NEW MARKET Home About Contact

DEVELOPMENT

DIGITAL
MARKETING
Group 3
 OPENING PRAYER

Almighty Father, we praise and thank

You for this day. Watch over us as we
go about our work and studies. Help us
in every way so that we may become
the children you want us to be. Amen.
 Digital Marketing
GROUP 3

GARCIA INASIS JUDILLA LAXAMANA

MARIANO

MANANSALA MARBELLA MIRANDA MORALES

Digital Marketing Home About Contact

WHAT IS DIGITAL
MARKETING?

Group 3
Sheryn

Digital Marketing Home About Contact

The use of digital channels to

market products and services in
order to reach consumers.
Digital Marketing
Digital marketing is the use of websites, apps, mobile
devices, social media, search engines, and other digital
means to promote and sell products and services.

Digital marketing involves many of the same

principles as traditional marketing and is often
considered an additional way for companies to
approach consumers and understand their behavior.
 Digital Marketing Home About Contact

Types of Digital Marketing

Digital marketing channels have evolved since the 1990s and continue to
do so. Here are eight of the most common channels in use today.

Website Marketing
Companies often use their own website as the centerpiece of
their digital marketing activities. The most effective websites
represent the brand and its products and services in a clear and
memorable way. A website today must be fast-loading, mobile-
friendly, and easy to navigate.
 Digital Marketing
Home About Contact
Pay-Per-Click Advertising
Pay-per-click (PPC) advertising enables marketers to reach audiences
on news and other websites and digital platforms through paid ads.
Marketers can set up PPC campaigns on Google, Bing, LinkedIn, X
(formerly Twitter), Pinterest, and Facebook and show their ads to
people searching terms related to their products or services.

Content Marketing
The goal of content marketing is to reach potential customers
through the use of written, visual, or video content that interests
them. That content is usually published on a website and then
promoted through social media, email marketing, search engine
optimization, or even pay-per-click campaigns.
 Digital Marketing

Email Marketing
Email marketing is still one of the most effective digital marketing channels,
though many people associate it with spam and treat such messages
accordingly. Many digital marketers use their other digital marketing
channels to collect names for their email lists. Then, through email
marketing, they try to turn those leads into customers.

Social Media Marketing

The primary goals of a social media marketing campaign are to build brand
awareness and establish trust.
 Digital Marketing

Affiliate Marketing
Affiliate marketing is one of the oldest forms of marketing, and the digital
world has given it new life. In affiliate marketing, companies and individual
"influencers" promote another company's products and get a commission
every time a sale is made or a fresh lead is added to their list

Video Marketing
A lot of internet users turn to sites like YouTube before making a
buying decision, to learn how to do something, to read a review, or
just to relax. Marketers can use any of several video marketing
platforms, including Facebook Videos, Instagram, and TikTok, to run
a video marketing campaign.
 Digital Marketing

Text Messaging
Companies also use text messages (formally known as SMS, or
short message service) to send information about their latest
products and promotions.

How Can You Become a Digital Marketer?

Digital marketers need strong writing and
social media skills, along with a good
understanding of data analytics.
LAXAMANA

Advantages of Digital Marketing

1. Global Reach
Traditional marketing strategies like billboards, TV ads, and cold
sales calls are limited by geography. But with digital marketing,
businesses can access a global audience across locations and
time zones.
2. Measurable Results
Traditional channels like print, TV, and radio ads can be
effective, but it’s very challenging to track who responds to
your messages.
Advantages of Digital Marketing

3. Effective targeting
With traditional marketing, you have little control over who sees
your content. Even if you pay for a targeted ad in a niche
magazine, you can’t guarantee that everyone reading that
magazine is your ideal customer.

4. Increased engagement
Digital marketing presents you with the opportunity to have
real conversations with your customers. Whether through
email, SMS, social media, or blog comments, you can get
feedback from your customers every step of the way.
Advantages of Digital Marketing
5. Flexibility
Digital marketing gives you the flexibility to choose from
different channels and strategies. It’s also flexible enough that
you can adjust your approach over time as you learn more about
what works for your audience and business.

6. Social Currency
Social currency is what happens when content passes from
user to user, eventually becoming viral and making a name
for your brand.
Disadvantages of Digital Marketing
1. High competition
The digital marketing campaign should be well thought out,
stand out, grab attention, and impact the target audience since
the competition has grown many folds recently.

2. Dependability on Technology
Digital marketing is purely based on technology, and the
internet is prone to errors. There are times when the links may
not work, landing pages may not load, and page buttons
don’t simply do their job.
Disadvantages of Digital Marketing
3. Time Consuming
One of the biggest disadvantages of digital marketing
campaigns is their time-consuming nature. Unorganized tactics
and strategies may consume a lot of time, and it becomes
difficult to devote the desired time to the campaign. This will
eventually lead to negative results.

4. Security and Privacy Issues

Security is the primary requirement for any brand. Hence
website protection is something to be executed seriously as
a digital marketer.
 MANANSALA

Importance of Digital Marketing

What is the importance of digital marketing?
Digital marketing allows you to reach your target
audience online in a variety of ways and on a variety of
platforms. It can help you spread brand awareness,
reach new audience, increase your revenue, and more.

