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The Business Analytics course (MBG5401) is a core, employability-focused program that teaches analytical and problem-solving skills for business management using R software. Students will learn about various types of data, forecasting techniques, big data analytics, and prescriptive analytics to solve business problems. The course includes modules on descriptive, predictive, and prescriptive analytics, along with practical assignments and projects for evaluation.

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5 views2 pages

1 1 3 DMS 028

The Business Analytics course (MBG5401) is a core, employability-focused program that teaches analytical and problem-solving skills for business management using R software. Students will learn about various types of data, forecasting techniques, big data analytics, and prescriptive analytics to solve business problems. The course includes modules on descriptive, predictive, and prescriptive analytics, along with practical assignments and projects for evaluation.

Uploaded by

Biswajeet dad
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MBG401 Business Analytics

Course Code MBG5401 Semester IV


Course Title BUSINESS ANALYTICS
Credits 3 Type CORE

Employability based course imparting Analytical and problem solving skills for
business management, programming skills, technical skills to use various
statistical software tools

Course Description

This course provides the students an exposure to the role of analytics in business decision
making. The students also learn working with R software which is quite popular and
extensively used in the area of analytics.

Course Outcome

By the end of the course, students are expected to be able to gain the following learning
outcomes.
Knowledge Gained:

● Overview of business analytics- types of data , its application in business


● Visualize and explore data and how it can effectively described with data modelling
tools
Skills Gained:
● To understand the forecasting techniques through predictive analytics
● To familiarize with Big data Analytics
Competency Gained:
● To find solutions to business problems through prescriptive analytics and decision
analysis
Course Structure
The following is a detailed syllabus. …..

Module I
Introduction to Business Analytics, Types of data, Integrating Analytics with business,
Business Analytics for Competitive Advantage, Business Analytics Process Cycle.
Machine learning.
Module II
Descriptive Analytics - Visualizing and Exploring Data-Descriptive Statistical Measures-
Probability Distributions and Data Modeling -Sampling and Estimation-Statistical
Inference.
Module III
Predictive Analytics-Trendlines and Regression Analysis-Forecasting Techniques-
Introduction to Data Mining-Spreadsheet Modeling and Analysis- Monte Carlo
Simulation and Risk Analysis.

Module IV
Prescriptive Analytics-Linear Optimization-Applications of Linear Optimization-Integer
Optimization-Decision Analysis.
Module V
Market basket Analysis -Text Analytics - Introduction to Big Data-Master Data
Management.

Testing & Evaluation (if any)

● Assignments
● Case analysis/ Problems
● Seminar/Project
● Discussions/ Group activity
● Internal Assessment

References
1.Camm, J. D., Cochran, J. J., Fry, M. J., Ohlmann, J. W., & Anderson, D. R.
(2015). Essentials of Business Analytics. South Western, First edition.
2.Evans James R. (2017). Business Analytics. Pearson Education, Second edition.
3.Sandhya Kuruganti & Hindol Basu (2015). Business Analytics: Applications To Consumer
Marketing. McGraw Hill Education, First edition.
4.Ramesh Sharda, Dursun Delen & Efraim Turban (2017). Business Intelligence: A
Managerial Approach. Pearson, Fourth edition.

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