MBA FM Syllabus Final
MBA FM Syllabus Final
MASTER OF BUSINESS ADMINISTRATION (FINANCIAL MARKETS)(MBA - FM) Management of Technology, Innovation and Change
Course Code: MS 102 L-4 Credits-4
Objectives: This course is designed to help students to understand the importance of managing technology, innovation and change at the firms level and also at the national level. Course Contents: Technology Management : Understanding Technology and its Relationship with Wealth of Nations and Firms Specific Knowledge; Technology Life Cycles, Technology Acquisition and Absorption; Technology Exports / Joint venture Abroad; Technological Intelligence and Forecasting, Global Trends in Technology Management. (16 Hours) 2. Change Management: Understanding the Nature, Importance, Forces, Types of Change; Diagnosing Organizational Capability to Change-strategy, Structure, Systems and People; Building Culture and climate for Change: Role of Leadership; Managing Transformations. (16 Hours) 3. Innovations Management: Invention vs. Innovation; Innovation Strategies and Models; Concurrent Engineering; Process Innovation, Product Innovation, Innovation Management. (14 Hours) 4. Creative and Lateral Thinking Management: Thinking, Creative Thinking, Problem Solving, Managing Lateral Thinking. (10 Hours) Text Books: 1. Hossein Bidgoli (2010). The Handbook of Technology Management (3 Volume Set), Wiley. 2. Larisa V. Shavinina(2003), The International Handbook of Innovation, First Edition, Elsevier Science, Permagon. Reference Books: 1. Tushman, Michael L and Philip Anderson (2004), Managing Strategic Innovation and Change, 2nd Edition, Oxford University Press. 2. Adair, John (2007), Leadership for Innovation, Kogan Page India Private Limited. 3. Narayanan, V K. (2001), Managing Technology and Innovation for Competitive Advantage. Pearson Education. 4. Frederick Betz (2003), Managing Technological Innovation, Competitive Advantage from change, Second Edition, John Wiley & Sons, Inc. , USA. Supporting Documents/Readings: 1. 1. 2. 3. Technology Information Forecasting & Assessment Council (TIFAC) Telecommunication: Technology Vision 2020, TIFAC, (1997), New Delhi, India. Abdul Kalam, APJ and Rajan Y.S. (1990). India 2020: A vision for the New Millenium, Penguin Books. DeBono, Edward (1990). Lateral Thinking, Penguin Books.
22
4.
Melissa A. Schilling (2008). Strategic Management of Technological Innovation, Special Indian Edition, Tata McGraw Hill.
23
24
Reference Books: 1. Chandra, Prasanna, (2008), Investment Analysis and Portfolio Management, Tata McGraw Hill. 2. S.Kevin, (2006), Security Analysis and Portfolio Management, Prentice Hall of India. 3. Khatri, (2006), Investment management and Security Analysis, Macmillan. 4. Ranganatham M., (2009), Investment Analysis and Portfolio Management, Pearson Education.
25
Objectives: The course aims at making students understand concepts, philosophies, processes and techniques of managing the marketing operations of a firm. Course Contents: 1. Introduction to Marketing : Meaning and Scope of Marketing; Marketing Philosophies; Marketing Management Process-an overview; Concept of Marketing Mix; Understanding Marketing Environment; Consumer and Organization Buyer Behavior; Demand Measurement; Market Segmentation, Targeting and Positioning. (16 Hours) 2. Product and Pricing Decisions: Product Concept; Types of Products; Product Levels; Major Product Decisions; Brand Management; Product Life Cycle, New Product Development Process; Pricing Decisions: Determinants of Price; Pricing Process, Policies and Strategies. (14 Hours) 3. Promotion and Distribution Decisions: Communication Process; Promotion ToolsAdvertising,Personal Selling, Publicity and Sales Promotion; Distribution Channel DecisionsTypes and Functions of Intermediaries; Channel Design; Selection and Management of Intermediaries. (14 Hours) 4. Emerging Trends and Issues in Marketing: Consumerism, Rural Marketing, Social Marketing; Direct Marketing; Online Marketing, Green Marketing. (12 Hours) Text Books: 1. Kotler,P., Keller, K.L. Koshy, A. and Jha, M., (2009). Marketing Management: A South Asian Perspective, 13th Edition, Pearson Education, New Delhi. 2. Etzel, M., Walker, B., Stanton, W. and Pandit, A (2009) Marketing Management, Tata McGrawHill, New Delhi Reference Books 1. Ramaswamy, V.S and Namakumari, S. (2009) Marketing Management: Global Perspective Indian Context, 4th Edition, Macmillan Publishers India Ltd., New Delhi 2. Saxena, Rajan (2009), Marketing Management, Fourth Edition, Tata McGraw Hill Education Pvt. Ltd. New Delhi. 3. Louis E. Boone and David L. Kurtz (2007). Principles of Marketing, 12 th Edition, Cengage Learning.
