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Chapter-1-3 5

The document discusses communication challenges in a global context, emphasizing the importance of understanding cultural differences to avoid miscommunication. It outlines barriers such as cultural relativism, lack of cultural knowledge, discrimination, and language differences, and suggests strategies for effective global communication. The document also highlights the role of technology and international trade in facilitating globalization and the exchange of information.

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eellefernando
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5 views1 page

Chapter-1-3 5

The document discusses communication challenges in a global context, emphasizing the importance of understanding cultural differences to avoid miscommunication. It outlines barriers such as cultural relativism, lack of cultural knowledge, discrimination, and language differences, and suggests strategies for effective global communication. The document also highlights the role of technology and international trade in facilitating globalization and the exchange of information.

Uploaded by

eellefernando
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Let’s Achieve These!

• Write a reaction paper on communication challenges in a global atmosphere and methods for effective and ethical
global communication.
• Create a two-minute informative video about communication and globalization.
Engaging: Putting Things in the Right Perspective

1. What is the image saying about the world today?


2. What do you think has contributed to the easy access and exchange of information these days? Why?
3. In transacting or communicating in a global setting, what vital preparations must be done? Why?
Initializing
Globalization is the communication and assimilation among individuals, ethnicities, races, institutions,
governments of various nations supported by technology and compelled by international trade. Due to globalization, the
more you become exposed to diversity – the valuing of the uniqueness or differences in gender preference, color, age,
religious affiliation, ethnicity, education, social and economic status and political beliefs.
Globalization is not a new process or concept. Years before the advent of technology, people had been purchasing
and selling each other properties, goods and other objects of certain value.
Concept Grounding ·

Communication has since been increasing global, blurring national boundaries. The ability to communicate
effectively in a global setting can be a challenge. Hence, to effectively communicate in a global context, a general
understanding of the differences in conducting communication from one country to another or from one culture to another
helps avoid miscommunication.
People’s background experiences influence their view of the world and the values, beliefs and behavior patterns
assumed to be good. The following are possible cultural barriers to effective communication in a global environment.

YLDL
1. Cultural relativism
2. Lack of knowledge of others’ culture
3. Discrimination and harassment
4. Language differences
To get the desired outcome or response, the above barriers must be properly addressed. It is the responsibility of
the parties involved in the communication process to eliminate the possible hindrances in their exchange. The goal of
effective global harmonious connections. Krizan (2014) suggests these strategies to become an effective global
communicator:
1. Review communication principles.
2. Analyze the message receiver.
3. Be open to an accepting of other cultures.
4. Learn about cultures and apply what is learned.
5. Consider language needs.

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