Alliteration (3)
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Tabassum KausarAlliteration (3)
Uploaded by
Tabassum KausarALLITERATION
Made by Group A
Khadija Azfar,Javeria Ahmed,Hiba Hasan,Abeer Iftikhar
WHAT IS
ALLITERATION?
Alliteration is the repetition of the same
consonant sound at the beginning of closely
connected words. It's often used in poetry,
tongue twisters, and prose to create rhythm,
mood, or emphasis.
For example:
"She sells seashells by the seashore."
"Peter Piper picked a peck of pickled
peppers."
"Big brown bears boldly bobbed by the
beach."
It can be fun to play with alliteration for creative
writing or even just as a tongue twister
challenge!
why is alliteration used ?
Rhythm and Musicality: Emphasis: It can highlight Tone/Emotion: Alliteration can
Alliteration helps create a certain words or themes, also set the tone or mood of a
rhythm, making the words flow drawing attention to them. piece, like making it
more smoothly. lighthearted, dramatic, or
rhythmic.
A Brief H I S T O R Y
Ancient and Classical Periods Norse and Germanic Modern Literature and
Poetry Popular Culture
Alliteration has its roots in ancient oral poetry, where it
Alliteration has remained a popular device throughout
played a key role in memorization and storytelling. n addition to Old English, alliteration was
also common in the oral traditions of other
modern literature and popular culture. It is often used in
Before written language became widespread, oral tongue twisters, advertisements, and catchy brand names
traditions were the primary means of passing down Germanic languages, including Old Norse
and Old High German. These languages due to its ability to grab attention and make phrases
stories, myths, and history. Repetition of sounds helped memorable.
used alliterative verse as part of their
speakers recall long, complex narratives. poetic structure, especially in epic sagas In Advertising:
Old English Poetry: Alliteration was a defining and heroic poems. Brands like Coca-Cola, Best Buy, and Kit Kat all use
feature of Old English poetry (circa 5th–12th Example from Old Norse Poetry:"Fjǫrðr alliteration to create catchy names that are easy to
century). Works like Beowulf, one of the most breytir, fitja rók, fæðir vald." remember.
famous examples of Old English epic poetry, (The repetition of sounds helped the In Tongue Twisters:
poet remember the structure of long, Tongue twisters like "She sells seashells by the
relied heavily on alliteration. In fact, instead complex lines.) seashore" became famous because they used
of rhyme, Old English poets used alliteration alliteration to create a rhythmic and challenging
as a way to structure their verses. pattern of sounds.
Benefits OF ALLITERATION
alliteration adds a sense of harmony, rhythm, and emphasis, which is why it's often found in poetry, prose, branding, and
speech.
1. Strengthens Brand and Slogans: 3. Evokes Emotion and Sets Tone:
Brand Recognition: Alliteration is frequently used in advertising Emotional Appeal: Alliteration can set the tone of a
and branding to make names and slogans catchy and easy to passage by evoking emotions. For example, using soft,
remember. The repetition of sounds creates a unique and soothing sounds can create a calm atmosphere, while
memorable identity. harsh sounds can increase intensity or drama.
2 . Creates Memorability in Speech or Public Speaking: 4 . Improves Flow in Poetry and Prose:
Easier to Remember: In speeches or presentations,
Flow and Unity: In poetry, alliteration helps
alliteration helps the audience retain key points or
maintain a smooth flow of words, making the
messages. This is especially useful when you want
piece sound cohesive. It can tie together different
your audience to remember important takeaways.
parts of the poem, creating a sense of unity.
The
End
THANK YOU
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