26
4. Pride, William, M., and O.C. Ferrell (2010). Marketing Planning, Implementation and Control, Cengage Learning, New Delhi.
27
Objectives: The course aims at equipping students with an understanding of the research process, tools and techniques in order to facilitate managerial decision making. Course Contents: 1. Definition and applications of business research; Types of research descriptive, exploratory, correlational, explanatory, quantitative, qualitative; Steps in the research process; Reviewing of literature; Formulating a research problem identifying objectives, establishing operational definitions; Identifying variables defining concepts, indicators, variables; Types of measurement scales nominal, ordinal, interval, ratio; Constructing hypotheses functions, characteristics, types of hypotheses. (12 Hours) 2. Research design definition, functions; Study designs based on number of contacts, based on reference period, experimental, non-experimental and quasi-experimental study designs, cross-over comparative experimental design, replicated cross-sectional design, action research; Methods of data collection primary and secondary sources; Primary data collection instruments; Attitudinal scales Likert, Thurstone, Guttman scales; Validity of research instruments face and content, concurrent and predictive, construct validity; Reliability of research instruments external and internal consistency procedures. (14 Hours) 3. Sampling concepts, principles; Types of sampling probability, non-probability, mixed sampling designs; Sampling frame; Sample size determination; Writing a research proposal; Ethical issues in data collection; Data editing, coding and tabulating. (14 Hours) 4. Introduction to hypothesis testing; Advanced data analysis techniques basic concepts of discriminant analysis, factor analysis, cluster analysis, multi-dimensional scaling and conjoint analysis; Displaying data; Writing a research report. (16 Hours) * Working Knowledge of Statistical Package such as SPSS/Systat/ SAS etc may be provided to the Students. Textbooks: 1. Ranjit Kumar (2009) Research Methodology, 2nd edition, Pearson Education. 2. Naresh Malhotra and S Dash (2009) Marketing Research, 5th edition, Pearson Prentice Hall. Reference Books: 1. Donald Cooper and PS Schindler (2009) Business Research Methods, 9th edition, Tata McGraw Hill. 2. Uma Sekaran (2010) Research Methods for Business, 4th edition, Wiley. 3. Robert Stine and D Foster (2010) Statistics for Business, 1st edition, Pearson Education.
28
4. Richard Levin and DS Rubin (2009) Statistics for Management, 7th edition, Pearson Education.
29
Objectives: This course is designed to help the students in understanding of commodities market, products, financial derivatives, pricing mechanism etc. They will be able to understand the trading, clearing and settlement operations using NCDEX platform. Students will also learn regulatory framework and taxation aspects. Course Contents 1. Introduction to Commodity Derivatives Introduction to derivatives, products, participants and functions, derivatives markets, difference between commodity and financial derivatives. Evolution of commodity exchanges, global commodity derivatives exchanges, latest developments. The NCDEX platform Structure, exchange membership, risk management, clearing and settlement system and commodities traded on the NCDEX platform. (10 Hours) Application of Commodity Futures Instruments available for trading - Forward contracts, Introduction to futures and options, Payoff for F&O, using futures versus options; Pricing commodity futures - Investment assets versus consumption assets, Cost of carry model, Futures basis; Using commodity futures for hedging, Speculation and arbitrage. (12 Hours) Trading, Clearing and Settlement Trading - Futures trading system, Entities in the trading system, Commodity futures trading cycle, Order types and trading, Parameters, Margins for trading in futures, Charges, Hedge limits; Clearing and settlement - Clearing, Settlement, Risk management, Margining at NCDEX and Standard Portfolio Analysis of Risk (SPAN). (12 Hours)
2.
3.
4.
Regulatory Framework of Commodity Derivatives Rules governing Commodity Derivatives Exchanges, Participants, Investor grievances and Arbitration; Implications of Sales Tax, Value Added Tax (VAT) and obligations; Electronic Spot Exchange - NCDEX Spot Exchange Ltd. (NSPOT). (10 Hours) Market Simulation Lab Market simulation lab sessions on internet based software to develop trading skills for commodity market. (12 Hours) Note: Students are expected to keep themselves updated with latest developments in the subject from financial dailies like The Economic Times, Financial Express etc., watch business channels e.g. CNBC, NDTV Profit, ET Now etc. and get updates from websites of SEBI, NSE etc. Text Books: 1. Commodities Market Module, Workbook from NSE 2. Chatnani, (2010), Commodity Markets, 1st edition, Tata McGraw Hill.
