Scribd
Upload
21 views21 pages

Q3M4 Types of Media

The document discusses the evolution of media from print to broadcast and now online platforms, highlighting the changing roles of media in delivering information, advertising products, and influencing ideologies. It describes various forms of media including radio, television, online media, podcasts, and e-books, emphasizing their unique characteristics and audience engagement. The content has shifted from mere information dissemination to a more sophisticated approach that includes entertainment and persuasion, reflecting the growing impact of media on society.

Uploaded by

cathrynebidoeduc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
21 views21 pages

Q3M4 Types of Media

The document discusses the evolution of media from print to broadcast and now online platforms, highlighting the changing roles of media in delivering information, advertising products, and influencing ideologies. It describes various forms of media including radio, television, online media, podcasts, and e-books, emphasizing their unique characteristics and audience engagement. The content has shifted from mere information dissemination to a more sophisticated approach that includes entertainment and persuasion, reflecting the growing impact of media on society.

Uploaded by

cathrynebidoeduc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 21

We associate media to ABS-CBN

and GMA, the two biggest


mainstream media in the
Philippines. However, have we
ever thought why “media” exist?
The evolution of the type of media has
drastically taken over the world. From
print, to broadcast radio and television and
now we have the online media. Print
media is a paper publication. It can be in
the form of books, newspapers, journals,
magazines, newsletters.
Broadcast media describes the traditional
forms of media that include television and
radio. It is the distribution of audio and
video content to a dispersed audience via
radio, television. Broadcast media
commonly come in two forms: radio and
television broadcasting.
Radio broadcasting is a one-way
sound broadcasting service,
transmitted over a radio wave.
Television broadcasting is a medium
use to transmitting moving images in
monochrome or color.
Online media is a medium
which use internet to send
information.
As media evolve from the regular print to broadcasting, to
online media, its content has also progressed. Traditionally,
media is known for delivering information. Now, it has become
a platform of introducing products and services and even
opinion. The media today is more than about information. It is
about selling, and convincing you on something: products,
services, and ideologies
Through advertisement media can entice as to use
and buy a product and try services. Ideologies are
being sold too, using your favorite actress on TV, or
an online influencer. For example, media wants to
sell political ideology. The political advertisement
tries to convince you buy showing the side of the
politician in an issue, with given facts or none.
The convincing power depends on how the
content is presented, considering the
believability of the presenter and the idea.
The result is that you, as an audience or voter
will side with that politician and may end up
voting for him.
Content is the idea that is delivered to the audiences, in a form
of images still and moving, audio, documents and files. News
and information were the highlights of print media in its early
years. Over the years though it has progressed by adding
advertisements, and written entertainment.
Radio and Television broadcasting both have the same content
with the modern print media. However, radio has been
regarded more when it comes to music and radio drama which
stirs listeners’ imagination. Television on the other hand has
the best attribute and advantage of moving image plus the
audio, which is more entertaining. It also can foster emotion
and empathy reaching a wider target of audience; thus, the
presentation of content becomes more effective.
Online media having almost all the content of print
and broadcasting, has changed its game by
introducing the power of communication and
interaction, encouraging the audience to
participate, which makes the audience feel they are
involve, and that gives the audience satisfaction
Over the time, the content of media is headway to
more sophisticated creation, from the basic giving
of information, to entertainment and now to
influence individual, group of people, and societies
in defining themselves; from the use of Print media,
to radio and TV broadcasting, and now Online
media.
Live streaming allows a creator to share
creation and idea in real time. It can be in
Broadcast media, but commonly used in
online media using Facebook, YouTube
and Instagram as its platform.
Webinars create a room for seminars,
trainings, lectures, and discussion using
online media. It can also be use in
presenting new products showcasing
latest creation.
Podcast is known as “new radio” merged from
the word iPod and broadcast. It is an audio
programme done in series and delivered in
digital audio. Listeners can access through
online media and download it for offline
listening.
Infographics is a visual presentation of
information and data. It comes in imagery,
charts and minimal texts which allows the
reader to have a quick overview of the
concept or idea. Infographics use print media
and online media.
E-books are electronic version of printed books. Stories
can be read on computer or handheld device. One of the
advantages of E-book is its “interactivity” and
“personalization”. It is interactive in a way that reader
can take note, underline bookmark a page and go
through hyperlinks to gain more information.
Personalization allows the reader to change the font and
the backlight.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy