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OPEN FOR JOB ROLE:- Principal Product Designer Portfolio

Resume

STR ATEG Y TO WIN:-

Design the future of writing by enabling millions of people

around the world to express themselves clearly, confidently,

and authentically. By elevating communication through

Vision:
intuitive, thoughtful design, we will empower individuals,

teams, and organizations to achieve their goals and create

lasting impact in their professional and personal lives.

Our mission is to simplify and enhance the writing process

through innovative, user-centered design. We strive to

create a seamless, intuitive experience that empowers

Mission:
users to communicate effectively, improving their writing,

reducing ambiguity, and ultimately helping them achieve

greater success through better written communication.

Key Metrics

User Adoption: Number of new users who engage

with Grammarly products

Retention Rate: Measures how well we retain users

over time, particularly after they’ve used our core

product features

User Satisfaction (NPS): How satisfied users are with

the product, gathered through surveys, user

interviews, and app feedback

Engagement with Advanced Features: Frequency

and usage of premium features or new functionalities

added to the product

Outcomes

Increased user engagement and retention as users

North gain value from intuitive design

start
Positive user feedback and consistently high NPS
metric:
reflecting improved writing experiences

Output

High-quality design solutions that meet both

business and user needs

Refined user flows, interface elements, and

interaction patterns that ensure ease of use

Inputs

User insights from research, surveys, and interviews

Data-driven feedback gathered from both

qualitative and quantitative analysis

Cross-functional collaboration with engineering,

product, and leadership to define and implement key

design solutions.

Complexity and Overwhelm: Writing assistance tools

may become overwhelming with too many features and

unclear instructions

Limited Guidance for Non-native Users: Non-native

English speakers may struggle to get context-specific

writing help
Customer

Pain Points: Context Awareness: Existing tools may lack deep

context understanding for more nuanced

communication needs

Lack of Personalization: The writing assistance may not

always feel tailored to individual user preferences or

writing styles.

Grammarly’s strategy involves creating new, unoccupied

market space by solving unmet user needs with design

excellence, offering both universal appeal and deep

personalization

Where to Play
Target Market: Focus on individual writers, business

professionals, educators, students, and teams in

companies

Key Channels: Develop seamless cross-platform

experiences, ensuring that users can interact with

Grammarly’s tools on desktop, mobile, and web

How to Win
Redesign User Flows for Simplicity and Clarity:
reduce friction
Create user flows that , making it

easier to use Grammarly across various platforms

without feeling overwhelmed

Tailor Solutions for Non-native Speakers: Design

focusing on adapting suggestions based on user

smarter context-specific writing assistance tools,

location, writing style, and language proficiency

Deep Personalization: Introduce features that learn

customized feedback '

from user preferences over time, offering more

that evolves with the user s

writing style

Seamless Integration with Other Tools : Make

Grammarly seamlessly integrate with popular

productivity tools, offering value at every stage of the

writing process
Strategy to

win: Winning Capabilities

Empathy-driven Design: Understanding user

challenges to create truly impactful features

Cross-functional Collaboration: Close partnerships

with engineers, product managers, and leadership to

align product strategy and design

Constant Iteration:
A/
Continuously improve user

experience by using B testing and iterative design

based on user feedback

Winning Differentiators
Personalization at Scale: Focus on offering a highly

personalized experience while maintaining ease of

use, making Grammarly feel uniquely suited to every

user

Contextual Awareness: Develop deeper contextual

understanding, anticipating user needs in real-time

Efficiency: Design tools that help users achieve their

writing goals faster and more effectively

Management Measurements
Feature Engagement: Track how users engage with

personalized features or new offerings

Customer Retention: Measure how well users

continue using Grammarly over time

Design Consistency: Regularly review design

standards to ensure quality and consistency in all

product areas.

Personalization at Scale Will Work: The assumption that

personalized suggestions and writing aids will work for

every user across diverse writing styles

Non-native Speaker Needs Are Sufficiently Understood:

Risky The assumption that improving the context and nuance

for non-native speakers will lead to greater adoption

assumption:
and satisfaction

Cross-Platform Integration is Seamless: A ssuming that

technical challenges related to integrating Grammarly

into multiple platforms will be smoothly resolved.

machine

Assumption
If the risky assumptions hold true, we will see

User Retention: Personalized writing feedback will

results:
significantly increase user satisfaction and loyalty

Wider Adoption Among Non-native Users: The tailored

experience will attract a broader, global user base

Streamlined Experience: A simplified, intuitive

experience will lead to increased overall usage and

engagement across multiple platforms.