30
Reference Books: 1. Kleinman, George, (2001), Commodity Futures & Options, 2nd (revised, illustrated edition), Prentice Hall. 2. Stephens, John. (2001), Managing Commodity Risk, John Wiley & Sons. 3. Hirschey, (2010), Investments: Analysis and Behaviour, 1st edition, Tata McGraw Hill. 4. Indian Institute of Banking & Finance, (2007), Commodity Derivatives, Macmillan India Ltd.
31
Objectives: This Course will aid the students in having a clear understanding about the concepts, methods and techniques and issues involved in managing human resource so as to facilitate employing, maintaining and promoting a motivated force in an organization.
Course Content
1. Introduction to Human Resource Management: Concept of HRM, Nature, Scope, Functions, Objectives, Processes, Importance and Evolution of HRM, HRM Models (In India and Abroad), Roles and Responsibilities of HR managers. Competitive Challenges and HRM: Technological Changes, Workforce Diversity, Employee Empowerment, Managing Protean Careers, Moonlighting Phenomenon etc. (14 Hours) 2. Strategy and Workforce Planning: Strategic Planning and HR Planning: Linking the Processes, Methods and Techniques of Forecasting the Demand and Supply of Manpower, Computing Turnover and Absenteeism, Job Analysis, Job Design: Behavioral Concerns, Ergonomic Considerations and Flexible Work Schedules. (10 Hours) 3. Expanding the Talent Pool: Recruitment, Selection, Career Management: Developing Talent Overtime, Career Development Initiatives, HRM Competencies: Roles of HR Generalists and HR Specialists, Training & Development, Appraising and Improving Performance: Performance Appraisal Programs, Processes and Methods, Job Evaluation, Managing Compensation, Incentives and Employee Benefits, Health and Social Security Measures, Managing Labor Relations: An Overview. (18 Hours) 4. Contemporary Issues in HR Strategic Human Resource Management, International Human Resource Management Creating High Performing HR Systems: Wellness Programs and Work Life Balance and Green HRM, Human Resource Information Systems, Human Resource Audit, and Human Resource Accounting. (14 Hours) Text Books 1. Snell et al (2010). Human Resource Management, Cengage Learning(India Edition). 2. Dessler et al (2008). Human Resource Management, Pearson Education. Reference Books 1. Armstrong, M. (2009). Armstrongs Handbook of Human Resource Practice, Kogan Page 2. Lepak, D. & Gowan M. (2009). Human Resource Management, Pearson Education. 3. Ivancevich (2009). Human Resource Management, Tata Mc Graw Hill 4. Denisi, A S, Griffin, R W (2005). HRM an Introduction, Cengage Learning
32
2.
3.
4.
(10 Hours) Note: Students are expected to keep themselves updated with latest developments in the subject from financial dailies like The Economic Times, Financial Express etc., watch business channels e.g. CNBC, NDTV Profit, ET Now etc. and get updates from websites of SEBI, NSE etc. Text Books: 1. Equity Derivatives: A Beginners Module, Workbook from NSE 2. Currency Derivatives: A Beginners Module, Workbook from NSE Reference Books: 1. Vohra, N.D., and Bagri, B.R. (2009), Futures and Options, 9th edition, Tata McGraw-Hill Publishing Company Ltd.
33
2. Red Head, (2007), Financial Derivatives: An Introduction to Futures, Forward, Options, Prentice Hall of India. 3. Vohra, (2010), Futures And Options, 2nd edition, Tata McGraw Hill. 4. Varma, (2010), Derivatives and Risk Management, 1st edition, Tata McGraw Hill.
34
Objectives: This course will focus on overall Personality Development of students by enhancing their communication skills, shaping their attitudes and behaviours and ultimately preparing them for Corporate roles. Course Contents: 1 2 Strengthening Oral Communication: Presentations and Extempore. (07 Hours) Strengthening Oral Communication: Role Playing, Debates and Quiz. (07 Hours) 3. Strengthening Written Communication: Case Studies. Exercises on Corporate Writing, Creative Writing, Poster Making, Framing Advertisements, Slogans, Captions, Preparing Press Notes. (07 Hours) Group Discussion and Mock Interviews. (07 Hours)
4.
35