Getting Started

Workbook
A step-by-step guide to launching
a successful Promoter business

North America
 Welcome to the Family! Our Company Values
We’re thrilled to have you on board and can’t wait to support 1. Absolute Integrity
you on this journey. It’s at the core of who we are and reflected in all that we do. We expect the same from you as a
At NeoLife, we’re passionate about empowering people to live healthier, happier lives. Since 1958, we’ve member of the NeoLife family.
been a trusted global nutrition company, serving millions across 50+ countries. Our products are created
by world-renowned doctors and scientists—not marketing gurus—ensuring the best in quality and 2. People Are Number One
results. Together, we’re on a mission to end the trend of poor health and financial stress. We believe in the Golden Rule: Treat others the way you want to be treated. People are what make this
family special and we will never forget that.

3. Products That Work

Meet the Team Unique and superior products, developed and guaranteed by our Scientific Advisory Board. You won’t
find copycat fad products here. You will find quality without compromise.
This is your North American Field Development and Support team—
here to help you every step of the way! 4. Equal Opportunity For All
No matter who you are, what you do, or where you came from, you will be welcomed into our global
family. You will be treated with respect and given an equal opportunity for success. We celebrate
inclusivity and diversity.

5. Long Range Vision

Stephen Whitwell Ashley Peebles Edgwin Hurtado Marc Gooch Maria Amaral Sheri Krause Karla Rivera
Vice President, Director of Field Field Development Director of Field Manager, Lead, Supervisor, Guides our decisions and actions for the future well-being of both existing and future NeoLife family
Field Development Development Manager, Latino Support Field Support Field Support Field Support
Market members so we can continue making the world a healthier and happier place for generations to come.

Dominique
Wakeman
Aynet
Mangiaterra
Claudia
Gutierrez
Blanca
Visoso-Pavia
Vanessa
Quintero
Ana Saravia
Field Support
Teresa Bueno
Field Support
Important First Steps
In Your First 72 hours, Be Sure To:
International Field Support Field Support Field Support Field Support
Coordinator,
Field Support

Welcome / onboarding call with your Sponsor or Leader

This is the Executive Team dedicated to your support.
Contact Info: __________________________________________________________________________________________________

Jerry Kendra Marco Taylor Susan Beck Clarissa Simon Whetzel Complete the training in this workbook
Brassfield Brassfield Chief Operating Chief Science Perez-Pacheco Vice President,
Founder & Chief Executive Officer Officer Vice President, International
Chairman Officer North America Operations

Bill Jarm Jessica Sheila Gonzales Brian Posalski Cheryl Forbes

Vice President, Trautner-Pape Vice President, Vice President, Vice President,
International Vice President, Human Digital Information
Operations Marketing Resources Services

2 3
 Why NeoLife, And Why Now?
The world’s biggest problems bring the biggest business opportunities. 4. [Uniqueness] Is my product/service unique in the marketplace?
As a NeoLife Promoter, you own your own business and offer solutions to two major challenges—poor
health and financial stress. At NeoLife, our products have a unique edge. With over 60 years of
expertise, cutting-edge technology, and a commitment to excellence,
our offerings stand out in a crowded marketplace. Backed by clinical
results and a passion for making a difference, we deliver not just
7 Key Criteria for Evaluating any Business Investment products, but solutions that truly set us apart.

1. [Product/Service] Do people WANT and NEED what I am offering?

With 80% of Adults use dietary supplements (CRN), that number is

only growing. Not all supplements are created equally, and people are
searching for the best—though many don’t know where to find it. That’s 5. [Profitability] Can I make money doing this?
where you come in! Whether it's better health, more energy, weight
80% loss, or immunity support, you’ve got the solution. That’s entirely up to you. You're in business for yourself, but never by
of adults using yourself. There are successful social entrepreneurs around the world who
supplements would answer this question with a resounding YES!
Over $3 Billion
paid in commissions

2. [Timing] Is my product/service relevant in today’s world?

