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The project aims to create a YouTube channel focused on educating audiences about branding and marketing strategies through engaging videos. The team consists of five members with specific roles, including content creation, visual design, voiceover, and social media management, and follows a structured weekly workflow. The expected outcomes include improved understanding of marketing strategies, practical skills development, and the establishment of a professional YouTube channel as a portfolio project.

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Rashid Mehmood
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2 views

Assignment1

The project aims to create a YouTube channel focused on educating audiences about branding and marketing strategies through engaging videos. The team consists of five members with specific roles, including content creation, visual design, voiceover, and social media management, and follows a structured weekly workflow. The expected outcomes include improved understanding of marketing strategies, practical skills development, and the establishment of a professional YouTube channel as a portfolio project.

Uploaded by

Rashid Mehmood
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The Islamia University of

Bahawalpur

Submitted By:
Group 4 (Rashid Mehmood, Zain Ul Abideen, Ali Hassan, Mudassir Shah, Bilal Mumtaz)

Department of Digital Marketing

Section M3

Submitted To:
Prof. Dr. Syeda Farzana Manzoor

Department of Digital Marketing

Subject:
Social Media Marketing
Project Objective:
To create a YouTube channel focused on educating audiences about branding and
marketing strategies using visually engaging videos with voiceovers. The goal is to
provide actionable tips, case studies, tutorials, and insights to help businesses and
individuals understand and apply effective branding and marketing practices.

Team Breakdown (Roles and Responsibilities for 5


Members):
1. Content Creator/Researcher (2 Members)
o Conduct in-depth research on branding and marketing topics.
o Prepare well-structured scripts for videos.
o Find real-life examples, case studies, and marketing trends.
o Ensure content is accurate, relevant, and engaging.
2. Visual Designer/Video Editor (1 Member)
o Create visually appealing video content using tools.
o Design presentations, animations, and graphics to match the video content.
o Edit and finalize videos with transitions, text overlays, and background
music.
3. Voiceover Specialist (1 Member)
o Record clear, professional voiceovers based on prepared scripts.
o Ensure the tone matches the video theme (clear, friendly, and professional).
4. Social Media Manager (1 Member)
o Manage the YouTube channel: upload videos, write descriptions, add
thumbnails, and schedule content.
o Share video snippets on platforms like Instagram, LinkedIn, and Facebook.
o Engage with the audience by responding to comments and creating polls or
community posts.

Content Plan:
1. Video Types

 Tutorial Videos: Step-by-step guides (e.g., "How to Create a Brand Identity").


 Case Studies: Analysis of successful brands (e.g., Nike, Apple).
 Marketing Tips: Quick, actionable marketing strategies.
 Trends and Insights: Cover the latest marketing trends like AI marketing.
 Interviews (Optional): Short interviews with local business owners or marketers.
2. Video Format

 Each video will include:


o Voiceover: Narration explaining the topic.
o Visuals: Slides, animations, charts, or screen recordings.
o Text: Key points, titles, and statistics displayed on screen.
o Background Music: Light, professional, and non-distracting.

3. Video Duration

 Tutorials & Case Studies: 5–10 minutes


 Tips & Shorts: 1–3 minutes

Weekly Workflow
Day Task Responsible Members
Day 1 Topic research & script writing Content Creators (2
Members)
Day 2 Script review and approval Entire Team
Day 3-4 Create visuals, slides, and animations Visual Designer/Editor
Day 5 Voiceover recording and background Voiceover Specialist
music addition
Day 6 Video editing and finalization Video Editor
Day 7 Upload video, write description, and Social Media Manager
share links

Tools and Software


1. Content Creation:
o Canva (for visuals and thumbnails)
o Microsoft PowerPoint or Figma (for slides)
2. Video Editing:
o Adobe Premiere Pro, CapCut, or Filmora
3. Voiceover Recording:
o Audacity or any mobile recording software
4. Background Music:
o Free music libraries (YouTube Audio Library, Bensound)
5. Social Media Management:
o YouTube Studio (to upload and analyze videos)
o Instagram, LinkedIn, and Facebook for promotions
Content Schedule (Example for 4 Weeks):
 Week 1:
o Video 1: “What is Branding? A Beginner’s Guide”
o Video 2: “Top 5 Marketing Strategies for 2025”
 Week 2:
o Video 3: “How Nike Built a Global Brand” (Case Study)
o Video 4: “3 Tips to Create a Memorable Logo” (YouTube Short)
 Week 3:
o Video 5: “The Role of Social Media in Marketing”
o Video 6: “Top 3 Tools for Brand Building”
 Week 4:
o Video 7: “How to Create a Marketing Plan for Small Businesses”
o Video 8: “How Apple Masters Simplicity in Branding”

Promotion Plan
1. YouTube Shorts: Post 1-minute short videos with tips to attract new viewers.
2. Social Media Sharing: Share video snippets, thumbnails, and links on Instagram,
LinkedIn, and Facebook.
3. Community Engagement:
o Use YouTube polls to ask viewers about topics they want to learn.
o Respond to comments to build a loyal audience.

Expected Outcomes
1. Improved understanding of branding and marketing strategies among viewers.
2. Development of practical skills in video production, scriptwriting, and digital
promotion for group members.
3. Creation of a professional YouTube channel that can serve as a portfolio project.

Benefits of the Project


 Practical exposure to social media marketing through content creation.
 Enhanced skills in teamwork, video production, and audience engagement.
 Opportunity to educate viewers while building a valuable channel for future use.
Conclusion
Our team will collaborate effectively to manage all aspects of content production and
promotion for the BrandMark YouTube channel. By delivering high-quality, engaging
content with well-researched topics, voiceovers, and visuals, we aim to create a valuable
learning platform for branding and marketing enthusiasts.

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