BVJMM- 601

EDITING & REPORTING

Max
Marks: 100
End Term Examination: 70
Internal Assessment: 30
Duration of Exam: 3 hours

UNIT I
CONCEPTS & PRINCIPLES OF EDITING
a) Concept & Principles
b) Organization & Editorial Setup
c) Role of Editorial Staff
d) Picture Editing

UNIT II
EDITING PROCESS & PRACTICES
a) Process of Editing & Practice
b) Editing News Agencies Stories
c) Press Releases and Reports
d) Editing features & articles

UNIT III
PROOF READING
a) Editing Symbols (Practical with Alpha)
b) Introduction to Proof Reading
c) Online Editing
d) Editing Pictures on Computers

UNIT IV
USE OF INTERNET
a) Editing Stories from Internet
b) Use of Internet for Writing
c) Internet as Mass Media
d) Writing for Web

UNIT V
PRINTING PROCESS
a) Letter Press & Offset Printing
b) Gravure Printing
c) Screen Printing
d) Modern Printing Processes
e) Practical- On line editing & reporting

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BVJMM- 602
Entrepreneurship Development
Max Marks: 100
End Term Examination: 70
Internal Assessment: 30
Duration of Exam: 3 hours

UNIT – I
Introduction:
a. The Concept of Entrepreneur - Definition, Characteristics, Types, Nature & Importance;
Entrepreneur vs. Intrapreneur; Entrepreneurial Values and Attitudes; Role of
Entrepreneurship in Economic Development.

UNIT – II
Promotion of a Venture:
a. Creativity, Innovation and Idea Generation; Entrepreneurial Motivation; Stages for
starting a new venture and preparing a business plan; Barriers to Entrepreneurship; Legal
requirements of establishment of a new unit and Raising of Funds.

UNIT – III
Market Survey and Opportunity Identification: Scanning of the Business Environment,
a.External Environment Analysis- Economic, Social and Technological; Types and conduct of
market survey; Assessment of demand and supply in potential areas of growth; Identifying
business opportunity, Considerations in product selection, Converting an idea into a business
opportunity; Institutional support for New Venture.

UNIT – IV

Forms of Ownership:
a.Sole Proprietorship; Joint Stock Company; Public Company; Private Company; Partnership
Firm; Hindu Undivided Family.

UNIT – V
Functional Strategies:
a. Sources of Finance; Venture Capital Sources and Documentation required, Marketing
strategies for a new venture, HRM strategies for a new venture; Intellectual Property
Rights. Future of Entrepreneurship Development in India
Suggested Readings:

1. B. Badhai Entrepreneurship Development

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BVJMM- 603
MEDIA ISSUES

Max
Marks: 100
End Term Examination: 70
Internal Assessment: 30
Duration of Exam: 3 hours

UNIT I
FREEDOM OF MEDIA
a) Media Freedom
b) Media and Issues of Responsibility
c) Right to Information
d) Laws Related to Information Access

UNIT II
RESTRICTIONS
a) Censorship (Voluntary and Public Pressure)
b) Social Responsibility and Accountability
c) Issues of Authenticity- Propaganda and Regressive Communication
d) Confidentiality of Sources- Ethics, Morals and Code of Conduct

UNIT III
SITUATIONAL
a) Violence and Media
b) Media and Religion
c) Spiritual Content in Media
d) Social Conflicts and Media

UNIT IV
DEVELOPMENT
a) Media and Development
b) New Areas like Environment, Social Development etc
c) Media and Politics
d) Media and Minority Issues

UNIT V
CHILDREN AND WOMEN
a) Issues of Child Content in Media
b) Gender Theories: Liberal, Radical and Socialist
c) Gender and Power
d) Women’s Issues: Political, Economical and Social

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BVJMM- 604
RADIO JOURNALISM

Max
Marks: 100
End Term Examination: 70
Internal Assessment: 30
Duration of Exam: 3 hours

UNIT I
NEWS READING
a) Script Writing
b) Style of Reading
c) Style of Recording
d) Editing of News Bulletin

UNIT II
RADIO ANNOUNCING
a) Scripting for Announcing
b) Style of Radio Announcer
c) Style of Recording
d) Style of editing

UNIT III
MUSIC PROGRAMS
a) Types of Music Programs
b) Writing for Music Shows (Including Pranks, Traffic Updates)
c) Recording of Music Show
d) Editing of Music Show

