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BUS 251 Final Presentation

The document describes a business model for Bagaan Bilash, a rooftop hydroponic farming venture. It will collaborate with rooftop owners to setup hydroponic systems and sell the produces to supermarkets. The team plans to market the products through promotions and online channels. It provides financial projections and ownership structure.

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Abdur Rahim
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0% found this document useful (0 votes)
14 views8 pages

BUS 251 Final Presentation

The document describes a business model for Bagaan Bilash, a rooftop hydroponic farming venture. It will collaborate with rooftop owners to setup hydroponic systems and sell the produces to supermarkets. The team plans to market the products through promotions and online channels. It provides financial projections and ownership structure.

Uploaded by

Abdur Rahim
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Bagaan Bilash

Cultivate a healthy lifestyle!


Our Business Model
● Collaborate with rooftop owners

● Setup our hydroponic system on rooftop


and collaborate with experts

● Will be Sold at Unimart, Shwapno, Agora

● Rooftop owners will be independent


contractors and get paid for their own
produces

● Home owners receive 35% and Bagaan


Bilash keeps 65% profit.
Our Team

Rakib Ahmed Shams Yeasin Rafi


Chief Executive Officer (CEO) Chief Marketing Officer (CMO)

Faiza Binte Awal


Customer Relation Officer (CRO)

Rafat Hasan Shahiduzzaman Tamim


Chief Financial Officer (CFO) Chief Operating Officer (COO)
Marketing Plan
● Our products will be available
at supermarkets, online shop
and our social media platforms
● Launching Promotional
activities:
 Collaborate with renowned
environmentatists, activites and
journalists
 Banner and Poster containing
launching offers
Online Promotion
 Boost post on social Media

 Search Engine Optimization (SEO)


Payback Period & Income Statement
Ownership Offer

Share
New
in-
of ownership BDT
80,00,000
vestor
15% Rakib Bagaan Bilash total valuation
17%

Tamim
17%
• Offering 15%
Rafat
17% ownership for
BDT 12 lacs
investment
Shams
Faiza
17%
17%
Bagaan Bliash Business Model Canvas.
Key Partners
Customer relationship
Key Activities
• Bagaan Bilash’s Social Media.
• Bagaan Bilash community.
Unique value Proposition • Collaboration (With Industry
• Rooftop owners. • Installation of : Hydroponic System in rooftop
experts and home owners
• Rooftop Gardeners. gardens.
• • Competitive markup on society)
Collaborate with : traditional gardeners to
• Supermarkets fresh produce. • Focus Group Discussions
improve quality and quantity garden produce.
(Shwapno, Unimart • Recommendation System
• Partner up: and sell produces in super shops
etc.) • Very low transportation (After purchasing our products)
and online grocery shops.
• Online grocery shops • Marketing Campaigns (Launching Promotions) cost.
(Chaldal.com etc.) Customer Segmentation
• Efficient replacement for
• Environmentalists & imported fruits, vegetables Geographic: Operating within Dhaka City at
Activists (Social Key Resources. and flowers (No tariffs) first. Later division cities will be targeted.
media posts & • Experts & experienced workforce. Psychographic: People who are looking for
columns) • Fresh Produces (No
(Specially for Hydroponic System) healthy nutritious and quality agricultural
chemical additives or produce.
• Rooftop gardens. harmful pesticides) Demographic: Targeting people specially
• Referral resources
Channels women who are housewife and wants to
• Social Media pages earn through rooftop gardening.
• Research & Development
• Fresh produces will be
sold in Supermarkets and
online grocery shops.
Cost Structure
• Installation Costs (Hydroponic System) Revenue model
• Bagaan Bilash’s Social
• Resource costs (Costs of allocating traditional gardeners with • First revenue stream will come from selling fresh produce
media pages will link
customers and will also high quality seeds, saplings etc.) to the superstores and online grocery stores.
offer products. • Marketing (Promotional Activities)
• Customer Service (Hiring Experts for Consultation) • Second stream of revenue will come from providing expert
• Operational Costs
• Technologies (Cost behind R&D)
consultation, quality seeds and saplings.

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