RESEARCH Week 1
RESEARCH Week 1
Introduction to Quantitative
Research
RESEARCH 2
LESSONS:
Variables in Quantitative
Research
LESSON 1: Introduction to Quantitative Research
üQuantitative Research
üCharacteristics of Quantitative
Research
üStrengths of Quantitative Research
üWeaknesses of Quantitative Research
üKinds of Quantitative Research
What is a
QUANTITATIVE RESEARCH?
Quantitative Research is based on the measurement or
quantity. Quantitative research uses scientifically collected and
statistically analyzed data to investigate observable phenomena.
A phenomenon is any existing or observable fact or situation
that we want to unearth further or understand. It is scientific for
the fact that it uses a scientific method in designing and
collecting numerical data.
What is a
QUANTITATIVE RESEARCH?
Numerical data are generally easier to collect than
descriptions or phrases used in qualitative research.
For instance, determining which brand of canned sardines is
the best choice for consumers in terms of taste cannot be
expressed in numbers unless we do a survey using a rating scale
What is a
QUANTITATIVE RESEARCH?
Several forms of rating scales are available, e.g., the Likert
scale that we can use to quantify data. Usually, they come in a
selection of numbers with a corresponding meaning for each
choice, for example: 1= tastes very good, 2 = satisfactory, or 3
= undesirable. Numerical choices convert texts into numbers so
the researcher can perform mathematical operations for faster,
more accurate, and more objective analysis.
Characteristics of
QUANTITATIVE RESEARCH
LARGE SAMPLE SIZE. To obtain more meaningful statistical
1 result, the data must come from a large sample size.
OBJECTIVE. Data gathering and analysis of results are done
1
- is used to describe a particular
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phenomenon by observing it as it
occurs in nature.
- The goal of descriptive research is
only to describe the person or object of
Descriptive
the study.
Design
EXAMPLE: “The determination of
the different kinds of physical activities
and how often high school students do
it during the quarantine period.”
Correlational Design
2
- identifies the relationship
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between variables.
- Data is collected by observation
since it does not consider the cause
and effect.
Correlational EXAMPLE: “The relationship
Design between the amount of physical
activity done and student academic
achievement.”
Ex Post Facto Design
3
- is used to investigate a possible
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relationship between previous events
and present conditions.
- The term “Ex post facto”, means
after the fact, looks at the possible
Ex Post Facto
causes of an already occurring
Design
phenomenon.
EXAMPLE: “How does the
parent’s academic achievement affect
the children obesity?”
Quasi-Experimental Design
4
- is used to establish the cause and
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effect relationship of variables.
Although it resembles the
experimental design, the quasi-
Quasi- experimental has lesser validity due to
Experimental the absence of random selection and
Design assignment of subjects.
EXAMPLE: “The effects of
unemployment on attitude towards
following safety protocol in ECQ
declared areas.”
Experimental Design
5
- like quasi- experimental is used to
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establish the cause and effect
relationship of two or more variables.
- This design provides a more
Experimental conclusive result because it uses
Design random assignment of subjects and
experimental manipulations.
EXAMPLE: “ A comparison of the
effects of various blended learning to
the reading comprehension of
elementary pupils.”
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