University of Kerala

Discipline BUSINESS MANAGEMENT

Course Code UK3DSCMGT201
Course Title HUMAN RESOURCES MANAGEMENT
Type of Course DSC
Semester III
Academic 200-299
Level
Course Details Credit Lecture Tutorial Practical Total
per week per week per week Hours/Week
4 4 hours - - 4
Pre-requisites 1.
2.
Course Offers basic exposure of human resource management practices and
Summary systems in an organisation

Detailed Syllabus:
Module Unit Content Hrs
I Fundamentals 12
1 Introduction- Definition - Scope and Significance
2
3 Approaches to HRM
4
II Procurement 12
5

7
8
9
III 12
10
11
12
13
IV 12
14
15
16
17

1
 V 12
18
19
20
21

References

1. Aswathappa, K. and Dash S. (2023). Human Resource Management: Text and Cases
(10th Edition). Mc Graw Hill Education.
2. Subba Rao,P.(Latest Edition). Essentials of Human Resource Management and
Industrial Relations. Himalaya Publishing House.
3. Dessler, G., & Varkkey, B. (2023). Human Resource Management (17th ed.). Pearson
Education.
4. Noe, R. A., Gerhart, B., Wright, P. M., & Hollenbeck, J. R. (2021). Fundamentals of
human resource management (8th ed.). McGraw-Hill Education.
5. Armstrong, M. (Latest Edition). Armstrong's Essential Human Resource Management
Practice: A Guide to People Management. Kogan Page Publishers.
Course Outcomes

No. Upon completion of the course the graduate will be Cognitive PSO
able to Level addressed

CO-1 Explain the evolution of the HRM as a functional area U 1

in management

CO-2 Explain the role of Human Resource Management U 1, 2, 3

function in an organisation

CO-3 Demonstrate the methods and processes involved in Ap 1, 2, 3

procuring, developing and compensating people

CO -4 Demonstrate the relevance of Integration and Ap 1, 2, 3

Maintenance functions of HRM

CO- 5 Describe the relevance and process of off-boarding and U 1, 2, 3

employer branding
R-Remember, U-Understand, Ap-Apply, An-Analyse, E-Evaluate, C-Create
Name of the Course: Human Resources Management
Credits: 4:0:0 (Lecture: Tutorial: Practical)

CO CO PSO Cognitive Knowledge Lecture Practical

No. Level Category (L)/Tutoria (P)
l (T)

CO-1 Explain the evolution of 1 U F, C L

the HRM as a functional
area in management

2
 CO-2 Explain the role of Human 1, 2, 3 U F, C L
Resource Management
function in an
organisation

CO-3 Demonstrate the methods 1, 2, 3 Ap F, P L P

and processes involved in
procuring, developing and
compensating people

CO -4 Demonstrate the 1, 2, 3 Ap C,F L

relevance of Integration
and Maintenance
functions of HRM

CO- 5 Describe the relevance 1, 2, 3 U F, P L

and process of off-
boarding and employer
branding

F-Factual, C- Conceptual, P-Procedural, M-Metacognitive

Mapping of COs with PSOs and POs :

PS PS PSO PS PS PS PO PO PO PO PO PO PO PO
O1 O2 3 O4 O5 O6 1 2 3 4 5 6 7 8

CO 1 3 - - - - - 3 - - - - - - -

CO 2 3 2 1 - - - 3 2 1 1 - 1 - -

CO 3 3 2 1 - - - 3 2 1 1 - 1 - -

CO 4 3 2 1 - - - 3 2 1 1 - 1 - -

CO 5 3 2 1 - - - 3 2 1 1 - 1 - 1

Correlation Levels:

Level Correlation
- Nil
1 Slightly / Low
2 Moderate / Medium
3 Substantial / High

Assessment Rubrics:

Quiz / Assignment/ Quiz/ Discussion / Seminar

Midterm Exam
Programming Assignments

3
 Final Exam

Mapping of COs to Assessment Rubrics :

Internal Exam Assignment End Semester Examinations

CO 1
CO 2
CO 3
CO 4
CO 5

4
 University of Kerala

Discipline BUSINESS MANAGEMENT

Course Code UK3DSCMGT202
Course Title ENTREPRENEURSHIP AND STARTUP ECOSYSTEM
Type of Course DSC
Semester III
Academic Level 200 - 299
Course Details Credit Lecture Tutorial Practical Total
per week per week per week Hours/Week
4 3 hours - 2 5
Pre-requisites
Course Summary Familiarises the concept of entrepreneurship and start-up, identifies the
required strategic resources and strategies in developing entrepreneurial
competencies.
Detailed Syllabus

