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PM MonthlyExam

The document is a Grade 11 monthly exam for Principles of Marketing at ATEC Technological College, consisting of identification, multiple choice, and matching type questions. Students are required to categorize concepts related to needs, wants, and demands, as well as marketing strategies and segmentation. The exam emphasizes understanding fundamental marketing principles and the ability to apply them in various scenarios.

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Mark Louie De Leon
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14 views2 pages

PM MonthlyExam

The document is a Grade 11 monthly exam for Principles of Marketing at ATEC Technological College, consisting of identification, multiple choice, and matching type questions. Students are required to categorize concepts related to needs, wants, and demands, as well as marketing strategies and segmentation. The exam emphasizes understanding fundamental marketing principles and the ability to apply them in various scenarios.

Uploaded by

Mark Louie De Leon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ATEC TECHNOLOGICAL

COLLEGE, INC.
GRADE 11 – 3rd Monthly Exam
PRINCIPLES OF MARKETING

NAME: ______________________________________________________ SCORE: ___________________


GRADE & SECTION: ____________________________________________ TEACHER: Sir Mark Louie I. De Leon

GENERAL DIRECTION: Write your answers legibly. Any form of erasure is not allowed.
TEST I. IDENTIFICATION: Analyze each item and identify whether it is NEEDS, WANTS, or DEMANDS. Answers should
be in ALL CAPS.
Healthcare 1. Exotic Vacation 6.

Internet 2. Big House 7.

BMW 3. iPhone 16 Pro Max 8.

Clothes 4. Stability 9.

Havaianas 5. Food 10.

TEST II. MULTIPLE CHOICE: Choose the correct answer from the given choices in each question. Write your answer
before the number. Please write in CAPITAL LETTERS.

______11. Which of the following is an example of a need?


A. A new car C. A designer handbag
B. A meal to stay healthy D. A vacation to a tropical destination
______12. What is the primary difference between wants and needs?
A. Wants are essential for survival, while needs are optional.
B. Wants are limited to luxury items, while needs are basic requirements.
C. Needs are things we desire, while wants are things we must have.
D. Wants are desires beyond basic necessities, while needs are essential for survival.
______13. Which of the following is an example of a demand?
A. A person desires a new smartphone.
B. A person has the financial ability to purchase a luxury car.
C. A person needs a jacket for the winter.
D. A person wants a vacation to Paris.
______14. A person is thirsty and buys a bottle of water from a vending machine. The water is a need, while the
vending machine is fulfilling the person's:
A. Want C. Both A and B
B. Demand D. Neither A nor B
______ 15. A teenager desires the latest gaming console, but their parents can't afford it. This is an example of:
A. A need C. A demand
B. A want D. A basic necessity
______ 16. A company notices a rising demand for electric vehicles. Which of the following is likely to be the primary
factor driving this demand?
A. People’s general desire for new cars.
B. People’s concern for environmental sustainability and government incentives for electric vehicles.
C. People’s want for luxury features in cars.
D. People’s desire for gasoline-powered vehicles.
______17. A business produces shoes that are considered essential for physical activities like running. These shoes
would be classified as fulfilling a:
A. Need C. Demand
B. Want D. Both A and B
______18. Which of the following best describes a demand for a product?
A. A person wishing for a new phone but not having the funds to buy one.
B. A person purchasing a new phone because they can afford it and want the latest model.
C. A person needing a phone to communicate but choosing a basic model due to budget constraints.
D. A person wanting to try a new restaurant for the experience.
______19. A luxury watch brand markets its high-end products to affluent customers who are willing to pay a
premium price. The brand’s customers are exhibiting:
A. A Need C. A Demand
B. A Want D. Writing
______20. A person who lives in a cold climate purchases a warm winter coat. This is an example of a:
A. Need C. Demand
B. Want D. Both Wand and a Demand

TEST III. MATCHING TYPE: Match column A with the corresponding item in column B. Write the letter of your answer
for each number. CAPITAL LETTERS ONLY. 2 points for each item.

_______ 21. Dividing the markets into segments of customers. A. Direction


_______ 22. Focus on aggressive sales tactics, often relying on persuasive
B. Psychographic
advertising to convince customers to buy.
Segmentation
_______ 23. It refers to which segments to go after.
C. Production Orientation
_______ 24. Focus on increasing product availability and lowering costs,
assuming that consumers prefer products that are widely available D. Marketing Management
and affordable.
E. Demographic Segmentation
_______ 25. Focus on creating high-quality products and innovation, assuming
that customers will be attracted to superior products. F. Product Orientation

_______ 26. Focus on building long-term customer relationships and loyalty G. Market Segmentation
through personalized services and continuous engagement.
H. Marketing Orientation
_______ 27. The set of benefits a company promises to their product consumers.
I. Sales Orientation
_______ 28. Focus on understanding and satisfying customer needs through
market research, customer feedback, and long-term customer J. Selection
satisfaction.
K. Behavioral Segmentation
_______ 29. The art and science of choosing target markets and building
profitable relationships with them. L. Societal Marketing
Orientation
_______ 30. Focus on societal welfare, balancing customer satisfaction, profit,
and social and ethical considerations, including sustainability and M. Value Proposition
community well-being.
N. Needs, Wants, and
_______ 31. Dividing the market based on variables like age, gender, income, Demands
occupation, education, family size, and life cycle.
O. Maneuvers
_______ 32. Dividing the market based on consumer behaviors and patterns such
as purchasing habits, brand loyalty, usage frequency, or occasions. P. Relationship Marketing
Orientation
_______ 33. Dividing the market based on geographical factors such as location,
region, climate, or population density. Q. Target Marketing
_______ 34. Orientation
R. Geographic Segmentation
_______ 35. Dividing the market based on lifestyle, values, interests, attitudes,
and personality traits.

-end-

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