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Business Website Digital Marketing Package

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27 views4 pages

Business Website Digital Marketing Package

Uploaded by

anurag
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Package for Developing a Business Website

Website Development Scope


The website will include the following fixed sections:

1. Home Page

- Overview of the business with a compelling headline.

- High-quality hero image or video.

- Call-to-action (CTA) buttons (e.g., Contact Us, Learn More).

- Brief highlights of products/services.

- Testimonials or success stories.

2. About Us Page

- Business history, mission, and vision.

- Team introduction (with photos and bios, if applicable).

- Core values and unique selling points (USPs).

3. Products/Services Page

- Detailed descriptions of products/services.

- High-quality images or videos for each offering.

- Pricing or 'Request a Quote' options.

- Customer benefits and features.

4. Contact Us Page

- Contact form (Name, Email, Message fields).

- Business address and Google Maps integration.


- Phone number, email, and office hours.

- Social media links.

SEO and Marketing Implementation


1. On-Page SEO

- Keyword Research: Identify keywords relevant to the business and its services.

- Title Tags and Meta Descriptions: Optimize for each page with primary and secondary
keywords.

- Header Tags (H1, H2, H3): Use structured headings with relevant keywords.

- Content Optimization: Ensure high-quality, keyword-rich, and engaging content.

- Alt Text: Optimize all images with descriptive alt text.

- Internal Linking: Strategically link pages for better navigation and SEO.

- Mobile Responsiveness: Ensure the site is fully responsive on all devices.

- Page Speed Optimization: Optimize images and use caching for faster loading times.

2. Off-Page SEO

- Backlink Building: Reach out to authoritative websites for quality backlinks.

- Local SEO: Register the business on Google My Business and other local directories.

- Social Bookmarking: Share website pages on platforms like Reddit, Digg, and
StumbleUpon.

- Content Marketing: Publish blogs, articles, and guest posts with backlinks to the website.

- Reviews and Ratings: Encourage customers to leave positive reviews on platforms like
Google and Yelp.

3. Technical SEO

- XML Sitemap: Create and submit to search engines.

- Robots.txt: Ensure proper indexing of the site.

- Structured Data Markup: Implement schema for better visibility in SERPs.

- Canonical Tags: Avoid duplicate content issues.


- SSL Certificate: Secure the site with HTTPS.

- 404 Error Handling: Set up custom error pages.

4. Social Media Marketing

- Profile Creation: Set up and optimize profiles on platforms like Facebook, Instagram,
LinkedIn, and Twitter.

- Content Strategy:

- Post engaging and relevant content (e.g., promotions, behind-the-scenes, customer


stories).

- Use high-quality visuals.

- Include hashtags and location tags.

- Ads and Campaigns: Run targeted ads to drive traffic and conversions.

- Engagement: Respond to comments, messages, and reviews promptly.

- Analytics: Track performance metrics and refine the strategy as needed.

Deliverables
- Fully developed website with all pages.

- SEO-optimized content.

- Mobile-friendly design.

- Social media profiles setup.

- Initial social media posts and one-month management (optional).

Timeline
- Website Development: 3-4 weeks.

- SEO Implementation: 2 weeks (concurrent with development).

- Social Media Marketing Setup: 1 week.

Pricing
Basic Package: Includes website development - ₹25000 (₹500 extra per page, if more than 5
pages required)

Standard Package: Adds on-page,off-page and technical SEO - ₹75000.


Premium Package: Full package with one month of social media management - ₹100000

Optional Add-Ons
- Blog Section Development - ₹5000

- E-commerce Integration - ₹25000

- Monthly SEO Maintenance - ₹25000

- Additional Social Media Management - ₹25000.

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