Module Unit Content Hrs

I Introduction 15
1 Concept of Entrepreneurship - Features - Process
2 Entrepreneur - Types - Functions - Traits
3 Role of Entrepreneurship in Economic Development
4 Constraints for the Growth of Entrepreneurship
5 Developing Competencies Entrepreneurship Development Programmes
II Analysis of Business Environment and Business Plan 15
6 Business Environment - PESTEL Analysis -SWOT Analysis
7 Mechanics of Setting Up of New Enterprises- Size and Location
8 Business Plan -Elements - Feasibility study -Preparation of Business Plan
9 Formalities and Procedures in Registration of a Business - Regulatory Norms
and Legal Aspects
10 Project Report - Preparation and Presentation of Report
III Introduction to Startups 15
11 Startup- Meaning Features Types (Visit a Nearby Startup to Understand
its Functioning)
12 Life Cycle of a Startup - Growth Stages - Idea Stage, Validation, Early Stage,
Growth stage, Exit stage
13 3 Pillars to Initiate Startup (Hand holding, Funding & Incubation)
14 Ideation and Design Thinking Process - Establishing Design Criteria and
Brainstorming - Concept Development - Assumptions Testing and
Prototyping
15 MSME- Role of MSME in Developing Startups
IV Government and Institutional Support to Entrepreneurs 15
16 Government Initiatives Startup India Initiative, Seed Fund ASPIRE
SAMRIDDHI Scheme Mudra Scheme ATAL Innovation Mission
MSME Multiplier Grants Scheme Single Point Registration scheme M-
SIPS Self Employment & Talent Utilization (SETU)- Other Schemes
 17 Institutions Supporting the Small Business Enterprises: Central level
Institutions, State Level Institutions, Other Agencies. District Industries
Centres (DICs) - Industrial Development Corporation (IDC) - State
Financial Corporation (SFCs) - Small Scale Industries Development
Corporations (SSIDCs) - Khadi and Village Industries Commission (KVIC)
- Technical Consultancy Organisation (TCO) - National Small Industries
Corporation (NSIC) - Small Industries Development Bank of India (SIDBI)
(Functions Only)
V Emerging Trends in Entrepreneurship 15
18 Social Entrepreneurship -Intrapreneurship- Technopreneurship-
Netpreneurship - Agripreneurship - Women Entrepreneurship - Green
Entrepreneurship - Franchising
19 Digitalisation - Need and Importance- Trends
References

1. Desai, V. (Latest Edition). Small-Scale Enterprises and Entrepreneurship Ecosystem

(6th ed.). Himalaya Publishing House.
2. Hisrich, R., Peters, M., & Shepherd, D. (Latest Edition). Entrepreneurship. McGraw
Hill Education.
3. Charantimath, P. M. (Latest Edition). Entrepreneurship Development and Small
Business Enterprises. Pearson Education.
4. Roy, R. (Latest Edition). Entrepreneurship. Oxford University Press.
5. Bakshi, C. V. (Latest Edition). Entrepreneurship Development. Excel Publications.
Course Outcome

No. Upon completion of the course the graduate will be able to Cognitive PSO
Level

CO-1 Identify entrepreneurial behaviour U 1

CO-2 Analyse the entrepreneurial competencies and traits An 1, 5

CO 3 Evaluate the failure, causes, preventive measures and U, E 1, 5

strategies of entrepreneurs

CO 4 Analyse the business environment of a start-up U, An 1, 5

CO 5 Develop a start-up business plan Ap 5, 6

CO 6 Explain the regulatory norms and legal aspects of startups U 1, 6

CO 7 Designing project report Ap, C 4, 5

CO 8 Describe the concept of startups and its growth stages U 1, 4, 5

CO 9 Compare various institutional support to startups. U, An 1, 2

CO 10 Identify the new trends in entrepreneurship sector U 1

R-Remember, U-Understand, Ap-Apply, An-Analyse, E-Evaluate, C-Create

Name of the Course: Entrepreneurship and Startup Ecosystem
Credits: 4:0:0 (Lecture: Tutorial: Practical)
CO No. CO PSO Cognitive Knowledge Lecture Practica
Level Category (L)/Tutorial l (P)
(T)

