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Help me curate a well detailed tutorial session on Digital Marketing and schedule a timeframe fitting for
the duration of 2 months, twice a week and 2hrs per class

Absolutely! Crafting a comprehensive digital marketing tutorial over two months requires a structured
approach. Here's a detailed session plan, keeping in mind two 2-hour classes per week:

Overall Goal: To equip participants with a foundational understanding of key digital marketing channels
and strategies, enabling them to develop and implement basic digital marketing campaigns.

Assumptions: Participants have a basic understanding of internet usage and are eager to learn.

Schedule:

Duration: 8 weeks (2 months)

Frequency: Twice a week

Class Length: 2 hours per session

Module Breakdown:
Month 1: Foundations and Core Channels

Week 1: Introduction to Digital Marketing & Website Fundamentals

Session 1 (2 hours): What is Digital Marketing?

Defining digital marketing and its importance in today's business landscape.

Exploring the different channels within digital marketing (SEO, SEM, Social Media, Email, Content,
Analytics).

Understanding the customer journey and the role of digital marketing at each stage.

Key digital marketing terminology and concepts.

Activity: Brainstorming examples of digital marketing campaigns and their objectives.

Session 2 (2 hours): Website Essentials for Digital Marketing Success

The importance of a website as the central hub of digital marketing efforts.

Key elements of a user-friendly and effective website (navigation, design, mobile responsiveness,
speed).

Introduction to Content Management Systems (CMS) like WordPress (brief overview).

Understanding domain names, hosting, and website security (SSL).

Activity: Analyzing examples of good and bad website design from a user perspective.

Week 2: Search Engine Optimization (SEO) - Part 1: On-Page Optimization

Session 3 (2 hours): Introduction to SEO and Keyword Research

What is SEO and why is it crucial for organic visibility?

How search engines work (crawling, indexing, ranking).

Understanding different types of keywords (short-tail, long-tail, informational, transactional).

Introduction to keyword research tools (e.g., Google Keyword Planner - demonstration).

Identifying target keywords for a hypothetical business.

Optimizing website content for target keywords (title tags, meta descriptions, headings, body text).

Image optimization (alt text, file size).

Internal linking strategies for website structure and user flow.

Understanding URL structure and its impact on SEO.

Activity: On-page optimization exercise for a sample webpage.

Week 3: Search Engine Optimization (SEO) - Part 2: Off-Page & Technical SEO

Session 5 (2 hours): The Power of Off-Page Optimization

What is off-page SEO and its importance?

Understanding link building (earning vs. building links, different types of backlinks).

Introduction to local SEO and its significance for local businesses (Google My Business).

Mention tracking and brand building.

Discussion: Ethical vs. unethical link-building practices.

Session 6 (2 hours): Technical SEO Fundamentals

Website speed optimization and its impact on user experience and SEO.

Mobile-friendliness and responsive design.

Understanding XML sitemaps and robots.txt.

Introduction to Google Search Console and its role in monitoring website health.

Demonstration: Basic navigation and features of Google Search Console.

Week 4: Social Media Marketing - Strategy and Platform Overview

Session 7 (2 hours): Developing a Social Media Marketing Strategy

Defining social media marketing goals and objectives (brand awareness, lead generation, customer
engagement).

Identifying target audiences and understanding their social media behavior.

Understanding key social media metrics and KPIs.

Activity: Defining target audiences and potential content pillars for a hypothetical brand.

Session 8 (2 hours): Exploring Key Social Media Platforms

In-depth overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok,
YouTube).

Understanding the unique features, demographics, and best practices for each platform.

Introduction to social media management tools (scheduling, analytics).

Case Study: Analyzing successful social media campaigns on different platforms.

Month 2: Advanced Strategies and Measurement

Week 5: Social Media Marketing - Content Creation and Engagement

Session 9 (2 hours): Crafting Engaging Social Media Content

Principles of effective visual and written content for social media.

Storytelling techniques for social media.

Understanding the role of hashtags and trends.

Introduction to basic graphic design tools (e.g., Canva - brief overview).

Activity: Brainstorming creative content ideas for different social media platforms.

Session 10 (2 hours): Building Community and Driving Engagement

Strategies for fostering interaction and building a loyal social media community.

Responding to comments and messages effectively.

Running contests and giveaways.

Understanding the role of influencers (brief introduction).

Discussion: Best practices for handling negative feedback on social media.

Week 6: Email Marketing - Building Relationships and Driving Conversions

Why email marketing remains a powerful digital marketing tool.

Building an email list ethically (opt-in strategies).

Understanding different types of email campaigns (newsletters, promotional emails, automated

Key elements of an effective email (subject line, body copy, call to action).

Activity: Analyzing examples of effective and ineffective email marketing.

Session 12 (2 hours): Email Marketing Best Practices and Automation

Segmentation and personalization for targeted email campaigns.

A/B testing email elements for optimization.

Introduction to email marketing platforms (e.g., Mailchimp - brief overview).

Understanding basic email automation workflows (welcome series, abandoned cart emails).

Demonstration: Basic features of a selected email marketing platform.

Week 7: Content Marketing - Creating Value and Building Authority

Session 13 (2 hours): The Fundamentals of Content Marketing

What is content marketing and its strategic importance?

Understanding different content formats (blog posts, articles, videos, infographics, podcasts).

Developing a content strategy aligned with business goals and target audience needs.

The importance of content calendars and editorial planning.

Activity: Brainstorming content ideas based on target audience pain points and interests.

Session 14 (2 hours): Content Creation, Distribution, and Promotion

Best practices for creating high-quality and engaging content.

Strategies for distributing content across different channels.

Understanding content promotion techniques (social media, email, outreach).

Discussion: The role of SEO in content marketing.

Week 8: Digital Marketing Analytics & Integration

Session 15 (2 hours): Understanding Digital Marketing Analytics

Introduction to web analytics (Google Analytics - basic overview).

Key metrics to track across different digital marketing channels (website traffic, engagement,
conversions, ROI).

Setting up and interpreting basic reports in Google Analytics.

Understanding the importance of data-driven decision-making.

Demonstration: Basic navigation and key reports in Google Analytics.

Session 16 (2 hours): Integrating Digital Marketing Channels & Future Trends

The importance of a cohesive and integrated digital marketing strategy.

Understanding how different channels work together to achieve overall goals.

Introduction to marketing automation and CRM systems (brief overview).

Exploring emerging trends in digital marketing (e.g., AI, personalization).

Q&A Session: Addressing participant questions and providing guidance for next steps.

Teaching Methodology:

Interactive Lectures: Combining theoretical concepts with real-world examples and case studies.

Practical Activities: Hands-on exercises to reinforce learning.

Discussions: Encouraging participants to share their thoughts and experiences.

Demonstrations: Showing how to use key digital marketing tools.

Q&A Sessions: Providing opportunities for participants to ask questions.

Optional Assignments: Short tasks to apply learned concepts (e.g., keyword research, social media post
creation).
Resources:

Curated list of relevant online resources, blogs, and tools.

Presentation slides and handouts summarizing key concepts.

This detailed plan provides a solid framework for your 2-month digital marketing tutorial. Remember to
adapt the content and activities based on the specific needs and interests of your participants. Good
luck!

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