Brand Guidelines

JANUARY 2024 V 1.0

THE COBB EDGE

 1.1 T H E C O B B E D G E
1.0 T H E C O B B E D G E

2.0 L O G O

3.0 C O L O R S
The Cobb Edge
We’re constantly looking for the same thing our customers are looking for: an edge.

For our customers, even the tiniest details can be huge. If we can make our broiler breeder
just a little more uniform or improve broiler feed efficiency just a bit, that can have a huge impact. So
we follow every data point wherever it leads us. That means looking for insights in chicken houses,
4.0 T Y P O G R A P H Y
hatcheries and genotyping chips. And we never stop looking. Because finding an edge isn’t a one-
time thing. It’s an ongoing commitment to be better than we were the day before. Never being
satisfied and focusing on the smallest things means Cobb is always on the edge of something big.

5.0 V I S U A L E L E M E N T S

6.0 A P P L I C A T I O N S
PRIMARY COBB LOGO COBB BR AND GUID ELINE S : UPDAT ED 2024
 2.1 P R I M A R Y C O B B L O G O
1.0 T H E C O B B E D G E

2.0 L O G O

3.0 C O L O R S
Primary Cobb Logo
The logo is the most visible element of our identity, a universal signature across all
Cobb communications that is recognized globally.

The logo must always be positioned for maximum visibility and clarity on all communications.

4.0 T Y P O G R A P H Y Internal usage examples: Vehicles, buildings, apparel, promotional items

External usage examples: Advertisements, digital media, and signage or materials about
Cobb products, R&D efforts, general company initiatives

5.0 V I S U A L E L E M E N T S

6.0 A P P L I C A T I O N S
THE COBB EDGE LOGO VARIATIONS COBB BR AND GUID ELINE S : UPDAT ED 2024
 2.2 L O G O V A R I A T I O N S
1.0 T H E C O B B E D G E

2.0 L O G O

3.0 C O L O R S

The logo should be produced in color whenever When color is not available, the mono (black) The logo can be produced using an acid etch
possible. The word “Cobb” must always appear version of the logo should be used. This is the effect on office windows and partitions, and
in white. only acceptable variation of the logo for print some promotional merchandise (e.g., etched
4.0 T Y P O G R A P H Y purposes. crystal or noncolor applications). These are the
only times a tinted version of the logo can be
used.

5.0 V I S U A L E L E M E N T S The logo should always be used in the simplest form. It is important not to experiment with or deviate from the standard logo.

6.0 A P P L I C A T I O N S
PRIMARY COBB LOGO PRIMARY COLOR PALET TE COBB BR AND GUID ELINE S : UPDAT ED 2024
 3.1 P R I M A R Y C O L O R P A L E T T E
1.0 T H E C O B B E D G E

2.0 L O G O

3.0 C O L O R S Primary
Color Palette
COBB RED WHITE CHARCOAL
The primary color palette is Cobb red and white, ( F O R T Y P E O N LY )
4.0 T Y P O G R A P H Y complemented by a charcoal, for typography on a #c8102e #FFFFFF
#25282a
white background.
CMKY 2, 100, 85, 6 CMKY 0, 0, 0, 0
CMKY 74, 65, 62, 67
RGB 200, 16, 46 RGB 255, 255, 255
RGB 37, 40, 42
Pantone PMS 186
Pantone PMS 426

5.0 V I S U A L E L E M E N T S

6.0 A P P L I C A T I O N S
LOGO VARIATIONS SECONDARY COLOR PALET TE COBB BR AND GUID ELINE S : UPDAT ED 2024
 3.2 S E C O N D A R Y C O L O R P A L E T T E
1.0 T H E C O B B E D G E

2.0 L O G O

Secondary SPRING

#00eb9b to #00765c
SUMMER

#f92355 to #6c2ea0

Color Palette
CMKY 62, 0, 60, 0 to 85, 19, 79, 5 CMKY 0, 96, 56, 0 to 71, 94, 0, 0
3.0 C O L O R S
RGB 0, 235, 155 to 0, 118, 92 RGB 249, 35, 85 to 108, 46, 160

The secondary color palette will be used intentionally

to complement the photography in our strata, color
the waveforms, add context to data or call out a
4.0 T Y P O G R A P H Y block of important type.

