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Lesson 4 Types of Media

This document discusses different types of media and media convergence. It begins by defining media and media literacy. It then provides examples of print media like newspapers, magazines, books; broadcast media like television and radio; film/cinema; video games; and new media like social networks, online forums, and podcasts. The document also defines media convergence as different media joining together, allowing content to be distributed across multiple platforms. It provides examples of technological, cultural, and organic convergence.

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Kristel Ebrada
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4K views50 pages

Lesson 4 Types of Media

This document discusses different types of media and media convergence. It begins by defining media and media literacy. It then provides examples of print media like newspapers, magazines, books; broadcast media like television and radio; film/cinema; video games; and new media like social networks, online forums, and podcasts. The document also defines media convergence as different media joining together, allowing content to be distributed across multiple platforms. It provides examples of technological, cultural, and organic convergence.

Uploaded by

Kristel Ebrada
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Types of

Media
Media and Information Literacy
• Classify contents of different
media types;
Lesson • Define media convergence
through current examples;
Objective and

s • Discuss in class how a


particular individual is
portrayed in public using
different types of media.
Essential Questions
1. How do the different types of media differ from
one another?
2. What advantages and disadvantages are posed by
each type of media?
3. How does media convergence occur?
4. How can different types of media portray the
same person in different ways?
Take a minute to reflect on the

Think.
question below. You are given
five minutes to discuss your
answers. Share and explain your

GROUP
answers to the class.
What is the best way to deliver a message to
the following?

. Share.
● a classmate
● a friend or relative who has migrated abroad
● a stranger who might be interested in
hearing the message
Media “plural of medium”
A channel for general communication in a social context.

They are channels or paths through which information is delivered from


one person to another.
Type your answer in the CHAT BOX.

How many different types of


media are you exposed to on a
daily basis?
Types of Media

PRINT MEDIA BROADCAST FILM OR CINEMA VIDEO GAMES AND NEW MEDIA
MEDIA DIGITAL MEDIA
Print Media
The oldest type, entering use in It has evolved considerably, and is
the earliest days of written driven by humanity’s insatiable
language itself. hunger for information.

Since the invention of the These are prevalent in most parts


Gutenberg printing press, print of the world today despite the
media evolved to include books, increasing popularity of Internet-
newspapers, and magazines. based media.
Media consisting of paper and
ink, reproduced in a printing
process that is traditionally
mechanical.
Newspapers – printed and
distributed on a daily or weekly
basis. They include news related
to sports, politics, technology,
science, local news, national
news, international news, birth
notices, as well as entertainment
news related to fashion,
celebrities, and movies. Today’s
parents grew up with this type of
printed media.
Magazines – printed on
a weekly, monthly,
quarterly, or annual
basis. It contains
information about
finance, food, lifestyle,
fashion, sports, etc.
Books – focused on a
particular topic or
subject, giving the
reader a chance to
spread their knowledge
about their favorite
topic.
Banners – used to
advertise a
company’s services
and products, hung
on easily-noticed
sights to attract
people’s attention.
Billboards – huge
advertisements
created with the
help of computers.
Their goal is to
attract people
passing by.
Brochures – a type of
booklet that includes
everything about one
company – its products,
services, terms and
conditions, contact
details, address, etc. They
are either distributed with
the newspapers, or hand
over to people.
Flyers – used mostly by small
companies due to the low
cost of advertising. They
contain the basic information
about a company, their
name, logo, service or
product, and contact
information, and they are
distributed in public areas.
Broadcast Media
These types do not rely on the production and distribution of physical
copies as much as print media does because they distribute their
messages “over the air”.

Additionally, because their programming can be viewed by multitudes


at once, broadcast media like radio and television have been
traditionally accepted as the most efficient way to transmit messages.
The term broadcasting refers to the airborne transmission of
electromagnetic audio signals (radio) or audiovisual signals
(television) that are readily accessible to a wide population via
standard receivers.
Broadcasting is a crucial instrument of modern social and
political organizations.
Television – in the past, there were a
few channels sharing various types of
content, whereas now we have
hundreds of TV channels to choose
from. Each channel delivers a different
type of content, so you have a separate
channel for news, drama, movies,
sports, animation, nature, travel,
politics, cartoon, and religion. It’s the
number one broadcasting media due to
its reach to the audience
Radio – uses radio waves to
transmit entertaining,
informative, and educative
content to the public. Due to its
high reach to the audience, radio
is widely used for advertising
products and services. Radio is
one of the oldest means of
entertainment, and today people
often hear it to find out the
weather and traffic while
commuting.
Film or Cinema
This form of media originally recorded images onto the celluloid strips that give
it its name.

It is generally used for storytelling purposes, although shorter instructional


videos are also common.