CO-1 Identify entrepreneurial 1 U F, C L

behaviour
CO-2 Analyse the entrepreneurial 1, 5 An F, C L
competencies and traits
CO 3 Evaluate the failure, causes, 1, 5 U, E C L
preventive measures and
strategies of entrepreneurs
CO 4 Analyse the business 1, 5 U, An F, C L
environment of a start-up
CO 5 Develop a start-up business 5, 6 Ap P L P
plan
CO 6 Explain the regulatory norms 1, 6 U C L
and legal aspects of startups
CO 7 Designing project report 4, 5 Ap, C P L P
CO 8 Describe the concept of 1, 4, 5 U F L
startups and its growth stages
CO 9 Compare various 1, 2 U, An F, C L
institutional support to
startups.
CO 10 Identify the new trends in 1 U F, C L
entrepreneurship sector
F-Factual, C- Conceptual, P-Procedural, M-Metacognitive

Mapping of COs with PSOs and POs :

PS PS PSO PS PS PS PO PO PO PO PO PO PO PO
O1 O2 3 O4 O5 O6 1 2 3 4 5 6 7 8
CO 1 3 - - - - - 3 - - - - - - -
CO 2 3 - - - 2 - 3 - - - 2 - - -
CO 3 3 - - - 2 - 3 - - - 2 - - -
CO 4 3 - - - 2 - 3 - - - 2 - - -
CO 5 - - - - 2 2 - - - 1 2 1 1 -
CO 6 3 - - - - 2 3 - - - 2 1 1 -
CO 7 - - - 2 2 - - - 1 - 2 - - -
CO 8 3 - - 2 2 - - - 1 - 2 - - -
 CO 9 3 2 - - - - 3 2 - - - - - -
CO 10 3 - - - - - 3 - - - - - - -

Correlation Levels:

Level Correlation
- Nil
1 Slightly / Low
2 Moderate / Medium
3 Substantial / High

Assessment Rubrics:

Assignment/ Discussion / Seminar

Midterm Exam
Final Exam
Case studies
Field visit to startups

Mapping of COs to Assessment Rubrics:

Internal Assignment Project Evaluation End Semester

Exam Examinations
CO 1
CO 2
CO 3
CO 4
CO 5
CO 6
CO 7
CO 8
CO 9
CO10
 University of Kerala
Discipline BUSINESS MANAGEMENT
Course Code UK3DSCMGT204
Course Title EVENT MANAGEMENT
Type of Course DSC
Semester III
Academic 200-299
Level
Course Details Credit Lecture Tutorial Practical Total
per week per week per week Hours/Week
4 4 hours - - 4
Pre-requisites 1.
2.
Course Provides an insight for planning, organising and implementing events in
Summary the real-life situations.

Detailed Syllabus:
Module Unit Content Hrs
I Introduction 12
1 Introduction to Events- Nature and Importance
2 Types of Events
3 Unique Features and Similarities
4 Practices in Event Management
II Dynamics of Event Management 12
5 Event Planning and Organizing
6 Problem Solving and Crisis Management
7 Leadership and Participants Management
8 Managing People and Time- Site and Infrastructure Management
III MICE 12
9 Planning MICE
10 Components of Conference Market
11 Characteristics of Conferences and Conventions
12 The Nature and Demand of Conference Market
13 The Economic and Social Significance of Conventions
14 Process of Convention Management
IV Event Marketing 12
15 Customer Care
16 Marketing Equipment and Tools
17 Promotion, Media Relations and Publicity
18 Event Co-ordination
19 Visual and Electronic Communication- Event Presentation- Event
Evaluation

1
 20 Case Studies of National and International Events
V Travel Industry FAIRs 12
21 Benefits of FAIRs
22 ITB, TM, BTF, TTW, FITUR, KTM, HTM, CII Events
23 PATA Travel Mart

References

1. Shone, A., & Parry, B. (Latest Edition). Successful Event Management: A Practical
Handbook (4th ed.). Andover, UK: Cengage Learning EMEA.

2. Raj, R., Walters, P., & Rashid, T. (2019). Event Management: A Professional &
Developmental Approach. New Delhi, India: Excel Books.

3. Goldblatt, J. J. (2017). Special Events: Creating and Sustaining a New World for Celebration
(7th ed.). Hoboken, NJ: Wiley.