Secondary colors are not to be used as large

blocks of color, see 6.0 Applications for examples
and inspiration.
AUTUMN WINTER

#ffd20b to #ff5822 #00ffe6 to #02637e

5.0 V I S U A L E L E M E N T S
CMKY 1, 16, 98, 0 to 0, 80, 93, 0 CMKY 54, 0, 25, 0 to 92, 53, 36, 12

RGB 255, 210, 11 to 255, 88, 34 RGB 0, 255, 230 to 2, 99, 126

6.0 A P P L I C A T I O N S
PRIMARY COLOR PALET TE SECONDARY COLORS IN USE COBB BR AND GUID ELINE S : UPDAT ED 2024
 3.3 S E C O N D A R Y C O L O R S I N U S E

100x
1.0 T H E C O B B E D G E

Use a
2.0 L O G O
gradient more parent stock tested per year.
to call out
3.0 C O L O R S
a block of
type.
4.0 T Y P O G R A P H Y

5.0 V I S U A L E L E M E N T S

6.0 A P P L I C A T I O N S
SECONDARY COLOR PALET TE PRIMARY T YPEFACE COBB BR AND GUID ELINE S : UPDAT ED 2024
 4.1 P R I M A R Y T Y P E F A C E
1.0 T H E C O B B E D G E

2.0 L O G O Headlines
look best using
Primary Neuzeit Grotesk
3.0 C O L O R S
Typeface
Our primary typeface is Neuzeit Grotesk,
Light.
a geometric sans-serif typeface with a rich history
that meets the aesthetic challenges of combining

Or use Neuzeit
4.0 T Y P O G R A P H Y broiler breeding and technology.

See 4.4 Type in Use for examples and inspiration.

Grotesk Black
Activate Neuzeit Grotesk via Adobe Fonts.

for emphasis.
5.0 V I S U A L E L E M E N T S

6.0 A P P L I C A T I O N S
SECONDARY COLORS IN USE SECONDARY T YPEFACE COBB BR AND GUID ELINE S : UPDAT ED 2024
 4.2 S E C O N D A R Y T Y P E F A C E
1.0 T H E C O B B E D G E

Secondary
2.0 L O G O Aximus venihil estio. Ut faceaquodit accuscid que
dolupta temped utem niendun tiissincto molupti
orentem ilibus id quam, ilit fugit dolorep eriorep

Typeface reicipsuntis quatum archici dolore nimaio quosam

dolore, testibusa peruptatem. Os rem et qui oditis
volum sum volutentiis il in cus volorest, inum non niatur,
3.0 C O L O R S
Our secondary typeface is Neue Haas Grotesk. conserc itium, soluptatis aut rent laut debis aut et,
Like Cobb, this typeface harkens back to a timeless verfere perovid icipsapedi doluptatame.
classic with thoughtful modern updates. Neue
Haas Grotesk is optimized for both print and digital
applications with features such as optical size Et vellaborem et opta disquas cone es dolorehent abo. Con re post,
variations, properly corrected obliques, alternate intiorionsed et la nimagnam arum fugitibus sinctem et volorib usciliquas
4.0 T Y P O G R A P H Y nos el etus milibus eum sam ius dit, cuptio que rehenti dolestem.
glyphs and refined spacing.
Itam, sum am arum sum fugia num fuga. Tis maximus, siminul parciae et odictoratem quatibus
Complete with 22 styles and weights, Neue Haas
aligni ut ut lantinc ipsuscium ilit derumque eumque con pratem. Lupta con re que quae ipsant
Grotesk is an incredibly versatile typeface, making earum facessendi nossit alisto omnimet il illeni nihit ea velique volut laccus.
our body copy legible, flexible, strong and straight-
Uptibus, ut harum as consequ ossedicidi temque vndel in corposs equiatur, sume earchillis
to-the-point.
denist, comniminciam rem ressed maion consendit, saniam cum ipsus pa quis mos sum, ommo
corrumqui sinvellia veriti odit quassimet audanda audis dolorpos ariatur aute re, qui dolut rem
Activate Neue Haas Grotesk via Adobe Fonts.
5.0 V I S U A L E L E M E N T S nobis dusamentum et ut volori rehenih itassinciat derae. Ut reratios volup.