Note that some time after their run in theaters, films may also be re-shown on
television.
Movies – film, motion
picture, screenplay, moving
picture, or movie has world-
wide reachability. It’s the best
type of mass media to
promote cultures and spread
social awareness. Movies
have always played a huge
part in the entertainment
world.
Video Games
These are a relatively young type, first coming into vogue in the 1970s. From early, simplistic
point-and-shoot or beat-em-up gameplay, modern video games are almost cinematic affairs.

The most notable examples incorporate extended visualized storytelling, and feature a wide
range of topics and themes.

Notably, its output and design limits are further tested every few years due to the brisk
development of the technology that drives it.

Mobile games, playable on smartphones, are currently as popular as their older console-based
cousins.
New Media
The growing type of media that has come into being with the advent of modern technology.

It is usually digital and Internet-based. It is also interactive, with two-way communication (in
the form of comments, Likes, tweets, among others) usually being central to its design.

Interestingly, older-media forms have find new-media life. Blogs (web logs), audio and video
streaming services, and online versions of newspapers are prominent examples of new media.

Social media is also a part of new media known today, and is perhaps the example with the
most potential.
Nowadays, we are relying on the Internet
to get the news a lot more often than the
traditional news sources. Websites
provide information in the form of video,
text, and audio. We can even choose the
way we want to receive the news.
Social networks or websites –
including Facebook, Instagram,
Twitter, YouTube, Tumblr,
LinkedIn, Snapchat, Quora,
Reddit, Pinterest, etc. They are
user-friendly and widely used by
people around the world.
Although we can find any news
here, they may be misleading
because of the lack of regulations
on the content shared.
Online forums - an online
place where we can
comment, message, or
discuss a particular topic.
Forums allow us to share
knowledge with other people
with the same interest. That’s
why it’s regarded as the best
platform to seek support and
assistance.
Podcast – a series of audios
focused on a particular topic
or theme. We can listen to
them on a computer or a
mobile phone. It’s a platform
that allows anyone to share
their knowledge and
communicate with the world.
Categories of New Media
Blogging Platform: Word Press, Tumblr

Social Media: Facebook, Instagram, Snapchat, Twitter

Streaming Media Sites: Youtube, Spotify

Streaming Subscription Services: Netflix, Hulu, Viu


What is Media
Convergence?
Media Convergence
• Converge means meeting at a point, it is synonymous to the words: join,
unite, intersect, merge, and coincide.

Media convergence happens when different (two or more) media sources


join together. It allows media texts to be produced and distributed on
multiple media devices. It is the ability to transform different kinds of
media into digital code, which is the accessible by a range of devices.

• The coming together of media types, and their related industries


•He points out that
“convergence is a word
Media theorist
that manages to
Henry Jenkins
(2006) describe technological,
industrial, cultural and
social changes.”
Computing
Three C’s in
Media
Convergence
(Encyclopedia Communication
Britannica)

Content
Five Types of Convergence (Jenkins)

Technological Cultural Organic


convergence Convergence Convergence

Global Economic
Convergence Convergence
Technological Convergence
The most common way to point out convergence in action.

The lines of traditional media types blur as technology makes it possible


for media content to be supported on media types and platforms.

Television shows and radio programs, for instance, are no longer


exclusively accessible via television sets and radios.
Cultural Convergence
Cultural convergence includes a number of key aspects of cultural convergence.

One is the “flow” of stories from one format to another, which can be seen in adaptations
such as the Mars Ravelo print comic books being adapted into television series and films.

Another key aspect is participatory culture, which allows media consumers to add some
input on the media they consume, as well as create their own examples of that media.

YouTube is a prominent example that demonstrates this.


Organic Convergence
The natural outcome of a world filled with diverse media types.

Jenkins also calls this social convergence, or “media stacking”.

Not so much a “planned” convergence as a type that “simply happens” by nature, organic
convergence can be seen in cases where a person is using their smartphone to send messages or
browse the Internet while watching television, or reading a newspaper while a radio program
plays in the background.
Global Convergence
An arguably inevitable effect of media bridging the gap between
geographically distant cultures and peoples is having these
cultures influence each other.

The United States’ “Hollywood” filmmaking culture has inspired


similar styles to grow in India (Bollywood) and Nigeria
(Nollywood), despite each of those countries being quite distant
from the others.
Economic Convergence
It refers to the linking of companies and businesses to media.

Prominent examples of this type of convergence arose in the late 1990s and 2000s.

Media companies and properties became visibly profitable and prominent enough to catch larger
companies’ attention.

These days, it is not unusual for a parent company to have stakes in many different media
industries.

Rupert Murdoch’s News Corporation has its hands in cable television, broadcasting, book
publishing, and film, among others.
How are the following
people portrayed differently
in different types of media?
Essential Questions
1. How do the different types of media differ
from one another?
2. What advantages and disadvantages are
posed by each type of media?
3. How does media convergence occur?
4. How can different types of media portray the
same person in different ways?

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