Pumpkinna Nutridoughnut Stick

HANNA MAE O. CAMUS

Submitted to:

JOBERT A. MARILLA
Teacher II

In partial Fulfillment of the

Requirements for the Subject
ENTREPRENEURSHIP
BUSINESS PLAN

Labo National High School

Brgy. Fundado, Labo Camarines Norte

NOVEMBER 2023
 INTRODUCTION

A doughnut or donut is a type of fried dough confection or dessert food. The doughnut is
popular in many countries and is prepared in various forms as a sweet snack that can
be homemade or purchased in bakeries, supermarkets, food stalls, and franchised
specialty vendors.

The word "doughnut" is believed to have originated from the Dutch word "olie koek"
meaning "oil cake". The first known literary usage of the term dates back to an 1808
short story describing a spread of "fire-cakes and dough-nuts"

Hanson Gregory, an American, claimed to have invented the ring-shaped doughnut in

1847 aboard a lime-trading ship. Gregory was dissatisfied with the greasiness of twisted
doughnuts and the raw center of regular doughnuts. He claimed to have punched a hole
in the center of dough with the ship's tin pepper box and later taught the technique to his
mother

The ring shape is an important innovation because it allows for larger doughnuts to cook
evenly without leaving a doughy center or requiring fillings.

For my own business, I'll be making pumpkin donuts with nut toppings, shaped like
sticks. The name of my business will be PUMPKINNA NUTRIDOUGHNUT STICK.
Pumpkinna is a combination of "pumpkin" and "Hanna" (a name), "Nutri" stands for
nutritious, "dough" is for doughnut, "nut" is because I'll be using nut toppings and
peaNUT butter as a filling, and "stick" refers to the shape of my donut.

The stick shape is important because it makes easier to grab and eat on the go, perfect
for busy mornings or quick snacks., additionally the long, thin shape allows for more
even cooking, reducing the risk of a raw center or uneven browning, and of course the
stick shape offers a unique and visually appealing twist on the traditional donut, making
it a more interesting and exciting option for consumers.

My goal is to develop a unique method of making donuts, and to provide nutritious

donut to help people who are addicted to eating them. Eating donuts excessively can
 have negative effects on your health, such as increased blood sugar levels, heart
problems, dental problems, nutrient deficiencies, weight gain, and others. This allows
for the creation of a nutritious alternative that is both tastier and healthier than traditional
donuts.And most importantly, it will be more affordable than traditional donuts, making it
accessible to everyone
 Table of Contents

I. BUSINESS DESCRIPTION

 Business Name
 Location and Address
 Form and Type of Ownership
 Product
 Goals of Business
 Mission and Vision Statement
 Entry and Growth

II. MARKETING PLAN

 Customer
 Market Shares
 Competitions
 Method of Promotion and Advertising
 Pricing Strategy
 Sales Tactics

III. ORGANIZATIONAL AND MANAGEMENT PLAN

 Organization Structure
 Managers and Qualification
 Personnel; Number and Duties
 Remuneration and Incentives
 Licenses, Permit, and by laws

IV. OPERATIONAL SERVICES PLAN

 Operational Facilities and Capacity

 Product Strategy
 Rules and Regulations
  Tools,Equipment and Materials

V. FINANCIAL PLAN

 Pumpkinna Nutridoughnut Stick Financial Statement

VI. APPENDICES

 Appendix 1: Business Logo

CHAPTER I
BUSINESS DESCRIPTION

1.1 Business Name

1.2 Pumpkinna Nutridoughnut Stick
1.3 Location and Address
This business was located in Labo Camarines Norte
Contact number: 09105430047
Email: pumkinna_nutridough@gmail.com
Website:nutri_dough_pumpkin@gmail.com
Form and Type of ownership
The form and type of ownership is Sole proprietorship

1.4 Product
Easy to eat but big impact to your health, nutritious doughnut that you satisfied
when you eat.
1.4 Justification of Opportunity

Strength Weaknesses

Unique product Limited Market

More focus in health Production process

Opportunity Threats

Partnerships Competition
Online Sales Seasonal Demand
Expand Product Line Ingredient Costs

Mission and Vision Statement

Mission Statement

To provide delicious and nutritious doughnut that satisfy cravings while promoting
healthy eating habits and mark in their mind that doughnut is not all about sweet,
but of course the healthy is the real sweetest.