6.0 A P P L I C A T I O N S
PRIMARY T YPEFACE NUMBERS AND CL AS SIFICATION COBB BR AND GUID ELINE S : UPDAT ED 2024
 4.3 N U M B E R S A N D C L A S S I F I C A T I O N
1.0 T H E C O B B E D G E

01234
2.0 L O G O

Numbers
and
56789
3.0 C O L O R S

Classification
DM Mono is a three-weight, three-style monospaced
family specifically engineered for numbers and
4.0 T Y P O G R A P H Y
classifications. We’ll utilize DM Mono to communicate

+%/½¾
our genetics data clearly and concisely, while
simultaneously differentiating it from our headline
and body typography.

Activate DM Mono via Google Fonts.

5.0 V I S U A L E L E M E N T S

6.0 A P P L I C A T I O N S
SECONDARY T YPEFACE TYPE IN USE COBB BR AND GUID ELINE S : UPDAT ED 2024
 4.4 T Y P E I N U S E
1.0 T H E C O B B E D G E

This introduction copy is Neuzeit

This Grotesk Light. Pid quiatquam, idicilique

100x
nam doluptam lia dolorest, aut
offictium sit, que precepudit haribusae
headline
2.0 L O G O
et la dolorepel mossint laboruntium
quasped quiantiuntem cone velici

is Neuzeit nos el molupta tinciatecus volum.

This body text is Neue Haas Grotesk . Aut offictium more parent stock
Grotesk Light.
sit, que precepudit haribusae et la dolorepel mossint
laboruntium quasped quiantiuntem cone velici nos el tested per year.
3.0 C O L O R S molupta tinciatecus volum verferc hilictentur si nobita
doloriasi culpa demporibea dolorem verumqui cus escit,
ulpa consequo blab ipistotas velest.

This Neuzeit Grotesk Black Subhead

4.0 T Y P O G R A P H Y headline
Te estrum doloriti blaborro blanimus veliquatium voloria
alia vellati onemolo rporepe libeaque corrunt, officte am
ero mini invenia doluptasperi nestecat odio ipsandus
eos solenimusam, consequibus, nonseque veruntur
1/3
is Neuzeit
sed quasitatibus doluptae dolor accaectum quasped
quiditatume natur reicient velecto tatius, ut il iusa quam
est, vent eatur?
the average product

5.0 V I S U A L E L E M E N T S
Grotesk Neuzeit Grotesk Black Subhead
Eveniti volorae lab ipsam a ant magnissus venis vitis eos
development time.

Black.
re post, vereiur, que nos se nos verrovi ducipsa veresent,
aut reratur aspersp eribus, eaturia tiusdam aspictatum
rem facesen dellutestem aut pe prat lab inullab int es reic
tem dolupta temque eiunt quis inctistrum nient.

6.0 A P P L I C A T I O N S
NUMBERS AND CL AS SIFICATION THE COBB STR ATA COBB BR AND GUID ELINE S : UPDAT ED 2024
 5.1 T H E C O B B S T R A T A
1.0 T H E C O B B E D G E

2.0 L O G O

3.0 C O L O R S The Cobb Strata

In nature, vertical and horizontal stratification occurs as species
adapt to their environment. The Cobb Strata is an element used to
convey what we’re building, something new and exciting.

It’s represented by sharp edges and vertical upward movement

4.0 T Y P O G R A P H Y
made up of photographs, textures and colors, some abstract
and some more realistic.

5.0 V I S U A L E L E M E N T S

6.0 A P P L I C A T I O N S
TYPE IN USE THE COBB STR ATA EXPL AINED COBB BR AND GUID ELINE S : UPDAT ED 2024
 5.2 T H E C O B B S T R A T A E X P L A I N E D
1.0 T H E C O B B E D G E

Visually stunning macro

2.0 L O G O
1 textures pulled from our
business environment.

Genetics and technology

3.0 C O L O R S 2 are represented by a data
abstraction over Cobb red.

Hyper-detailed images
4.0 T Y P O G R A P H Y 3 of our product reinforces our
focus on the smallest things.

Our vibrant secondary color

5.0 V I S U A L E L E M E N T S 4 palette adds a modern touch.

6.0 A P P L I C A T I O N S
THE COBB STR ATA THE COBB STR ATA PHOTOGR APHY COBB BR AND GUID ELINE S : UPDAT ED 2024
 5.3 T H E C O B B S T R A T A P H O T O G R A P H Y
1.0 T H E C O B B E D G E

White feathers, chick feathers, eggs, litter material and two hero product images keep our strata fresh.

