Getting Started

Workbook
A step-by-step guide to launching
a successful Distributor business

Africa
 Welcome to the Family
We’re excited to get to know you and we’re here to support you.

A little about us…

At NeoLife, we give everyone the power to live healthier and happier lives.

We’re a world-wide nutrition company, operating in over 50 countries.

In business since 1958, we are trusted by millions of satisfied customers and business partners.

Our products are the best — they’re created by respected doctors and scientists, not marketing geniuses.

Together we will end the trend of poor health and financial stress.

Meet the Team

This is your Field Development and Support team in Africa.

Drew Olusanmi Asalu Stella Mgbaja Brandon Fred Kasia Ralph Gadzeti Essognim Nadege
McDermid Vice President of Director of Field Masondo Director of Field Manager of Field Bouili Djoumekam
Vice President of Field Development, Development, Director of Field Development, East Development, Field Development Field Development
Field Development West Africa Nigeria Development, Africa Ghana & Support & Support
& Marketing, Southern Africa Manager, Togo Manager,
Southern and East Cameroon
Africa

This is the Executive Team dedicated to your support.

Jerry Brassfield Kendra Marco Taylor Susan Beck Ricco Brown Simon Whetzel Bill Jarm Pieter de
Founder & Chairman Brassfield Chief Operating Chief Science Executive Vice Vice President, Vice President, Bruin
Chief Executive Officer Officer President Field International International Vice President,
Officer Development, Operations Operations Operations, Africa
International

2
Our Company Values
1. Absolute Integrity
It’s at the core of who we are and reflected in all that we do.
We expect the same from you as a member of the NeoLife family.

2. People Are Number One

We believe in the Golden Rule: Treat others the way you want to be treated.
People are what make this family special and we will never forget that.

3. Products That Work

Unique and superior products, developed and guaranteed by our Scientific
Advisory Board. You won’t find copycat fad products here. You will find
quality without compromise.

4. Equal Opportunity For All

No matter who you are, what you do, or where you came from, you will be
welcomed into our global family. You will be treated with respect and given
an equal opportunity for success. We celebrate inclusivity and diversity.

5. Long Range Vision

Guides our decisions and actions for the future well-being of both existing
and future NeoLife family members so we can continue making the world a
healthier and happier place for generations to come.

3
 Get Off to a Strong Start
In the pages that follow, you are going to learn the key fundamentals to PRO-TIP:
building a successful NeoLife business. We believe it is important for you
If you want to get off to an
to get your business off to a STRONG START! The very first goal for your
extremely strong start, aim for
business is to get a minimum of 3 Customers and/or Distributors started getting 12 Customers and/or
on products. The faster, the better! The more, the better! Distributors started on products.

Strong Start Tracker

(List your first 12 Customers and/or Distributors below)

#1 ______________________________________________________ #7 ______________________________________________________

#2 ______________________________________________________ #8 ______________________________________________________

#3 ______________________________________________________ #9 ______________________________________________________

#4 ______________________________________________________ #10 ______________________________________________________

#5 ______________________________________________________ #11 ______________________________________________________

#6 ______________________________________________________ #12 ______________________________________________________

Don’t stop at 12, keep going!

Table of Contents Company Contact Info

Here's what we're going to cover in this workbook:
NeoLife International Head Office
4555 Great America Pkwy,
Why NeoLife, and Why Now? 5
Suite 220, Santa Clara,
Important First Steps 6
CA 95054
Explore Digital Tools 7
Purpose: Start with Why 8 Africa Head Office
Goals 9 Cnr of Kentmere Street &
3 Daily Success Habits Heaton Lane, Building 5A,
Become a Product of the Products 10 Longlake Ext.19, Modderfontein,
Package Your Story 12 Gauteng, 1645
The NeoLife Success System 13 Phone: +27-11-409-3000
Share the Products & Opportunity 14
Evaluating Your Network 15
Handling Objections 16
The Art of Closing 17
Personal Development 18
Commit to Success! 19

4
Why NeoLife, And Why Now?
Here’s the thing…

The world’s biggest problems become the world’s biggest business opportunities.

As a NeoLife Distributor, you own your own business and offer solutions to
two of the biggest problems — poor health and financial stress.