4. Rath, A. (2019). Event Management: Principles & Practices. New Delhi, India: PHI
Learning.

5. Bowdin, G., Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (Latest Edition). Events
Management (4th ed.). Oxford, UK: Routledge.

6. Tum, J., Norton, P., & Wright, A. (2017). Introduction to Event Management (2nd ed.). New
York, NY: Routledge.

7. Gupta, A., & Jain, M. (2019). Event Management: Concepts & Cases. New Delhi, India:
Taxmann Publications.

8. Getz, D. (2019). Event Studies: Theory, Research and Policy for Planned Events (3rd ed.).
Abingdon, UK: Routledge.

9. O'Toole, W. (2018). Festival and Special Event Management (5th ed.). Milton, QLD: John
Wiley & Sons Australia.

10. Watt, D. (Latest Edition). The Special Event Manual: How to Plan, Organize, and Execute
Successful Special Events (4th ed.). Hoboken, NJ: Wiley.

Course Outcomes

No. Upon completion of the course the graduate will be Cognitive PSO
able to Level addressed

CO-1 Understand the practicalities of Event Management U 1

CO-2 Practice event planning, organising and marketing An 4,5,6

CO-3 Understand the importance of MICE U, R 1,4

2
 CO-4 Understand the capabilities of organizing travel marts U, An 5,6

CO-5 Demonstrate knowledge and ability to review, analyze Ap, An 4, 5, 6

events and relate to case studies
R-Remember, U-Understand, Ap-Apply, An-Analyse, E-Evaluate, C-Create
Name of the Course: Event Management
Credits: 4:0:0 (Lecture:Tutorial:Practical)
CO CO PSO Cognitive Knowledge Lecture Practica
No. Level Category (L)/Tutorial l (P)
(T)

CO-1 Understand the 1 U F, C L

practicalities of Event
Management

CO-2 Practice event 4,5,6 An P L P

planning, organising
and marketing

CO-3 Understand the 1,4 U, R F, C L

importance of MICE

CO-4 Understand the 5,6 U, An M L P

capabilities of
organizing travel
marts

CO-5 Demonstrate 4, 5, Ap, An P, M L P

knowledge and ability 6
to review, analyze
events and relate to
case studies
F-Factual, C- Conceptual, P-Procedural, M-Metacognitive

Mapping of COs with PSOs and POs:

PSO PS PS PSO PSO PS PO PO PO PO PO PO PO PO

1 O2 O3 4 5 O6 1 2 3 4 5 6 7 8
CO 1 3 - - - - - 3 - - - - - - -
CO 2 - - - 3 2 2 - - - - 3 - 2 -
CO 3 3 - - 2 - - 3 - - - 3 - 2 -
CO 4 - - - - 3 2 - - - - - - - -
CO 5 - - - 3 2 2 - 1 - - 2 - 1 -

3
Correlation Levels:

Level Correlation
- Nil
1 Slightly / Low
2 Moderate / Medium
3 Substantial / High

Assessment Rubrics:

Quiz / Assignment/ Quiz/ Discussion / Seminar

Midterm Exam
Programming Assignments
Final Exam

Mapping of COs to Assessment Rubrics:

Internal Assignment End Semester

Exam Examinations
CO 1
CO 2
CO 3
CO 4
CO 5

4
 University of Kerala
Discipline BUSINESS MANAGEMENT
Course Code UK3DSEMGT201
Course Title DATA MANAGEMENT & CLOUD TECHNOLOGIES
Type of Course DSE
Semester III
Academic Level 200-299
Course Details Credit Lecture Tutorial Practical Total
per week per week per week Hours/Week
4 4hours - 4
Pre-requisites Basic Computer Literacy
Basics of Business Analytics Concepts
Course Summary Holistic understanding of how data management, data warehousing and
cloud computing intersect within the context of business analytics.
Detailed Syllabus:
Module Unit Content Hrs
I Foundations of Data 10
1 Introduction- Data, Information, Knowledge, Knowledge Discovery
2 Data Processing- Data Cleaning, Need of Data Integration,
3 Steps in Data Transformation, Need of Data Reduction
II Data Warehousing and Management 12
4 Data Warehousing Basics- Characteristics and Benefits Of Data
Warehousing - Data Warehousing Components
5
6 Decision Support Systems-Role of Data Warehousing in Supporting
Decision Making Processes
III 14
7 Fundamentals of Cloud Computing and Key Characteristics- Web 2.0
and the Cloud, Cloud Types
8 Cloud Service Models - Software as a Service, Platform as a Service,
Infrastructure as a Service, Identity as a Service
9 Cloud Deployment Models Public, Private, Hybrid
10
IV 12
12 Understanding the Advantages and Disadvantages of Cloud-Based
Data Storage
13 Data Security and Privacy -Disaster Recovery Understanding Threats
14 Service-Oriented Architecture Understanding SOA, Web Services
V 12
15 Introduction Exploring Types of Analytics- Descriptive, Diagnostic,
Predictive, Prescriptive