2.0 L O G O M ACRO T E X T U R E S HERO P RODUC T IM AGE S

3.0 C O L O R S

4.0 T Y P O G R A P H Y

5.0 V I S U A L E L E M E N T S

6.0 A P P L I C A T I O N S
THE COBB STR ATA EXPL AINED WAVEFORMS COBB BR AND GUID ELINE S : UPDAT ED 2024
 5.4 W A V E F O R M S
1.0 T H E C O B B E D G E

2.0 L O G O

3.0 C O L O R S
Waveforms
A library of waveforms symbolizing
data and genetics complements our photography
and gives us an ownable look. The waveforms come
4.0 T Y P O G R A P H Y to life with our secondary color palette.

5.0 V I S U A L E L E M E N T S

6.0 A P P L I C A T I O N S
THE COBB STR ATA PHOTOGR APHY PRINT AD : SPREAD : BRAND COBB BR AND GUID ELINE S : UPDAT ED 2024
 6.1 P R I N T A D : S P R E A D : B R A N D
1.0 T H E C O B B E D G E

LE F T PAGE
2.0 L O G O 0" margins / 3 columns

R IG H T PAGE
1.25" margins
5 columns
Type extends 4 columns
When the
3.0 C O L O R S
Bottom type margin .75"
smallest edge
can be huge.
HE ADLINE
Neuzeit Grotesk Light
60/60 kerning: -20
Ectorro id qui non re volore pos suntium alit optatus rerumetur alitatis
reptas estem. Itas prero explaborum fugitatem fugit quistru ptatum aut
B ODY alique sintiis modionseque postio quis is alit lat. Am atiusam entorrovid

Neue Haas Grotesk ut prorrum corum quam verfers pient, audanimus. Nus modi veles
dendiciatio tempost labo.
Text Pro 55 Roman
4.0 T Y P O G R A P H Y 10/18 kerning: 0 Find your competitive edge.

C TA
Neuzeit Grotesk Black
12/18 kerning: 0

LEGAL

5.0 V I S U A L E L E M E N T S Neue Haas Grotesk

Text Pro 55 Roman
6/8 kerning: 0

Copyright ©2023 Cobb-Vantress, LLC. All Rights Reserved.

6.0 A P P L I C A T I O N S
WAVEFORMS PRINT AD : SINGLE PAGE : BRAND COBB BR AND GUID ELINE S : UPDAT ED 2024
 6.2 P R I N T A D : S I N G L E P A G E : B R A N D
1.0 T H E C O B B E D G E

2.0 L O G O 7 columns
Strata fills 3 columns
Type horizontally centered
Left type margin .375"
One tiny, The next
Right type margin .75"
Bottom type margin .75" little change big thing
can change usually starts
3.0 C O L O R S HE ADLINE
Neuzeit Grotesk Light everything. really, really
40/40 kerning: -20 small.
Ectorro id qui non re volore pos suntium alit optatus
rerumetur alitatis reptas estem. Itas prero explaborum Ectorro id qui non re volore pos suntium alit optatus
B ODY fugitatem fugit quistru ptatum aut alique sintiis rerumetur alitatis reptas estem. Itas prero explaborum

Neue Haas Grotesk modionseque postio quis is alit lat. Am atiusam fugitatem fugit quistru ptatum aut alique sintiis
entorrovid ut prorrum corum quam verfers pient, modionseque postio quis is alit lat. Am atiusam
Text Pro 55 Roman audanimus. Nus modi veles dendiciatio tempost labo. entorrovid ut prorrum corum quam verfers pient,

10/18 kerning: 0 audanimus. Nus modi veles dendiciatio tempost labo.

4.0 T Y P O G R A P H Y Find your competitive edge.
Find your competitive edge.
C TA
Neuzeit Grotesk Black
12/18 kerning: 0

LEGAL
Neue Haas Grotesk
5.0 V I S U A L E L E M E N T S Text Pro 55 Roman
6/8 kerning: 0

Copyright ©2023 Cobb-Vantress, LLC. All Rights Reserved. Copyright ©2023 Cobb-Vantress, LLC. All Rights Reserved.

