Mba Iam Unit 1
Mba Iam Unit 1
INSTITUTE OF AVIATION
STUDIES
INTRODUCTION TO
AVIATION MANAGEMENT
BBA (AVIATION MANAGEMENT)/ BBA (AVIATION, TRAVEL &
TOURISM MANAGEMENT/ BBA (AVIATION & LOGISTICS
MANAGEMENT)
I SEMESTER
SYLLABUS
Aviation is the field related to the practical aspect or art of aeronautics, being the
design, development, production, operation and use of aircraft. French writer and former
naval officer Gabriel La Landelle coined the word aviation in 1863, from the verb avier
(synonymous flying), itself derived from the Latin word avis (“bird”) and the suffix–ation.
Aviation managers work at airlines, airports, or other businesses within the aviation or
aerospace industry, such as aircraft manufacturers, airports, airlines or in any airport/air-
travel related services. Aviation managers might oversee the day-to-day operations of an
airport or aviation organization or supervise a department, or provide airport/airline related
services, or any business comprising of manufacturing, marketing, accounting & finance, or
computer and information communication technology-based operations and services in
Aviation industry.
Aviation industry involves Design & manufacturing of aircrafts, Maintenance of
aircrafts, Operations of aircrafts, Air traffic control, Civil aviation, cargo aviation and military
aviation issues, Air-travel and airlines management, Aviation safety and security, Airport
operations and services management, and business related to quality air-travel services.
There are five major manufacturers of civil transport aircraft in the world. They are:
● Airbus, based in Europe
● Boeing, based in the United States
● Bombardier, based in Canada
● Embraer, based in Brazil
● United Aircraft Corporation, based in Russia
Boeing and Airbus concentrate on wide-body and narrow-body jet airliners, while
Bombardier, Embraer and United Aircraft Corporation concentrate on regional airliners.
Large networks of specialized parts suppliers from around the world support these
manufacturers, who sometimes provide only the initial design and final assembly in their own
plants. The Chinese ACAC consortium will also soon enter the civil transport market with its
Comac ARJ21 regional jet.
An airport is a place where airplanes can land or take off. Most airports in the world have
only a long strip of level ground called a runway. Many airports have buildings which are
used to hold airplanes and passengers. A building that holds passengers waiting for their
planes or luggage is called a terminal. The sections between the plane and the terminal are
called "gates". Airports also have buildings called hangars to hold planes when they are not
used. Some airports have buildings to control the airport, like a control tower which tells
planes where to go.
An international airport is a large airport that airplanes can use to fly to and from other
countries. A domestic airport is an airport which is usually smaller and only has airplanes
coming from places in the same country. Most international airports have shops and
restaurants for airplane passengers to use.
An airport used by the military is often called an air force base or airbase. An aircraft
carrier is a floating airbase.
An airline is a company that provides air transport services for travelling passengers
and freight. Airlines utilize aircraft to supply these services and may form partnerships or
alliances with other airlines for code share agreements.
What is Aviation?
The term aviation was coined by a French pioneer named Guillaume Joseph Gabriel
de La Landelle in 1863. It originates from the Latin word avis that literally means bird.
Aviation means all the activities related to flying the aircraft.
The modern age of aviation began with the first untethered human lighter-than-air
flight on November 21, 1783, of a hot air balloon designed by the Montgolfier brothers. The
practicality of balloons was limited because they could only travel downwind. It was
immediately recognized that a steerable, or dirigible, balloon was required. Jean-Pierre
Blanchard flew the first human-powered dirigible in 1784 and crossed the English Channel in
one in 1785.
Rigid airships became the first aircraft to transport passengers and cargo over great
distances. The best-known aircraft of this type were manufactured by the German Zeppelin
company. The most successful Zeppelin was the Graf Zeppelin. It flew over one million
miles, including an around-the-world flight in August 1929. However, the dominance of the
Zeppelins over the airplanes of that period, which had a range of only a few hundred miles,
was diminishing as airplane design advanced. The "Golden Age" of the airships ended on
May 6, 1937 when the Hindenburg caught fire, killing 36 people. The cause of the
Hindenburg accident was initially blamed on the use of hydrogen instead of helium as the lift
gas. An internal investigation by the manufacturer revealed the coating used to protect the
covering material over the frame was highly flammable and allowed static electricity to build
up in the airship. Changes to the coating formulation reduced the risk of further Hindenburg
type accidents. Although there have been periodic initiatives to revive their use, airships have
seen only niche application since that time.
In 1799 Sir George Cayley set forth the concept of the modern airplane as a fixed-
wing flying machine with separate systems for lift, propulsion, and control. Early dirigible
developments included machine-powered propulsion (Henri Giffard, 1852), rigid frames
(David Schwarz, 1896) and improved speed and maneuverability (Alberto Santos-Dumont,
1901).
There are many competing claims for the earliest powered, heavier-than-air flight. The
first recorded powered flight was carried out by Clement Ader on October 9, 1890 when he
reportedly made the first manned, powered, heavier-than-air flight of a significant distance
(50 m (160 ft)) but insignificant altitude from level ground in his bat-winged, fully self-
propelled fixed-wing aircraft, the Ader Eole. Seven years later, on 14 October 1897, Ader's
Avion III was tested without success in front of two officials from the French War ministry.
The report on the trials was not publicized until 1910, as they had been a military secret. In
November 1906 Ader claimed to have made a successful flight on 14 October 1897,
achieving an "uninterrupted flight" of around 300 metres (980 feet) on. Although widely
believed at the time, these claims were later discredited.
The Wright brothers made the first successful powered, controlled, and sustained
airplane flight on December 17, 1903, a feat made possible by their invention of three- axis
control. Only a decade later, at the start of World War I, heavier-than-air powered aircraft had
become practical for reconnaissance, artillery spotting, and even attacks against ground
positions.
Aircraft began to transport people and cargo as designs grew larger and more reliable.
The Wright brothers took aloft the first passenger, Charles Furnas, one of their mechanics, on
May 14, 1908.
During the 1920s and 1930s great progress was made in the field of aviation,
including the first transatlantic flight of Alcock and Brown in 1919, Charles Lindbergh's solo
transatlantic flight in 1927, and Charles Kingsford Smith's transpacific flight the following
year. One of the most successful designs of this period was the Douglas DC-3, which became
the first airliner to be profitable carrying passengers exclusively, starting the modern era of
passenger airline service. By the beginning of World War II, many towns and cities had built
airports, and there were numerous qualified pilots available. The war brought many
innovations to aviation, including the first jet aircraft and the first liquid-fuelled rockets.
After World War II, especially in North America, there was a boom in generalaviation,
both private and commercial, as thousands of pilots were released from military service and
many inexpensive war-surplus transport and training aircraft became available. Manufacturers
such as Cessna, Piper, and Beechcraft expanded production to provide light aircraft for the
new middle-class market.
By the 1950s, the development of civil jets grew, beginning with the de Havilland
Comet, though the first widely used passenger jet was the Boeing 707, because it was much
more economical than other aircraft at that time. At the same time, turboprop propulsion
began to appear for smaller commuter planes, making it possible to serve small-volume
routes in a much wider range of weather conditions.
Since the 1960s composite material airframes and quieter, more efficient engines have
become available, and Concorde provided supersonic passenger service for more than two
decades, but the most important lasting innovations have taken place in instrumentation and
control. The arrival of solid-state electronics, the Global Positioning System, satellite
communications, and increasingly small and powerful computers and LED displays, have
dramatically changed the cockpits of airliners and, increasingly, of smaller aircraft as well.
Pilots can navigate much more accurately and view terrain, obstructions, and other nearby
aircraft on a map or through synthetic vision, even at night or in low visibility.
On June 21, 2004, Spaceship One became the first privately funded aircraft to make a
spaceflight, opening the possibility of an aviation market capable of leaving the Earth's
atmosphere. Meanwhile, flying prototypes of aircraft powered by alternative fuels, such as
ethanol, electricity, and even solar energy, is becoming more common.
1.3History of Aviation
On 17 December 1903, in North Carolina, a frail structure of metal, wood and fabric
struggled into the air and carried a single passenger 260 Meters, thus began the first manned
flight. In less than six years, the first airline-Germany's Deutsehe Luftschiffahrts was
established in November 1909. By the outbreak of war in 1914, it had flown over 33,000
intrepid passengers in 1500 Zeppelin airship flights. Following World War 1, regular air
transportation began in January 1919, using make-shift landing strips and within 12 months
air services were established in several countries.
British operator, Air Transport, and Travel (AT&T) became the first international
scheduled airline. The London-Paris Service using a DH 16, carrying four passengers took off
on 25 August 1919.
Around 1930, civil air transport operations began in South Africa, and the Union
Airways and South-West Africa Airways were acquired by South African Airways. In 1931,
the first UK-Africa services were operated to Khartoum and Nairobi and later to Cape Town.
By the late 1940s, thousands of wars surplus C-47/ Dakota aircraft supported
innumerable airlines around the world. It boosted the civil air transportation growth as they
were cheaper and readily available with minimum maintenance effort.