Digital marketing includes strategies that allow you to

target your exact audience online, enabling you to make
more sales, drive more traffic to your website, and
increase your revenue year over year.
 Importance of Digital Marketing
MANANSALA

By using a variety of digital marketing strategies,

businesses can harness digital marketing to
engage, convert, and retain their target audience.

Digital Marketing is a great opportunity for your

business to grow and reach new heights. You’ll be
able to run different digital marketing campaigns
to drive valuable results for your business.
 MANANSALA

8 Reasons Why Digital Marketing is Important

1.You reach people where they spend their time
With the continuous growth of the Internet, more people than ever are
spending time online. Over 5.5 billion people use the Internet across the
globe. It’s become an integral part of everyday life to conduct searches,
check social media, and purchase products online.

2.Your competitors are already doing it

Another reason why digital marketing is important is that your competitors
are already using it. Many of your competitors have already taken advantage
of all digital marketing has to offer.
 JUDILLA

3. You can compete with larger corporations

Competition is the hardest part of running a business. When you’re in a
market with bigger corporations like Walmart or Amazon, it’s hard to compete
with them. Those companies are all well-established brands, which
automatically leads people to trust them.

4.You can target your ideal audience

The ability to target your audience better is one of the most obvious reasons
why digital marketing is important. Imagine being able to market directly to
people who have an interest in your products or services.
 JUDILLA
5. You can choose from a variety of strategies
Another great thing about digital marketing is how many options it gives you.
There are a lot of different ways to market to people online, each with its own
advantages. You might focus on creating website content to rank in search
results, or you might send out emails. You might even market to people on
social media.

6. You can spread brand awareness

Not all of your marketing will lead directly to a sale. Digital marketing is also
a great tool for spreading brand awareness — that is, helping a wider range
of people become familiar with your business and what you sell.
 JUDILLA

7. You can monitor your campaigns and optimize them for better results
When you invest time and money into your campaigns, you want to know that
they’re working. Digital marketing makes it easy for you to track your
campaigns, which allows you to adapt and drive better results.

8. You get an impressive return on investment (ROI)

Online marketing strategies have an awesome ROI. When you invest in these
methods, you’ll get more out of them. Email marketing has one of the highest
ROIs out of all methods. For every $1 spent, you have the potential to earn up
to $44 in return — an ROI of 4400%!
Roviel and Angelu

Home About Contact

Digital Marketing

TRADITIONAL
AND
DIGITAL MARKETING
 What is Traditional Marketing?

A marketing strategy that uses conventional advertising channels like

newspapers, magazines, billboards, posters, text messages, television, radio,
etc. to promote products and services to reach and engage with target
customers
 What is Digital Marketing?
a modern marketing strategy used by businesses to promote their products
and services to increase sells. Digital marketing involves the use of digital
advertising channels such as search engines, social media platforms, video
marketing, email marketing, influencer marketing, affiliate marketing, etc.
Difference between Traditional Marketing and
Digital Marketing
TRADITIONAL MARKETING DIGITAL MARKETING

Traditional marketing can reach out to limited

Digital marketing can reach out to a large audience.
audience.

Traditional marketing is more time consuming. Digital marketing is less time consuming.

In digital marketing, the degree of trustworthiness

Traditional marketing is more trustworthy, as it is an
depends on the content and the reliability of the
old marketing strategy.
channel.

Traditional marketing does not provide way of direct Digital marketing provides easy ways of direct
interaction between advertiser and audience. interaction between advertiser and audience.

Traditional marketing is less flexible in terms of Digital marketing offers high-degree of flexibility in
modification. terms of modification.
Traditional Marketing fundamentally uses the mass media to reach the
potential customers and encourage them to make the purchase. Traditional
market is a relatively less effective and more expensive marketing strategy.
Another major limitation of the tradition marketing is that it is limited to the
specific geographical regions. However, the traditional marketing may be
more effective in creating brand due to its aging.

Digital Marketing is relatively more effective in reaching and engaging

target audiences, as it allows businesses to send personalized messages and
ads depending on their interest and behavior. It also allows to track their
effectiveness in real-time. It is also a less expensive way of increasing sells.
 TRADITIONAL AND DIGITAL MARKETING

Both traditional and digital marketing strategies have their own

advantages and limitations. The selection of the type of marketing
between traditional and digital marketing depend on many factors,
such as budget, objective, resources, target audience, etc.
INASIS
Digital Marketing Home About Contact

what is digital marketing?

types and examples
 Digital marketing encompasses all
marketing efforts that use an electronic
device or the internet. Businesses leverage
digital channels such as search engines,
social media, email, and their websites to
connect with current and prospective
customers. It's about reaching your target
audience where they spend their time
online.
 Here's a breakdown of types and examples:

1) Search Engine Optimization (SEO): Improving your website's visibility on search

engines like Google. The goal is to rank higher in organic (non-paid) search results.

Example: Optimizing website content, meta descriptions, and using relevant keywords
to rank higher for searches like "best Italian restaurants in Manila".

