FEDERAL COLLEGE assignment
FEDERAL COLLEGE assignment
Question
BY
EZ/23AEDM/047
Executive Summary:
AquaFish Farms aims to establish a sustainable and profitable fish production business,
providing high-quality fish products to meet the growing demand in the local and
international markets. Our goal is to become a leading player in the aquaculture industry,
while promoting environmentally friendly practices and contributing to food security.
Business Objectives:
1. Produce 10,000 kg of fish per month within the first year.
2. Achieve an average annual growth rate of 15% for the next three years.
4. Ensure a minimum of 80% of production is sold locally, with the remaining 20% exported.
Market Analysis:
1. Market Demand: The demand for fish and fish products is increasing globally, driven by
population growth, urbanization, and changing consumer preferences.
3. Competitive Analysis: The aquaculture industry is highly competitive, with existing players
focusing on quantity rather than quality. AquaFish Farms will differentiate itself by producing
high-quality fish products, while promoting sustainable practices.
Production Plan:
1. Species Selection: Tilapia, Catfish, and Trout will be the initial species for production, due
to their high demand, adaptability, and growth rates.
2. Farm Design: A 10-hectare farm will be established, with 20 ponds, each with a capacity of
10,000 liters.
4. Feed and Nutrition: High-quality commercial feed will be used, supplemented with locally
sourced ingredients to reduce costs and promote sustainability.
2. Marketing Channels: Local and international marketing channels will be utilized, including
social media, trade shows, and industry events.
3. Sales Strategy: Direct sales to wholesalers, retailers, and restaurants will be the primary
sales channel, supplemented by online sales and export opportunities.
Financial Projections:
1. Start-up Costs: ₦30,000,000 (including land acquisition, farm design, equipment, and
initial operational costs).
2. Revenue Projections: ₦1.5 million (year one), increasing to ₦3 million (year three).
Conclusion:
AquaFish Farms is poised to become a leading player in the aquaculture industry, providing
high-quality fish products while promoting sustainable practices and contributing to food
security. With a comprehensive business plan in place, we are confident in our ability to
achieve our objectives and drive growth in the industry.