What’s more relevant than the growing demand for better health? 6. [Appeal] Is this something others will find fun and interesting?
With the rise of flexible, independent careers, NeoLife offers
benefits that many other opportunities can’t—such as residual We’re a vibrant community of innovators and entrepreneurs who enjoy
income, meaningful impact, a supportive community, lifestyle perks, making a positive impact while achieving personal and financial growth.
and personal growth. This isn’t just a job; it’s a path to transforming With opportunities for personal development, rewarding vacations,
lives. 74% and a supportive network, it’s no wonder 74% of Millennials and Gen Z
Millennials & dream of entrepreneurship. Join us and discover how fun and fulfilling
Gen Z want to be a business can be!
entrepreneurs

3. [Durability] Will this business be viable long-term?

1 3 5

With over six decades of success and counting, NeoLife has proven its 7. [Impact] Will I make a difference in people’s lives? Is it meaningful?
staying power. We're just getting started!
2 4 6
We can work to make a living, and live to make a difference. We can
end the trend of poor health, one person at a time, one family at a time,
and that is powerful.

4 5
 Start with Why Goals
Desire is the starting point of all achievement. – Napoleon Hill Goals. There’s no telling what you can do when you get inspired by them. There’s no telling
And it’s those who start with why, that have the ability to inspire those around them. what you can do when you believe in them. And there’s no telling what will happen when
– Simon Sinek you act upon them. – Jim Rohn

Why Do You Want To Succeed with NeoLife? 30 Day Win

When you choose NeoLife, people might ask, "Why?" They might challenge your decision, especially if they At the end of 30 days, what result would inspire you to commit to another 30?
don’t share the entrepreneurial mindset. That’s okay! What matters most is that you know your reason
for pursuing this path. If you have a powerful "why," you're already on the road to success. Dig deep to _________________________________________________________________________________________________________________
discover what truly drives you—because when your motivation is strong, anything is possible. _________________________________________________________________________________________________________________
Get to the core of what motivates you. _________________________________________________________________________________________________________________
Rate your level of desire for the following from 1 to 10, with 10 being the most important: _________________________________________________________________________________________________________________

(There are more than 10 listed, so some numbers will be used more than once.)

_____ To have a positive impact on people’s lives Income Goal

_____ To be paid what I’m worth
What would you need to be making to feel like it was a success?
_____ To set my own schedule and be my own boss
Short Term (1 yr) $ per month, $ per year
_____ To help others be successful and reach their goals
_____ To be recognized and rewarded for my contributions and successes Medium Term (2-4 yrs) $ per month, $ per year
_____ To have economic freedom Long Term (5-10 yrs) $ per month, $ per year
_____ To have a business that can be passed down to generations
_____ To travel to exotic vacation destinations
Scan this QR Code for
_____ To get out of debt Rewards Chart to see average income

_____ To enjoy my work

_____ To be able to give back to charity and causes that inspire me
_____ To be able to buy fun things like a new car, boat, etc. Other Goals
_____ To pay for a quality education for my children/grandchildren
_________________________________________________________________________________________________________________
_____ To provide for my family and also have quality time to spend with them _________________________________________________________________________________________________________________
_____ To earn enough money to pay for my products _________________________________________________________________________________________________________________
_________________________________________________________________________________________________________________
Now, in your own words, write down your biggest motivating reason why you are
seeking success with NeoLife.

_________________________________________________________________________________________________________________
_________________________________________________________________________________________________________________
_________________________________________________________________________________________________________________

6 7
 7 Fundamental Skills Create Your List of Names
As you build your business, you’ll develop the skills necessary to grow a successful NeoLife business. Pro Tip: Avoid making assumptions, but do evaluate based on results. No one is perfect, so focus on
These skills are best learned through Sharing NeoLife every day (for an effective sharing process, see inviting a wide range of people. Look for those who show promise and invest your time where you see
page 12). potential. This approach will help you identify your A-Players effectively.