UNIT IV
RADIO ADVERTISEMENTS & JINGLES
a) Radio Jingle
b) Commercials
c) Social Ad
d) Radio Bumpers

UNIT V
RADIO REPORTING
a) Types of Reporting
b) Script writing
c) Style of reporting
d) Sources of reporting

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BVJMM- 605
TELEVISION JOURNALISM

Max
Marks: 100
End Term Examination: 70
Internal Assessment: 30
Duration of Exam: 3 hours

UNIT I
TELEVISION REPORTING
a) What is Television News? What are the qualities of a TV JOURNALIST?
b) Difference between news for Print, Radio, Television and Cyber Media
c) Writing for Television Report
d) Writing for a PTC (Piece to Camera) and Practical Exercises

UNIT II
TELEVISION NEWS EDITING BASICS
a) What are the types of News Packages in a daily bulletin and how to write for such
packages?
b) Terminologies of a News Bulletin
c) Writing for a Advertisement for Television
d) What is Audio casting and how to do it?

UNIT III
TELEVISION VIDEO EDITING
a) Video Editing basics
b) Video Editing Equipment  Linear and Non Linear
c) Editing various programs
d) Overview of Apple Final Cut Pro

UNIT IV
TELEVISION COVERAGE AND PRODUCTION
a) Planning for a Television Coverage
b) Setting up of the location
c) Television Lighting  Situation
d) Shooting of Various Programs

UNIT V
PROGRAM POST PRODUCTION – LINEAR AND NON LINEAR
a) Digitizing of Footage (Log Capture and Batch Capture)
b) Selecting of Footage for Editing
c) Introduction to Graphics – usage of Photoshop and Motion Graphics
d) Preparing of Film and Program on a CD, Tape Production of short films, clips &
document

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BVJMM- 606
MANAGEMENT OF MEDIA ORGANIZATION & COMMERCIAL PLANNING

Max
Marks: 100
End Term Examination: 70
Internal Assessment: 30
Duration of Exam: 3 hours

UNIT I
MANAGEMENT : FUNCTIONS & PRINCIPLES
a) Management – Definition, Nature, Principles and Need for Management
b) Management Functions - Planning, Organizing, Directing, Staffing, Controlling and
Coordination
c) Responsibility, Authority and Accountability
UNIT II
BEHAVIOUR AND LEADERSHIP
a) Foundations of behaviour – Attitudes, Personality and Learning
b) Leadership – Importance and major types
c) Motivation and Conflict management
d) Human Resource Planning
UNIT III
MEDIA ORGANIZATIONS : STRUCTURE AND FUNCTIONS
a) Organisational structure of Print Media
b) Organizational structure of Radio
c) Organizational structure of Television
d) Roles and Responsibilities of Staff
UNIT IV
OWNERSHIP PATTERNS
a) Ownership patterns of media organizations
b) Cross media ownership, conglomerates
c) FDI in media
d) Case Studies of Times Group and Reliance Communication
UNIT V
ECONOMICS OF MEDIA ORGANISATIONS
a) Economics of newspapers
b) Electronic and Print media organization – cost and revenue relationship
c) Establishing a media organization – steps involved
d) Importance of entrepreneurship and fund-raising

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BVJMM- 608
Job Enhancement +Project & Viva voice
Project Max Marks: 100

Submit a Project on any one area from following:

ADVERTISING
Research Project on Advertising Campaign of any Brand
a) Introduction
b) Historical Background
c) SWOT Analysis
d) Study of Advertising Campaign
e) Conclusion

SOCIAL MEDIA
Prepare a Social Media Campaign
a) Write down a series of blogs
b) Prepare a news story for uploading on citizen journalism website
c) Prepare a page on Facebook for the marketing purpose of any product
d) Prepare a podcast
e) Prepare a social media strategy to enhance your business

PRINT MEDIA
a) Writing reports on civic problems
b) Finding out facts/opinion in at least five stories published in newspapers.
c) Prepare a 4 page newspaper.
d) Write captions for photographs
e) Headlines writing exercises based on newspaper published stories.

TELEVISION
a) Writing Slug
b) Writing the Synopsis & Questionnaire
c) Testimonial / Plots
d) Field Research & Location Survey
e) Short film or PSA making Exercise
RADIO
a) Listener’s research
b) Script Writing
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c) Program recording with inputs (5 to 7 Minutes)
d) Program Broadcasting with CD
B. Internship Report
C. Comprehensive Viva

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