1
 University of Kerala
Discipline BUSINESS MANAGEMENT
Course Code UK3DSEMGT203
Course Title ORGANISATIONAL DEVELOPMENT AND CHANGE
Type of Course DSE
Semester III
Academic Level 200-299
Course Details Credit Lecture Tutorial Practical Total
per week per week per week Hours/Week
4 4 4
Pre-requisites
Course Summary Familiarizes students with concepts, models, theories, and techniques
for planning, facilitating, and evaluating Organisational Development
(OD) interventions and Managing Change.
Detailed Syllabus:

Module Unit Content Hrs

I General Introduction and Overview to Organisational Development
1 The Growth and Relevance of Organisational Development,
Definition
2 Theories of Planned Change:
Research Model, The Positive Model, and Comparisons of Change 10
Models
3 The Process of Organisational Development- Entering and
Contracting, Diagnosing, Planning and Implementing Change,
Evaluating and Institutionalizing Change
II Designing Interventions
4 Human Process Interventions: Interpersonal and Group Process
Approaches-Intergroup Relations Interventions and Large Group
Interventions
5 Techno structural Interventions: Restructuring Organisations-The
Functional Structure, The Divisional Structure, The Matrix Structure,
The Process Structure and The Customer-Centric Structure-
Downsizing, Reengineering 14
6 Human Resources Management Interventions: Employee
Involvement Interventions, Performance Management, Talent
Management, Workforce Diversity and Wellness
7 Strategic Change Interventions- Transformational Change,
Characteristics of Transformational Change, Organisation Design,
Worldwide Organisation Design Alternatives, Integrated Strategic
Change
III Managing Change
8 Motivating Change: Creating Readiness for Change, Overcoming 12
Resistance to Change

1
 9 Creating a Vision: Describing the Core Ideology, Constructing the
Envisioned Future
10 Managing the Transition: Developing Political Support, Change-
Management Structures
11 Sustaining Momentum: Providing Resources for Change, Building a
Support System for Change Agents, Developing New Competencies
and Skills and Reinforcing New Behaviours
IV Evaluating and Institutionalizing Organisational Development
Interventions
12 Evaluating Organisation Development Interventions: Research
Design and Measurement
12
13 Institutionalizing Organisational Changes: Institutionalization
Framework, Organisation Characteristics, Intervention
Characteristics
14 Institutionalization Processes and Indicators of Institutionalization
V Trans organisational Change
15 Trans organisational Rationale, Transformative Change for
Relevance of OD in Modern Organisations,
16 Mergers and Acquisitions and Strategic Alliance Interventions
12
17 Network Interventions- Creating the Network, Managing Network
Change
18 Ethical Standards in Organisational Development
19 Future Directions in Organisational Development
References
1. Thomas G. Cummings and Christopher G. Worley, (Latest Edition). Organization
Development & Change, 200 First Stamford Place, USA
2. Harigopal, K. (Latest Edition). Management of Organizational Change- Leveraging
Transformation. New Delhi: Response Books, 2001.
3. Wendell L, French and Cecil H, Bell. (Latest Edition). Organisation Development.
New Delhi: Prentice Hall of India, 1991.
4. Paton, Robert A and Mccalman,James . (Latest Edition). Change Management:A
Guide to Effective Implementation, Sage publications, 2008.
5. Ramnarayan S. and Rao, T V. (Latest Edition). Organization Development:
Accelerating Learning and Transformation. Sage.
6. Khanna ,O. P., (Latest Edition). Industrial Engineering & Management, Tata Mc Graw
Hill Publishing Pvt Ltd.
7. Sharma, Radha R. (Latest Edition). Change Management-Concepts and
Applications.Tata Mc Graw Hill.
8. Ramnarayan, S.; Rao, T V; and Singh, Kuldeep. (Latest Edition). Organisation
Development: Interventions and Strategies. Response Books, 1998.
Course Outcomes
No. Upon completion of the course the graduate will be able to Cognitive PSO addressed
Level

CO-1 Understand the concepts and practices relating to the U 1, 2

processes of organisational change.

