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Unit1 2nd

The document outlines the features of social media (SM) and social networking (SN), emphasizing their roles in personal connections and content sharing. Key features include personal profiles, communication tools, content sharing, and user engagement strategies. It highlights the importance of relationships in marketing and the evolving nature of digital interactions.

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Aanya Bansal
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13 views14 pages

Unit1 2nd

The document outlines the features of social media (SM) and social networking (SN), emphasizing their roles in personal connections and content sharing. Key features include personal profiles, communication tools, content sharing, and user engagement strategies. It highlights the importance of relationships in marketing and the evolving nature of digital interactions.

Uploaded by

Aanya Bansal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Media Marketing Class Unit 1

Features of
SM and SN

Faculty: Mr. Ghulam Hussain 27 Aug 2024 | 10 AM


Social
Network
It is just a
network.
Social + Personal
Interactions Relationships
In current scenario.
A network which enable people to stay connected with family, friends, fans, collogues,
customers or clients.

Means with whom you are sharing any sort of common/shared interest.
Socia
Network
l Media

Get Connections Do Interaction


Find your people there Share your content there

For this people use factbook, Pinterest, People write, share, express through
Quora where people get connections the text, emojis, emotions, with in
with the commons. their connected people.

Groups and Forums are traditional Media is the medium


networking.
Networking is the Action.
With the daily upgradation, it’s always matter of discussion.
Features of Social Networking services

I. Personal Profile

Most social Web sites have members create and manage personal profiles, that is, homepages.
However, they differ in the types of information included.

Further, some sites have members specify privacy settings in order to control who (e.g.,
everyone, friends only) may access what types of information on their personal profiles.

An overview of virtual identity.


Features of Social Networking services

II. Communicating With Online Connections

Massage passing system is one of the friendly features of each e-community. Using this facility,
the members of the same social network (also different ones) can send messages to each other
and be alarmed by notification emails.
Social network services provide various facilities for members to use to communicate with their
online connections, that is, friends and other members.
These include email, instant messaging, text messaging, and public and private bulletin boards,
and even Internet phone services.

Some try to restricts the unknown people/source as a Spam. And also verify the people through
Completely Automated Public Turing Test to tell Computers and Humans Apart (CAPTCHA) code.
Features of Social Networking services

III. Personal Bill Board


Accessing the personal bill board through the profile control panel is one of the most favorite
abilities of each social network. Each member can submit his (or her) daily events that want to
announce in his (or her) profile.

Interests, life events, feature photos/media, - Profile page of any.

IV. Thinking Room/discussion space


Via comments and replies, provision to flag any content as an appropriate(on a strong base),
public/private groups.

V. Forums
Many social Web sites support a small number of default groups and assign new members to one
or more of them. They also allow members to explicitly form new groups, and/or join them. An
explicit group is assigned a manager. Members and nonmembers can both view all the UCCs in all
the groups. However, only members may post UCCs.
Features of Social Networking services

VI. Filtering or sorting connections

Many SN’s provide filtering and sorting your connections on the basis of commonality/interest.

VII. Status and Reactions

To maintain the engagement among the connections, many SN’s have these status feature which mean to be
live for 24 hours.

“New marketing is about the relationships, not the medium.”


Ben Grossman,
Founder, BiGMarK
Features of Social Media

1.Content Sharing:
1. Social media is a broader term that encompasses various digital platforms used for
creating, sharing, and interacting with content. This includes text, images, videos, and
other multimedia.
2.Types of Platforms:
1. Social media includes a wide range of platforms such as social networking sites, blogs,
microblogs (like Twitter), video sharing sites (like YouTube), and photo sharing sites (like
Instagram).
3.Purpose:
1. The primary purpose of social media is to facilitate the sharing of information and
content. It allows users to broadcast their messages to a wider audience and engage
with content from others

4.Engagement:
1. Social media platforms focus on user engagement through likes, comments, shares,
and other interactive features. The goal is to generate engagement and increase
visibility.
Features

Profile Making Identity Building

Group Making Community

Posting/updating Presence

Dessiminating Sharing/Exchanging

Friendships Extensions

Authorized Reputation
“We’re living at a time when attention is the new currency. Those who insert themselves into as many
channels as possible look set to capture the most value. ”
Pete Cashmore, Founder of mashable.com

SM and SN Promotion Strategies,


Increase Presence,
features Most talked on products/services
Customized Interactions
advance Targets : Customers and Markets
the Assistance and Services

marketing
From the lens of Goal and Strategy

Social Networking Social Media

To interact, converse and create Start a blog, video, newsletter,


conversation: search podcast or eBook, posting,
conversations, begin new interacting, engaging and
conversations, set alerts to involving your connections.
monitor your name, find new
ways to connect.
Social media experts at SocialMediaExaminer.com, say that Facebook, Twitter and
Pinterest are whole package platforms — and are considered both social media (tools) and
social networking (a way to engage).
Scan this

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