European ambition to serve the Indian sub-continent and beyond materialised on 10-
13 November,1924, when KLM flew their first flight by a Fokker 11 from Amsterdam to
Karachi and then to Calcutta via Ambala and Allahabad with Batavia (now Jakarta in
Indonesia) as the destination.
The Imperial Airways flew their first flight from Cairo to Karachi and then to Delhi
on 26 December 1926.
Aviation training started in India on 9 May 1928, with the establishment of first flying
club in Bombay. The first pilot “A” licence was issued to JRD Tata on 10, February 1929.
Delhi flying club has the distinction of being the first domestic carrier by operating flights
between Karachi and Delhi in 1932.
On 29 July 1946, a new milestone was added to the Indian Aviation with the establishment
of Air India Limited with Headquarters in Bombay. Trans-World Airlines (TWA) was the
first International carrier to operate in India from Bombay on 5 January 1947.Bombay
witnessed the first Air India landing with a constellation aircraft on 16 March 1948.
On 25, May 1949, Bharath Airways based in Calcutta inaugurated its Calcutta –
Bangkok- Saigon- Hong Kong service with a DC-4 Aircraft. In the international sector, Air
India launched an all tourist class flight to Nairobi from 1 December 1952.
On 1August 1953, the Government of India, nationalised all the Aviation services.
International air services were to be provided by Air India International Ltd, and all the
domestic airlines including Air India, Air Services of India, Airways India, Bharath Airways,
Deccan Airways, Himalayan Aviation, Indian National Airways, and Kalinga Airways were
integrated into a single national domestic carrier- Indian Air Lines by way of Air Corporation
Act, 1953.
With the liberalisation of national economy, Government of India de-regulated
scheduled air operations by the issue of AIC 24/1990, which formulated detailed guidelines
for air taxi operations and made them eligible to operate to all airports in the country
including airports which were hitherto open to scheduled operations. Many operators rushed
in as air taxi operators and in 1997, there were 21 air taxi operators including Jet Airways and
Sahara Airways. Their overall share was nearly 30 percent of the total traffic.
As it happened in the 1970s in the USA, the mushrooming of air taxi operators
witnessed in the early 1990s in India, almost vanished one by one, leaving only very few
private airlines operational. Out of the remaining, Jet Airways and Sahara could consolidate
their strength and sustain.
Following stiff competition, some of them further consolidated their positions by mergers
and acquisitions. Jet acquired Sahara (Jetlite); King Fisher acquired Deccan-low cost model,
and the national carriers- Air India and Indian Airlines merged as ‘Air India’. Changes thus
witnessed during the past few years, once again re-establishes the fact that healthy
competition and management are essential for the balanced growth of air transport, both in
quality and quantity.
1.5Challenges of Aviation
Some of the immediate challenges for airports are;
1. Airport and airspace congestion,
2. Implementation of CNS/ATM system for a seamless air traffic flow,
3. Introduction of new large aircraft (NLA),
4. Growing airline alliances,
5. Changes in the airport ownership,
6. Increased security concerns,
7. Environmental pressures and
8. Changing faces of airport Leadership.
Evidently, the primary objective of the Civil Aviation community should be to increase
the availability of capacity rather than to have it to ration the demand. First group of measures
involve physically increasing capacity; the second involves making more efficient use of
existing capacity. For some airports, the environmental and physical constraints prevent
substantial expansion of the existing facilities or they are prohibitively expensive.
Airport investors are not familiar with various details of airport economics and dynamics
of it. Therefore, a regulatory framework must first be established to enforce and maintain the
close coordination between airport revenues and pricing.
They should be able to review the airport management to maintain the delicate balance
between the commercial exploitation and the economic regulatory controls. It must also be
ensured that the airport operators comply with the Chicago Convention and other
International Treaties, Agreements, and Obligations.
Airports should be able to respond quickly to demands, sell its services, and promote
assets in an efficient and effective manner. In this process, the airport management will have
to ever lobbying for support and provide all users and stakeholders with a high level of
service. It will have to be responsive and pro-active and need to focus on research and
development to achieve the best results by following the best -suited methods and procedures.
The need of the hour is to maximise the return by improvised managerial techniques while
remaining safe and secured. Airport managers will be forced to shift away from operations
oriented management toward profit-oriented management techniques, yet maintain or increase
levels of safety and security. Airport managers will have to find new ways of manning their
airports to increase capacity while still making a profit for shareholders. They will have to
become competitive in developing an airport system that will bring in new carriers and cause
carriers already serving the airport to increase flights. The increase in passenger traffic, in
turn, will feed more money into highly profitable retail concession. When an airport is
privatised, the question is how to generate revenue. Key to this growing concern is to become
more competitive by inculcating greater efficiency, reduce costs, and improve safety and
security with new technology and management techniques.
Board/Policy Entity
Self Sufficiency Objectives: Bureaucratic models are structured according to functions with
multi-layered structures with centralised authority (some models in the UK/USA). They are
mostly process oriented and conformity is valid. Whereas, commercial models (some of the
European/Canadian/Asia Pacific) are structured according to Profit Centres with a flatter
pyramid. They are more of result-oriented and individual autonomy is provided which calls
for a greater managerial expertise. In this model, creativity and entrepreneurship are
rewarded. Greater autonomy allows better financial self- sufficiency and an overall improved
self-sufficiency.
There are three types of commonly used airport business models in national and international
scenarios. They are (1) Government owned and operated model, (2) Public Private
Partnership model (PPP), and (3) Private airport model. Nevertheless, there is no onesingle
model that fits all situations in all countries. The choice of model depends very much on
thespecific circumstances of the airport.
Advantages &Benefits:
• Cost-effectiveness- since the developer/ service provider is competitively selected, the
operations are generally more cost effective than before.
• Higher Productivity- by linking payments to performance, productivity gains may be
expected within the program/project.
• Accelerated Delivery – since the contracts generally have incentive and penalty
clauses vis-a-vis implementation of capital projects/program, this leads to accelerated
delivery of projects.
• Clear Customer Focus - the shift in focus from service inputs to outputs create the
scope for
• Innovation in service delivery and enhance customer satisfaction.
• Recovery of User Charges- Innovative decisions can be taken with greater flexibility
because decentralization. Wherever possibilities of recovering user charges exist,
these can be imposed in harmony with local conditions.
Constraints &Disadvantages:
• Privatization also involves risks which are considered as disadvantages and these
mainly arise from air-side services.
• Because many citizens in general see the airport as part of a city’s or region’s essential
infrastructure and because airports are often regarded as important catalysts for local
economic growth, the public at large believe that the government should play an
active role in developing and supervising airports.
• Moreover, because airside services are natural monopolies, the public often feel more
comfortable and protected by keeping the government involved in airport regulation
and supervision.
• In addition, many feels that the governments have to be involved in ensuring safety
and quality of service standards because of the inherent nature of air travel. Not only
the public, but also airlines themselves are generally concerned about privatization.
• They expect that without government involvement, privatization would bring higher
landing fees and user charges, which would eventually translate into higher ticket
prices for their customers.
Constraints &Disadvantages:
• Privatization also involves risks which are considered as disadvantages and these
mainly arise from airside services.
• Because many citizens in general see the airport as part of a city’s or region’s essential
infrastructure and because airports are often regarded as important catalysts for local
economic growth, the public at large believe that the government should play an
active role in developing and supervising airports.
• Moreover, because airside services are natural monopolies, the public often feel more
comfortable and protected by keeping the government involved in airport regulation
and supervision.
• In addition, many feels that the governments have to be involved in ensuring safety
and quality of service standards because of the inherent nature of air travel. Not only
the public, but also airlines themselves are generally concerned about privatization.
• They expect that without government involvement, privatization would bring higher
landing fees and user charges, which would eventually translate into higher ticket
prices for their customers.
(3)Airports in Kerala:
Kerala state is having 3 operational International airports. The state will get another
international airport in the year 2017 to become the only Indian state having 4 international
airports.
In 2016, the Government of Kerala sought sanction for its fifth international airport but not
yet confirmed the exact location. The first airport was started in Quilon during the 1920s but
ceased operation when an accident involving a training aircraft at the boundary of the
aerodrome, resulted in the death of the pilot and the trainee.
a) Privatisation of Airlines: Privatisation of State-owned airline has been one of the
prominent transformations in international air transport, where airlines in all but a handful of
States had been government owned until recent times. The motives for privatisation have
been highly discussed, ranging from few purely economic considerations to improving
operating efficiency and competitiveness, to a more pragmatic desire to reduce the heavy
financial burden for governments for financing capital investment in new equipment. Since
1985, about 140 governments of Karnataka announced privatisation plans or expressed their
intention of privatisation for approximately 180 State- owned airlines.
b) Low-Cost Airlines: Another recent development in the airline sector is the
introduction of ‘Low - cost business model’. Low-cost carrier also known as no-frills or
discount carrier is an airline that offers low fares but eliminates most traditional passenger
services. The common features of this business model are, a single type of aircraft reducing
training and servicing costs, point to point network focusing on short haul routes, high
frequencies, simple low -fare structures, high density single class with no seat assignment,
simple in-flight services, staffing flexib ility and minimal overheads, and intense use of
electronic commerce for marketing and distribution. They also use less-congested cheaper
secondary airports to ensure short turn rounds and high on-time performance.