2
 CO-2 Explain organizational development models and their An 1, 2, 4
association with planned change

C0-3 Determine necessary OD interventions E 1, 2, 5

CO 4 Construct various change management strategies for C 1, 3, 4, 6

making the impact of change on organisations.

CO-5 Describe the forms and management of resistance to U 1, 2

change in organisations
R-Remember, U-Understand, Ap-Apply, An-Analyse, E-Evaluate, C-Create
Name of the Course: Organisational Development and Change
Credits: 4:0:0 (Lecture:Tutorial:Practical)

CO CO PSO Cognitive Knowledge Lecture (L)/ Practical

No. Level Category Tutorial (T) (P)

CO-1 Understand the concepts 1, 2 U F, C L

and practices relating to
the processes of
organisational change.

CO-2 Explain organizational 1, 2, 4 An P L

development models and
their association with
planned change

C0-3 Determine necessary OD 1, 2, 5 E p L

interventions

CO 4 Construct various change 1, 3, 4, C P, M L P

management strategies for 6
making the impact of
change on organisations.

CO-5 Describe the forms and 1, 2 U F, C L

management of resistance
to change in
organisations
F-Factual, C- Conceptual, P-Procedural, M-Metacognitive
Mapping of COs with PSOs and POs :
PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PO1 PO2 PO3 PO4 PO5 PO6 PO 7 PO 8
CO 1 3 2 - - - - 3 2 - - - - - -
CO 2 3 2 - 2 - - 3 2 - 2 - - 1 -
CO 3 3 2 - - 2 - 3 2 - - 2 - 1 -
CO 4 3 - 2 - 1 1 3 - 2 - 1 1 1 -
CO 5 3 2 - - - - 3 2 - - - - - -
Correlation Levels:
3
 Level Correlation
- Nil
1 Slightly / Low
2 Moderate / Medium
3 Substantial / High
Assessment Rubrics:
Quiz / Assignment/ Quiz/ Discussion / Seminar
Midterm Exam
Programming Assignments
Final Exam
Mapping of COs to Assessment Rubrics :
Internal Exam Assignment End Semester Examinations
CO 1
CO 2
CO 3
CO 4
CO 5

4
 Discipline BUSINESS MANAGEMENT
Course Code UK3DSEMGT204
Course Title CONSUMER BEHAVIOUR
Type of Course DSE
Semester III
Academic 200 299
Level
Course Details Credit Lecture Tutorial Practical Total
per week per week per week Hours/Week
4 4 hours - - 4
Pre-requisites
Course Delves into the complexities of consumer behaviour, covering its
Summary foundational theories, the impact of individual and group influences, and its
connection with lifestyle marketing. It explores the buying process,
organizational buying behaviour, and the ethical dimensions of marketing
practices, preparing students to craft informed and strategic marketing
engagements.

Module Unit Content Hrs

I Introduction
1 Consumer Behaviour- Nature, Scope, Models, and Practical Applications
2 Consumer Behaviour and Lifestyle Marketing: Strategies for Effective
10
Engagement
3 Organisational Buying Behaviour: Insights and Implications for
Businesses
II Individual Influences on Buying Behaviour
4
5 14
6
7 Exploring Personality and Self-Concept
8 Motivation and Involvement in Consumer Behaviour
III
9
10 12
11

IV The Buying Process

12 Problem Recognition and Information Search Behaviour.
13 Information Processing.
14 Alternative Evaluation. 12
15 Purchase Process and Post-Purchase Behaviour.
16 Industrial Buying Behaviour.
V The Global Consumer Behaviour And Online Buying Behaviour
Consumer Buying Habits and Perceptions of Emerging Non-Store
16
Choices (Case Studies)
12
Research and Applications of Consumer Responses to Direct Marketing
17
Approaches.
18 Issues of Privacy and Ethics (Case Studies)

