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LinkedIn Playbook

The document outlines a 60-day framework for acquiring high-ticket clients through LinkedIn without spending on ads, emphasizing the importance of consistent and accurate implementation of strategies. Key components include optimizing your LinkedIn profile, developing a content strategy, effective networking, and utilizing lead generation techniques. The guide also provides actionable tips and templates to enhance engagement and visibility on the platform.

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0% found this document useful (0 votes)
171 views29 pages

LinkedIn Playbook

The document outlines a 60-day framework for acquiring high-ticket clients through LinkedIn without spending on ads, emphasizing the importance of consistent and accurate implementation of strategies. Key components include optimizing your LinkedIn profile, developing a content strategy, effective networking, and utilizing lead generation techniques. The guide also provides actionable tips and templates to enhance engagement and visibility on the platform.

Uploaded by

abhi.vsoft
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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How To Get High-Ticket Leads Via LinkedIn

Without Spending A Single $ On Ads.

Follow this framework for the next


60 days, and I am confident that
you will onboard your first or next
high-ticket client.
Before Sharing The Valuable Growth Hacks To Land
Your Next High-Ticket Client, Let Us Tell You One Thing

Strategies only work if you follow them accurately and consistently.

If you genuinely believe that your product or service can help your target
audience solve a particular problem, then we promise you that these growth hacks
will definitely assist you in landing your high-ticket client within the next 60 days.

“Vision without action is merely a dream. Action without vision


just passes the time. Vision with action can change the world.” - Joel A. Barker

LinkedIn Personal Branding Strategist


Table Of Contents
Why LinkedIn Branding Is a Game-Changer for Coaches & Trainers
Linkedin profile optimization-101
Developing Niche Thought Leadership Content Strategy
Networking effectively on LinkedIn
Maximizing Post Engagement: Key Strategies
Craft Irresistible Hooks for Skyrocketing Impressions!
The Lead Generation Framework
Content templates tailored to your requirements:
Bonus
Here’s what my clients say about me
CTA to book a call

LinkedIn Personal Branding Strategist


Why LinkedIn Branding Is A Game-Changer
For Coaches & Trainers

It allows you to establish a solid online presence, build credibility, connect with
potential clients, and showcase your expertise
Establishing Authority and Credibility Generating Leads and Clients
Consistent sharing of valuable content positions you as an industry thought You can utilize LinkedIn’s advanced targeting for effective branding and outreach to
leader. connect with ideal clients.

Networking and Partnerships Brand Visibility and Awareness


LinkedIn helps you connect with fellow coaches, trainers, and professionals, According to LinkedIn, businesses that post at least once per month have been
fostering relationships and collaborations. shown to gain followers 6 times faster than those that don’t regularly post.

Showcasing Expertise and Portfolio Enough of facts and figures; let’s dive deep into how you can turn LinkedIn
LinkedIn provides a platform to showcase expertise, share success stories, and pres- into a goldmine that helps you acquire high-ticket clients in just 60 days
ent satisfied clients’ testimonials, helping build credibility.

LinkedIn Personal Branding Strategist


Linkedin Profile Optimization 101
Treat your LinkedIn profile like a really cool landing page. Whenever a prospect
looks at it, they should think it’s awesome and get super impressed!

Remember:
First Impression Is The Last Impression!

Here’s how you can revamp your LinkedIn Profile

LinkedIn Personal Branding Strategist


Linkedin Profile Optimization 101
Grab attention with eye-catching banner & headline
Craft a headline that tells who you are, and whom you help, and use stats for
credibility. ( Add image with highlighting key points)

Turn on Creator Mode

Let your audience know you’re a creator in the “Coaching & Training” niche

LinkedIn Personal Branding Strategist


Linkedin Profile Optimization 101
Featured section Optimize your bio link

- Showcase your portfolio Edit your bio link


- Highlight your top LinkedIn post To rank in the top 1% in your niche, include a targeted keyword in your URL
- Attach links to articles, websites, case studies, and more.

About section Get endorsements & testimonials


- Make your About section highlight personalized
- Ask your connection to endorse you for your top 3 skills
- Use storytelling to document your journey
- Keep this section short, crisp, and to the point - To build credibility, include testimonials received from your clients.

Hang on! Let me make things easy for you...

I’ve reviewed your LinkedIn profile and have


suggestions for a KICKASS profile.

LinkedIn Personal Branding Strategist


Crafting A Winning Content Strategy For Thought
Leadership In Your Niche

Content is KING! If you want to be in the top 1% for your niche, you need to build
a loyal community and nurture them with valuable and engaging content.
You’re posting generic content

Your content doesn’t address the pain point of your TG

You are not uploading your failure and success stories

Personal branding posts are lacking

You’re not promoting content related to your business

LinkedIn Personal Branding Strategist


Steal The Solution To Your Problem
Follow this framework to build a loyal community, generate quality leads, and
establish thought leadership for your personal brand
Here’s a content calendar that you can follow

Monday- Engaging post


Engaging Post Personal Post Ex- 3 beliefs that are robbing you of joy and keeping you stuck:

Tuesday- Personal post


Ex- Why I Chose Purpose Over a High-Paying Job: Empowering Others to Beat
20% 20%
Burnout and Embrace Happiness

Wednesday-Valuable post
If today was my week 1 recovering from stress & anxiety here’s what I’d do:
Promotional 10% Testimonials
15%
Thursday- Promotional post
Share your offer. Add a personalized touch to your post, so that it doesn’t look salesy.

