We Provides all type of Digital Solution Regarding

Marketing, Learning & Earning.

DIGITAL MARKETING COURSE STRUCTURE

Month 1: Introduction to Digital Marketing & Graphic Design Basics
Week 1: Fundamentals of Digital Marketing
• Overview of Digital Marketing
• Importance and Scope of Digital Marketing
• Traditional vs. Digital Marketing
• Digital Marketing Funnel
Week 2: Website Planning & Development
• Basics of Website Structure
• Domain and Hosting
• Introduction to WordPress
• Creating a Basic Website
Week 3: Introduction to Graphic Design
• Basics of Graphic Design
• Principles of Design (Typography, Color Theory, Layout)
• Introduction to Design Tools (Canva, Adobe Photoshop, Illustrator)
Week 4: Social Media Marketing (SMM) Basics
• Overview of Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Creating and Optimizing Social Media Profiles
• Content Planning for Social Media
Month 2: Content Marketing & Advanced Graphic Design
Week 1: Content Marketing
• Importance of Content in Digital Marketing
• Types of Content (Blogs, Videos, Infographics, etc.)
• Content Writing Basics
• SEO Writing Techniques
Week 2: Search Engine Optimization (SEO) Basics
• Introduction to SEO
• On-Page SEO (Keywords, Meta Tags, URL Structure)
• Off-Page SEO (Backlinks, Guest Posting)
• SEO Tools (Google Analytics, SEMrush, Ahrefs)
Week 3: Advanced Graphic Design
• Designing Logos, Banners, and Social Media Posts
• Creating Infographics
• Branding and Visual Identity
• Hands-on Practice with Adobe Creative Suite
Week 4: Email Marketing
• Basics of Email Marketing
• Building Email Lists
• Designing Email Campaigns
• Tools: Mailchimp, Constant Contact
Month 3: Paid Advertising & Video Marketing
Week 1: Search Engine Marketing (SEM) & Google Ads
• Introduction to SEM
• Creating Google Ads Campaigns
• Keyword Research for Ads
• Budgeting and Bidding Strategies
Week 2: Social Media Advertising
• Facebook Ads Manager
• Instagram Ads
• LinkedIn Ads
• Campaign Optimization
Week 3: Video Marketing
• Importance of Video Marketing
• Creating Engaging Video Content
• Tools: Canva, Adobe Premiere Pro, InVideo
• YouTube Marketing Basics
Week 4: Analytics & Reporting
• Introduction to Google Analytics
• Tracking Campaign Performance
• Social Media Analytics
• Creating Reports for Clients
Month 4: Advanced SEO, Affiliate Marketing & E-commerce
Week 1: Advanced SEO Techniques
• Technical SEO (Site Speed, Mobile Optimization)
• Local SEO
• E-commerce SEO
• SEO Audit
Week 2: Affiliate Marketing
• Basics of Affiliate Marketing
• Finding Affiliate Programs
• Creating Affiliate Campaigns
• Tracking and Optimization
Week 3: E-commerce Marketing
• Introduction to E-commerce Platforms (Shopify, WooCommerce)
• Product Listing Optimization
• E-commerce Advertising Strategies
• Retargeting Campaigns
Week 4: Graphic Design for E-commerce
• Designing Product Images and Banners
• Creating Ad Creatives for E-commerce
• A/B Testing for Designs
Month 5: Advanced Graphic Design & Branding
Week 1: Branding Strategies
• Importance of Branding
• Creating Brand Guidelines
• Visual Identity and Consistency
Week 2: Advanced Adobe Tools
• Advanced Photoshop Techniques
• Advanced Illustrator Techniques
• Creating Animations (Introduction to After Effects)
Week 3: UI/UX Basics
• Introduction to UI/UX Design
• Wireframing and Prototyping
• Tools: Figma, Adobe XD
Week 4: Portfolio Building
• Creating a Graphic Design Portfolio
• Showcasing Digital Marketing Projects
• Personal Branding for Freelancers
 Month 6: Capstone Project & Career Preparation
Week 1: Integrated Digital Marketing Campaign
• Planning a Full-Funnel Campaign
• Combining SEO, SMM, PPC, and Content Marketing
• Creating a Campaign from Scratch
Week 2: Client Management & Communication
• Understanding Client Requirements
• Presenting Campaign Ideas
• Handling Feedback and Revisions
Week 3: Freelancing & Job Opportunities
• Freelancing Platforms (Upwork, Fiverr)
• Building a Resume for Digital Marketing
• Job Roles in Digital Marketing and Graphic Design

Week 4: Capstone Project Presentation

• Students present their integrated campaigns
• Feedback and Evaluation
• Certification Ceremony

Tools Covered in the Course

• Digital Marketing Tools: Google Analytics, SEMrush, Ahrefs, Mailchimp, Hootsuite,
Canva, WordPress, Google Ads, Facebook Ads Manager.
• Graphic Design Tools: Adobe Photoshop, Illustrator, InDesign, Canva, Figma, Adobe
XD, Premiere Pro.

COURSE FEE

a) Class will schedule 2 days weekly for 1.30 hour [ Based on Flexible timing]. [8 classes /
month].
b) Rs. 2500/- per month.
c) After completion the course we will provide MSME and ISO certified Certificate to the
candidate.