7 Key Criteria for Evaluating any Business Investment

1. [Product/Service] Do people WANT and NEED what I am offering?

80% of Adults use dietary supplements according to the CRN (Council for Responsible Nutrition). Someday
soon that will be closer to 100%. Not all supplements are created equally and educated consumers want
the best, they just don’t know where to find it… you can change that. Whether it’s better health, more
energy, weight loss, and/ immunity, you have the answer they’ve been looking for.

2. [Timing] Is my product/service relevant in today’s world?

What’s more relevant than the need for better health? Not much. What about the business opportunity?
The side-hustles-economy is booming! But what can you offer that most side-hustles jobs can’t? That list
is really long, so here are just a few big ones… residual income, impact, community, vacation and lifestyle,
personal and leadership development, incredible products that transform people’s lives.

3. [Durability] Will this business be viable long-term?

Well, it’s been over 6 decades and we’re just getting started.

4. [Secrets] Is my product/service unique in the marketplace?

Every product has a NeoLife difference that sets us apart. Not to mention over 60 years of experience,
results, clinical proof, passion, excellence, community, industry-leading technology, and drive to make a
difference.

5. [Profitability] Will it make money?

That’s entirely up to you. You’re in business for yourself, but never by yourself. There are successful social
entrepreneurs around the world who would answer this question with a resounding YES!

6. [Appeal] Is this a business that other people will find fun and interesting?

We are a community of social entrepreneurs, owners of nutrition startups, making money and making an
impact, unlocking personal development and paid vacations along the way.
Fun fact: 74% of millennials and Gen Z have dreams of becoming an entrepreneur.

7. [Impact] Will I make a difference in people’s lives? Is it meaningful?

We can work to make a living, and live to make a difference. We can end the trend of poor health, one
person at a time, one family at a time, and that is powerful.

5
 Important First Steps
Schedule a business launch meeting with
your upline Distributor or Leader
Your upline Distributor or Sponsor is the person who introduced you to NeoLife. The team you joined
also has other successful leaders. They are the first and best resources for training and support.

Upline Name: _______________________________________ Contact Info: _______________________________________

Leader Name: _______________________________________ Contact Info: _______________________________________

But always remember that this is YOUR business and you have what you need to get started.
Use this workbook and the resources listed on the next page to help you.

Register for Impact Summit

Impact Summit is where leaders are born. Invest in your future success and
experience explosive business benefits that Distributors across Africa can't stop
talking about, like reaching Emerald Director!
Over 80% of all new Emerald Directors were Impact Summit attendees. And we
know you’re next!

For more information, follow up with your upline Distributor, or contact your local
Field Support team to find out more.

Fill in your information:

Username: ________________________________________
Back Office Login

shopneolife.com Password: ________________________________________

This is your go-to resource for managing your

business and placing your own orders.

Referral Website shopneolife.com/ _________________________________

your personal URL
This is where you’ll send friends and referrals to
shop and signup so you get credit for their orders.

To view the Winning Wednesday videos

on YouTube scan the QR code.

6
Explore Digital Tools
When you become a Distributor, you gain access to industry-leading
digital tools to help you grow your business.

NeoLife Back Office

Login at shopneolife.com.

This is where you’ll:

• View reports & updates on your Team’s activity.
• Shop for product.
• Access essential Product & Business Literature, Incentives & Events
& insightful personal development materials.
• And so much more.

To get maximum value from your Back Office, take these action steps now:

1. Verify your Account information

• Go to ‘Account’ in the menu and verify that all of your information is correct.
• Upload your photo under ‘Avatar’. This will also be displayed on your shopneolife.com/you
website. Your referrals will see this when they visit your site.

2. Customise your shopneolife.com/you referral website

• Go to ‘Manage my Website’ and input the contact information you’d like displayed for
your referrals.
• You can also customise the products that are featured on the 'About Me' page.

NeoLife Backoffice App

The Backoffice app is a mobile version of your NeoLife Back Office, designed to help you
grow and manage your business on-the-go. Take a moment to download the app if you
haven’t already (scan QR code). Once you have scanned the code, select the Apple Store
for iPhones or Google Play for Android devices to download the App. Use the same login
info you use for your Back Office.