The low-cost formula is likely to spread to other regions and increasingly to international
services where market conditions and regulatory arrangements permit. The low- cost model
as ‘airline -within an airline’ strategy by major airlines tries to combine the ingredients of
low- costcarriers’ approach with the reputation and quality of their own brand. While only
purely 'low-cost' airlines will survive as major players, this model can also compete with
railways by way of inter-model transportation offerings (Rail &Fly) offering affordable prices
for long distance rail tickets. The low-cost model provides immense opportunities for regional
airports and medium sized airports including military bases for growth. The user profile being
that of flexible holiday and private travellers and price- conscious business passengers
preferring low
-cost airlines for short routes, while the big network carriers focusing on inter-continental
inter-regional business passengers, the stage is set for the growth of low-cost airlines and in
turn cheaper secondary airports.
Airline forecast points to almost a 2.7-fold increase in passenger traffic, and of doubling
of aircraft movements by the year 2020. These forecasts are predicted on the assumption that
sufficient system infrastructure and capacity will be available to handle the demand. It is
relatively easier for the airline to meet the growing passenger flows by moving to higher
capacity aircraft whereas airport sector is a different ball game.
C) Capacity Constraints: Capacity constraint is one of the bottlenecks in air
transport growth. At their meeting on 28 January 2000, Ministers of Transport from 38
European States estimated that cumulatively flights experienced over 27 million minutes
delay in Europe alone due to airport and air space congestion. Traffic patterns based on the
underlying demand for air services and air carrier practices influence the use of available
capacity. Airport slot is different from the air traffic control (ATC) slot, which is the take-off
or landing time of an aircraft which is assigned by the relevant air traffic control unit to make
optimum use of available capacity at point’s en-route or at the destination airport. With the
assignment of airport slot, airlines build their schedule considering time to taxi out and the
customary en- route duration, on the assumption that an ATC slot will be available. This
factor therefore underlines the importance of close coordination between the airport slots and
ATC slots. Generally, the airport capacity is never fully utilized throughout the day. It
undergoes peak and lull periods. There are seasonal peaks as well.
When the air carrier demand at an airport exceeds the availability of slots, the airport can
then be considered capacity constrained. To a great extent capacity constraint are eased out
through International Air Transport Association (IATA), schedule coordination conferences,
in which well over 260 airlines participate and schedules are adjusted through bilateral
discussions. Capacity is essentially controlled through regulatory framework within which
slot allocation mechanisms are employed at global, regional and at national levels.
The ability of an airline to exercise the market access/ traffic rights granted under
relevant air services agreement is closely linked to the availability of slots (designated times
for an aircraft to take off or land) at the specified airports for which the traffic right was
granted. Shortage of airport slots by and large is an important physical constraint on market
access. Some of the airports resort to auctioning of slots or price the slots to control the
demands.
One may ask, why not expand the airport, and build new runways? Here again, there
are considerable constraints to the development of new airports or even the expansion of
existing facilities. Environmental and physical constraints are formidable. Experience in the
UK, Japan and Germany where there was local resistance to the construction of a second
runway or new airport explains the point. Japan was forced to build an offshore airport
(Kansai) in a man made island in Osaka Bay.
Hong Kong and Macau have both built new airports on reclaimed land in them in-
shore waters, and Incheon airport in the Republic of South Korea was built partly on
reclaimed land between two islands. Even in the USA, Denver is the only green field airport
that has been constructed in the recent past.
Liberal air services agreements with multiple designation and gradual removal of
capacity restriction have enabled increases in the number of air carries and air services,
thereby putting additional pressure on existing airport capacity and it would continue to
challenge the airports.
D) Consumer Interests: Growing dissatisfaction with the conduct of airlines' staff
and similar concern on quality of service such as facilitation at the airports are matters of
increasing passenger concern. In USA and Europe, certain measures are in place aimed at
reinforcing the rights of air passengers, proposing new voluntary commitments and
enforcement legislation. As for voluntary commitments, airlines, and airports in the member
States of the European Civil Aviation Conference (ECAC) developed two codes. The Airline
Passenger Services Commitment and the Airport Voluntary Commitment on Air Passenger
Services. These two codes became effective in February 2002. Governments in other regions
have also been considering some legal measures. IATA also adopted a global customer
services framework in June 2000 intended as a guide for member airlines in developing their
own voluntary commitments. The point to remember is that consumer interest issues are
gaining momentum and they need to be carefully examined to make sure that the service
quality has adequately been dealt with by the current commercial practices by airlines and
airports. There will be a need for the States to strike the right balance between voluntary
commitments and airport infrastructure.
E) Change of Airport Ownership: Majority of airports world over were constructed
pre- post World War II and in any case prior to mid-1960s. Airport ownership then was
reviewed as strategically important and as such most of them came under government
ownership. A further shift in ownership began in early 1970s when many countries created
airport corporations under public ownership, and it provided access to private/external capital
market. A second shift occurred in the mid-1980s and many countries began to turn the private
sector for direct financing of airport investment and to further improve the managerial
efficiency. Many publicly owned and operated airports are generally not rated well equipped
due to limited government funding. Hong Kong and Singapore airports are exceptions to the
rule. In the 1990s many of the public airports became privatised.
The privatisation model included outright sale of assets through stock market, long-term
leases, joint ventures/ equity floatation etc. Private sector participation in Asia has revolved
primarily around green field projects. In the current economic climate, there is an increasing
pressure to reduce or re-direct government spending and that makes it increasingly difficult
for public involvement in airport infrastructure. Therefore, there is an increasing trend in the
airport ownership by way of leasing and private participation, Airports have been moving
away from the government ownership to commercial and private ownership.
British Airports Authority (BAA) was among the first to privatize in 1987 and it remains
a paradigm for airport management. Aer Rainta and Schiphol are examples of airport
companies which although State owned, operate as commercial enterprises. New airports in
Asia including India is based on a concept of Public-Private Partnership (PPP), instituted
through a Special Purpose Vehicle (SPV). All the Greenfield airports in India are based on
this model.
Regional and local planning authorities expect increased social and economic activity in
the form of employment and new business opportunities. From the technological point of
view, airports are beginning to face the waves of advanced Information Communication
Technology (ICT) and it certainly calls for a comprehensive airport management system.
There is yet another area that is likely to involve airport operations and that is the on-
going efforts to form air traffic alliances. Euro Control is talking about such an alliance the re-
organisation of air space focused on efficiency and cost effectiveness from Iceland to Turkey.
As the ICAO initiated CNS/ATM gets its way, several such advanced measures including
reorganisation of airspace would have to be introduced despite the likely political
uncertainties. Nevertheless, airports must be on board in all such new ventures. To achieve
the financial viability, airports have also been diversifying their business- direct operation in
ground handling, management Involvement and other airports (BAA, Schiphol, Frankfurt
etc.), providing training or consulting services (Montreal, Airports deParis, Singapore Etc.),
airline partnerships and diversification into non-aviation activities (real estate, production of
aviation related items such as firefighting equipment etc.) Faced with the emerging changes,
airports in most parts of the world have been forced to re-examine their operational capability
and managerial style. A new buzz word " World Class" has emerged and quite a few
airports/Departments of Civil Aviation’s/Civil Aviation Authorities have also duly filed their
flight plan to destination ‘World Class’ and are now obsessed with 'VISION', 'MISSION',
'VALUES' and 'STRATEGIC OBJECTIVES' to reach their destination.
Interestingly, most of the VISION /MISSION statement reads “to be a world class
airport”, “to be a world leader “, “to be a world class airport in the region”, and so on. They
all want to be world class players. Apparently, both the management and staff are being
sensitised to go through the strategic management path, a clear shift towards commercial
management philosophy.
A scrutiny of many such ‘airports’ and ‘authorities’ however shows that they are still in
the parking bay waiting to taxi out. Some of them have managed to taxi out but are at the
holding point for a long time not able to take off and those who have managed to take off
have not been able to gain height, apparently, due to lack of power to climb to higher heights.
Service industry is witnessing a major boom in India. Services like banking, car
financing, consumer durable credit, cellular, paging, express, hospitality, travel and tourism,
airlines, and, educational services on are today realizing the importance of marketing.
Along with these big service businesses, many small businesses ranging from beauty salons,
pubs, gyms, play schools and so on are realizing the importance of marketing.
➢ Intangibility:
Pure services such as baby-sitting cannot be seen or touched. They are ephemeral
performances that can be experienced only as they are delivered. As the above definition of
service suggests, intangibility may represent the most critical difference between services and
goods, and its implications for marketing are great.
Intangible services are difficult to sell because they cannot be produced and displayed ahead
of time. They are therefore harder to communicate to prospective customers. A passenger
cannot feel the service that he would encounter in the airplane, however person may talk to
other travellers who have experienced the same service, but their experience does not
necessarily be the same.