Vision Statement

To become the leading provider of guilt-free, wholesome doughnuts, inspiring to

enjoy sweet treats without compromising their health.
1.5 Goals of Business

My primary business objective is to develop a distinctive and highly accessible

product, appealing to a broad consumer base. This accessibility will stem from not
only its affordability but also its nutritional value. I aim to empower individuals to
prioritize their well-being by providing a product that promotes healthy choices. This
endeavor transcends personal gain; it is driven by a desire to positively impact the
lives of those who purchase and consume my product.

Furthermore, I aspire to foster the growth and expansion of my business, enabling it

to reach a wider audience and generate a greater positive impact. Ultimately, I
envision achieving entrepreneurial success while simultaneously contributing to the
health and well-being of my community.

1.6 Entry and Growth Strategy

Building a food business is not easy, especially with a lot of competition, and even
more food businesses emerging. It is difficult to grow and gain customer recognition,
especially understanding their needs and wants. Therefore, market analysis is the
most challenging aspect when establishing a food business or any other business.

My primary consideration in my business is identifying my target market, potential

competitors, and most importantly, how to effectively market my product. Leveraging
modern technology, we will promote our product, the Pumpkinna Nutridoughnut
Stick, through social media platforms such as Facebook, Instagram, TikTok, and
others. This will help drive sales and facilitate business development.

To achieve successful product growth and development, we will implement a unique

and effective sales strategy utilizing social media. This will involve leveraging
platforms like Facebook and other trending platforms to generate sales through
engaging content and targeted marketing efforts.
 CHAPTER II

MARKETING PLAN

2.1 Customers

For my business is inclusive, encompassing individuals of all ages, including teenagers,

adults, senior citizens, and children, who share a fondness for pumpkin. This product is
intended for everyone who enjoys the taste and benefits of pumpkin.

2.2 Market Share

Sales

MAINTENANCE/ CLEANING STAFF

CASHIER
18%
30%
GLAZER/ DECORATOR
14%

DONUT MAKER/ BAKER 18%

20%

OWNER/ MANAGER
 2.3 Competition
 Dunkin’ Donuts
 Mister Donuts
 Donut Park
2.4 Method of promotion and advertising

2.5 Pricing Strategy

The Pumpkinna Nutridoughnut Stick will be priced 5% lower than the standard
donut. This strategic pricing decision is based on the omission of certain ingredients
that would have otherwise increased production costs. This approach ensures that
the product remains both affordable and beneficial, offering value to both the
consumer and the business.
This pricing strategy presents several advantages:

- Accessibility: By being priced lower, the Pumpkinna Nutridoughnut Stick becomes

accessible to a broader customer base, potentially increasing market penetration.
- Value Proposition: The lower price point, combined with the emphasis on healthy
and delicious ingredients, creates a compelling value proposition for customers.
They receive a quality product at a competitive price.
- Profitability: The reduced production costs achieved through ingredient
optimization allow for a healthy profit margin, despite the lower selling price.
This strategy fosters a mutually beneficial relationship between the customer and
the business. The customer enjoys a delicious and affordable product, while the
business experiences increased sales and profitability.
 CHAPTER III
ORGANIZATION AND MARKETING PLAN

3.1 Organizational Structure

Sal
OWNER

DONUT
MAKER/BAKER

MAINTENANCE/
DECORATOR/GLAZER CASHIER
CLEANING STAFF
3.2 Manager and Qualification

 At least High School graduates

 Experience require
 Willing to undergo training
 Have a good characteristics

3.2 Personnel; Number and Duties

Baker The baker occupies a central role in the

production process, assuming primary
responsibility for crafting the delectable
product. They meticulously execute each
stage of doughnut production, from dough
preparation and shaping to frying and
glazing, ensuring consistent quality and
flavor. Bakers often engage in
experimentation with new recipes and
flavors, thereby maintaining a dynamic
and enticing menu that attracts
customers. Furthermore, bakers
diligently monitor the production process,
guaranteeing that each doughnut adheres
to the highest standards of quality.

Decorator The decorator enhances the visual appeal

of already delectable doughnuts,
elevating them to a new level of aesthetic
excellence. They meticulously apply
glazes, frostings, and toppings, crafting
stunning designs and intricate patterns.
 Decorators play a pivotal role in
representing the brand's visual identity,
ensuring that each doughnut embodies
the company's aesthetic and messaging.

Cashier The cashier serves as the primary point

of contact for customers, providing a
courteous and efficient service
experience. They process orders, handle
payments, and address any inquiries
customers may have. Cashiers play a
crucial role in representing the brand,
fostering a positive impression on
customers.