1. 16.

1 Finding Prospects
2. 17.

3. 18.

2 Inviting
4. 19.

5. 20.

3 Presenting 6. 21.

7. 22.

4 Following-Up 8. 23.

9. 24.

Helping Your Prospects Become

5 Customers Or Promoters
10. 25.

11. 26.

Helping A New Person Get

6 Started Effectively
12. 27.

13. 28.

14. 29.
7 Promoting Events

15. 30.

8 9
 Evaluating Your Network Package Your Story
The goal is to spark curiosity and start conversations. As you experience NeoLife products and grow your
business, your story will naturally evolve.

Everyone Has A Story!

5
Develop Your 3-Part Story

5
1

5
As you use NeoLife products, you’ll develop a personal story of how they’ve impacted your health and your

College
School
High
Clubs life. As you grow your business, you’ll also develop a business story. These are both powerful tools to use
when sharing NeoLife.

School

Past
1

1. YOUR STRUGGLE – Health & Financial

5
Health Example:

Close
Sports

“I've struggled with _____________” (ex. low energy, poor digestion, weight loss, etc.)
Financial Example:

Friends
Kids

“I've struggled with _____________” (ex. paying the bills, credit card debt, student loans, unfulfilling
career, etc.)

Neighbors
Distant

2. YOUR SOLUTION – What You Found

Family

5
1

Health Example:
You

“I've found a solution with _____________” (ex. NeoLife products, health solutions, joining the NeoLife
challenge, being part of a Wellness Community, etc.)
Financial Example:
Close

Hair

“I've been introduced to _____________” (ex. a way to earn extra income from home and the convenience
of my phone by simply helping people and sharing products I love and believe in)
Work

3. SUCCESS & EXCITEMENT – About The Future

1

5
Social
1

Health Example:
Yours

Clubs

“Now I have/feel _____________” (ex. lost weight, have more energy, feel better, feel fit, in the best shape
of my life)
Spouse

Old

Financial Example:
Church

“Now I have/am able _____________” (ex. see a way to get ahead financially, paid off debt, have more
Dr

time for my family, earn enough to pay for my products every month, can say “yes” to more things for
1

my family)
1

For helpful guidance on what claims can/can't be

used, please see Health Claims Guidance in your Back
1

Office or scan the QR code.

1

10 11
 Sharing NeoLife Sharing NeoLife
Putting the 7 Fundamental Skills in Action!
Sharing is just part of who we are. When we discover something amazing—like a great restaurant or an
intriguing book—we can't wait to tell others. With NeoLife, you get rewarded for sharing, and people Ask Them to Get Started
purchase through your site.
• “If this looks good and feels right, I’ll help you get started”
The aim is to add value by helping others find NeoLife solutions that fit their needs. Remember, sharing Step 4 • “Is there anything else you need to know in order to get started today?”
should always enhance, not harm, your relationships. Not everyone will be ready to join you right away,
but more conversations lead to more success. • “Is there anything preventing you from getting started now?”
• “What would you like to be the next step?”
Here are 5 Steps to Share NeoLife Effectively:

Start New Conversations

• Connect
Share your Personal Referral Link
• Ask great questions
Step 1 • Discover needs
shopneolife.com/______________________________________________________________________________________________
Send your prospects to your own website to shop and enroll.
• Tell yours or someone else’s story
• Share your excitement
• Keep it brief and move to step 2

Get Them Plugged into the Community

Invite Them to Learn More Weekly Leadership Live Zoom:
Examples include: Every Monday 9AM PT / 12PM ET
Step 5
Step 2 • In-person or online event. (ex. Discover NeoLife)
Scan this QR Code
• Share a video or other resource for Live Zoom link
• Share a sample
• Connect with your team. (ex. Group chat or 3-way call)

Team Calls / Team Events

______________________________________________________________________________________
Follow-Up ______________________________________________________________________________________
______________________________________________________________________________________
• Be proactive and timely.
Step 3 • Ask what they liked best about what they learned.
______________________________________________________________________________________

• Use new information as an excuse to reach out.