These tangible cues range from the firm's physical facilities to the appearance and
demeanor of its staff to the letterhead on its stationery to its logo. Life insurance companies
are particularly savvy about this problem. Their service is, after all, the most intangible
service: by definition, the buyer will never know the ultimate result of what he or she has
bought! To compensate for this intangibility the major companies over the world have
developed strong visual symbols for their firms.
•Prudential – The rock of Gibraltar
•All state -Protective hands
•Traveller -A red umbrella
•Nationwide -A blanket
•Wausau -A train station
➢ Inseparability:
Different service marketing marketers interpret this characteristic-differently, but all
interpretations point out those special operations problems exist for the firm's managers.
One interpretation of this term is the inseparability of customers from the service delivery
process. Many services require the participation of the customer in the production
process. A child getting a haircut must sit still; otherwise, the family photo may have to
be delayed for a month. The person who comes to a Chartered Accountant (C. A.) at the
last minute with boxes of disorganized records may cause the C. A. to overlook some
possible deductions.
Depending upon the skill, attitude, and cooperation and so on that customers bring to the
service encounter, the results can be good or bad, but in any event, are hard to standardize.
A second interpretation of inseparability refers to the fact that in some service industries
the service delivered is inextricably tied to individual service providers.
Customers may have ground for complaint if their service is not provided by, for
example, the surgeon or lawyer they thought they were paying for.
➢ Variability:
The fact that service quality is difficult to control compounds the marketer's
task. Intangibility alone would not be such a problem in customers could be sure that the
services they were to receive would be just like the successful experiences their
neighbour were so pleased with.
But in fact, customers know that services can vary greatly different front-line personnel
have different abilities. Even the same service provider has good days and bad days or
may be less focused at different times of day. Services are performances, often involving
the cooperation and skill of several individuals, and are therefore unlikely to be same
every time. This potential variability of service quality raises the risk faced by the
consumer.
➢ Perish-ability:
The fourth characteristic distinguishing services from goods is their time dependence.
Services cannot be inventoried, since they are performed in real time. And time periods
during which service delivery capacity sits idle represent
revenue-earning potential that is lost forever. Periods of peak demand cannot be prepared
for in advance by producing and storing services, nor can they be made up for after the
fact. A service opportunity occurs at a point in time, and when it is gone, it is gone
forever. This can present great difficulty in facilities planning.
Civil Aviation: It includes all scheduled flights, both private and commercial except military.
The flight timings and itineraries are scheduled in advance and followed accordingly.
General Aviation: It includes all non-scheduled flights, both private and commercial. The
flight itineraries are scheduled as required and are subject to change. The tickets are also
comparatively cheap. Charter flights, pilot training, air patrolling, parachuting, gliding and air
ambulance, all come under this category.
Military Aviation: All aircraft's used for military purposes come under this category. They
are mainly used in military warfare to carry arms and ammunition promptly. They are also
used as surveillance aircraft. Bombers are involved to strike fixed targets. They are used to
carry missiles. Patrol aircraft, drones and unmanned airplanes are used for surveillance
purpose.
They are used for transportation of military supplies to different bases as well. Air
ambulances are also used when injured soldiers are transported to medical facilities. Certain
aircraft are also involved in carrying medical supplies to war bases. They are also operated
for rescue operations and to distribute necessities for livelihood in refugee camps and places
hit by war, famine, and flood.
The Airlines around the world are classified into 4 types based on their service
coverage as Intercontinental, Intra-continental, Domestic and Regional Flights.
1.Intercontinental Flights: They fly between two different continents.
2. Intra-continental Flights: They fly between different countries located in the
same continent.
3.Domestic Flights: They fly between various destinations within a same country.
4.Regional Flights: They fly between two locations within a state of a country.
Airline Industry has innovative and tempting services for passengers who wouldn’t
compromise comfort and luxury for anything. It offers a delightful flying experience to the
higher end passengers for tickets that almost worth a fortune.
Some of the luxury services include personal chauffeur driven limo to the airport,
drive-through check-in, personal security channel, club house, hair salon treatments, gourmet
meals, Wi-Fi, Priority boarding, complimentary welcome drinks, complimentary amenities
like earplugs, toothbrush, tissues, cold towels, eye mask, socks, and pens, fine dine and wine,
on-board bar, afternoon tea, movies and entertainment, sleep suit, fully flatbed to relax and
doze off. Apart from these services, air transport industry supports direct, indirect and
induced employment. It supports an astounding 58.1 million jobs worldwide.
Indirect Employment: About 9.8 million indirect jobs are supported by the air transport
industry. Several departments connected with the airlines like construction contractors, fuel
suppliers, aircraft hardware and spare parts suppliers, call centre and grocery suppliers for
catering needs are benefited with employment opportunities.
Induced Employment: Several sectors enjoy huge profits in their business when employees
of airline industry invest their earnings in them. Whenever they make a purchase, these firms
are reaping benefits in turn.
Freight Transport: Aviation Industry supports the freight transport of the world.
Approximately 49.8 million tonnes of freight are handled by air transport, which constitutes
around 35% of the world trade worth around $6.4 trillion. Apart from all types of materials,
live animals are also transported in cargo and commercial flights as well, provided a complete
set of strict rules and regulations are adhered to ensure the welfare and safety of each animal.
They are booked in as guest baggage, excess or accompanied baggage.
Fuel Industry: Fuel Industry is also benefited where approximately $211 billion is paid by
airlines around the world for fuel. With the introduction of biofuels, most flights operate
partially on those fuels to facilitate reduction of carbon-dioxide emission.
Business Aviation: Major part of business aviation is under governments for transporting
government officials and political leaders. It offers efficient and cost-effective travel with
comfort and security. With a wide range of services and growth opportunities, Aviation
Industry strengthens the bonds between nations by contributing to the increase of
employment, trade, and tourism beyond comparison with any other sectors. International trade
and globalization of markets has a promising future with the air travel industry by the side to
support. With vast connectivity, it has influenced businesses to take new heights, covering
almost all the areas of the world. Expansion of trade has led to the overall hike in the economy
of countries globally, there by strengthening business ties among nations.
Industry soon: Information is wealth: Based on several surveys, it is found that passengers
expect to be well informed about their boarding flights in the form of SMS. To facilitate this,
a new feature of SMS boarding pass and a reader is introduced. This allows the passenger
phone to have automated entry by scanning a unique text code sent through SMS. Any other
information regarding flight timings can also be updated to the passenger’s mobile by
incorporating this technology.
Biometric Immigration systems will allow passengers at departure terminals by scanning their
e-passports. Biometric boarding gate for boarding and boarding kiosks providing information
to passengers and pathfinder tools to guide passengers will be used soon. Another 3D path
finding tool has evolved, which enables to view all the airport terminals right from the
passenger’s home computer or in the mobile. They can view and select their starting point,
their favourite cafe and car rental by using this innovative application. Another navigation
app lets travellers take pictures on their iPhone, of their favourite spots like hotels and other
retail outlets. This app will give directions and lead them to those spots.
The airport authority will be able to track down the inconvenience and rectify it at the earliest.
RFID bag tag and scanner: This is an innovative design established for easy baggage check-in
and identification. An RFID tag is attached to the luggage of the passenger and a self-bag
drop will store the size, colour and weight of the bag along with a photo. If a passenger has
not arrived or if the luggage is missing, it can be easily tracked and handed over to the
passenger. All Inclusive mobile apps: A smart mobile app enables passengers to have all their
needs covered. It allows them to check flight timings and make reservations, guiding through
the airport processing, including check in, luggage tracking, currency exchange and car
rentals, booking rooms and also details about the destination.
Scope: The Aviation Industry scopes to serve about 6.63 billion passengers and offer about
103.1 million jobs, including direct, indirect, and induced employment opportunities in the
next two decades.
The industry also strives to provide sustainable flying by using bio fuels to reduce CO2
emissions. Efficient air transport is also set to increase about 1.5% each year up to 2020.
The fuel economy is also expected to improve by improved air traffic control and
optimization of flights to fly for extended times at slower speeds.
Global warming may be the biggest threat to the environment and some scientists
believe it could result in average temperature rising by one-degree Celsius by 2025, a rate of
change exceeding anything seen in the past ten thousand years. Culprit emissions include
carbon dioxide and nitrogen oxides. “Green House Gas” and “Green House Effect” are
commonly used terms while discussing the environment. “Green House Effect” is a process
by which significant changes in the chemistry of earth's atmosphere that enhance the natural
process that worms up our planet and elevates temperature. The increased temperature can
threaten with extinction some of the plants and animal species. ‘Green House Gases’ are
transparent to certain wave lengths of the Sun's radiant energy, allowing them to penetrate
deep into the atmosphere or all the way into the Earth's surface. Alteration of the natural
barrier of atmospheric gases can rise or lower the mean global temperature of the Earth.
