Elite institution

Best Software Training

Institute in erode

About Us
At Creative Point, we specialize in
crafting tailored marketing strategies
that elevate brand visibility and drive
engagement. Our dedicated team stays
ahead of industry trends, ensuring that
each campaign is innovative and
effective in achieving our clients’
unique goals.
What We're All About
Learn Something Every Day
At Creative Point, we believe in
continuous growth. Expand your
knowledge daily with our expert-led
digital marketing insights, strategies,
and tips. Stay ahead, enhance your
skills, and achieve success effortlessly!
SRIRAM
Founder
Our Vision
Who We Are
"It is impossible for a man to learn
what he thinks he already knows."
Learn From Industry Leaders
• Gain knowledge from top experts in
the industry.
Learn at Your Own Pace
• Our institution offers online classes,
allowing you to learn digital
 marketing from the comfort of your
own location.
Professional Certification
• We offer officially recognized
provisional certificates in digital
marketing.
• DIGITAL MARKETING

Module 1: Introduction to Digital

Marketing
 • Understanding the basics of digital
marketing
• The Importance of digital marketing
in today’s business landscape
• The Evolution of digital marketing
channels
Module 2: Website Optimization

• The Basics of website design and

usability
• The Importance of responsive
design
• SEO fundamentals and best
practices
• Introduction to Google Analytics
Module 3: Content Marketing

• Creating engaging and relevant

content
• Understanding different content
formats (blogs, videos, infographics,
etc.)
• Content distribution strategies
• Content calendar planning
Module 4: Social Media Marketing

• An Overview of popular social

media platforms
• Creating and optimizing social
media profiles
 • Social media content strategy
• Paid advertising on social media
platforms
Module 5: Email Marketing

• Building an email list

• Crafting effective email campaigns
• Email automation and segmentation
• Email marketing analytics and
optimization
Module 6: Search Engine Marketing
(SEM) and Pay-Per-Click (PPC)

• Introduction to search engine

marketing
 • Setting up and managing PPC
campaigns
• Keyword research and targeting
• Monitoring and optimizing PPC
campaigns
• Performance tracking and
optimization techniques
Module 7: Display Advertising and
Remarketing

• Understanding display advertising

• Targeting options in display
advertising
• Implementing remarketing
campaigns
Module 8: Mobile Marketing

• Overview of the mobile marketing

landscape
• Creating mobile-friendly content
• Mobile advertising strategies
• App marketing and promotion
Module 9: Analytics and Data-driven
Marketing

• Introduction to marketing analytics

• Key metrics and KPIs
• Data analysis tools and techniques
• Using data to optimize marketing
strategies
Module 10: Strategy and Planning

• Developing a digital marketing plan

• Setting goals and objectives
• Budgeting and resource allocation
• Measuring and reporting on
campaign performance

Course Module:
Module 1: Social Media Marketing: A
Beginner’s Guide

• What Constitutes Social Media

Elements of Digital Marketing?
• Classification of Social Networking
Sides
• Opportunities & Limitations in
Managing Social Media Marketing
• Measures and Indicators in Social
Media Marketing

Module 2: How to Begin to Create and

Define Your Company Goals
 • Setting Clear Objectives and Goals
• Identifying Target Audiences and
Buyer Personas
• Content Planning and Editorial
Calendar
• Establishing Brand Voice and
Messaging
• Budgeting and Resource Allocation

Module 3: Creating Compelling

Content

• Understanding Different Types of

Social Media Content
• Content Creation Best Practices
 • Visual Content Creation: Images,
Videos, and Info-graphics
• Writing Engaging Copy and Captions
• User-Generated Content Strategies

Module 4: Building and Managing

Social Media Channels

• Setting Up and Optimizing Social

Media Profiles
• Brand Consistency Across Platforms
• Community Management and
Engagement Strategies
• Tools for Social Media Management
and Automation
 • Monitoring and Responding to
Social Media Conversations

Module 5: Paid Advertising on Social

Media

• Introduction to Social Media

Advertising Platforms
• Targeting Options and Audience
Segmentation
• Creating Effective Ad Campaigns
• Budgeting and Bidding Strategies
• Monitoring Ad Performance and
Optimization Techniques
Module 6: Influencer Marketing

• Defining influencer marketing and

its relevance
• Recognizing and Developing
Associations with the Key
Influencers
• Contracting for Business and Pay
• How to Assess the Impact of
Influencer Marketing
• Ethical Consideration and the
Disclosure of Information

Module 7: Social Media Analytics and

Reporting
 • Setting Up Social Media Analytics
Tools
• Tracking Key Metrics and
Performance Indicators
• Analyzing Audience Insights and
Engagement Data
• Reporting on Social Media
Campaign Performance
• Iterating and Improving Social
Media Strategies

Module 8: Crisis Management and

Reputation
 • Understanding Social Media Crisis
Situations
• Developing a Crisis Management
Plan
• Handling Negative Comments and
Feedback
• Rebuilding Trust and Reputation
Recovery
• Case Studies of Successful Crisis
Management

Module 9: New Trends in Social Media

Marketing

• Exploring the New Social Media

Sites
 • The growth of Video Content
consumption and Live Streaming
• Social Commerce and Shoppable
content amd posts
• User Privacy and Data Protection
• Future Trends and Prospects of
Social Media Marketing

