🎥 Create A Video Marketing Plan​

目录导航

Video Content Ideas​

◦ Success Stories & Testimonials: Create video case studies showcasing how different
businesses have utilized your AI tools to solve specific problems, increase efficiency, or
drive growth. Highlight a mix of industries to show versatility.​
◦ Educational Series: Develop a series of how-to videos explaining how to integrate AI into
various aspects of business operations, from customer service to inventory management.
These videos should be direct, informative, and showcase your platform's ease of use.​
◦ Day in the Life: Produce a video demonstrating a "day in the life" of an SME owner before
and after adopting your AI tools. This contrast will visually articulate the time-saving and
efficiency benefits.​
◦ AI Explained: Generate content that demystifies AI for the layperson, explaining its
benefits in simple terms and how your platform makes advanced technology accessible
to SMEs.​
◦ Community Highlights: Feature your user community's achievements, focusing on
innovation and collaborative success fostered through your platform. This could involve
interviews, roundtable discussions, or user-generated content.​
Distribution Strategies​
◦ Social Media: Utilize platforms where your target audience is most active, including
LinkedIn for professionals, YouTube for detailed guides and success stories, and Twitter
for engaging with broader tech and business communities. Tailor content format and
messaging to each platform's audience.​
◦ Email Marketing: Send out video content as part of regular newsletters to your existing
subscribers. Include exclusive or early-access content to encourage sign-ups and
maintain engagement.​
 ◦ Your Website: Embed video content prominently on your site, especially on landing pages
where potential users first learn about your service. Use videos to enhance your FAQ
sections or create a dedicated resource hub.​
◦ Partner Channels: Collaborate with industry influencers, thought leaders, and
complementary platforms to share your video content, reaching a wider audience and
adding credibility to your brand.​
◦ Paid Advertising: Consider targeted ads on LinkedIn and Google, using video content to
capture attention in ad campaigns aiming at SME owners and entrepreneurs.​
Performance Metrics​
◦ Engagement Rates: Track likes, shares, comments, and overall engagement with your
video content across platforms to gauge interest and relevance.​
◦ Conversion Rates: Measure how many viewers take a desired action after watching a
video, such as signing up for a trial, downloading a resource, or contacting sales.​
◦ View Counts and Watch Time: Analyze these metrics to understand which topics and
formats resonate most with your audience.​
◦ Website Traffic: Monitor referrals from video content to your site, particularly focusing on
new sign-ups or demo requests.​
◦ Feedback and Surveys: Solicit direct feedback from your audience about the video
content, including what they'd like to see more of and any areas for improvement.​
◦ Creating a Work Breakdown Structure (WBS) for your Video Marketing Plan, aligned with
PMI principles, involves breaking down the project into smaller, more manageable
components. This structured approach will help in planning, executing, and monitoring
the project more effectively. Let's structure the WBS for your Video Marketing Plan project.​
1. Project Definition
◦ 1.1 Project Charter: Outline the purpose, objectives, and constraints of the Video
Marketing Plan project.​
◦ 1.2 Stakeholder Register: List all stakeholders involved in the project, including their roles
and interests.​
2. Planning​
◦ 2.1 Scope Management Plan: Define how the project scope will be developed, monitored,
and controlled.​
◦ 2.2 Schedule Management Plan: Outline the process for developing, managing, and
controlling the project schedule.​
◦ 2.3 Cost Management Plan: Specify the planning, estimation, budgeting, financing,
funding, managing, and controlling of project costs.​
◦ 2.4 Quality Management Plan: Define the quality policies, objectives, and responsibilities
to ensure the project satisfies the needs for which it was undertaken.​
◦ 2.5 Communication Management Plan: Plan the project communication requirements
and stakeholders' information needs.​
3. Execution​
◦ 3.1 Content Creation​
◦ 3.1.1 Concept Development: Develop video content ideas that align with the project
objectives.​
◦ 3.1.2 Script Writing: Write scripts for each video content idea.​
◦ 3.1.3 Storyboarding: Create storyboards to visualize the video scenes.​
◦ 3.2 Video Production​
◦ 3.2.1 Filming: Capture the video footage according to the storyboard.​
◦ 3.2.2 Editing: Edit the video footage to create the final video content.​
◦ 3.2.3 Post-Production: Add effects, transitions, and any required animations.​
◦ 3.3 Distribution Plan​
◦ 3.3.1 Platform Selection: Select platforms for distributing the video content.​
◦ 3.3.2 Schedule Creation: Create a content distribution schedule.​
◦ 3.3.3 Execution: Distribute the video content according to the schedule.​
4. Monitoring & Controlling​
◦ 4.1 Performance Measurement: Define metrics and methods for measuring project
performance.​
◦ 4.2 Quality Control: Implement quality control measures to ensure the video content
meets the defined quality standards.
◦ 4.3 Stakeholder Engagement: Monitor stakeholder engagement and make necessary
adjustments to the communication plan.​
5. Closing​
◦ 5.1 Project Closure: Document project performance, obtain formal project closure, and
capture lessons learned.​
◦ 5.2 Final Reporting: Prepare and distribute the final project report to stakeholders.​
◦ This WBS structure ensures that every aspect of the Video Marketing Plan project is
considered, from planning through to closure, in line with PMI principles. It provides a
comprehensive framework for managing the project's scope, schedule, costs, quality, and
stakeholder engagement effectively.​