Greenhouse gases include Carbon Dioxide, Methane, Nitrogen Oxide, ChlorFluoro Carbons
(CFC) and Water Vapour, and Nitrogen Oxide is produced because of burning petroleum at
high temperature
This aviation pollutant is next to largest by weight to Carbon dioxide (Co2). It may
contribute to ground level smog and acid rain (acid form when certain atmospheric gases
primarily Co2, Sulphur Dioxide and Nitrogen Oxide (NOx) come in contact with water in
atmosphere or on the ground and are chemically converted to acidic substances). NOx is
produced because of burning petroleum at high temperature NOx emissions from aircraft may
have increased ozone concentrations at cruise altitudes by 6 percent and that is projected to
grow to about 13 percent by 2050.1 Aviation industries' track record on environmental
improvement is actually better than many others who contribute much larger portions of
atmospheric pollution. ICAO has focused its attention on environmental issues much earlier
than 1997 Kyoto Protocol on Environment. It has been very proactive on ground level
emissions and noise. ICAO first became involved in environmental issue in the late 1960s
when aircraft noise around airports became a major issue. A noise committee was formed,
later joined by an emissions committee, which then fused to become the Committee on
Aviation Environmental Protection (CAEP).
ICAO has a separate Annex (Annex 16) on this very aspect of environmental protection.
Noise reduction levels of 10 decibels to 15 decibels (db) make modern aircraft much quieter
than earlier models. ICAO Annex 16 volume I set forth noise certification standards to
produce new as well as existing types of subsonic aeroplane and helicopters, and certification
standards (guidelines) for supersonic planes. The initial standards for Jets (designed before
1977) were included in Chapter 2 of Annex 16. Subsequently, stricter standards are contained
in Chapter 3 and now in Chapter 4 of the Annex. There are three main themes to CAEP work
in the noise field, namely reduction at source, use of noise abatement operating measures, and
land - use planning.
In considering proposals by some States to restrict operations of aeroplanes that exceed
chapter 3 noise levels, the ICAO Assembly in1999 succeeded in developing a compromise
solution. States with noise - sensitive airport could impose restrictions on operations of
noisier aircraft if they so wished, but only under certain conditions. The restrictions could
only be introduced gradually, and problems faced by operators from developing countries had
to be considered. The resolution also included a provision urging States not to impose any
restrictions on chapter 3 aircraft. The adoption of the resolution, by consensus was the
culmination of four years of analysis and efforts by the ICAO. The outcome was a substantial
achievement considering the wide differences around the world in environmental pressures
and in the economic circumstances of air carriers. An important recent development is that
European Union (EU) is seeking to prevent an increase in operations of aircraft which have
been re certificated to chapter 3 standards through 'hush-kitting'. USA has filed an objection
note in ICAO against the European move. While the European restriction may pertain to
European airports, it nevertheless could impact on carriers based elsewhere.
In February 1999, ICAO agreed on NOx standards as of 2004 for new engine designed
that are at least 16 per cent below limits set in 1993. There is a range of options to reduce
aviation emission including change in aircraft and engine technology, fuel, operational
practices, and regulatory and other measures. The IPCC concluded by saying "although
improvement in aircraft and engine technology and in the efficiency of the air, traffic system
including introduction of CNS/ATM will bring environmental benefits, these will not fully
offset the effects of the increased emissions resulting from the projected growth in aviation."
While the international bodies are concerned about the environmental protection and aircraft
engine designers and manufactures are taking all possible actions to contain it within the
permissible limit. It does pose a Challenge to all countries in the whole world big and small.
How do you police an aircraft registered in one country, which refuels in another, producing
greenhouse gases over several countries along the flight path? Even now there are some trade
wars between regions over noise restrictions. The last thing that effective environmental
management needs is a trade war on its name. ICAO's ongoing task to address emissions to
control the greenhouse gas is a tough task - to formulate regulatory and collaborative efforts
to protect the environment in terms of Article 2.2 of the Kyoto Protocol.
The environmental challenges facing air transport are being addressed at the local and
global levels. In the immediate vicinity of airports, concerns focus on the potential health and
environmental effects of noise and air pollution from emissions.
Airport operators will have to face the greatest challenges to remain part of the
'sustainable aviation industry'. It is grounded in the belief that humanity must protect its
natural capital 'for the next generations. Just like managing a business, one cannot deplete the
natural capital. Therefore, if economic and ecological developments converge and there is
social acceptability, one is on its way to achieving "sustainable development". 'In the case of
airports, which are unlike any other industrial centre, there is a growing challenge for the
airport operator to keep the airport eco-friendly and at the same time adhere to the
international standards on environmental pollution, by involving the national government and
public.
Airports would need to play an effective role particularly in the areas of noise pollution,
emission, and land use control. Often, solutions imposed on airports are of a regulatory
measure and do not always take various operational needs into proper consideration and often
the authorities fail to take the residents and other stakeholders into confidence before
formulating the regulatory measures. In several other sectors, it has been observed that
regulations are not the only answer to managing problems. Voluntary agreements and
community participation are very effective in the pollution control mechanism. Periodical
consultations between environmental regulators, transportation authorities, airport operators,
air carriers and local manufacturers/ industrial units have an equally significant impact on
pollution control. A similar agreement between airport operators and residents helps reduce
noise pollution and even introduction of new air traffic procedures. Voluntary efforts are more
productive, more rapid and with less resistance than when a regulation has been implemented.
Strenuous opposition to aircraft noise comes from the residents who live near airports. This
opposition also constitutes a major constraint upon the development of the aviation system.
The ICAO Assembly Resolution A 28-3 adopted in October 1990, calls for the total
phase out of aircraft not complying the noise standards with volume I, chapter 3 of Annex 16,
by 1 April 2002. Airports council international (ACI) recognizes the need for some airports to
decide unilaterally on noise restrictions; because aircraft noise does not affect all airports to
the same extent, the airport managements of noise -sensitive airports must have the
prerogative to impose equitable local measures to alleviate the noise problem
An integrated environmentally compatible approach is essential to ensure airport
capacity development. This approach should consist of further noise reduction at source, State
legislation andenforcement of strict noise compatible land - use planning and control around
airports, aircraft/airport operational measures as well as efficient ground access including
intermodal transportation .In the near term, if significant improvements cannot be anticipated,
yet communities still wish to be served by air transport, much more has to be done to stop
residents and other noise-sensitive developments from being established too close to the
airport. Experience shows that despite relentless efforts by airport management and even local
governments unauthorised and authorised encroachments continue unabated. It is often
noticed that there is a conflict between airport use and the pressure for economic
development.
Airports are lucrative locations for business both in direct and indirect terms.
Government authorities have not always been effective to noise compatible land use control
around airports due to severe administrative difficulties of national governments in imposing
restrictions on local governments or local authorities. States should legislate and apply land
use planning around airports to avoid the construction of noise sensitive buildings in critical
noise areas. Such areas should be designated as permanent noise zones within which the
construction of new buildings should not be permitted except the airport master plan
activities. Airports in developing countries have not experienced noise problem to the same
extent as those in industrialized countries, but the increase on air traffic is rapidly changing
this situation. It is inevitable that sensitivity to noise will grow and now is the time to put in
place appropriate land use controls to anticipate and forestall this. Continued research and
improved control are necessary in order to avoid pollution from all potential sources. An
ounce of prevention is worth a pound of cure.
Notwithstanding, the birds can pause safety threat to aeroplanes and their occupants,
particularly, on the take-off/landing path and around the runways. Preventive measures
consist mainly of trying to keep birds away from critical zones. Each airport has special
instructions and bird watching and methods to drive away the birds. Many airports are
vulnerable to bird strikes, as the airport surroundings have the butcheries and other market
areas which attract birds. Regulatory measure alone does not help, unless the local
government and residents are fully aware of the hazards and danger associated with bird
strikes.
Farmers in the airport vicinity are to be educated and involved to avoid crops like wheat,
barley, and certain leguminous spices which attract birds and to prefer potatoes, corn etc.
Similarly, turf cover around the runway is carefully selected for its non-attractiveness to birds.
Certain turf like clover are to be avoided. The height of the grass cover is maintained at
between 20 and 30 cm as bird’s dislike this and they feel insecure. ICAO bird strike
information system started collecting the bird strike data since 1980. It has collected data on
about 85,000 bird strikes since then.' Nearly 80 per cent occur on airports, with half the
reminder happening in the immediate vicinity of an airport, and 6 per cent result in aborted
take-off or precautionary landings. Unscheduled landings and abortive take - offs can cost
more than US$ 100 000 while bird strike damage to engines can run into millions of dollars."
New research is focused on vegetation that can be grown in and around the airport, and new
technologies such as chemical repellents, lasers, pulsed microwaves, and ultraviolet stimuli.