Upon completion of the course the graduate will be Cognitive PSO

No.
able to Level Addressed
Remember fundamental concepts and models of
CO-1 consumer behaviour, including its nature, scope, and R 1
practical applications within diverse marketing contexts.
Understand the complex relationship between consumer
CO-2 behaviour and lifestyle marketing, recognizing strategies R, U 1, 2
for engaging consumers effectively.
Apply knowledge of organizational buying behaviour to
CO-3 analyse its effects for business strategies and decision- Ap 1, 2, 3
making processes.
Analyse individual influences on buying behaviour,
including perception, learning, memory, attitude,
CO-4 motivation, and group dynamics, to assess their impact An 1, 3, 4, 5
on consumer decisions.
Evaluate the ethical considerations and privacy issues in
consumer behaviour research, particularly in the context
CO-5 of global consumer behaviour and online buying habits, An, E 1, 4, 5, 6
to propose responsible marketing strategies.
 Remember fundamental concepts
and models of consumer behaviour,
including its nature, scope, and 1 R
practical applications within
diverse marketing contexts.

Understand the complex

relationship between consumer
behaviour and lifestyle marketing, 1, 2 R, U
recognizing strategies for engaging
consumers effectively.

Apply knowledge of organizational

buying behaviour to analyse its
1, 2, 3 Ap
effects for business strategies and
decision-making processes.

Analyse individual influences on

buying behaviour, including
perception, learning, memory, 1, 3, 4,
An
attitude, motivation, and group 5
dynamics, to assess their impact on
consumer decisions.

Evaluate the ethical considerations

and privacy issues in consumer
behaviour research, particularly in
1, 4, 5,
the context of global consumer An, E
6
behaviour and online buying
habits, to propose responsible
marketing strategies.

Mapping of COs with PSOs and POs:

PS PS PS PS PS PSO PO PO PO PO PO PO PO PO
O1 O2 O3 O4 O5 6 1 2 3 4 5 6 7 8
CO 1 3 - - - - - 3 - - - - - - -
CO 2 3 2 - - - - 3 2 - - - - 1 -
CO 3 3 2 1 - - - 3 2 1 - - - 1 -
CO 4 3 - 2 1 1 - 3 - 2 1 1 - 1 -
CO 5 3 - - 2 1 1 3 - - 2 1 1 1 -
 University of Kerala
Discipline BUSINESS MANAGEMENT
Course Code UK3DSEMGT205
Course Title LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Type of Course DSE
Semester III
Academic 200 299
Level
Course Details Credit Lecture Tutorial Practical Total
per week per week per week Hours/Week
4 3 hours 1 - 4
Pre-requisites 1. Understanding of functional areas in management.
Course Familiarises the participants with the concept, nature and structure of
Summary supply chains in leading industries. The course shall provide deeper
understanding on the strategic role of supply chain in modern day
business, the drivers of supply chain performance and the world class
practices in supply chain management.
Detailed Syllabus:
Module Unit Content Hrs
I SCM: Basic Aspects 9
1 Supply Chain- Meaning, Objectives, Importance.
2
3 Process views of the supply chain-Cycle view and Push-Pull view
4

II 9
5
6
7 Efficiency vs. Responsiveness Frontier
8
III 9
9 Logistical drivers of Supply chain Performance: Facility, Inventory,
Transportation.
10

12 Plant: Location decision- importance, relevant factors.

13 Warehousing: functions, types, cost elements. Automated Warehousing.
Cross-docking.
IV 9

14

1
 15 Role of Inventory in supply chain- cycle inventory, safety inventory,
seasonal inventory
16 Transportation- Modes, Transportation management system. Omni
channel Distribution
17 Information and supply chain integration. Supply chain IT framework
V World Class Supply Chain Practices 9
18 -Agility, Adaptability, Alignment.
19 Supply Chain Analytics functions
20 Extended Enterprise, Cold chains
21 Sustainable supply chains- Green SCM-Reverse logistics- Closed loop
SC.

