SUBMITTED TO : SIR AMIR

SUBMITTED BY : IBRAHIM SAJJAD & Sayed Zeeshan Haider

ROLL NO:224143/-

BS-IR-3B MORNING
 "Paint The City
in
Cholorophyll"
Brand name: REBLOOM
Website: www.rebloom.pk
Socialmedia page: @rebloom.pk
Email:…………..
Contact:…………

REBLOOM: Urban Vertical Gardens with Smart Irrigation

Executive Summary

Business Name: Rebloom

Business Model: Urban vertical gardening solutions with smart irrigation, targeting eco-conscious
individuals and organizations in urban areas.

Mission Statement:

“To reconnect urban living with nature through sustainable, space-efficient, and intelligent gardening
systems.”
Overview:

Rebloom addresses the growing need for greenery and sustainable food sources in space-constrained
urban environments. The business offers tailored vertical garden systems equipped with smart irrigation
that automates plant care based on environmental data and plant-specific needs. Clients can choose
from a variety of plant packages ranging from edible herbs to air-purifying and decorative plants
installed and maintained by Rebloom professionals.

Key Products and Services:

• Customized vertical gardens (wall-mounted and freestanding)

• Smart irrigation systems with app integration

• Professional installation

• Subscription-based maintenance services

• Seasonal plant updates and system servicing

Target Market:

Urban dwellers, apartment owners, corporate offices, co-working spaces, and eco-conscious restaurants
in metropolitan areas.

Competitive Advantage:

• Fully automated irrigation system

• Aesthetic and functional green solutions for small spaces

• Eco-friendly branding with a focus on sustainability

• Recurring revenue from maintenance and plant care subscriptions

Financial Overview:

• Estimated Initial Investment: PKR 5 million

• Projected Year-1 Revenue: PKR 9 million

• Break-even: Expected within 14–16 months

• Growth rate: 25% annually (conservative estimate)

To become the leading provider of vertical urban gardening systems in South Asia by 2030.

Industry Analysis

Industry Size and Growth

Urban gardening is a fast-emerging global industry driven by the need for green spaces and food
security. In 2024, the vertical gardening market surpassed $4 billion globally and is expected to grow at
an annual rate of 8.4%. In South Asia, the market is untapped, especially in Pakistan’s urban hubs like
Karachi, Lahore, and Islamabad.

Industry Structure

The industry is fragmented with small-scale gardening services, home décor brands, and a few tech
startups offering smart solutions. However, very few offer a bundled solution combining tech-based
irrigation, custom plant selection, and subscription maintenance.

Key Success Factors

• Integration of technology for ease of use

• Environmentally sustainable practices

• Aesthetic and space-conscious designs

• After-sales maintenance services

Nature of Participants

• Hardware suppliers (irrigation tech, planters)

• Landscape designers and horticulturists

• Software developers for smart irrigation app

• Marketing and subscription managers

• Rise in demand for sustainable living

• Growing indoor plant culture among millennials

• Office well-being initiatives driving corporate sales

• Digital automation in home and office setups

Long-Term Prospects

With increasing urbanization, demand for compact and self-sustaining green solutions will rise. Rebloom
can scale by offering licensing, franchising, and e-commerce plant bundles in the future.

Company Description

Company History

Rebloom was the idea emerged from the founder’s observation of urban living’s growing disconnection
from nature and the inefficiency of traditional gardening services.

Mission Statement

“To create smarter, greener, and more livable urban environments through innovation in vertical
gardening.”

Products and Services

• Vertical Gardens: Custom-designed for walls, balconies, and indoor corners

• Smart Irrigation System: Uses sensors and mobile connectivity to automate watering
 • Maintenance Plans: Monthly/seasonal visits, plant health checkups, pruning, and
fertilizing

• Plant Packages: Edible (herbs, leafy greens), air-purifying, and aesthetic plant mixes

Legal Structure and Ownership

Rebloom is a private limited company, wholly owned by the founder with plans to onboard strategic
partners and early-stage investors by Q4 2025.

Key Partnerships

• Tech partner for IoT irrigation system

• Plant nurseries and growers for supply

• Sustainable packaging and delivery vendors

• Local marketing and PR agencies

Market Analysis

Market Segmentation

• Residential Customers: Individuals living in apartments, especially millennials and Gen Z

• Corporate Clients: Offices, co-working spaces, and cafes

• Hospitality Industry: Hotels, restaurants looking to green their indoor/outdoor

Target Market

Urban middle to upper-middle-income customers aged 25–45 with an interest in health, wellness,
sustainability, and aesthetics.
Buyer Behavior

Customers are seeking low-maintenance solutions that combine design with utility. They are tech-savvy
and value customization and subscription-based convenience.

Competitor Analysis

• Local plant vendors (limited to plant sales only)

• Landscaping companies (focus more on lawns and large properties)

• Smart home tech companies (don’t include plant care)

Rebloom stands out by offering a vertically integrated service with automation and design in one
package.

Market Share and Sales Estimates

In Lahore alone, over 100,000 potential households fit Rebloom’s demographic. The company projects
500 installations and 300 recurring subscriptions within the first year. Market penetration will expand to
Islamabad and Karachi by year two.

V. The Economics of the Business

1. Total Investment Requirement

• Seed Capital: PKR 5,000,000

• Founder’s equity: PKR 2,000,000

• Angel/early-stage investor: PKR 2,000,000

• Bank term loan: PKR 1,000,000

Category Amount (PKR) % of Total

Product Development (hardware & app )1,800,000 36%

Plant & Material Inventory 800,000 16%

Marketing & Sales 900,000 18%

Operations & Staffing 700,000 14%

Rent & Facilities Setup 400,000 8%

Working Capital 400,000 8%

Total 5,000,000 100%

Visual: Insert a pie chart here illustrating the “Use of Funds” breakdown.

