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Unilever is a leading multinational company formed from the merger of Lever Brothers and Margarine Unie in 1930, with headquarters in Rotterdam and London. It specializes in fast-moving consumer goods, targeting females aged 18-35, and competes with companies like Procter & Gamble and Nestlé. The company's mission is to enhance life quality through its diverse product offerings.

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nguyenthanhthao13102005
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7 views1 page

Tatmcb U1

Unilever is a leading multinational company formed from the merger of Lever Brothers and Margarine Unie in 1930, with headquarters in Rotterdam and London. It specializes in fast-moving consumer goods, targeting females aged 18-35, and competes with companies like Procter & Gamble and Nestlé. The company's mission is to enhance life quality through its diverse product offerings.

Uploaded by

nguyenthanhthao13102005
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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UNIT 1

Unilever is a world-leading multinational company specializing in providing fast-


moving consumer goods. The group results from the merger of two businesses: Lever
Bothers of England and Magarine Unie of the Netherlands in 1930. Its headquarters
are in Rotterdam and London. Unilever specializes in producing various consumer
goods such as Beauty & Personal Care, Foods & Refreshment, Home care... It owns a
network of more than 150 distributors and over 300,000 retailers in different
countries. According to 2007 statistics, the company has over 179000 employees.
Unilever’s target customers are females, aged 18-35, with average income, addicted to
shopping, and especially like to “hunt” for get one’s money’s worth of items. Its
competitors are Procter & Gamble (P&G), Masan Consumer, Nestlé, Colgate
Palmolive, Johnson & Johnson,... In Vietnam, Unilever’s products are very popular.
The company's mission is "To add vitality to life", Unilever always wants to bring a
better life to users through its quality products.

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