Infographic Rubric Base 1
Infographic Rubric Base 1
4 3 2 1 0
Design Layout is organized Generally good Layout could use Layout is No layout or
and uses consistent layout improvement disorganized, no scheme—just
Layout style Has minor Two or more obvious random elements,
Color Scheme Color scheme has inconsistency or inconsistent organization colors, and fonts
visual appeal and one distracting elements Layout distracts
Fonts
works with content element Hard to read fonts from content
Fonts are legible Color scheme Layout distracts Color scheme is
and consistent clashes from content confusing
Content Appropriate terms, One or two terms or Not enough terms, Lacking in No real data or facts
vocab, jargon jargon used vocab, jargon appropriate are present
Terms, Facts defined and used incorrectly or Data is sparse terminology
Quantity of data More than enough without explanation Data might not not Not enough facts or
data to make claims Adequate amount of demonstrate the data
Quality of data Data clearly data trend or claim Data is from poor or
demonstrate trend, Data demonstrate Data from good questionable source
claim, etc trend, claim, etc source
Data from good Data from good
source source
Clarity Claim, main idea is Claim, main idea is Claim, main idea is Infographic makes a Claim, main idea is
obvious and easy to understandable made poor initial missing
Makes a claim understand No unnecessary Some graphics or impression
Efficiency No unnecessary graphics or visuals visuals are Confusing
graphics or visuals unneeded
Makes clear impression
Infographic makes a
good initial
impression
Representation Design elements Design elements Visualizations fit the Design and visuals Design elements
are clearly informed are clearly informed data and the claim are at odds with the and visuals convey
Design complements by content by content content or claims a meaning contrary
Visuals show Visualizations fit the being made to the intent
content
connection to data and the claim
Careful choice of content and create
visuals a visual flow
Data visualization Visualizations fit the
matches content and data and the claim
claim
White J. (retrieved August 29). General Infographic Rubric. StemLiteracythroughInfographics.http://science-infographics.org/general-infographic-rubric/