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Research and Development

Bharti Airtel is increasing its investment in research and development to enhance its product lines and improve its IT infrastructure, marketing strategies, and process optimization. The company fosters an innovative culture supported by management, while benefiting from economies of scale that strengthen its competitive advantage. A SWOT analysis reveals strengths such as brand recognition and financial stability, weaknesses in customer service and employee retention, opportunities in market expansion, and threats from environmental concerns and market saturation.

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21 views2 pages

Research and Development

Bharti Airtel is increasing its investment in research and development to enhance its product lines and improve its IT infrastructure, marketing strategies, and process optimization. The company fosters an innovative culture supported by management, while benefiting from economies of scale that strengthen its competitive advantage. A SWOT analysis reveals strengths such as brand recognition and financial stability, weaknesses in customer service and employee retention, opportunities in market expansion, and threats from environmental concerns and market saturation.

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© © All Rights Reserved
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Research and Development

Bharti Airtel is spending more on research and development since the company wants to lead in
different product lines. Huge investment is made in IT infrastructure, marketing strategies, product
design, and process optimization, which would again help the company in its distribution and
promotional activities.

• Culture

The organization would have an innovating and creative culture with top management that supports
new ideas. There is the need to empower employees to problem-solving, in line with the company's
vision, mission, and core values.

.•.Scale of Production

Airtel has a large scale of production, hence enjoying economies of scale. This high scale of
production strengthens its competitive advantage and enables it to deliver quality products at a
reduced cost.

SWOT Analysis

A SWOT analysis helps evaluate Bharti Airtel's internal and external factors. They are:

• Strengths:

o Recognizable brand name

o Strong brand equity that will help in expanding to the market

o Market leadership

o Good global reputation

o Large customer base

o A significant amount of investment in R&D

o Innovative culture

o Solid financial position

• Weaknesses:

o customer service

o Reducing revenue per unit

o Employees suffer from high levels of stress, which makes it difficult to retain them

o Rigidity in supply chain

• Opportunities:

o Growing number of customers at the low-end

o Scope of associating with local companies to expand operations

o Increasing demand for premium products


o Strict regulations that inhibit the entry of new entrants into the market

• Threats:

o Environmental backlash

o Lack of talent

o Saturation of urban areas and stagnation of rural areas

Increasing health awareness of consumers

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