Connect with our community on social media

NeoLifeSA NeoLifeAfrica NeoLife_Africa NeoLifeAfrica

NeoLifeSA NeoLife_Africa NeoLife.com NeoLife Africa

7
 Purpose: Start with Why
Desire is the starting point of all achievement. – Napoleon Hill
And it’s those who start with why, that have the ability to inspire those around them. – Simon Sinek"

Why do you want to succeed with NeoLife?

People will ask you ‘why?’ Why NeoLife? Some will try to challenge your decision, usually because they don’t
understand it. If they don’t have the mindset of an entrepreneur, they may never completely understand. And
that’s perfectly okay, as long as YOU know YOUR WHY. If you have a strong enough reason, anything is possible.

To get to the core of what motivates you, rate your level of desire for the following from 1 to 10, with 10
being the most important:

*There are more than 10 listed, so some numbers will be used more than once.

_____ To have a positive impact on people’s lives

_____ To be paid what I’m worth

_____ To set my own schedule and be my own boss

_____ To help others be successful and reach their goals

_____ To be recognised and rewarded for my contributions and successes

_____ To have economic freedom

_____ To have a business that can be passed down to generations

_____ To travel to exotic vacation destinations

_____ To get out of debt

_____ To enjoy my work

_____ To be able to give back to charity and causes that inspire me

_____ To be able to buy fun things like a new car, boat, etc.

_____ To pay for a quality education for my children/grandchildren

_____ To provide for my family and also have quality time to spend with them

_____ To earn enough money to pay for my products

_____ To have multiple streams of income

Now, in your own words, write down your biggest motivating reason why you are seeking success with NeoLife.

_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

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Goals
Goals. There’s no telling what you can do when you get inspired by them. There’s no telling what you can do
when you believe in them. And there’s no telling what will happen when you act upon them. – Jim Rohn"

Goal #1: Income Goal #2: Rank Advancement

Your income is important because it’s a direct reflection Refer to the NeoLife Compensation Plan.
of the number of people you’re helping through your
business. Write down your monthly income goal and What rank do you need to reach in order to
your income target for the next 12 months. achieve your Reasonable income goal?

Write your Reasonable goal here: Rank Level ______________________

Average Monthly Income ______________________ By Date ______________________

Yearly Income ______________________ What rank do you need to reach in order to

achieve your BHAG income goal?
Now double your Reasonable goal and...
Write your BHAG (Big Hairy Audacious Goal) here: Rank Level ______________________

Average Monthly Income ______________________ By Date ______________________

Yearly Income ______________________

Achieving Director is Your Key to Success

Achieving Director puts you in position to maximise your earning

potential by earning the highest Sales Volume Bonus of 25%!

Simple Two-Step System to Running a Successful Business:

1. Use & share the product with friends / customers.
2. Find 3 Distributors & teach them to do the same.

HOW TO STEP UP TO
DIRECTOR
This NeoLife business would earn Step 1
MORE THAN $10,000 PER YEAR! Be a Qualified Executive
YOU Manager with a minimum of
Director 2,000 QPV in a month.
FRIENDS / CUSTOMERS
5,200 QPV GET 3 DISTRIBUTORS
Step 2
Follow the Qualified Executive
Manager month with your
Director Step Up month by
doing:
FRIENDS / FRIENDS / FRIENDS /
Distributor CUSTOMERS Distributor CUSTOMERS Distributor CUSTOMERS
GET 3 GET 3 GET 3 • 100 PPV (Personal PV)
DISTRIBUTORS DISTRIBUTORS DISTRIBUTORS
• Accumulate 4,000 QPV
(Qualifying PV)

SIMPLY DEVELOP SIX DIRECTORS AND EARN

AN AVERAGE OVER $50,000 PER YEAR!*

*Income applicable to the individual (or examples) depicted are not average.

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 3 Daily Success Habits

1. Become a Product of the Products PRO-TIP:

Be an example of the power of NeoLife products. Are you competent in all of the
fundamental skills necessary to
grow a successful NeoLife business?
2. Share the Products & Opportunity If not, use some of this personal
development time to get there.
Invite, invite, and follow up. Talk to at least two people a day,
every day. Fundamental skills include: finding
prospects, inviting, presenting,
following-up, closing, helping a
3. Personal Development new person get started effectively,
promoting events and building
Spend 15 minutes a day reading, listening to, or watching
relationships.
content for self-improvement. Mindset matters.