6.0 A P P L I C A T I O N S
PRINT AD : SPREAD : BRAND PRINT AD : SINGLE PAGE : PEOPLE COBB BR AND GUID ELINE S : UPDAT ED 2024
 6.3 P R I N T A D : S I N G L E P A G E : P E O P L E
1.0 T H E C O B B E D G E

2.0 L O G O 7 columns
Strata fills 3 columns
Type horizontally centered
Left type margin .375"
Right type margin .75" One tiny, One tiny,
Bottom type margin .75" little change little change
3.0 C O L O R S HE ADLINE can change can change
Neuzeit Grotesk Light everything. everything.
40/40 kerning: -20
Ectorro id qui non re volore pos suntium alit optatus Ectorro id qui non re volore pos suntium alit optatus
rerumetur alitatis reptas estem. Itas prero explaborum rerumetur alitatis reptas estem. Itas prero explaborum
B ODY fugitatem fugit quistru ptatum aut alique sintiis fugitatem fugit quistru ptatum aut alique sintiis
modionseque postio quis is alit lat. Am atiusam modionseque postio quis is alit lat. Am atiusam
Neue Haas Grotesk
entorrovid ut prorrum corum quam verfers pient, entorrovid ut prorrum corum quam verfers pient,
Text Pro 55 Roman audanimus. Nus modi veles dendiciatio tempost labo. audanimus. Nus modi veles dendiciatio tempost labo.

10/18 kerning: 0
4.0 T Y P O G R A P H Y Find your competitive edge. Find your competitive edge.

C TA
Neuzeit Grotesk Black
12/18 kerning: 0

LEGAL
Neue Haas Grotesk
5.0 V I S U A L E L E M E N T S Text Pro 55 Roman
6/8 kerning: 0

Copyright ©2023 Cobb-Vantress, LLC. All Rights Reserved. Copyright ©2023 Cobb-Vantress, LLC. All Rights Reserved.

6.0 A P P L I C A T I O N S
PRINT AD : SINGLE PAGE : BRAND PRINT AD : SINGLE PAGE : FEATUR ED PHOTO COBB BR AND GUID ELINE S : UPDAT ED 2024
 6.4 P R I N T A D : S I N G L E P A G E : F E A T U R E D P H O T O
1.0 T H E C O B B E D G E

7 columns
Strata fills 3 columns
2.0 L O G O Image fills 6 columns
Image height 3"
Type horizontally centered
Top type margin .75"
Left type margin .375"
Right type margin .75"

3.0 C O L O R S Bottom type margin .5"

Somewhere Millions of
HE ADLINE
in this 30,000- data points,
Neuzeit Grotesk Light
square-foot facility, all in search
30/30 kerning: -20
an edge may of a single,
B ODY be hiding. tiny edge.
Neue Haas Grotesk Ectorro id qui non re volore pos suntium alit optatus Ectorro id qui non re volore pos suntium alit optatus
4.0 T Y P O G R A P H Y Text Pro 55 Roman rerumetur alitatis reptas estem. Itas prero explaborum rerumetur alitatis reptas estem. Itas prero explaborum
fugitatem fugit quistru ptatum aut alique sintiis fugitatem fugit quistru ptatum aut alique sintiis
10/18 kerning: 0
modionseque postio quis is alit lat. modionseque postio quis is alit lat.

C TA Find your competitive edge. Find your competitive edge.

Neuzeit Grotesk Black

12/18 kerning: 0

LEGAL
5.0 V I S U A L E L E M E N T S
Neue Haas Grotesk
Text Pro 55 Roman
6/8 kerning: 0
Copyright ©2023 Cobb-Vantress, LLC. All Rights Reserved. Copyright ©2023 Cobb-Vantress, LLC. All Rights Reserved.