3. Revenue Streams

• Garden System Sales (one-time): 60% of revenue

• Subscription Maintenance: 30%

• Ancillary Sales (plants, accessories): 10%

4. Cost Structure & Margins

• COGS (planter modules, sensors, plants): 45% of sales price

• Gross Margin: ~55%

• Operating Expenses: ~30% of sales (staff, rent, marketing)

• Net Profit Margin: ~15% in Year 1; rising to ~25% by Year 3

5. Profit Projections

Year Revenue (PKR) EBITDA (PKR) Net Profit (PKR)

1 9,000,000 1,350,000 1,350,000

2 11,250,000 2,250,000 1,688,000

3 14,062,500 3,515,000 3,140,000

Visual: Place a bar graph comparing annual revenue vs. net profit
Marketing Plan

1. Overall Marketing Strategy

• Positioning: “Sustainable, Smart, Space-Saving Greenery for Urban Lifestyles.”

• Value Proposition: Hassle-free, year-round greenery that beautifies and improves air
quality.

2. Targeted Channels

• Digital Advertising: Social media (Instagram, Facebook), Google Ads

• Content Marketing: Blog posts, video tutorials on urban gardening

• Partnerships: Co-working space alliances, real-estate developers

• Events & Workshops: Live demos at eco-fairs and corporate wellness events

3. Pricing & Subscription Model

• System Installation: Tiered pricing (Small: PKR 50,000; Medium: PKR 80,000; Large: PKR
120,000)

• Maintenance Plans:

• Basic (monthly check): PKR 4,000/month

• Premium (bi-monthly + seasonal replanting): PKR 7,000/month

4. Promotional Tactics

• Introductory Discounts: 10% off for first 100 customers

• Referral Program: 15% discount on next month’s subscription per referral

• Corporate Packages: Volume discounts for 5+ installations

Design and Development Plan

1. Development Status & Tasks

• Hardware Prototype: To Complete sensor integration;enclosure design

• Software/App: Beta version ; user-interface polishing in Q3

• Plant Module R&D: Testing drip emitters, soil media, and plant health sensors
 2. Challenges & Risks

• Supply Chain Delays: Mitigation via dual sourcing of electronics

• Technical Bugs: Dedicated QA sprints and field testing with pilot clients

• Regulatory Compliance: Liaison with environmental agencies for safe materials

3. Projected Development Costs

Task Timeline Cost (PKR)

Hardware Finalization Q2–Q3 600,000

Software Completion Q2–Q3 500,000

Pilot Installations Q3 200,000

Testing & QA Q3–Q4 150,000

Total 1,450,000

4. Proprietary Issues

• IP Filings: Utility model application on modular irrigation connector

• Trademarks: “Rebloom” brand name registered in key markets

Operations Plan

1. General Approach to Operations

• Central Workshop: Lahore facility for assembly, inventory, and QA

• Mobile Installation Teams: 2 teams covering Lahore, expanding to Islamabad

2. Business Location

• Headquarters: 1,500 sq ft co-working office plus 2,000 sq ft warehouse

• Expansion Plan: Satellite depots in Islamabad (2026) and Karachi (2027)

3. Facilities and Equipment

• Assembly Line: Benches, tool stations, sensor calibration rigs

• Delivery Fleet: 2 vans (year 1), adding 1 per new city launch

4. Supply Chain & Inventory Management

• Key Suppliers: Local nurseries, electronics distributors

• Inventory Turnover: Monthly restock cycles; real-time tracking via ERP(Enterprise

Management Team and Company Structure

1. Management Team

• Founders & CEOs: Sayed Zeeshan Haider & Ibrahim Sajjad

• CTO: Hammad, software architect with smart-home background

• Head of Horticulture: Muhammad Ali, MSc. in Plant Sciences

2. Board of Advisors

• Sustainability Expert: Dr. X, ex-Director at GreenGrowth NGO

• FinTech Investor: Ms. Y, partner at UrbanVentures Capital

• Legal Counsel: Mr. Z, specialist in IP and corporate law

3. Company Structure

• Departments: R&D, Operations, Sales & Marketing, Customer Success, Finance

• Staffing Plan: 15 FTEs in Year 1, scaling to 35 by Year 3

Phase Q2 2025 Q3 2025 Q4 2025 Q1 2026 Q2 2026

Company Formation ██████████

Product Development ██████████ ██████████

Pilot Installations ██████

Market Launch Lahore ██████████

Islamabad Expansion ██████████

Karachi Expansion ██████████

Series A Fundraising ████████ █████

Break-even Target ██████████

Financial Projections

1. Sources and Uses of Funds

• Sources: Founder equity, investor capital, bank loan

2. Key Assumptions

• Average installation price: PKR 70,000

• Monthly churn: 5% on maintenance plans

• Annual growth rate: 25%

• Loan interest: 10% per annum

Year Sales Gross Margin EBITDA Net Cash Flow

1 9.0 M 4.95 M 1.35 M 0.80 M

2 11.25 M 6.19 M 2.25 M 1.75 M

3 14.06 M 7.73 M 3.52 M 3.00 M

4. Ratio Analysis

• Current Ratio: 1.8x in Year 1

• Debt-to-Equity: 0.2x initially, declining as equity grows

• Return on Investment: 27% by end of Year 3

5. Break-Even Analysis

• Fixed costs: PKR 2.7 M/year

• Contribution margin per installation: PKR 38,500

• Break-even installations: 70 systems

Appendices (to follow in full PDF)

• Detailed pro forma financial statements (Income, Balance Sheet, Cash Flow)

• Gantt chart files

• Biographies & resumes of management

• Sample marketing collateral\