Habit 1: Become a Product of the Products

Do it every day!

In order to be an example of the power of superior quality nutrition, you need to be consistent about using the
products every day. Science suggests that we should think of supplements like we do food… eating once a week
isn’t enough. Do it every day and you’ll feel better, look better and live better.

What health goals do you have? (eg. more energy, weight loss, overall health, etc.)

_________________________________________________________________________
_________________________________________________________________________

What products will you use daily to reach your goals?

_________________________________________________________________________
_________________________________________________________________________

10
 Use the Products
Be your own best customer – NeoLife your home
Why purchase from someone else when you can purchase the best from your own online store? Review the product
catalogue with your upline or a leader in your team to get an understanding of the ranges and products NeoLife offers.
Then go through your home and replace supplements, skin care, bath, and home care with NeoLife products that have a
similar function.

As you build your product story, you’ll be in the best place to share with others and grow your business.

NEOLIFE
NeoLife's quality nutrition products use nature’s finest whole-food ingredients
that are based in nature and backed by leading edge science. Every NeoLife
product features the Scientific Advisory Board seal of approval, representing
the worldwide network of leading scientists, doctors, nutritionists, and research
facilities all dedicated to delivering optimum health based on nature’s blueprint.

NUTRIANCE
Nutriance Organic skin care and personal care products are formulated and
based on NeoLife’s legendary nutritional expertise. We invite you to unleash
your true radiance with clinically proven, age-defying skin care and pampering
bath and body products.

GOLDEN
Golden has been “GREEN” since the 1960s – long before it became the fashion.
Our biodegradable formulas are earth-friendly. Low-dose, low-burden cleaning
technology maximises performance with a minimum amount of product.
No toxic fumes, no harsh chemicals!

Some products may not be available in all markets.

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 Package Your Story
Your Initial Story

Everyone who joins NeoLife has a story. Even if it's your very first day.

• Why did you come to your first meeting?

• What drew you to NeoLife?

• Who invited you and what was it that caught your attention?

Use these questions to package your Initial Story and as you use the products and build your business you'll
develop a 3-Part Story.

Develop Your 3-Part Story

As you use NeoLife products, you’ll develop a personal story of how they’ve impacted your health and your life.
As you grow your business, you’ll also develop a business story. These are both powerful tools to use when
sharing NeoLife.

1. YOUR STRUGGLE – Health/Financial

Health Example:
“I used to struggle with _____________” (eg. low energy, poor digestion, weight loss, etc.)

Financial Example:
“I used to struggle with _____________” (eg. paying the bills, credit card debt, student loans, unfulfilling career, etc.)

2. YOUR SOLUTION – NeoLife Products/Business Opportunity/Community

Health Example:
“Then I found a solution with _____________” (eg. NeoLife products, health solutions, being part of a Wellness
Community, etc.)

Financial Example:
“Then I was introduced to _____________” (eg. a way to earn extra income from home and the convenience of my
phone by simply helping people and sharing products I love and believe in)

3. YOUR SUCCESS/EXCITEMENT – Results you have experienced on Products/Results with Business and
your excitement about the future

Health Example:
“Now I have/feel _____________” (eg. lost weight, have more energy,
feel better, feel fit, in the best shape of my life)

Financial Example:
“Now I have/am able _____________” (eg. see a way to get ahead
financially, paid off debt, have more time for my family, earn
enough to pay for my products every month, can say “yes” to more
things for my family)

For helpful guidance on what claims can/can't be used,

please see Health Claims Guidance in your Back Office
or scan the QR code.

12
The NeoLife Success System

1-on-1's

Impact 2-on-1’s
Summit 3-Way Calls
The Fortune is in
the Follow up!

Explore
Connect to NeoLife
Community Opportunity
Presentation

13
 Habit 2: Share the Products & Opportunity
Sharing is part of our human nature. When we find a great restaurant or book or movie, we tell people. How
great would it be if we got compensated for it? That’s exactly what happens when you share NeoLife and
people become your Customers or join your Team as Distributors. In the next few pages you’ll learn how to
share with both your warm market (people you know) and cold market (people you meet).

