: An Introduction to Knowledge Management - The foundations of knowledge
management- including cultural issues- technology applications organizational concepts and
processes- management aspects- and decision support systems. The Evolution of Knowledge
management: From Information Management to Knowledge Management - Key Challenges Facing
the Evolution of Knowledge Management - Ethics for Knowledge Management.

UNIT II CREATING THE CULTURE OF LEARNING AND KNOWLEDGE SHARING 9

Organization and Knowledge Management - Building the Learning Organization. Knowledge
Markets: Cooperation among Distributed Technical Specialists – Tacit Knowledge and Quality
Assurance.

UNIT III KNOWLEDGE MANAGEMENT-THE TOOLS 9

Telecommunications and Networks in Knowledge Management - Internet Search Engines and
Knowledge Management - Information Technology in Support of Knowledge Management -
Knowledge Management and Vocabulary Control - Information Mapping in Information Retrieval -
Information Coding in the Internet Environment - Repackaging Information.

UNIT IV KNOWLEDGE MANAGEMENT APPLICATION 9

Components of a Knowledge Strategy - Case Studies (From Library to Knowledge Center,
Knowledge Management in the Health Sciences, Knowledge Management in Developing Countries).

UNIT V FUTURE TRENDS AND CASE STUDIES 9

Advanced topics and case studies in knowledge management - Development of a knowledge
management map/plan that is integrated with an organization's strategic and business plan - A case
study on Corporate Memories for supporting various aspects in the process life -cycles of an
organization.
TOTAL :45 PERIODS
COURSE OUTCOMES
Upon successful completion of the course, students will be able to
CO1: Understand the process of acquiry knowledge from experts
CO2: Understand the learning organization.
CO3: Use the knowledge management tools.
CO4: Develop knowledge management Applications.
CO5: Design and develop enterprise applications.

TEXT BOOKS
1. Srikantaiah, T.K., Koenig, M., “Knowledge Management for the Information Professional”
Information Today, Inc., 2000.
REFERENCES
1. Nonaka, I., Takeuchi, H., “The Knowledge-Creating Company: How Japanese Companies
Create the Dynamics of Innovation”, Oxford University Press, 1995.

72
CO’s- PO’s & PSO’s MAPPING
POs PSOs
CO
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1 1
CO2 2 1
CO3 2 2
CO4 1 1 1 1
CO5 1 1 1 1
1 -low, 2-medium, 3-high,‘-'-no correlation

GE244786 INDUSTRIAL MANAGEMENT L T P C

3 0 0 3
COURSE OBJECTIVES
The objective of this course is to enable the student to
 To study the basic concepts of management; approaches to management; contributors to
management studies; various forms of business organization and trade unions function in
professional organizations.
 To study the planning; organizing and staffing functions of management in professional
organization.
 To study the leading; controlling and decision-making functions of management in
professional organization.
 To learn the organizational theory in professional organization.
 To learn the principles of productivity and modern concepts in management in professional
organization.

UNIT I INTRODUCTION To MANAGEMENT 9

Management: Introduction; Definition and Functions– Approaches to the study of Management–
Mintzberg’s Ten Managerial Roles–Principles of Taylor; Fayol; Weber; Parker–Forms of Organization:
Sole Proprietorship; Partnership; Company (Private and Public); Cooperative –Public Sector Vs
Private Sector Organization – Business Environment: Economic; Social; Political; Legal–Trade Union:
Definition; Functions; Merits& Demerits.

UNIT II FUNCTIONSOFMANAGEMENT-I 9
Planning: Characteristics; Nature; Importance; Steps; Limitation; Planning Premises; Strategic
Planning; Vision & Mission statement in Planning– Organizing: Organizing Theory; Principles; Types;
Departmentalization; Centralization and Decentralization; Authority & Responsibility – Staffing:
Systems Approach; Recruiting and Selection Process; Human Resource Development (HRD)Concept
and Design.

UNIT III FUNCTIONSOFMANAGEMENT-II 9

Directing (Leading): Leadership Traits; Style; Morale; Managerial Grids (Blake- Mounton, Reddin)–
Communication: Purpose; Model; Barriers– Controlling: Process; Types; Levels; Guidelines;
Audit(External, Internal, Merits); Preventive Control – Decision Making: Elements; Characteristics;
Nature; Process; Classifications.

UNIT IV ORGANIZATION THEORY 9

73
Organizational Conflict: Positive Aspects; Individual; Role; Interpersonal; Intra Group; Inter Group;
Conflict Management – Maslow’s hierarchy of needs theory; Herzberg’s motivation-hygiene theory;
McClelland’s three needs motivation theory; Vroom’s valence-expectancy theory – Change
Management: Concept of Change; Lewin’s Process of Change Model; Sources of Resistance;
Overcoming Resistance; Guidelines to managing Conflict.

UNIT V PRODUCTIVITY AND MODERN TOPICS 9

Productivity: Concept; Measurements; Affecting Factors; Methods to Improve – Modern Topics
(concept, feature/characteristics, procedure, merits and demerits): Business Process Reengineering
(BPR); Benchmarking; SWOT/SWOC Analysis; Total Productive Maintenance; Enterprise Resource
Planning (ERP); Management of Information Systems (MIS).
TOTAL :45 PERIODS
COURSE OUTCOMES
Upon successful completion of the course, students will be able to
CO1 : Explain basic concepts of management; approaches to management; contributors to
management studies; various forms of business organization and trade unions function in
professional organizations.
CO2 : Discuss the planning; organizing and staffing functions of management in professional
organization.
CO3 : Apply the leading; controlling and decision making functions of management in professional
organization.
CO4 : Discuss the organizational theory in professional organization.
CO5 : Apply principles of productivity
TEXT BOOKS
1. M . Govindarajan and S. Natarajan, “Principles of Management”, Prentice Hall of India, New
Delhi, 2009.
2. Koontz. H. and Weihrich. H., “Essentials of Management: An International Perspective”, 8th
Edition, Tata McGrawhill, New Delhi, 2010.
REFERENCES
1. Joseph J, Massie, “Essentials of Management”, 4th Edition, Pearson Education, 1987.
2. Saxena, P. K., “Principles of Management: A Modern Approach”, Global India Publications,
2009.
3. S.Chandran, “Organizational Behaviours”, Vikas Publishing House Pvt. Ltd., 1994.
4. Richard L. Daft, “Organization Theory and Design”, South Western College Publishing, 11th
Edition, 2012.
5. S. TrevisCerto, “Modern Management Concepts and Skills”, Pearson Education, 2018.

CO’s- PO’s & PSO’s MAPPING

POs PSOs
CO
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1 1 1 1 1 1 3 2 3 2 3 1 3 1 1 1
CO2 1 1 1 1 1 3 2 3 2 3 1 3 1 1 1
CO3 1 1 1 1 1 3 2 3 2 3 1 3 1 1 1
CO4 1 1 1 1 1 3 2 3 2 3 1 3 1 1 1
CO5 1 1 1 1 1 3 2 3 2 3 1 3 1 1 1
1 -low,2-medium, 3-high,‘-'-no correlation

74