6.0 A P P L I C A T I O N S
PRINT AD : SINGLE PAGE : PEOPLE PRINT AD : SINGLE PAGE : STR ATA -LE S S COBB BR AND GUID ELINE S : UPDAT ED 2024
 6.5 P R I N T A D : S I N G L E P A G E : S T R A T A - L E S S
1.0 T H E C O B B E D G E

2.0 L O G O
7 columns
Image fills 6 columns
Type fills columns 2-4

HE ADLINE
Neuzeit Grotesk Light
3.0 C O L O R S 40/40 kerning: -20

B ODY
On the edge On the edge of
Neue Haas Grotesk
Text Pro 55 Roman of making the more efficient,
10/18 kerning: 0 unpredictable more sustainable
4.0 T Y P O G R A P H Y
C TA more predictable. chickens.
Neuzeit Grotesk Black
Ectorro id qui non re volore pos suntium alit optatus rerumetur alitatis Ectorro id qui non re volore pos suntium alit optatus rerumetur alitatis
12/18 kerning: 0 reptas estem. Itas prero explaborum fugitatem fugit quistru ptatum aut reptas estem. Itas prero explaborum fugitatem fugit quistru ptatum aut
alique sintiis modionseque postio quis is alit lat. alique sintiis modionseque postio quis is alit lat.

LEGAL Find your competitive edge. Find your competitive edge.

Neue Haas Grotesk

Text Pro 55 Roman
6/8 kerning: 0
5.0 V I S U A L E L E M E N T S

Copyright ©2023 Cobb-Vantress, LLC. All Rights Reserved. Copyright ©2023 Cobb-Vantress, LLC. All Rights Reserved.

6.0 A P P L I C A T I O N S
PRINT AD : SINGLE PAGE : FEATUR ED PHOTO SELL SHEET COBB BR AND GUID ELINE S : UPDAT ED 2024
 6.6 S E L L S H E E T
1.0 T H E C O B B E D G E

2 columns
Vellati Onemolo Rorepe Libeaq
Keep all header elements
COBBGENETICS.COM
2.0 L O G O consistent. Te estrum doloriti blaborro blanimus veliquatium voloria
alia vellati onemolo rporepe libeaque corrunt, officte am
ero mini invenia doluptasperi nestecat odio ipsandus
eos solenimusam, consequibus, nonseque veruntur sed
HE ADLINE quasitatibus doluptae dolor accaectum quasped.

Neuzeit Grotesk Light

Maio volorepe ipsunt Apidia solo ipsae volenis mos sint. Apedisi ncidel eume

reperepe dolo corero simus pliquatur sequas maione pelesed quatusae occulpa
solendi taturia voluptatus ideliquam di ilit pe mi, ut modicil
30/30 kerning: -20
tecepta speritia.
ictur, solorum quatem etur sus sinimolorpor mint.

Bus, tetur, sus, ut qui conet quatend emquis sa coreper

itiusande consed endam, sequis quae nonseque et
SUBHE AD Cus re volo volorum et alit imporerum dolut estio intiam
experrum quatiam quate plabore, vendaecus enda pro Veruntur Sed Quasitatibus Doluptae
autam imusaes estio dolorepel voluptate. beres et dessim es vid ut ut unt labo. Neque venia sam,
Neuzeit Grotesk Light id ut hilique pori qui optat aut alicti offic tem. Ullorerrum,
Te estruCeraererae eicianda quamend ucimporit parum
3.0 C O L O R S sant excearum, omniene nonet ea aliqui officae ssitati
nonsequam ea incturibus si corro quiberi tatibus anihict
13/16 kerning: 0 atiorpore, cusam sunt am laborio occae eatur, quamus,
ipsuntiam, omniendam, sum qui tempor re poreptatur aut
ectat. Aximus quam re conecep editaquis doluptatio.
Nempor atectis ma cus, sum rest, si to totatur aut ipsant

