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Group decision-making is a collaborative process that combines diverse perspectives to select the best solution from available alternatives, promoting creativity and commitment. Techniques include brainstorming, Delphi, nominal group technique, consensus decision-making, voting, and SWOT analysis, each with its own advantages and disadvantages. These methods help teams effectively tackle complex problems and make informed decisions.

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14 views10 pages

Ob 2

Group decision-making is a collaborative process that combines diverse perspectives to select the best solution from available alternatives, promoting creativity and commitment. Techniques include brainstorming, Delphi, nominal group technique, consensus decision-making, voting, and SWOT analysis, each with its own advantages and disadvantages. These methods help teams effectively tackle complex problems and make informed decisions.

Uploaded by

nandnityagiy20
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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What is Group Decision Making??

Group decision-making is a collaborative process where individuals contribute to


selecting the best solution from available alternatives.
Why is it Important?
• Combines diverse perspectives and expertise.
• Promotes creativity and innovation.
• Increases acceptance and commitment to the decision.
Example :
A marketing team deciding on a new campaign strategy by pooling ideas and
voting on the best approach.
Techniques of Group Decision making
• Brainstorming
• Nominal Group Techniques
• Delphi Technique
• SWOT Analysis
• Pareto Analysis
• Consensus Decision Making
• Voting
• Mind Mapping
Here’s a detailed explanation of Group Decision-Making Techniques
with real-world examples for each:

1. Delphi Technique
Definition:
A structured method where experts anonymously provide their opinions through iterative
surveys until a consensus is reached

Steps :
2. Experts are selected.
3. A questionnaire is sent to gather initial opinions.
4. A questionnaire is sent to gather initial opinions.
5. Responses are summarized and shared with the group.
6. Experts revise their opinions based on feedback.
7. The process repeats until a consensus is achieved.
• Example:
Forecasting Future Trends: A company wants to predict the demand for
electric vehicles in the next 10 years. Experts in the automotive and energy
sectors participate in the Delphi process to provide insights on technology,
market trends, and consumer behavior.
Advantages:
• Ideal for complex problems.
• Avoids direct conflict since responses are anonymous.
• Disadvantages:
• Time-consuming.
• Requires expert availability.
Advantages:
• Encourages equal participation.
• Prevents dominance by a single member.
Disadvantages:
• Limited creativity due to its structured format.

2. Brainstorming Technique
Definition:
An unstructured technique where group members generate ideas freely without criticism.
Steps:
1. Define the problem clearly.
2. Encourage members to share ideas without judgment.
3. Record all ideas.
4. Evaluate and refine the ideas after the session.
Example:
Generating Marketing Campaign Ideas:
A marketing team brainstorms slogans and strategies for a new product launch. They encourage wild ideas, like using AI
3. Nominal Group Technique (NGT)
Definition:
A structured group decision-making process where participants generate
and prioritize ideas.
Steps:
1. Each participant writes down ideas independently.
2. Ideas are shared one at a time without discussion.
3. Group discusses and clarifies the ideas.
4. Participants rank or vote on the ideas.
Example:
Prioritizing Features for a New App: A software development team uses
NGT to decide the most important features for their next app. Each
member lists ideas, discusses them, and ranks the top features based on
4. Consensus Decision-Making
Definition:
A process where all group members discuss and agree on a decision that everyone can support.
Steps:
1. Present the problem.
2. Discuss options and concerns openly.
3. Modify solutions to address concerns.
4. Reach a decision that everyone supports.
Example: Deciding a Team’s Annual Goal:A team agrees on increasing customer satisfaction as
their primary goal after discussing alternatives like revenue growth and market expansion.
Advantages:
• Ensures commitment from all members.
• Encourages collaboration.
Disadvantages:
• Time-intensive.
• Difficult to achieve in large groups.
5. Voting
• Definition:
A democratic technique where group members cast their votes, and the majority determines the
decision.
Steps:
• List all options.
• Allow members to vote.
• Tally the votes to determine the majority.
Example:
Choosing a Project Leader: A team votes between two candidates for project leader. The candidate
with the majority votes is selected.
Advantages:
1. Quick and straightforward.
2. Encourages participation.
Disadvantages:
6. SWOT Analysis technique
Definition:
A technique to evaluate options by analyzing strengths, weaknesses, opportunities, and threats.
Steps:
• Define the decision or goal.
• List strengths, weaknesses, opportunities, and threats.
• Discuss and weigh each factor.
Example
Evaluating a New Business Location:
A retail company conducts a SWOT analysis to decide between two locations. Location A has high foot traffic
(strength) but higher rent (weakness), while Location B offers lower rent (opportunity) but limited visibility
(threat).
Advantages:
1. Provides a balanced view of options.
2. Encourages thorough analysis.
Disadvantages:
3. Requires time and effort for analysis.

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