Friday- Testimonial post


35%
How I Helped My Client Conquer Success Over Failure: A Winning Transformation
Story
Value Content
LinkedIn Personal Branding Strategist
Networking Effectively On LinkedIn:
The Right Approach

Networking on Linkedin is so underrated, yet so powerful.


Here are some tips to effectively network on LinkedIn
One Three
Send a highly personalized connection request. Make Go a step forward. Try to get on a call with meaningful
sure your profile stands out from the crowd. prospects whom you think can be your ideal clients.

Two Four
Join relevant networking groups in your niche, engage Once you have them on a call, provide them with
in the group daily, and interact with the group members intense value, help them identify their problem, and then
to foster genuine relationships pitch your offer.

LinkedIn Personal Branding Strategist


Strategies To Significantly Boost Engagement
On Your Posts

One Four
Create High-Quality, Relevant Content: Craft content that is Post Consistently and at Optimal Times: Stick to a regular
relevant to your industry, business, or niche. Ex- insightful tips, posting schedule and vary posting times to engage your audience
industry updates, success stories, etc. effectively. Analyze peak activity times for maximum reach.

Two Five
Craft Attention-Grabbing Headlines: Write compelling and Utilize LinkedIn Groups: Join relevant LinakedIn groups and
concise headlines that pique curiosity and encourage users to click actively participate by sharing valuable insights and engaging with
on your posts. other members’ posts.

Three Six
Share User-Generated Content: Encourage satisfied customers or Experiment with Different Formats: Alternate between text, articles,
followers to share testimonials, reviews, or success stories about videos, and carousels to test which format resonates best with the
your products or services. audience.

LinkedIn Personal Branding Strategist


Stop The Scroll: Craft The Perfect Hook To Grab Your
Audience’s Attention!

Here’s how you can craft irresistible hooks that grab your audience’s attention

One Three
Instead of using “How to” use “How I” in your hooks to make it Use FOMO, spark curiosity, and ignite motivation in your hooks to
sound more personalized. grab the audience’s attention.
Ex - How I Ditched the Corporate Grind To Built a Thriving Ex - 8 years ago I was struggling with finding mental peace and
Business. living a peaceful life. Today I savour my every day and live as the
CEO of my life.
Two
The LinkedIn algorithm loves stats and numbers. Try using statistics
and numerical data in your hook to grab your audience’s attention.
Ex - Want to know the one thing that transformed my freelancing
journey from clueless to an $800 monthly high-ticket client? Let’s
dive in!
LinkedIn Personal Branding Strategist
Stop The Scroll: Craft The Perfect Hook To Grab Your
Audience’s Attention!

Do these tips for attention-grabbing hooks actually work?


I’ve experimented with various styles and hooks, and I assure you,
applying these steps will yield results
Here’s the proof!

LinkedIn Personal Branding Strategist


The Lead Generation Framework
No matter how good your product or service is, if it’s unable to reach the ideal
target audience and generate quality leads and sales

Let me tell you: All your EFFORTS are going down the drain.
So here’s the secret sauce to get quality leads without relying on paid Ads
LinkedIn Groups

Content marketing

Lead Magnets

LinkedIn Boolean search

Personalized Outreach

LinkedIn Personal Branding Strategist


LinkedIn Groups
Begin by finding and participating in LinkedIn groups where your potential leads
and prospects engage.
Actively participate, engage, share insights, and offer solutions in
the groups you have joined.

Send personalized connection requests to group members who


engage with your content or show interest in your discussions.

Direct group members to your website where they can learn more
about your offerings.

LinkedIn Personal Branding Strategist


Content Marketing
Batch your content into Three formats:
(Personal Branding, Value-Adding, And Engaging Posts)
- Create a content calendar outlining the types of content, topics, and posting schedule. (Ex-Articles,
infographics, case studies, etc)

- Produce high-quality, informative content that addresses the pain points and challenges of your target audience.
(Ex-Industry tips, how-to guides, etc)

- Incorporate lead magnets, such as eBooks, whitepapers, or webinars, in your content. Drive traffic to dedicated
landing pages and encourage visitors to download or register, converting them into leads.

LinkedIn Personal Branding Strategist


Lead Magnets
People judge you on your FREE stuff not PAID stuff. Make sure your lead magnet is
really valuable, so people can’t wait to learn more about what you offer.
Before creating a Lead Magnet make sure you know your “What” & ‘Who”
What problem you will solve? Who can be the ideal prospect for this problem?