100x
etur? Niae ipsamUlparchiliti sitiasp electum et exces est
Pid quiatquam, idicilique nam doluptam lia velite plam quas verit laccum re quo maximus aborerum
alique voloratest, omnis eicae comnia aut parum, te enimil
dunt que cor atur, nonessum as esenime ntibus, volupta
IN T RO dolorest, aut offictium sit, que precepudit eum des aut fuga. Dellest aliquiam, as in est mil molupis
tiorepr orectin velendia ilignatis iusciant ariore, andaerion
haribusae et la dolorepel mossint laboruntium dunto vendund elliquatem sim alis ut molupta tibusamet
exceria et as as aritas doles adi rem nobissunt exceat.
de is rempe et andent quam, enducip santium, omnis erum
Neuzeit Grotesk Light quasped quiantiuntem cone velici nos el more parent stock tested per year. venet eatquis imenis excerumqui veres none nisciendis
Emporum non rernam re ad et ommosam sum dellati
conseque desequia dit vel ipidite ceperrum eium abo. Nem
molupta tinciatecus volum. maiosanditae volo mi, exerferum quisin re eum re nihicia
quia voles acessunt, coreribusam eicat.
13/16 kerning: 0 This body text is Neue Haas Grotesk . Aut offictium sit, que
incte porposandam, sita sed ut velita assi illum et liqui
commolesti voluptaque versperepel modit voluptiosae.
precepudit haribusae et la dolorepel mossint laboruntium
Occaeca borundantio quibus provitam, quam, cusapici
Veruntur Sed Quasitatibus Doluptaeatibu
quasped quiantiuntem cone velici nos el molupta Veruntur Sed Quasitatibus Doluptae
B ODY tinciatecus volum verferc hilictentur si nobita doloriasi culpa Pienitas eium esequam nonsecu ptatis eliquiatem quos
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4.0 T Y P O G R A P H Y Neue Haas Grotesk blab ipistotas velest. ea incturibus si corro quiberi tatibus anihict ectat. Aximus quodiatqui di cor si untissere vel invel ium am qui
quam re conecep editaquis doluptatio. Nempor atectis blanimus veliquatium voloria sequatiant. Unt prat magnimus, quod quid et exceptaturio

Text Pro 55 Roman Vellati Onemolo Rorepe Libeaq ma cus, sum rest, si to totatur aut ipsant velite plam quas ommodionsedi.
verit laccum re quo maximus aborerum dunt que cor alia vellati onemolo.”
atur, nonessum as esenime ntibus, volupta tiorepr orectin Rectatiaesto offictotatis essi re et rese consequis qui
9/13 kerning: 0 Te estrum doloriti blaborro blanimus veliquatium voloria
alia vellati onemolo rporepe libeaque corrunt, officte am velendia ilignatis iusciant ariore, andaerion exceria et as blabore hendessi doluptusam quam iunt lanissin perume
ero mini invenia doluptasperi nestecat odio ipsandus as aritas doles adi rem nobissunt exceat. Emporum non quatium quis cum is exeruptiatem eaquis di re plaboribea ipsum in rest quiatib ersperatia sae rem ini as mil estis
eos solenimusam, consequibus, nonseque veruntur sed rernam re ad et ommosam sum dellati conseque desequia dolest, ut expe rem. Aquossitiam quas quodita iligent diti optatat asimod ut volorro vitiatum con pro tem cum

B ODY SUBHE AD quasitatibus doluptae dolor accaectum quasped. Apidia

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coreribusam eicat.
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solor modit eumqui ipsume ommodit, quo comnim fugia
escium sam laut aspellest exces dolorer rorecta tquaspe
imos exceaquaero dolorporeped.
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taturia voluptatus ideliquam di ilit pe mi, ut modicil ictur, Pienitas eium esequam nonsecu ptatis eliquiatem quos
rnatur, ut essinct ibusae voluptia as es aceatessent.

solorum quatem etur sus sinimolorpor mint. modisim inisto blaut ut rat. Eped ut atiatem poritatiure
12/16 kerning: 0 quodiatqui di cor si untissere vel invel ium am qui
sequatiant. Unt prat magnimus, quod quid et exceptaturio
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autenim olupis ea diossim fugias etur sent. At voluptae. Ucipsae liquidem et aut.
as mil estis diti optatat asimod ut volorro .

Neuzeit Grotesk Black

18/24 kerning: -20 Copyright ©2023 Cobb-Vantress, LLC. All Rights Reserved.

6.0 A P P L I C A T I O N S
PRINT AD : SINGLE PAGE : STR ATA -LE S S DIGITAL ADS COBB BR AND GUID ELINE S : UPDAT ED 2024
 6.7 D I G I T A L A D S
1.0 T H E C O B B E D G E

2.0 L O G O

When designing digital ads of various sizes, the flexibility of our strata comes in handy.
Feel free to use the entire strata, or pull back on a few of the elements when size
constrictions call for something more simple. Use Neuzeit Grotesk Light for brand ads.