(ex. Product launch, someone’s story, etc.)

12 *Income applicable to the individuals (or examples) depicted are not average. *Income applicable to the individuals (or examples) depicted are not average. 13
For average financial performance data, see the Statement of Average Gross Compensation paid by NeoLife at NeoLife.com. For average financial performance data, see the Statement of Average Gross Compensation paid by NeoLife at NeoLife.com.
 Handling Objections: Turning Challenges Next Steps
into Opportunities
Schedule a Business Launch event with your Sponsor / Leader
It’s natural for people to have doubts when making decisions. Your job is to address these concerns with
Date:
empathy and offer a fresh perspective.

Use the FEEL, FELT, FOUND Method to Guide Your Responses: Time:

Acknowledge their feelings: “I understand how you FEEL.” Location:

Share your experience: “I FELT the same way about (their objection)."
Provide a solution: “But here’s what I FOUND (offer an alternative viewpoint)."
Get Your Tickets to Impact Summit
Addressing the 3 Most Common Objections:
As a new Promoter, you can register at our Rookie Rate: $149 ($150 savings) anytime before the
1. Money The products seem too expensive/can’t afford it. 2025 Impact Summit.
a. The company prioritizes high-quality products over lower costs. If these products could help you with
[specific need], would it be worth it?

b. Investing in the best health products can be worthwhile. Plus, if I can show you how to earn your

REASONS TO ATTEND
Health Solution free every month through our referral program, would that make the initial cost easier
to handle?

c. Business Prospect: I understand your concern. I felt the same way when I started, but I discovered that
the training system provided helped me start earning and it’s been a game-changer.

2. Time “I don’t have time.”

a. I completely understand—our lives are incredibly busy. However, I’ve noticed that those who are
busiest often find the most success because they’re determined to make improvements in their health
Growth Company Updates Excitement
and lifestyle.
• Learn from the fastest • Hear from the company • Parties
b. If you’re feeling strapped for time, that might be even more reason to consider this opportunity. It
growing leaders • Team activities
could help you build a source of residual income that frees up your schedule in the long run.
field leaders • Vision for the future • Have a weekend getaway
c. I felt the same way at first, but then I realized that without making a change, I’d stay caught in a cycle • What’s working RIGHT NOW • Major new announcements • Take a break from your kids
of being busy but unfulfilled. This opportunity has been a game-changer, helping me manage my time
• Product training • New product launches
better and achieve my goals. • Have a girls weekend
• Personal development • New technology updates
3. Belief “I’m not a salesperson.” • Have a week
• “How To” Training • Major enhancements in
a. I totally get where you’re coming from. I felt the same way at first, but I’ve found that success comes
support
from simply sharing what you love in an authentic way. People appreciate genuine conversations more
than a hard sell. • New tools

b. I understand—sales isn’t everyone’s thing. I didn’t have a background in sales either. We provide all
the tools and support you need to make sharing simple and natural. If it doesn’t feel right for you,
that’s perfectly okay. But if you know someone who might be interested in earning some extra income,
I’d be happy to help them get started.
Scan this QR code to purchase
Scan this QR Code to download the PDF, your Impact Summit ticket
How to Handle the 16 Most Common Objections

14 15
 Next Steps Next Steps
Join NeoFit90 Implement the 3 Daily Success Habits
Get rewarded for reaching your fitness and weight loss goals. NeoFit90 is the simplest way to transform The goal is for you to have success quickly. These 3 daily habits will help you.
your health. A 90 day commitment to using NeoLife's products, exercise, and healthy eating habits, you’ll
see results you'll love. Plus, join our supportive online community to keep you motivated!
1 Become a Product of the Products
Use the products every day. Science suggests that we should think of supplements like we do
food... eating once a week isn’t enough. Do it every day and you’ll feel better, look better and
live better.*

2 Share NeoLife
Start conversations, invite them to learn more, and follow up. The goal is to talk to at least five
people a day.