The bird strike is best controlled in any case by land - use management.
f) Landscaping:
Landscaping in and around the airport particularly on the landside is an essential activity
at the airports. Developing and refurbishing the airports' vegetation, making its layout
visually obvious to passengers and airport users and maintaining the quality of airport's visual
environment is what makes users feel 'welcome' to an airport. Access roads to passenger
terminals and round- about are special areas which can be attractively filled with shrubs and
small trees spiced with perennial flower beds accentuating the impression of a colourful back
drop. Professional landscaping needs to be carefully gone through with an ethnical
background. Airport operators are seldom able to manage such large areas and upkeep the
quality of such landscapes. Many of the airports lack the kind of landscaping and therefore
lack the visual projection. Changi, Singapore, Schiphol, Amsterdam, Kuala Lumpur,
Malaysia are excellent examples of well laid out landscapes. It would be a good idea to
involve the local private industrial/business houses to maintain them on a lease basis. It gives
them advertising sites while airport surroundings remain pleasing and it also generates
additional income for airports.
The way forward to Excellence therefore is through an ACE model. customise your
airport, commercialise your airport and make your airport eco-friendly. The next question is
who can achieve this? What kind of airport leaders can manage an ACE model to achieve the
mark of excellence?
When you say, customise your airport, the key component here is customers. Most of the
internal customers on-site at airports are employed by airlines and other service providers and
not by airport operators. While most airport-based providers can focus their attention on one
primary customer group, such as airlines and their passengers, airport leaders face a multitude
of constituents, many of whom are in direct or indirect conflict over resources-passengers,
airline tenants, special interest groups, even regulators and other airports.
Airport Leaders who can simultaneously manage the demands of these diverse consistent
groups will be highly valued. Airport Managers are rightly called as 'Airport Leaders' he
should be a team leader, personal credibility to gain trust and respect with airport employees
and stakeholders alike. An airport leader should be a good negotiator to convince new carriers
to serve the airport or existing ones to add routes, to optimise the use of facilities, given the
capacity and service constraints.
He should be a community player - to create for the airport a positive image in the community,
to foster community support for expansion plans and dealing with sensitive issues such as
noise and incompatible land use and environmental issues. With the increased emphasis on
non-aeronautical revenue, it is only logical to see commercial development as a key area and
the need for strong planners and strategists capable of accurately forecasting demand and
putting in place a multi constituent planning process. Team Leadership is therefore by far the
single most skill, followed by commercial development and change management skills.
This means Airport Leaders must, above all, be good leaders of people who are adept at
charting and communicating a clear organizational direction and ability to adapt to rapid
changes. Wedged between these leadership imperatives is commercial development making it
clear that airport leaders must be commercially oriented towards identifying, pursuing, and
consummating attractive commercial development deals for their airport business. Pricing and
negotiation of major concession agreements may also point to a need for strong financial
expertise. Expertise in the ICT field will be an added advantage to keep up with other
industries in their strategic use of technology. What is then required for success are, the right
mindset and the capacity and commitment to lead. A committed leader is one what the
industry would need and he will be the one who can deliver the goods. Airports Leaders have
to maintain the initiative, lead rather than follow, anticipate rather than react.
This means that executives who are capable of planning and over-seeing large projects
and who can envisage solutions to future issues or problems, successfully communicate these
to a multitude of constituent groups, and then doggedly pursue their goals are best suited to
airport environment.
A person who commands the group's respect stands the best chance of getting everyone
to commit to the team process and of overcoming resistance. Managing and Leading are
different, in that some feels that the Managers do things right, whereas, Leaders do the right
things.
What kind of training is needed to get the best out of airport leaders?
Civil Aviation needs the most dynamic self-starter managers and how do we get such
managers? Training is the only answer. "Civil Aviation in the 21st century will be vastly more
complex and demanding than in the second half of the 20thcentury" so said, Jonathan Howe.'
Training the men and women who work in civil Aviation is key to meeting the
unprecedented challenges. Focus of training is generally placed on the executives. While, it
can continue, a lot more training will need to be given to the grass root level staff.
Airport management would need to take the initiative to train and retrain all airport
staff and executives. Managers whether in airlines, airports, air navigation services, air traffic
controllers or fire and rescue services or any other field of civil aviation will need to expand
their knowledge level and expertise if they are to achieve a dynamic balance between
profitability and safety goals.
A complex situation, perhaps somewhat unique is the safety standards in civil aviation
which is one of the best in the world. At the same time, airport executives must produce
necessary profit for the industry. Airport business is unique, and it will continue to enjoy the
monopoly despite change of management structure. The airport operators will continue to
wear the double cap of a regulator and a service provider while retaining commercial
principles.
Each of you may by now have different views on airport management and what
matters is your view on airport management as airport managers.
Let your view be that the airport management is all about mastering the Airport
Access, Customer Access and Commercialisation to maximise revenues while remaining
safe, customer and eco -friendly and hold that conviction till you achieve Excellence.
Performance + Productivity are the outcome and ACE approach is the shortest access to
Excellence. Excellence is related to pursuit of total quality backed by the employee's capacity
for innovation and delivery and setting standards and reviewing them through control
measures ensures success. Have you got it right?
Now, you are well prepared to file your flight plan to world class and beyond.
While the principal greenhouse gas emission from powered aircraft in flight is CO2,
other emissions may include nitric oxide and nitrogen dioxide (together termed oxides of
nitrogen or NOx), water vapour and particulates (soot and sulphate particles), sulfur oxides,
carbon monoxide (which bonds with oxygen to become CO2 immediately upon release),
incompletely burned hydrocarbons, tetraethyl lead (piston aircraft only), and radicals such as
hydroxyl, depending on the type of aircraft in use. Emissions weighting factor (EWFs) i.e., the
factor by which aviation CO2 emissions should be multiplied to get the CO2- equivalent
emissions for annual fleet average conditions is in the range 1.3–2.9.
b) Noise: advocacy groups see Aircraft noise as being very hard to get attention and
action on. The fundamental issues are increased traffic at larger airports and airport
expansion at smaller and regional airports.
c) Water Pollution: Airports can generate significant water pollution due to t heir
extensive use and handling of jet fuel, lubricants, and other chemicals. Airports install
spill control structures and related equipment (e.g., vacuum trucks, portable berms,
absorbents) to prevent chemical spills, and mitigate the impacts of spills that do occur.
In cold climates, the use of deicing fluids can also cause water pollution, as most
of the fluids applied to aircraft subsequently fall to the ground and can be carried via
storm water runoff to nearby streams, rivers or coastal waters. Airlines use deicing fluids
based on ethylene glycol or propylene glycol as the active ingredient.
Ethylene glycol and propylene glycol are known to exert high levels of biochemical
oxygen demand (BOD) during degradation in surface waters. This process can adversely
affect aquatic life by consuming oxygen needed by aquatic organisms for survival. Large
quantities of dissolved oxygen (DO) in the water column are consumed when microbial
populations decompose propylene glycol.
Sufficient dissolved oxygen levels in surface waters are critical for the survival of fish,
macroinvertebrates, and other aquatic organisms. If oxygen concentrations drop below a
minimum level, organisms emigrate, if able and possible, to areas with higher oxygen
levels or eventually die.
This effect can drastically reduce the amount of usable aquatic habitat. Reductions in
DO levels can reduce or eliminate bottom feeder populations, create conditions that
favour a change in a community’s species profile, or alter critical food- webinteractions.
d) Air quality: Lead emissions:Many aircraft engines release lead (Pb) into the air due
to leaded aviation fuel. From 1970 to 2007, general aviation aircraft emitted about
34,000 tons of lead into the atmosphere according to the Environmental Protection
Agency. Lead is recognized as a serious environmental threat by the Federal Aviation
Administration if inhaled or ingested leading to adverse effects on the nervous system,
red blood cells and cardiovascular and immune systems with infants and young
children especially sensitive to even low levels of lead, which may contribute to
behavioural and learning problems, lower IQ and autism.
e) Radiation exposure: Flying 12 kilometres (39,000 ft) high, passengers and crews of
jet airliners are exposed to at least 10 times the cosmic ray dose that people at sea
level receive. Several times a decade, a geomagnetic storm permits a solar particle
event to penetrate down to jetliner altitudes. Aircraft flying polar routes near the
geomagnetic poles are at particular risk.
a) Carbon dioxide (CO2): CO2 emissions from aircraft-in-flight are the most significant
and best understood element of aviation's total contribution to climate change. The
level and effects of CO2 emissions are currently believed to be broadly the same
regardless of altitude (i.e. they have the same atmospheric effects as ground based
emissions). In 1992, emissions of CO2 from aircraft were estimated at around 2% of
all such anthropogenic emissions, and that year the atmospheric concentration of CO2
attributable to aviation was around 1% of the total anthropogenic increase since the
industrial revolution, having accumulated primarily over just the last 50 years.
b) Oxides of nitrogen (NOx): At the high altitudes flown by large jet airliners around the
tropopause, emissions of NOx are particularly effective in forming ozone (O3) in the
upper troposphere. High altitude (8–13 km) NOx emissions result in greater
concentrations of O3 than surface NOx emissions, and these in turn have a greater
global warming effect. The effect of O3 concentrations are regional and local (as
opposed to CO2 emissions, which are). NOx emissions also reduce ambient levels of
methane, another greenhouse gas, resulting in a climate cooling effect. But this effect
does not offset the O3 forming effect of NOx emissions. It is now believed that aircraft
sulfur and water emissions in the stratosphere tend to deplete O3, partially offsetting
the NOx-induced O3 increases. These effects have not been quantified. This
problem does not apply to aircraft that fly lower in the troposphere, such as light
aircraft or many commuter aircraft.
d) Particulates
Least significant is the release of soot and sulfate particles. Soot absorbs heat and has
a warming effect; sulfate particles reflect radiation and have a small cooling effect. In
addition, they can influence the formation and properties of clouds. All aircraft powered
by combustion will release some amount of soot.