Finding Your A-Players

It’s helpful to identify the attributes you’re looking for in a teammate so, when you encounter them,
sharing is a no brainer.

Traits of A-Players You Want on Your Team:

• High Character
• Strong Work Ethic (maybe someone who is currently working lots of hours or multiple jobs.
You are looking for people who are not afraid of hard work).
• Teachable (willing to learn new things, get out of their comfort zone and follow proven systems)
• Positive Attitude
• Financially Motivated (has a strong reason why they want to earn an income)
• Heart to Help People (want to make an impact in others lives)
• Determination (no quit attitude, won’t give up at the first sign of a challenge)
• Enjoys Working with People and Building Relationships

Don’t prejudge, but DO judge by results. Perfect people don’t exist. The way to identify
PRO-TIP:
A-Players is by inviting a LOT of people and investing time in those who show potential.

Create Your Hot List

Start by creating a list of people you know who might be interested in NeoLife products and/or
business opportunity. Include their name and phone number.

14
 1
2 1

3 2

4 3

5 Close Distant 4
5
1
2
1
3
2
4 Yours 3
5 Sports 4
1 5
2
3 Family
4
Spouse
1
5 2
Clubs 3
4
Work 5
1 Kids
2
3
4
Old
1
5
2
School 3
4
5
1
You
2
3
4
Dr
5 1
2
High 3
School 4
1 Friends
5
2 Social
Evaluating Your Network

3 Past
Church
4 1
5 Dr 2
Office College 3
4
1 Neighbours 5
1
2 Close
Clubs 2
3
Hair 3
4 1
4
5 2
5 1
3
2
1 4
3
2 5
4
3
5
4
5

15
 Handling Objections
When making a decision, our brains automatically try to find reasons why we shouldn’t do something. It’s
totally normal and also why it’s important to be prepared to handle objections that WILL come up. Your goal
is to show them, in a caring and understanding way, that there is a better way to see the situation.

Use the FEEL, FELT, FOUND Method:

I know how you FEEL.
I FELT the same way about _________________ (their objection).
But this is what I FOUND _________________ (share alternative perspective).

Ways to Handle the Three Most Common Objections:

1.) [Money] The products are too expensive / can’t afford it

a. The company could have made cheaper products, but the owners want them to really work. If this actually helped
you with <<NEED>> would it be worth it?

b. I’ve found that buying the best is always worth it when it comes to health.

c. Business Prospect: Sorry to hear that. Do you have a plan to fix that? (Tell your story)
Example: I felt the same way when I started, I was struggling, but then I found that they have a training system
that teaches you step-by-step how to start earning and it’s been a game-changer.

2.) [Time] Doesn’t have the time

a. It might not be a fit for you, but I’ve found that the busiest people are often the most successful because you’re
surrounded by people who want to have more energy, feel better and look better.

b. If you truly don’t have any time, you might need this more than I thought. Maybe this isn’t a fit, but you might want
to find a way to generate residual income to help free up your time. I’ve found it makes all the difference.

c. That's exactly how I felt, but then I thought how will I ever have more time unless I do something that creates
residual income. Otherwise, I'll be busy for the rest of my life, and how will I enjoy it? I discovered this is my
solution.

3.) [Belief] I’m not a salesperson

a. Totally understand, I felt the exact same way. But I found that all I do is just share, be genuine and people are
either interested or they’re not. It’s been a great experience and honestly, I much prefer doing this with non-salesy
people. I can show you how to do it if you want but, if you don’t want me to, no worries.

b. Understandable, and I honestly prefer to do this with people who don’t have experience in sales. I sure didn’t. We
have the tools to make it super simple but, if it’s not for you, no worries. Do you know anyone who might want to
make extra money part-time if we show them exactly how?

Want to see more objections and how to handle them?

Scan this QR code for 'How to Handle the 16 Most Common Objections'

16
The Art of Closing
You’ll need to help people decide to buy products or join your team.
Here are some DO’s and DON’Ts to help you close effectively.

DO ask for the sale

You have to follow-up once a person is interested. NEVER assume they are going to go order or join on their own.

Here are some things you can say to help guide your Prospect:

• “If this looks good and feels right, I’ll help you get started”
• “Is there anything else you need to know in order to get started today?”