3 Personal Development
Invest 15 minutes a day reading, listening to, or watching content to help you grow into the
person you want to become. Mindset matters.

• You can complete 4 cycles per year.

• Complete a 45 day fit check to earn a Free T-shirt.

• Each cycle you're competing for the most inspiring story to Scan this QR Code for
more information
win a $1,000 prize including cash and swag.

• Everyone has a shot at winning because each cycle we

randomly draw a winner for completing their NeoFit90.

• Champions are crowned annually at Impact Summit based

on the most inspiring transformations. Their prizes include
$1,000 cash, $1,000 shopping spree, free travel and room
nights at Impact Summit and more!

16 17
 Explore Digital Tools Commit to Success!
When you become a Promoter, you gain access to industry- Plan of Action
leading digital tools to help you grow your business.
Check all that you will commit to doing:

¨ The 3 Daily Success Habits (Use Products, Share NeoLife, Personal Dev.)
NeoLife Back Office
¨ I will work my business hours per ( hours per day)
Login at myoffice.neolife.com.
¨ I will add new people to my prospect list each week ( hours per day)
This is where you’ll:
¨ I will start new conversations each day ( stretch goal)
• Place your own orders and manage your NeoShip
• See real-time performance and business reports ¨ I will ask "Are you open to looking..." question each day ( min stretch goal)
• Access resources like incentives and newsletters ¨ I will follow-up with prospects each week ( per day)
• And so much more…
¨ Attending the key events (below)
To get maximum value from your Back Office, take these action steps now:
Connect to the Community
1. Verify your Account information

• Go to ‘Account’ in the menu and verify that all of your information is correct. Weekly Leadership Live Zoom: Scan this QR Code
for Live Zoom link
• Upload your photo under ‘Avatar’. This will also be displayed on your ShopNeoLife.com/you Every Monday 9AM PT / 12PM ET
website. Your referrals will see this when they visit your site.

2. Customize your ShopNeoLife.com/you referral website Can't Miss Events!

• Go to ‘Manage my Website’ and input the contact information you’d like displayed for your ¨ NeoLife Virtual Kickoff Date Location
referrals. ¨ Impact Summit Date Location
• You can also customize the products that are featured on your personal referral web page. ¨ NeoLife Vacations Date Location
¨ Team Event Date Location
NeoLife Back Office App
The Backoffice app is a mobile version of your NeoLife Back Office, designed My short-term commitment to make my dreams a reality is...
to help you grow and manage your business on-the-go. Take a moment to
download the app if you haven’t already (scan QR code). Use the same login info

you use for your Back Office.

HomeBase on Slack I will advance to by (date)

(Ex. Sapphire Director, Ruby Director...)
This is your go-to place for all the latest business updates and Promoter
community resources. Show your prospects how to find the LaunchPad business By signing below, I acknowledge that I am making a serious commitment to be my best and put forth the
training series (scan QR code). This will help them learn the fundamentals of time, energy, and perseverance necessary to take action and achieve these goals.
success with NeoLife.
Print Name:

Connect with Our Community on Social Media Signature:

Date:
NeoLifeClub NeoLife Business Builders OfficialNeoLife

NeoLifeClub NeoLifeBlog.com NeoLifeOfficial

18 19
 Scan to watch the Launchpad
Getting Started series

ShopNeoLife.com
Call NeoLife Field Support at 800.432.5842 for more information.
E-mail: Info@NeoLife.com

NeoLife HQ: NeoLife Distribution Center:

4555 Great America Parkway Suite 220 4650 S Eastern Avenue
Santa Clara, CA 95054. Commerce, CA 90040

© 2024. NeoLife International, All rights reserved. Printed in USA. 10/24