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Team Cobra: Members:-Shiva Kumar Ratnakar Shenoy

Team Cobra introduces their new portable solar cell product designed to fit into laptop bags. [1] The solar cells are not as small as calculator cells nor as large as stationary panels, but are meant to provide portable renewable power. [2] As part of their mission, Solarge aims to provide customized sustainable energy solutions to reduce costs, ecological impact, and realize clients' green goals. [3] They plan to expand through growth to serve more people and further their mandate of renewable power generation.

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Abrendra Singh
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23 views18 pages

Team Cobra: Members:-Shiva Kumar Ratnakar Shenoy

Team Cobra introduces their new portable solar cell product designed to fit into laptop bags. [1] The solar cells are not as small as calculator cells nor as large as stationary panels, but are meant to provide portable renewable power. [2] As part of their mission, Solarge aims to provide customized sustainable energy solutions to reduce costs, ecological impact, and realize clients' green goals. [3] They plan to expand through growth to serve more people and further their mandate of renewable power generation.

Uploaded by

Abrendra Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 18

Team Cobra

Members:- Shiva Kumar


Ratnakar Shenoy
What is our
product?
Introducing……

The green way to power


You've probably seen calculators that have solar
cells -- calculators that never need batteries, and in
some cases don't even have an off button. As long
as you have enough light, they seem to work
forever. You may have seen larger solar panels -- on
emergency road signs or call boxes, on buoys, even
in parking lots to power lights.
Our solar cells are not as small as these
calculators nor they are as big as large solar panels,
they are designed specifically to fit into the laptop
bag and ensure portability and flexibility.
A solar cell or photovoltaic cell is a device that converts
sunlight directly into electricity by the photovoltaic effect.
Mission Statement
Solarge is a progressive organization providing clean,
renewable sources of power generation. We provide remote,
urban and industrial clients the means to save money, reduce
ecological impact and realize their sustainable living goals.
Our goals are achieved through personalized consultation,
design, sales and installation of sustainable living systems. As
we are a small company, we are able to take the time to
analyze customers' requirements and come up with an
appropriate customized solution.
We want to expand our company. Through growth, we can
set higher objectives, serve more people, increase our
knowledge base, and further our mandate
THE 4P’s OF MARKETING.
Product:
 Portable
 Flexible
 Durable
 Power saver
 Money saver
 Eco-friendly
Price

High pricing strategy:

High R&D cost


Competition
Brand Image
Recovery of initial investment
Gradual decrease in price
Place
Geographic segmentation
• Segment market includes Metros or Tier 1 cities

Segmentation among cities which are the IT


hubs of India.
• Bengaluru
• Hyderabad
• Pune
Promotion
A stars launch for the product:
• Tech fests and events
• Ads in business Newspapers and Tech magazines
• Showcase of the product in B-school events
• Live demonstration in malls

Pure concentration on Retail tie-ups and Distribution

 Gradual decrease in price with increase in competition


and recovery of seed capital
SWOT ANALYSIS

• STRENGTHS:
• Monopoly
• First mover advantage
• Huge untapped market
• Encouragement for green energy
• Eco friendly
Weakness:
• Unpredictable customer response
• 4 months monsoon in India

 OPPORTUNITIES:

• Consistent growth of laptop market in India


• India is the IT capital of the world
THREATS:

• Competition
• Copying and imitation
• Recession
B-PLAN
FINANCE

 Initial Investment- Rs.2.0crores

 Sources of finance-
• Seed capital by partners - Rs.1.0crores
50lakh x 2
• Bank – Rs.1.0crores.

• Total Rs.2.0crores
REVENUE ANALYSIS
Expected Sales:
• Bengaluru 20000units
• Hyderabad 10000units
• Pune 10000units
Total 40000units

40000 units x Rs.4000 per unit = Rs16crores


Thank You

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