Greenhouse gas emissions per passenger kilometre:
e) Averaged emissions
Emissions of passenger aircraft per passenger kilometre vary extensively because of
differing factors such as the size and type aircraft, the altitude and the percentage of
passenger or freight capacity of a flight, and the distance of the journey and number of
stops end route. Also, the effect of a given amount of emissions on climate (radiative
forcing) is greater at higher altitudes: see below. Some representative figures for CO2
emissions are provided by LIPASTO's survey of average direct emissions (not accounting
for high-altitude radiative effects) of airliners expressed as CO2 and CO2 equivalent per
passenger kilometre:
• Domestic, short distance, less than 463 km (288 mi): 257 g/km CO2 or 259
g/km (14.7oz/mile) CO2e
• Domestic, long distance, greater than 463 km (288 mi): 177 g/km CO2 or 178
g/km (10.1oz/mile) CO2e
•Long distance flights: 113 g/km CO2 or 114 g/km (6.5 oz/mile) CO2e
These emissions are like a four-seat car with one person on board; however, flying trips
often cover longer distances than would be undertaken by car, so the total emissions are
much higher. For perspective, per passenger a typical economy-class New York to Los
Angeles round trip produces about 715 kg (1574 lb) of CO2 (but is equivalent to 1,917 kg
(4,230 lb) of CO2 when the high altitude "climatic forcing" effect is considered). Within
the categories of flights above, emissions from scheduled jet flights are substantially
higher than turboprop or chartered jet flights. About 60% of aviation emissions arise from
international flights, and these flights are not covered by the Kyoto Protocol and its
emissions reduction targets. Figures from British Airways suggest carbon dioxide
emissions of 100g per passenger kilometre for large jet airliners (a figure which does not
account to produce other pollutants or condensation trails).
The IPCC has estimated that aviation is responsible for around 3.5% of anthropogenic
climate change, a figure which includes both CO2 and non-CO2 induced effects. The
IPCC has produced scenarios estimating what this figure could be in 2050. The central
case estimate is that aviation's contribution could grow to 5% of the total contribution by
2050 if action is not taken to tackle these emissions, though the highest scenario is 15%.
Moreover, if other industries achieve significant cuts in their own greenhouse gas
emissions, aviation's share as a proportion of the remaining emissions could also rise.
Today, turboprop aircraft – probably in part because of their lower cruising speeds and
altitudes (like the earlier piston-powered airliners) compared to jet airliners – play an
obvious role in the overall fuel efficiency of major airlines that have regional carrier
subsidiaries. For example, although Alaska Airlines scored at the top of a 2011-2012 fuel
efficiency ranking, if its large regional carrier – turbo-prop equipped Horizon Air – were
dropped from the lumped-in consideration, the airline's ranking would be somewhat
lower, as noted in the ranking study.
Aircraft manufacturers are striving for reductions in both CO2 and NOx emissions
with each new generation of design of aircraft and engine. While the introduction of more
modern aircraft represents an opportunity to reduce emissions per passenger kilometre
flown, aircraft are major investments that endure for many decades, and replacement of
the international fleet is therefore a long-term proposition which will greatly delay
realizing the climate benefits of many kinds of improvements. Engines can be changed at
some point, but nevertheless airframes have a long life. Moreover, rather than being linear
from one year to the next the improvements to efficiency tend to diminish over time, as
reflected in the histories of both piston and jet powered aircraft.
Other opportunities arise from the optimization of airline timetables, route networks
and flight frequencies to increase load factors (minimize the number of empty seats
flown), together with the optimization of airspace. However, these are each one-time gain,
and as these opportunities are successively fulfilled, diminishing returns can be expected
from the remaining opportunities.
While they are not suitable for long-haul or transoceanic flights, turboprop aircraft
used for commuter flights bring two significant benefits: they often burn considerably less
fuel per passenger mile, and they typically fly at lower altitudes, well inside the
tropopause, where there are no concerns about ozone or contrail production.
In addition, there are also several tests done combining regular petrofuels with a
biofuel. For example, as part of this test Virgin Atlantic Airways flew a Boeing 747 from
London Heathrow Airport to Amsterdam Schiphol Airport on 24 February 2008, with one
engine burning a combination of coconut oil and babassu oil. Greenpeace's chief scientist
Doug Parr said that the flight was "high-altitude greenwash" and that producing organic
oils to make biofuel could lead to deforestation and a large increase in greenhouse gas
emissions. Also, the majority of the world's aircraft are not large jetliners but smaller
piston aircraft, and with major modifications many can use ethanol as a fuel. Another
consideration is the vast amount of land that would be necessary to provide the biomass
feedstock needed to support the needs of aviation, both civil and military.
In December 2008, an Air New Zealand jet completed the world's first commercial
aviation test flight partially using jatropha-based fuel. Jatropha, used for biodiesel, can
thrive on marginal agricultural land where many trees and crops won't grow, or would
produce only slow growth yields. Air New Zealand set several general sustainability
criteria for its Jatropha, saying that such biofuels must not compete with food resources,
that they must be as good as traditional jet fuels, and that they should be cost competitive
with existing fuels.
One fuel biofuel alternative to avgas that is under development is Swift Fuel. Swift
fuel was approved as a test fuel by ASTM International in December 2009, allowing the
company to continue their research and to pursue certification testing. Mary Rusek,
president and co-owner of Swift Enterprises predicted at that time that "100SF will be
comparably priced, environmentally friendlier and more fuel-efficient than other general
aviation fuels on the market".
In December 2011, the FAA announced it is awarding $7.7 million to eight companies
to advance the development of drop-in commercial aviation biofuels, with a special focus
on ATJ (alcohol to jet) fuel. As part of its CAAFI (Commercial Aviation Alternative Fuel
Initiative) and CLEEN (Continuous Lower Emissions, Energy, and Noise) programs, the
FAA plans to assist in the development of a sustainable fuel (from alcohols, sugars,
biomass, and organic matter such as pyrolysis oils) that can be "dropped in" to aircraft
without changing current infrastructure. The grant will also be used to research how the
fuels affect engine durability and quality control standards.
Finally, liquified natural gas is another fuel that is used in some airplanes. Besides the
lower GHG emissions (depending from where the natural gas was obtained from), another
major benefit to airplane operators is the price, which is far lower than the price for jet
fuel.
Concerning business travel, "The ease of international air travel and the fact that, for
most of us, the costs are met by our employers, means that globetrotting conference travel is
often regarded as a perk of the job." However, the perk usually is not only the business trip
itself, but also the frequent flyer points which the individual accrues by taking the trip, and
which can be redeemed later for personal air travel. Thus a conflict of interest is established,
whereby bottom-up pressure may be created within a firm or government agency for travel
that is really not necessary. Even when such conflict is not a motivation, the perk of frequent
flyer miles can be expected to lead in many cases to personal trips that would not be taken if a
ticket had to be paid for with personal funds.
By just using an airline-sponsored credit card to pay one's household expenses,
personal or business bills, or even expense bills charged to an employer, frequent flyer points
can be racked up quickly. Thus, free travel—for which the individual has to pay nothing
extra—becomes a reality. Across society, this too can be expected to lead to much air
travel—and greenhouse gas emissions—that otherwise would not occur.
Several studies have contemplated the elimination of frequent flyer programmes (FFPs), on
the grounds of anti-competitiveness, ethics, conflict with society's overall well-being, or
climate effects. There is a record of governments disallowing or banning FFPs and of industry
players requesting bans. Denmark did not allow the programs until 1992, then changing its
policy because its airlines were disadvantaged. In 2002, Norway banned domestic FFPs to
promote competition among its airlines. In the U.S. in 1989, a vice president of Braniff "said
the government should consider ordering an end to frequent-flyer programs, which he said
allow unfair competition."
A Canadian study said that because of competition no airline could unilaterally end its
FFP, but that a national government could use its regulatory power to end the programs
broadly, which in Canada's case would also require North America-wide cooperation. In
further analysis, a Scandinavian study which recommended an end to frequent flyer plans
said, "the only possible way of prohibiting FFPs successfully now that they have spread from
the US to Europe to the Far East would be to do so on a global basis. The basis exists: it
could be done by the World Trade Organization." A recent study which surveyed frequent
flyers in the U.K. and Norway, looked into behavioural addition to frequent flying and the
"flyer's dilemma" of the conflict between "the social and personal benefits of flying and air
travel's impact on climate change." It concluded that:
Continued growth in both frequent flying practices and concern over air travel's
climate impacts are in a dynamic relationship and the question of whether one or the other
will reach a tipping point cannot yet be determined. Self-regulation, external regulation,
social norms, technology, and physical resources will continue to co-constitute the balance.
