PRACTICAL RESEARCH 2

Most Essential Learning

Competency
characteristics, strengths, weaknesses, and
kinds of quantitative research
LEARNING OBJECTIVES:
1. Recall the definition and importance of
research
2. Define Quantitative Research
3. Differentiate Quantitative from Qualitative
4. Cite the characteristics of quantitative research
LEARNING OBJECTIVES:
5. Cite the strengths and weaknesses of quantitative
research
6. Present the kinds of quantitative research
7. Share the importance of quantitative research
Research is a systematic investigation or inquiry into a
subject, aiming to discover new facts, interpret existing
information, or revise existing theories.
It involves a careful and diligent search for knowledge, often
through observation, experimentation, or analysis of data.
The goal is to expand our understanding of the world,
whether it's the physical, biological, or social world.
QUANTITATIVE RESEARCH
❖ a set of strategies, techniques, and assumptions used to study
psychological, social, and economic processes through the exploration of
numeric patterns
❖ allows researchers to conduct simple to highly sophisticated statistical
analyses that aggregate the data (e.g., averages, percentages)
❖ show relationships among the data (e.g., ‘Students with lower grade
point averages tend to score lower on a depression scale’)
❖ compare across aggregated data (e.g., the USA has a higher gross
domestic product than Spain)
Purpose of quantitative research
❖ To generate knowledge and create an understanding of the
social world
❖ To observe phenomena or occurrences affecting individuals.
Social scientists are concerned with the study of people.
❖ To learn about a particular group of people, known as a
sample population. Using scientific inquiry.
CHARACTERISTICS OF QUANTITATIVE
RESEARCH METHOD
❖ Contain measurable variables ❖ Use a repeatable method
❖ Use standardized research ❖ Can predict outcomes
instruments
❖ Use measuring devices
❖ Assume a normal population
distribution
❖ Present data in tables, graphs,
or figures
KINDS OF QUANTITATIVE
RESEARCH METHODS
1. DESCRIPTIVE RESEARCH
2. CORRELATION RESEARCH
3. CAUSAL-COMPARATIVE RESEARCH
4. EXPERIMENTAL RESEARCH
5. QUASI-EXPERIMENTAL RESEARCH
DESCRIPTIVE RESEARCH
❖ Aims to identify characteristics, frequencies, trends, and categories
❖ Useful when not much is known yet about the topic or problem.
❖ Can be used to research why something happens and you need to
understand how, when, and where it happens.
❖ Seeks only to observe and measure the variables in order to
investigate them
❖ Case studies, observations, and surveys
 Example:
1. Leadership Capacities of Student Government Officers as

Perceived by Students

2. The Role of Facebook in Combating Misinformation Online

3. Reading Comprehension Levels of Grade 10 Students

CORRELATION RESEARCH
❖ Examines the relationship of one entity on another and the
changes that result.
❖ Requires a minimum of two different groups or entities to
establish the relationship.
❖ Uses mathematical analysis to correlate two or more variables.
❖ Shows the impact of one variable on the other and how it affects
the interaction between them are observed.
Example:
The correlation between parental
guidance and career decision
Stress and mental health
Video games and IQ levels
CAUSAL-COMPARATIVE RESEARCH
Used to determine the cause-effect relationship between two or more
variables, where one variable is dependent on the other.
Examines how distinct variables or groups change as a result of the
same changes.
Study is undertaken regardless of the relationship between two or more
variables.
Statistical analysis is used to clearly present the results of quantitative
research.
Example
Teacher Perception of Principals' Leadership Traits and Middle School Math and
Science Teachers' Job Satisfaction

Relationship between Interactive Whiteboard Instruction and Student Science

Proficiency

Implementation of a new individual marketing strategy for a small group

of customers and its impact increase in monthly subscriptions
EXPERIMENTAL RESEARCH
❖ True experimentation is based on a theory.
❖ Experimental research, as the name implies, tests one or more
hypotheses.
❖ This theory is unproven and only a supposition.
❖ In experimental research, the statement is tested to see if it is true.
❖ Experiment research might have numerous theories. One can verify or
deny a theory.
Example
Carbon dioxide and Its effect on photosynthesis
Testing pH change during water electrolysis
The impact of ads on American consumers’
attitudes towards eco-friendly beauty products.
QUASI-EXPERIMENTAL RESEARCH
❖ This research aims to establish a cause-and-effect relationship
between an independent and dependent variable.
❖ However, unlike a true experiment, a quasi-experiment does not rely
on random assignment.
❖ Instead, subjects are assigned to groups based on non-random
criteria.
❖ A quasi-experimental design is a useful tool in situations where true
experiments cannot be used for ethical or practical reasons.
Example
The Effect of Mathematics Professional development of
Teachers on Student Achievement
Testing the effectivity of Drug A and Drug B to patients with
Mild Depression
Relationship between the use of mobile devices in public
places and feelings of exclusion.
STRENGTHS OF QUANTITATIVE RESEARCH
1. It provides an allowance for the formulation of statistical sound.
2. Quantitative data provides a macro view with all the required
details and larger samples.
3. Larger sample sizes enable the conclusion to be generalized.
4. Evaluation of the multiple data sets can be done at once and that
too at a faster pace and accurately.
5. Considered to be appropriate when there is a need for systematic
and standardized comparisons.
6. The manual implementations of ideas can be automated completely
which can save time.
WEAKNESSES OF QUANTITATIVE
RESEARCH
1. The quantitative method reveals what and to what extent but often fails to answer
more on why and how.
2. This type of research requires the model performance to be monitored on a
constant basis in order to ensure its compliance with the original hypotheses.
3. The impression of homogeneity in a sample may turn out to be fake in this
method.
4. This method involves a limited number of Quants supply and involves complex
disciplines which are hard to master.
ANY QUESTION OR
CLARIFICATION?
GROUPING