2) Search Engine Marketing (SEM): Using paid advertising to appear at the top of search
engine results pages (SERPs).

Example: Running Google Ads campaigns to target users searching for "Philippine travel
packages".
 3) Social Media Marketing (SMM): Utilizing social media platforms (Facebook, Instagram,
Twitter, TikTok, etc.) to engage with your audience, build brand awareness, and drive traffic
to your website.

Example: Creating engaging content, running contests, and using targeted ads on
Facebook to reach potential customers interested in fashion in Metro Manila.

4) Content Marketing: Creating valuable, relevant, and consistent content to attract and
retain a clearly defined audience and, ultimately, to drive profitable customer action.

Example: Publishing blog posts about digital marketing trends, creating informative
videos about your products, or sharing engaging infographics on social media.
 5) Email Marketing: Sending targeted email campaigns to nurture leads, promote
products or services, and build relationships with customers.

Example: Sending a newsletter to subscribers with updates on new products and

special offers, or sending personalized email sequences to welcome new customers.

6) Affiliate Marketing: Partnering with other businesses or influencers to promote your

products or services. Affiliates earn a commission for each sale generated through
their marketing efforts.

Example: Collaborating with a popular travel blogger to promote your tour packages
in the Philippines.
 7) Influencer Marketing: Partnering with influential individuals on social media to
promote your brand or products.

Example: Working with a prominent food influencer on Instagram to review and

promote your restaurant in Metro Manila.

8) Pay-Per-Click (PPC) Advertising: A model of internet marketing in which advertisers

pay a fee each time one of their ads is clicked.

Example: Running PPC ads on Google or social media to drive traffic to your website.
9) Mobile Marketing: Optimizing your marketing efforts for mobile devices. This includes responsive website
design, mobile-friendly ads, and SMS marketing.

Example: Creating a mobile-friendly website and using SMS marketing to send promotions to your
customers.

10) Video Marketing: Using video content to engage your audience, promote your products or services, and
build brand awareness.

Example: Creating product demos, explainer videos, or behind-the-scenes content to showcase your
brand.

These are just some of the many forms of digital marketing. Effective digital marketing strategies often
involve a combination of these tactics to achieve specific business goals.
MEG & MYLENE
Digital Marketing Home About Contact

IMPACT OF DIGITAL
MARKETING ON MODERN
ENTREPRENEUR
 Comparison between modern and
Traditional Entrepreneur when it comes to
Marketing

Traditional marketing has a structured approach, while entrepreneurial

marketing can be more fluid and pivot quickly to address rapidly changing
business needs.
 Benefits of Digital Marketing for a
Business
-A strong digital marketing campaign can help a business in numerous ways.

Some of the many benefits are discussed in detail below

1.Increased Online Visibility

2.Cost-Effective Channels
3. Targeted Audience Reach
4.Building Brand Awareness and Loyalty
5. Lead Generation and Conversion
6.Adapting to Changing Consumer Behavior
7. Track Results Accurately
8. Stay Ahead of Competitors
1. Increased Online Visibility
A good digital marketing strategy can help businesses increase
their online visibility by sharing content with a wider audience.

2. Cost-Effective Channels

Digital channels like websites, social media, email, and blogs tend
to be more cost-effective to operate and advertise on than traditional
marketing methods.

3. Targeted Audience Reach

Digital marketing tools offer a wealth of data to businesses aiming
to target specific audiences based on demographics, interests, and
behaviors.
4. Building Brand Awareness and Loyalty

Businesses can also use digital marketing to build brand awareness

and establish or maintain a positive reputation.

5. Lead Generation and Conversion

By offering multiple touchpoints and communicating with customers through

their different stages of interaction with the company, a business aims to
persuade a customer to complete a desired action, whether it’s booking a demo
or consultation, signing up for a trial, or completing a sale.
6. Adapting to Changing Consumer Behavior
This enables businesses to evolve their strategies in tandem with
their audiences’ preferences.

7. Track Results Accurately

Digital marketing can help businesses leverage the sheer quantity

of online data regarding customer demographics and behavior.

8. Stay Ahead of Competitors

Digital marketing not only provides much-needed visibility on
customer behavior; it also offers a rich landscape of information on
industry and market trends.
What Are Some Advantages of Digital Marketing Over
Traditional Marketing Methods?
Digital marketing can be more efficient, cost-effective, and flexible
than traditional marketing methods like print, TV, and radio. It also offers
more data on performance and customer behavior that can drive key
decisions and inform future strategy.

What Are the 4 Ps of Digital Marketing?

The 4 Ps of digital marketing are product, price, place, and promotion.

These refer to core principles that help shape a digital marketing strategy.
 What Are Some Examples of Digital Marketing?

examples include

posting advertising on social media

creating an email campaign

What Is the Most Affordable Form of Digital Marketing?

Most social media channels are free upon sign-up, as are many website
and blog platforms. Email can be another cost-effective marketing
channel when operated on a relatively small scale.
References:

https://www.webfx.com/blog/marketing/importance-of-digital-marketing/?fbclid

https://www.tutorialspoint.com/difference-between-traditional-marketing-and-digital-marketing?
THANK YOU
FOR
LISTENING !