An increasing stigmatisation of 'excessive' air travel may (re)frame flying as more open to
collective external mitigation. This means government action.
Within the European Union, however, the European Commission has resolved to
incorporate aviation in the European Union Emissions Trading Scheme (ETS). A new
directive was adopted by the European Parliament in July 2008 and approved by the Council
in October 2008. It became effective on 1 January 2012.
Researchers at the Overseas Development Institute investigated the possible effects on Small
Island Developing States (SIDS) of the European Union's decision to limit the supply of
Certified Emission Reductions (CERs) to its ETS market to Least Developed Countries
(LDCs) from 2013. Most SIDS are highly vulnerable to the effects of climate change and rely
heavily on tourism as a basis for their economies, so this decision could place them at some
disadvantage. The researchers therefore highlight the need to ensure that any regulatory
frameworks put in place to tackle climate change take into account the development needs of
the most vulnerable countries affected.
The agreement has critics. It is not aligned with the 2015 Paris climate agreement,
which set the objective of restricting global warming to 1.5 to 2°C. A late draft of the
agreement would have required the air transport industry to assess its share of global carbon
budgeting to meet that objective, but the text was removed in the agreed version. CORSIA
will regulate only about 25 percent of aviation's international emissions, since its
grandfather's all emissions below the 2020 level, allowing unregulated growth until then.
Only 65 nations will participate in the initial voluntary period, not including significant
emitters Russia, India and perhaps Brazil. The agreement does not cover domestic emissions,
which are 40% of the global industry's overall emissions. One observer of the ICAO
convention made this summary: Airline claims that flying will now be green are a myth.
Taking a plane is the fastest and cheapest way to fry the planet and this deal won't reduce
demand for jet fuel one drop. Instead offsetting aims to cut emissions in other industries,
although another critic called it "a timid step in the right direction."
3 Domestic Airport
Regional Hubs: They operate regional airlines using small aircrafts to provide air connection
in the interiors of the country. Regional hubs act as operational bases for regional airlines.
They are capable of handling limited international traffic.
Government is keen to encourage development of regional airlines based on small
aircraft to provide air-linkages in the interior areas of the country. Regional hubs will have to
act as operational bases for regional airlines and have all the facilities currently postulated for
model airports, including the capability to handle limited international traffic. The
identification of Regional Hubs will be made based on origin-destination surveys, traffic
demand and the requirements of the airlines. State Govt. will be closely associated as co-
promoters of regional airlines.
4 International
Airport International
Hubs
These airports have world class facilities. They include convenient connections for
international and domestic passengers, ancillary facilities such as hotels, shopping areas,
conferencing and entertainment facilities, and aircraft-maintenance bases. At present, there
are International Hubs at Delhi and Mumbai.
This category will be that of ‘International Hubs’ which may cover airports currently
classified at ‘international airports’ and those eminently qualified to be upgraded as such.
These would at present cover Delhi, Mumbai, Chennai, Calcutta and Thiruvananthapuram.
Airports at Bangalore, Hyderabad, Ahmedabad, Amritsar and Guwahati can be added to the
list as and when the facilities are upgraded to the desired level. International hubs would be
used for dispersal of international traffic to the hinterland. In these airports, the facilities shall
be of world class standards, including convenient connections to international and domestic
passengers, airport-related infrastructure like hotels, shopping areas, conferencing and
entertainment facilities, aircraft-maintenance bases, etc.
These are declared as international airports and are available for scheduled
international operations by Indian and foreign carriers. Presently, Mumbai, Delhi, Chennai,
Calcutta and Thiruvananthapuram are in this category.
5 Custom Airports
These have custom and immigration facilities for limited international operations by
national carriers and for foreign tourist and cargo charter flights. These include Bangalore,
Hyderabad, Ahmedabad, Calicut, Goa, Varanasi, Patna, Agra, Jaipur, Amritsar and
Tiruchirappali.
6 Model Airports
These are domestic airports which have minimum runway length of 7500 feet and adequate
terminal capacity to handle Airbus 320 type of aircraft. These can cater to limited
international traffic, if required. These include Lucknow, Bhubaneshwar, Guwahati, Nagpur,
Vadodara, Coimbatore, Imphal and Indore.
7 Greenfield Airports
Since there are already a sufficient number of airports, many of which are not viable,
Greenfield airports will normally not be taken up either in the public or private sector without
the prior approval of the Government. In the case of the Other Airport category run by private
operators, the approval of the DGCA would suffice as at present.
A Greenfield airport may be permitted where an existing airport is unable to meet the
projected requirements of traffic or a new focal point of traffic emerges with sufficient
viability. It can be allowed both as a replacement for an existing airport or for simultaneous
operation. This aspect will have to be clearly spelt out in the notice inviting tenders.
No Greenfield airport will normally be allowed within an aerial distance of 150
kilometers of an existing airport. Where it is allowed as a second airport in the same city or
close vicinity, the parameters for distribution of traffic between the two airports will be
clearly spelt out.
The Government may, while permitting a Greenfield airport, decide whether it will be
in the public or private sectors or be taken up as a joint venture. Where the Government
decides to set up a Greenfield airport throughout the AAI on social considerations even
though the same is not economically viable, suitable grant-in-aid will be provided to AAI to
cover both the initial capital cost as well as the recurring losses.
6. Gliders
Gliders are fixed-wing aircraft that do not have engines and rely on air currents to stay aloft.
They are towed into the air by a powered aircraft or winch before being released.
7. Seaplanes
Seaplanes are aircraft designed to take off and land on water. They have either floats or a hull
for buoyancy, and they are often used in remote or coastal areas.
1. Airbus: Airbus is one of the world's leading aircraft manufacturers fulfilling about
half or more of the orders for airliners with more than 100 seats. Airbus is based in
Europe with its headquarters in Toulouse, France and has 12 sites in Europe located in
France, Germany, Spain, and UK. Airbus also has three subsidiaries in the USA,
Japan, and China. They employ about 52,000 people from 85 nationalities who speak
among them over 20 different languages. Airbus currently have a product line-up of
14 jet aircraft types which range from 100 to 525 seats. There have been more than
9,200 aircraft ordered throughout the world as the Airbus aircraft family is recognized
for its comfort, economics, and versatility.
2. Boeing: Boeing is one of the other main aerospace companies and are the largest
manufacturer of commercial jetliners and military aircraft combined. Boeing also
design and manufactures rotor-craft, electronic and defence systems, missiles,
satellites, launch vehicles and advanced information and communication systems.
Boeing is based in USA with its headquarters located in Chicago. They employ more
than 158,000 people across the United States and in 70 countries, making them one of
the most diverse, talented, and innovative work forces anywhere in the world. The
main commercial product that Boeing manufacturers are the 737, 747, 767 and 777
families of airplanes and the Boeing Business Jet, with nearly 12,000 commercial
jetliners in service worldwide (about 75 percent of the world fleet).
11.The Imperial Airways flew their first flight from Cairo to Karachi and then to
Delhi on
a) 26 December 1926 c) 26 January 1903
b) 29 November 1950 d)19 December 1903
12.Air India launched an all tourist class flight to Nairobi from
a) 1st December 1942 c) 1st December 1982
b) 1st December 1952 d) 1st December 1992
18.Tupolev is aerospace and defence company and its headquarters are situated in
a)Russia c) Geneva
b)France d) Japan
19.In military aviation, simple balloons were used as surveillance aircraft as early as the
20.The first flight made by Wright brothers at Kitty Hawk is in the year
a)1903 c) 2001
b)1919 d) 2012
PART-B
Each question carry’s eight mark
1. “The history of aviation began with the invention of kites and gliders, before
emerging to the multimillionaire-dollar aircraft industry of modern
era”.Analyse.
2. Analyse the issues and challenges faced by the Aviation Industry.
3. “Airports are a business, airports have competition, and therefore, airports need to
continually develop themselves and to push their boundaries”. Demonstrate this with
reference to changing faces of Airport.
4. Discuss the Environmental Impact of Aviation industry?
5. “Air transport is an important enabler to achieving economic growth and
development”. To enable this how the development of air transportation in India did
took place?
6. Explain the different types of commonly used airport business models in national and
international scenarios.
7. How would a typical airport organisation structure be framed? Also explain
the Airport Organization- Models.
8. The services provided by the Aviation Industry plays a vital role in constantly
empowering the global economy. Enumerate.
9. Write a note on
a) Climate change
b) Wildlife Management
10.Explain the different types of aircraft and major manufacturers of
civil transport aircraft.
11.Airports are classified into different types based upon their operation
and functions. Discuss.
12.Write a note on
a) Civil Airports
b)International
Airports
c)Military Airport
PAVITHRA KUMARI INTRODUCTION TO AVIATION MANAGEMENT