Here are 3 types of lead magnets from which you can choose:

- Reveal The Problem - FREEBIE (Sell Without Selling)W


Help your audience identify their problem. Provide your ideal target audience with Freebies like ( Ebooks,
Ex - Here’s how practicing yoga can help you overcome burnout, Webinars, Cheatsheet, Templates, etc )
fatigue, and mental stress. Sell them the solution to their problem and I am sure that they will
reach out to you for the implementation.
- Free Trial (Ebook) Ex - “Rise Above Comparison: Design Your Personal Path
Build credibility first before you sell to them to Lasting
Ex - Practice yoga for 30 days for FREE and observe how it
enhances your mental strength, balance, and flexibility
LinkedIn Personal Branding Strategist
LinkedIn Boolean Search
Let’s understand using a boolean search with an example.

Who Am I- Freelance social media strategist helping CEOs and founders build a
Kickass personal brand via organic marketing.

My target audience - CEOs and Founder of Life coaching programs, coaches, and trainers who run a
coaching business

Location of my TG- United States, Australia, New Zealand

Here’s how I will use boolean search to find my ideal target audience!

LinkedIn Personal Branding Strategist


LinkedIn Boolean Search
Step 1 Go to LinkedIn Search Bar.

Step 2 Search for your ideal target


audience. In my case, I will search
Founder’s AND CEOs.

Step 3 Click on “People”.

Step 4 Click on “All Filters”.

Step 5 Add the details of your ideal


target audience. Ex- Location, service
categories, profile language, etc, and
then hit search.

Step 6 Hit Show Results

LinkedIn Personal Branding Strategist


LinkedIn Boolean Search
You will see the Linked
In profiles of your
ideal target audience,
and then you can send
them personalized
connection requests.
Nurture them through your content,
build relationships via DMs, and then
pitch your services or offerings to them.

LinkedIn Personal Branding Strategist


Personalized Outreach
You can pitch your services directly to your ideal target audience via DMs, ensuring
that your pitch doesn’t sound salesy.

Here’s how we maintain genuineness in our pitch,


which helps us in getting a reply

- Once you receive a reply, send them your “Freebie.”

- Follow up at least 2-3 times to obtain feedback on your freebie.

- If your freebie is valuable, you will likely receive a response.

- Upon receiving a reply, invite them to a discovery call.

- During the discovery call, pitch your services to them.

LinkedIn Personal Branding Strategist


Content Templates Tailored To Your Requirements
Here are some tried & tested content templates that will help you skyrocket
engagement and impressions on your posts.

Post 1 Template: Compare Your Journey

Post 2 Template: Burst Out Society Myths

Post 3 Template: Build A Thought Leadership

LinkedIn Personal Branding Strategist


Post 1

Compare Your Journey


X months ago I (your previous situation).
Today I, (your current transformation).

Here are X (subject) strategies that have helped me


(bridge the gap)

(One line tip)


(One line tip)
(One line tip)

Remember:
(Subject) is worth all the effort.

LinkedIn Personal Branding Strategist


Post 2

Burst Out Society Myths


What society told me success looked like
Burst myth 1
Burst myth 2
Burst myth 3

What I have discovered true success looks like


Share your #1 learning
Share your #2 learning
Share your #3 learning

Powerful Message
Conclude your post with a strong message that’s
relevant to the context of your content.

LinkedIn Personal Branding Strategist


Post 3

Build A Thought Leadership


If today was my week 1 (as X or doing X),
here’s what I’d do:

Write your step 1. (Keep it short and concise)


Write your step 2. (Keep it short and concise)
Write your step 3. (Keep it short and concise)
Write your step 4. (Keep it short and concise)
Write your step 5. (Keep it short and concise)

And that’s it.


Remember:
(End the post with a strong message)

LinkedIn Personal Branding Strategist


Bonus
Here are some tips and tricks that might help you gain an edge over your
competitors.

Optimize your bio link: Growth Hacks


Go to your profile settings and edit your bio link. Prompt: Act like a pro growth-marketer and suggest creative,
Include a targeted keyword in the URL to ensure that your profile low-cost strategies to help businesses acquire customers in
appears at the top of search results whenever someone searches <Enter your niche>
for a specific keyword in your niche.
Ad Copy For A Sales Page
Here’s How I have done it Prompt: Act like a professional copywriter and write engaging copy
for a high-converting sales page in <Enter your niche>

Content Ideas
Here are some tried and tested ChatGPT prompts that can save Prompt: Give me some popular content topics for LinkedIn posts. I
your time and increase productivity am a <Enter your designation> for < Enter your target audience >

LinkedIn Personal Branding Strategist


Why Your Success Hinges On Following
Our Winning Strategy

We will get you 10,000 views and 2-3 qualified inbound leads in the first 45 days. And if we don’t, we refund
you 100% of your money invested + we wire you an extra $200 for wasting your time.

LinkedIn Personal Branding Strategist


What Our Clients Say About Us

LinkedIn Personal Branding Strategist


I’m certain that implementing these strategies and
following this plan consistently can significantly grow
your social media followers + get you high-quality
leads for your business.

This is just 10% of the social media growth hacks I have; I’m eager to share the
remaining 90% with you. If this sounds intriguing let’s hop on a quick call where I
will explain the step-by-step guide in detail, along with my other proven marketing
strategies.

LinkedIn Personal Branding Strategist

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