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Business Analytics, MBA 2023-25 MS 211

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91 views4 pages

Business Analytics, MBA 2023-25 MS 211

Uploaded by

Shubham Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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MANAGEMENT EDUCATION & RESEARCH INSTITUTE

MASTER OF BUSINESS ADMINISTRATION


SEMESTER III, 2023-25

MS-211: Business Analytics

L-2, Credit-2
COURSE OUTLINE

Course Instructor: Prof(Dr.) Deepshikha Kalra

LEARNING OBJECTIVES:
The objective of this course is to introduce students to the capabilities and applications of
business analytics for problem solving

PRE-REQUISITES:
1. Basic knowledge about the concepts of Data, Research and Statistics
2. An understanding of Data Biases

COURSE OUTCOMES:

CO1: Develop an understanding of business analytics and its models for problem solving

CO2: Learn data visualization and validation techniques for effective data presentation and
management

CO3: Understand how to treat data for errors so as to analyse management problems correctly
and create effective solutions

CO4: Be able to apply predictive analysis tools to solve organizational problems using a
systematic and analytical decision-making approach

Pedagogy

Lectures assisted by Case Studies, Presentations & Discussions. Each session shall involve
discussion among students with practical examples, management games and supplements from
the faculty-student coordination.

EVALUATION
(a) Case Study Participation/Project : 15marks
Presentation/Club activity
(b) Mid Term Test : 15 marks
(c) Internal Assessment : 10 marks
(d) End term Exams : 60 marks
Total : 100 marks

TEACHING PLAN

Detailed Course Outline Sessions

UNIT 1

Concept and Scope, Importance of data in Business, 3+2


Decision Models-Concept and Types, Analyst’s role in
the Business Analytics Model

UNIT II

3+3+1
Exploring Data and Data Visualization: Exploring
data using Pivot Tables, Pivot Charts, Look-up
functions, Data Validation and whatif analysis
functions in spreadsheets for data visualization.
Introduction to Google Dashboards and Power BI.
UNIT III
3+3+1

Data Preparation: Treatment of Missing Values,


Identification and management of Outliers & erroneous
data.
Data Warehousing: Need for a data warehouse. ETL
processes, Data Quality: Cause and Effect of Poor Data
Quality, Alternative Ways of Storing Data, Master data
management

UNIT IV
3+3+1

Predictive Modelling and Analysis: Logic driven


modelling, strategies for building predictive models,
data-driven modelling, Supervised learning, regression-
simple, multiple and logistic regression.
Data Reduction Techniques: Principal Component
Analysis, Clustering Analysis: k-Nearest Neighbors.

Complete Overview of Syllabus 2

28

Total

Text Books:

Evans, J.R. Business Analytics. Pearson

Reference Book:
1. RN Prasad and Seema Acharya. Fundamentals of Business Analytics, Wiley, India.

2. Purba Halady Rao. Business Analytics: An Application Focus, PHI.

3. David Roi Hardoon and Galit Shmueli. Getting Started with Business Analytics:
Insightful Decision-Making, CRC Press, Taylor & Francis Group.
4. Gert H.N. Laursen and Jesper Thorlund. Business Analytics for Managers: Taking
Business Intelligence Beyond Reporting, Wiley.

****************************HAPPY LEARNING****************************

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