Cleaning Staff The cleaning staff is responsible for

maintaining a safe and hygienic
environment for both customers and
employees. They diligently ensure
cleanliness throughout the establishment,
from the kitchen to the customer area. A
clean and organized shop fosters a
positive atmosphere for customers,
enhancing their overall experience.

Production Assistant Assists bakers and decorators with

tasks like preparing ingredients,
cleaning equipment, and packaging
donuts.
Delivery Driver Delivers donuts to customers or
businesses, ensuring timely and safe
delivery.

Assistant Manager Assists the manager with daily

operations, training new staff, and
ensuring smooth workflow.

3.2 Remuneration and incentives

3.3 Licenses permits and by laws

PUMPKINNA NUTRIDOUGHNUT
STICK
 Republic Act of the
Philippines National Police
Commission Camarines Norte
Provincial Office Labo Police
Station

HANNA MAE O. CAMUS

SINGI V.C.N
APRIL 14, 2007
AWITAN P.C.N
 CHAPTER IV

OPERATIONAL PRODUCTION PLAN

 TOOLS AND EQUIPMENT USES

AMaintains
powerful mixer is essential
oil quality for efficiently
and extends its usable life,
and consistently
crucial mixing
for consistent largequality
donut batchesandofflavor. It
donut dough.
removes It ensures
food particlesthat
andall ingredients
other contaminants
are thoroughly
from combined
the oil, preventing and thatand
off-flavors the ensuring
dough has the rightmore
a cleaner, texture for shaping
flavorful donut.
and frying.
This Photo by Unknown Author is licensed
under CC BY-NC-ND

OIL FILTRATION SYSTEM

COMMERCIAL MIXER

A dough sheeter
Essential automates the
for monitoring the oil
process of
temperature
rolling out dough
during frying, to a uniform
ensuring thickness,
even cooking and
ensuring consistency andburning.
preventing saving time.
This is particularly helpful for large-scale
donut production.

DOUGH SHEETER .

DEEP FRY THERMOMETER

Used to prepare the dough to the desired

thickness before cutting. A dough roller
can be used to ensure even thickness for
donuts.

DOUGH ROLLER

Donut cutters are used for shaping the

dough into rings or other desired forms.
They
Usedensure consistent
for gently size and
transferring shape
donuts intofor
and out
your donuts.
of the fryer, allowing excess oil to drain back into
 PUMPKIN DONUT INGREDIENTS

Provides structure and texture to the

dough. All-purpose flour is commonly
used, but bread flour can be used for a
chewier texture.

FLOUR

Provides structure and texture to the

dough. All-purpose flour is commonly
used, but bread flour can be used for a
chewier texture.

YEAST
This Photo by Unknown
Author is licensed under
CC BY-NC-ND Adds sweetness and helps activate the
yeast

This Photo by Unknown

Author is licensed under
SUGAR
CC BY-NC-ND

Adds moisture and richness to the dough

This Photo by
UnknownMILK
Author is
licensed under
CC BY-SA
 Adds flavor and tenderness

BUTTER

Enhances flavor and balances sweetness

This Photo by Unknown Author is

licensed under CC BY
SALT

Used for frying the doughnuts. Canola oil

or vegetable oil are good choices.

OIL

Pumpkin puree is a versatile ingredient

used in both sweet and savory dishes,
particularly during the fall season. It's
made by roasting pumpkin, removing the
skin, and then blending the flesh until
smooth.
This Photo by Unknown Author is
PUMPKIN
licensed PUREE
under CC BY-NC-ND
PERSONAL PROTECTIVE EQUIPMENT
 .  An apron is a garment worn
over clothing to protect it
from dirt, spills, and stains.
When making doughnuts, an
apron protects your clothes
from flour, sugar, and
grease, ensuring a clean and
professional appearance.
 A hairnet is a fine mesh
covering worn over the hair
to prevent loose strands
This Photo by Unknown
Author is licensed under from falling into food. It is
CC BY-SA-NC
crucial for maintaining
hygiene and preventing
contamination, especially in
commercial settings.
 Gloves are essential for
creating a barrier between
your hands and the dough,
preventing the transfer of
bacteria and germs. They are
particularly important when
handling raw ingredients and
finished doughnuts.
 FINANCIAL PLAN

APPENDICES

APPENDIX 1: BUSINESS LOGO