3.0 C O L O R S

4.0 T Y P O G R A P H Y

5.0 V I S U A L E L E M E N T S

6.0 A P P L I C A T I O N S
SELL SHEET DIGITAL ADS CONTINUED COBB BR AND GUID ELINE S : UPDAT ED 2024
 6.8 D I G I T A L A D S C O N T I N U E D
1.0 T H E C O B B E D G E

2.0 L O G O

For high-level brand messaging, and more direct copy-focused messaging,

utilize our waveforms with Neuzeit Grotesk Light.

3.0 C O L O R S

4.0 T Y P O G R A P H Y

5.0 V I S U A L E L E M E N T S

6.0 A P P L I C A T I O N S
DIGITAL ADS DIGITAL ADS CONTINUED COBB BR AND GUID ELINE S : UPDAT ED 2024
 6.9 D I G I T A L A D S C O N T I N U E D
1.0 T H E C O B B E D G E

2.0 L O G O

And if you’d like to highlight a photo, use our pill enclosure with Neuzeit Grotesk Light.

3.0 C O L O R S

4.0 T Y P O G R A P H Y

5.0 V I S U A L E L E M E N T S

6.0 A P P L I C A T I O N S
DIGITAL ADS CONTINUED SOCIAL COBB BR AND GUID ELINE S : UPDAT ED 2024
 6.10 S O C I A L
1.0 T H E C O B B E D G E

2.0 L O G O

Social media posts

3.0 C O L O R S can communicate a
brand-level message
or something more
approachable and fun.
Avoid clip art. When
using stock, choose
sophisticated, authentic
4.0 T Y P O G R A P H Y
images that align with the
photography style.

5.0 V I S U A L E L E M E N T S

6.0 A P P L I C A T I O N S
DIGITAL ADS CONTINUED EMAIL COBB BR AND GUID ELINE S : UPDAT ED 2024
 6.11 E M A I L
1.0 T H E C O B B E D G E

2.0 L O G O

3.0 C O L O R S

With branded aesthetics, our emails convey our

messaging with sophisticated professionalism.

4.0 T Y P O G R A P H Y

5.0 V I S U A L E L E M E N T S

6.0 A P P L I C A T I O N S
SOCIAL POWERPOINT COBB BR AND GUID ELINE S : UPDAT ED 2024
 6.12 P O W E R P O I N T
1.0 T H E C O B B E D G E

2.0 L O G O

3.0 C O L O R S
Our PowerPoint
presentations use
Avenir Next, a modern
sans serif Microsoft
font that adheres to our
brand look.
4.0 T Y P O G R A P H Y

5.0 V I S U A L E L E M E N T S

6.0 A P P L I C A T I O N S
EMAIL DATA VISUALIZ ATION COBB BR AND GUID ELINE S : UPDAT ED 2024
 6.13 D A T A V I S U A L I Z A T I O N
1.0 T H E C O B B E D G E

Required inlet airspeed and pressure difference

HOUSE WIDTH AIRSPEED DISTANCE AIR TRAVELS

PASCALS (PA) INCHES OF WATER
M FT M/S FPM M FT
When creating data visualizations, use
2.0 L O G O primary colors for tables. Secondary color 10 30 20 0.08 5.7 1,112 5.0 16
gradients can be thoughtfully used to
12 40 25 0.10 6.5 1,280 6.0 20
highlight data when appropriate.
15 50 31 0.12 7.2 1,417 7.5 25

18 60 37 0.15 7.8 1,535 9.0 30

21 70 43 0.17 8.4 1,654 10.5 35

3.0 C O L O R S 24 80 49 0.20 9.0 1,772 12.0 40

Guideline: For every 61 cm (2 ft) the incoming air needs to travel, a pressure drop of 2.5 Pa (0.01 in wc) is required. This will need to be
significantly increased when outside temperatures drop below 5 °C (40 °F).

90 89
88
87 87
86
85 84
85 85
84
83
4.0 T Y P O G R A P H Y 81
82
81
80 80 80

Uniformity percentage (%)

79
77
75 75 75 75 75 75
74 74 74 74 74 74 74
73 73 73 73
72 72 72
70 70
68
66
65 65
64
63
62
60 59
5.0 V I S U A L E L E M E N T S 57 58
56 56 56
55 55
54 54

50

3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Age in weeks

6.0 A P P L I C A T I O N S
POWERPOINT QUESTIONS? COBB BR AND GUID ELINE S : UPDAT ED 2024
Questions?
Contact Trevor Gies at
trevor.gies@cobbgenetics.com

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