Module 10: Project Work and Case

Studies

• How to Build a Social Media

Marketing Campaign
• Applying Strategy in Different
Interfaces
 • Measuring Campaign Effectiveness,
Assessing Campaign Outcomes and
Providing Suggestions
• Reporting the Results and the
Findings to Stakeholders
WEB DESIGNING

Course Description:
This course covers tutorial introduction
to basic web design that includes PHP,
HTML, CSS, JavaScript, Bootstrap, as
well as the UI/UX aspects. Students will
know basic web development
principles that will help them design
beautiful and working website. The
approach to be used during the
implementation of this proposal will
comprise of hands on projects and
practical exercises that will enhance
the participant’s ability to design and
develop effective web pages and user
interfaces.
Course Module:
Module 1: Web development
Overview
 • Brief understanding about the
World Wide Web
• Web browsers and servers and their
role
• Introduction of Client Side vs Server
Side Scripts
• A discussion of some of the
technologies used in building web
solutions

Module 2: HTML Fundamentals

• Learn About HTML or Hypertext

Markup Language
 • Basic Structure of HTML Documents
• Working with Text, Links, and
Images
• Lists, Tables, and Forms in HTML
• Semantic HTML5 Elements

Module 3: CSS Fundamentals

• Introduction to CSS (Cascading Style

Sheets)
• Basic CSS Syntax and Selectors
• Styling Text, Fonts, and Colors
• Box Model and Layout Techniques
• CSS Flexbox and Grid Systems
Module 4: JavaScript Essentials

• Introduction to JavaScript
• Variables, Data Types, and
Operators
• Control Structures: Conditional
Statements and Loops
• Box Model and Layout Techniques
• Functions and Scope

Module 5: PHP Basics

• Introduction to PHP (Hypertext

Preprocessor)
 • Setting Up a Local Development
Environment
• PHP Syntax and Variables
• Control Structures and Functions in
PHP
• Working with Forms and Handling
User Input

Module 6: Bootstrap Framework

• Introduction to Bootstrap
• Installing and Configuring Bootstrap
• Creating Responsive Layouts with
the Bootstrap Grid System
 • Bootstrap Components: Navigation
Bars, Forms, and Buttons
• Customizing Bootstrap Themes

Module 7: UI/UX Principles

• Understanding User Interface (UI)

Design
• Principles of User Experience (UX)
Design
• Designing Effective Layouts and
Navigation
• Visual Hierarchy and Typography
• Introduction to Wireframing and
Prototyping
Module 8: Project Work

• Integration of HTML, CSS, JavaScript,

PHP, and Bootstrap
• Designing and Developing a
Dynamic Website
• Applying UI/UX Principles in
Website Design
• Testing and Debugging Website
Functionality
• Deployment and Hosting Basics
Course Module:
Module 1: Introduction to SEO

o Understanding Search Engines an

d their Algorithms
o Importance of SEO in Digital Mar
keting
o Overview of On-Page and Off-
Page SEO
o Key Metrics and KPIs in SEO
Module 2: Keyword Research and
Analysis

o Importance of Keywords in SEO

o Tools and Techniques for
Keyword Research
o Understanding Search Intent
o Competitor Analysis and
Keyword Mapping

Module 3: On-Page Optimization

o Optimizing Meta Tags (Title,

Description, Keywords)
 o Creating SEO-Friendly URLs and
Site Structure
o Content Optimization Strategies
o Image Optimization Techniques
o Mobile Optimization Best
Practices

Module 4: Technical SEO

o Website Architecture and

Crawling
o URL Canonicalization and
Redirects
o XML Sitemaps and Robots.txt
o Page Speed Optimization
 o Schema Markup and Rich
Snippets

Module 5: Off-Page Optimization and

Link Building

o Importance of Backlinks in SEO

o Strategies for Building High-
Quality Backlinks
o Guest Blogging and Outreach
Techniques
o Social Media Signals and Their
Impact on SEO
o Monitoring and Managing
Backlink Profiles
Module 6: Local SEO

o Understanding Local Search and

its Importance
o Optimizing Google My Business
Listing
o Local Citation Building and
Management
o Reviews and Reputation
Management
o Local SEO Ranking Factors

Module 7: Content Marketing and SEO

 o Importance of Content in SEO
o Content Strategy Development
o Creating SEO-Optimized Content:
Blogs, Articles, Videos, and
Infographics
o Content Promotion and
Distribution Channels
o Measuring Content Performance

Module 8: SEO Analytics and

Reporting

o Setting Up Google Analytics and

Search Console
 o Tracking and Analyzing Key SEO
Metrics
o Generating SEO Reports and
Insights
o Monitoring SEO Performance
Over Time
o Continuous Improvement and
Optimization Strategies

Module 9: Advanced SEO Topics

o Voice Search Optimization

o International SEO Strategies
o E-commerce SEO Best Practices
o SEO for Mobile Apps
 o Emerging Trends in SEO

Module 10: Project Work and Case

Studies

o Implementing SEO Strategies on

a Website
o Analyzing SEO Performance and
Making Recommendations
o Case Studies of Successful SEO
Campaigns
o Practical Exercises and Hands-On
Projects