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Consumer Behaviour Assignment

The document is an assignment analyzing various brands' concepts and perceptions, submitted by Nandni Tyagi to Prof. Neha Shrotriya. It covers brands such as Nykaa, Nike, Samsung, Zara, McDonald's, Tata Motors, Dabur, and Netflix, detailing their backgrounds, product categories, observed promotions, and modes of promotion. The assignment spans from March 9th to March 16th, 2025.

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8 views8 pages

Consumer Behaviour Assignment

The document is an assignment analyzing various brands' concepts and perceptions, submitted by Nandni Tyagi to Prof. Neha Shrotriya. It covers brands such as Nykaa, Nike, Samsung, Zara, McDonald's, Tata Motors, Dabur, and Netflix, detailing their backgrounds, product categories, observed promotions, and modes of promotion. The assignment spans from March 9th to March 16th, 2025.

Uploaded by

nandnityagiy20
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Consumer Behaviour

Assignment
Analysis of Brands, (Concept -Perception)
(March 9th – 16th, 2025)

Submitted to: Prof. Neha Shrotriya


Submitted by: Nandni Tyagi
Section : ‘B
Roll No: 2024087
On Date - March 9th, 2025

• Brand Name : Nykaa


• About the Brand - Nykaa is an
Indian e-commerce company
specializing in beauty, wellness,
and fashion products. Founded in
2012 by Falguni Nayar, it has grown into one of India's
leading online and offline retailers in the beauty and
personal care industry. The company follows an
omnichannel approach, offering products through its
website, mobile app, and offline stores.
• Product Category : Beauty & Personal Care
• Promotions Observed : Buy 1 Get 1 Free, Influencer
Marketing
• Modes of Promotion : Social Media, YouTube Ads
On Date - March 10th, 2025

• Brand Name: Nike


• About the Brand : Nike, Inc. is a global leader in
sportswear, footwear, and athletic equipment. Founded in
1964 by Bill Bowerman and Phil
Knight, the company is
headquartered in Beaverton, Oregon,
USA. It is one of the most valuable
brands in the sports industry, known
for its innovative designs,
endorsements from top athletes, and powerful branding
strategies.
• Product Category: Sportswear
• Promotions Observed: Limited Edition Drops, Athlete
Endorsements
• Modes of Promotion: Instagram, TV Commercials

On Date - March 11th, 2025


• Brand Name: Samsung
• About the Brand : Samsung is a
South Korean multinational
conglomerate, headquartered in
Seoul, South Korea. Founded in 1938 by Lee Byung-chul,
it has grown into one of the largest technology companies
in the world. Samsung operates across multiple industries,
including consumer electronics, semiconductors, home
appliances, and telecommunications.
• Product Category: Electronics
• Promotions Observed: New Product Launch, Trade-in
Offers
• Modes of Promotion: YouTube Ads, Retail Displays

On Date - March 12th, 2025


• Brand Name: Zara
• About the Product : Zara is a fast-fashion
retail subsidiary of the Spanish multinational
Inditex, known for its ability to quickly design, produce,
and distribute new styles based on the latest trends, with a
focus on customer needs.
• Product Category: Fashion & Apparel
• Promotions Observed: Flash Sales, Celebrity
Collaborations
• Modes of Promotion: Instagram, In-Store Displays
On Date - March 13th, 2025
• Brand Name: McDonald's
• About : MCD" can refer to two
things: the Municipal Corporation of
Delhi (MCD), a large municipal body
in India, or McDonald's, a global fast-
food chain. The MCD is responsible for providing civic
services to a population of about 20 million in Delhi,
India.
• Product Category: Fast Food
• Promotions Observed: Combo Discounts, Limited-Time
Menu
• Modes of Promotion: Billboards, Mobile App Ads
On Date - March 14th, 2025

• Brand Name: Tata Motors


• About the product : Tata Motors
Limited is an Indian multinational
automotive company, headquartered in
Mumbai and part of the Tata Group. The company
produces cars, trucks, vans, and buses. Subsidiaries include
British Jaguar Land Rover and South Korean Tata Daewoo.
• Product Category: Automobile
• Promotions Observed: Zero Down Payment Offers, Test
Drive Campaigns
• Modes of Promotion: TV Ads, Digital Banners
On Date - March 15th, 2025
• Brand Name: Dabur
• About the Product : Dabur Ltd is an Indian
multinational consumer goods company,
founded by S. K. Burman and headquartered
in Ghaziabad. It manufactures Ayurvedic
products and fast-moving consumer goods.
• Product Category: Healthcare & Ayurveda
• Promotions Observed: Free Sample Distribution, Festive
Discounts
• Modes of Promotion: Print Ads, Supermarket Promotions
On Date - March 16th, 2025

• Brand Name: Netflix


• About The Product : Netflix is a
subscription-based streaming service
offering a wide variety of TV shows,
movies, documentaries, and games on various internet-
connected devices, with content available in multiple
languages and countries.
• Product Category: Entertainment
• Promotions Observed: First-Month Free Trial, Exclusive
Content Releases
• Modes of Promotion: Social Media, Email Marketing

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