DON'T close too soon

Some people will be ready to buy or join you right away and that’s great… don’t hesitate! But others will
need more follow-up and building rapport. Use your judgment and always remember this business is about
relationships. That doesn’t mean you should waste your time. If they’re not interested then move on.

DO set realistic expectations / DON’T give false expectations

For the Business – Make sure they know it takes effort to have success, but you’ll be there to guide and help them
along the way. Allowing them to have a ‘get rich quick’ mentality is dangerous for your reputation and ours.

For the Products – Yes, our products work but results will also depend on factors outside of your control like
lifestyle, habits, and daily use. Overpromising on results will set them up for buyer's remorse.

17
 Habit #3: Personal Development
In this business personal growth and development is critical towards
achieving success. Our most successful business owners spend at
least 15 minutes a day reading, listening or watching content for self-

88%
of wealthy people read
improvement. The saying is certainly true, “quality of input determines
quality of output”.

30 minutes or more daily1

Books to Read:
1. How to Win Friends & Influence People
by Dale Carnegie

2. Go Pro: 7 Steps to Becoming a Network Marketing Professional

by Eric Worre

3. How I Raised Myself From Failure to Success in Selling

by Frank Bettger

4. Go for No! Yes is the Destination, No is How You Get There

by Richard Fenton & Andrea Waltz

5. Compound Effect
by Darren Hardy

Events to Attend:
1. Rise Kick Off Event
(Annually, January)

2. Qualified Senior Manager Seminar

(By invitation only, qualify to attend)

3. Director Seminar
(By invitation only, qualify to attend)

4. Impact Summit
(Annually)

5. NeoLife Vacations
(Annually, if eligible to attend)

6. Leadership Summit
(By invitation only, qualify to attend)

7. Presidential Pursuit
(By invitation only, qualify to attend)

8. Team Rally/Event

9. Business Presentations and Nutrition Seminars

(Weekly/Monthly)

1. Corley, T. (2016, September 8). 16 Rich Habits. http://www.success.com/article/16-rich-habits

18
Commit to Success!
If you’re serious about succeeding in your NeoLife business, fill out and sign this form. Take a photo and
text it to your upline Sponsor and someone you respect, then ask them to hold you accountable.

Write Your ‘Why’

“Desire is the starting point of all achievement” – Napoleon Hill
Write down the biggest motivating reason why you are seeking success with NeoLife:

____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________

Plan of Action
This year I am making the commitment to take action and achieve the following:
(make a tick √ mark next to each goal you are committing to)

¨ Implement the 3 Daily Success Habits ¨ Work my business hours per week
¨ Register for Impact Summit ¨ Invite people every day to look at NeoLife
¨ Schedule at least one event every week ¨ I will follow up with people every day
¨ Identify & develop my Success Team of 3+ Distributors ¨ Connect with NeoLife via social media and blog
¨ Ask for referrals from friends and customers ¨ Take the next step to
(Eg. Director, Sapphire)

3 Daily Success Habits

1. Become a Product of the Products
Be an example of the power of NeoLife Products.
2. Share the Products & Opportunity
Invite, Invite, Invite & Follow Up.
3. Personal Development
Spend 15 minutes a day reading, listening or
watching content for self-improvement.

Can't Miss Events!

¨ Rise Event Date________________ Location_________________________________
¨ Qualified Senior Manager Seminar Date________________ Location_________________________________
¨ Director Seminar Date________________ Location_________________________________
¨ Impact Summit Date________________ Location_________________________________
¨ NeoLife Vacations Date________________ Location_________________________________
¨ Team Event Date________________ Location_________________________________

My short term sacrifice to turn my dreams into reality is...

_____________________________________________________________________________________________________________
_____________________________________________________________________________________________________________
_____________________________________________________________________________________________________________
I will advance to by (date) _________________________
(Eg. Sapphire Director, Ruby...)

By signing below, I acknowledge that I am making a serious commitment to be my best and put forth the time,
energy, and perserverance necessary to take action and achieve these goals.

Print Name: ____________________________ Signature: ____________________________ Date: ____________________________

19
Scan to watch the Launchpad Getting Started series

East & Southern Africa Nigeria & West Africa French

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