References

Chopra Sunil, Karla Dharam Vir. (2022). Supply Chain Management: Strategy,
1
Planning and Operation (10th Edition) Pearson.
Coyle et at. (2022). Supply Chain Management: A Logistics Perspective
2
(10th Edition). Cengage.
David Simchi-Levi et.al. (2022). Designing and Managing the Supply Chain:
3 Concepts, Strategies, and Case studies. (4th edition). McGraw Hill Education (India)
Private Limited.
Chandrasekaran. N. (2015). Supply Chain Management: Process, Systems and
4
Practices. (5th Edition). Oxford.
Janat Shah (2021). Supply Chain Management Text and Cases. (2nd Edition). Pearson
5 India Education Service Pvt. Ltd.
C. John Langley et. Al. (2023). Supply Chain Management A Logistics Perspective.
6 (11TH Edition). Rajiv Book House New Delhi.
Pagano, A. M., Liotine, M. (2019). Technology in Supply Chain Management and
7
Logistics: Current Practice and Future Applications. Netherlands: Elsevier Science.
Sinha Amit, Kotzab Herbert. (2012). Supply Chain Management: A Managerial
8
Approach. (1st Edition). Mc Graw Hill Higher Education
Belvedere, V., Grando, A. (2017). Sustainable Operations and Supply Chain
9
Management. Germany: Wiley.
Olson, D. L. (2014). Supply Chain Information Technology. United Kingdom: Business
10
Expert Press.
Course Outcomes

No. Upon completion of the course the graduate will be Cognitive PSO
able to Level addressed

CO-1 Understand the nature of supply chains U 1

CO-2 Utilise supply chain strategy and co-ordination for Ap 1, 4, 5

competitive advantage

CO-3 Examine the role of plant and warehouse in the An 2, 4, 5

performance of supply chain

2
 CO-4 Examine the role of inventory, transportation and An 2, 4, 5
information in the performance of supply chain

CO-5 Appraise the features of world class supply chains E 2, 4, 5

R-Remember, U-Understand, Ap-Apply, An-Analyse, E-Evaluate, C-Create
Name of the Course: Logistics and Supply Chain Management
Credits: 4:0:0 (Lecture: Tutorial: Practical)

CO CO PSO Cognitive Knowledge Lecture (L) Practical

No. Level Category /Tutorial (T) (P)

CO-1 Understand the nature of 1 U C, F L

supply chains

CO-2 Utilise supply chain 1, 4, 5 Ap C, F L

strategy and co-ordination
for competitive advantage

CO-3 Examine the role of plant 2, 4, 5 An C, F L

and warehouse in the
performance of supply
chain

CO-4 Examine the role of 2, 4, 5 An C, F L

inventory, transportation
and information in the
performance of supply
chain

CO-5 Appraise the features of 2, 4, 5 E C, F L

world class supply chains
F-Factual, C- Conceptual, P-Procedural, M-Metacognitive

Mapping of COs with PSOs and POs :

PS PS PS PSO PS PS PO PO PO PO PO PO PO PO
O O2 O3 4 O5 O6 1 2 3 4 5 6 7 8
1
CO 1 3 - - - - - 3 - - - - - - -
CO 2 2 - - 3 2 - 2 - - 3 2 - - 1
CO 3 - 3 - 3 2 - - 3 - 3 2 - 1 -
CO 4 - 3 - 3 2 - - 3 - 3 2 - 1 -
CO 5 - 3 - 3 2 - - 3 - 3 2 - 1 -

3
 University of Kerala
Discipline BUSINESS MANAGEMENT
Course Code UK3VACMGT201
Course Title SKILLS FOR MANAGERS
Type of Course VAC
Semester III
Academic Level 200 299
Course Details Credit Lecture Tutorial Practical Total
per week per week per week Hours/Week
3 3hours - - 3
Pre-requisites 1.
Course Summary Provides a foundational understanding of personal development and
managerial skills, starting with personality insights and the impact of
various factors on success. It further enhances practical capabilities in
communication, leadership, and teamwork through interactive sessions
focused on soft skills, professional writing, and decision-making.

Detailed Syllabus:
Module Unit Content Hrs
I Personality Development 9
1 Concept of Personality- Dimensions of Personality- Personality
Development- Significance
2 Hurdles in Achieving Success - Factors Responsible for
Success- Causes of Failure
II Soft Skills 9
3 Understanding Soft Skills and Importance
4 Major Soft Skills- Communication- Critical Thinking-
Interpersonal Skill- Team Work- Problem Solving (Concepts
Only)
III 9
5 Conversational Skills- Formal and Informal
Good Manners and Etiquette, Netiquette (Include Practical
Sessions)
6 Debates
7 Group Discussion and Interview Skills (Include Practical
Sessions)
8 Making Presentations (Include Practical Sessions)
IV Reading and Writing Skills 9
9 Business Correspondence- Letters, Email and Memos
10 Job Applications
11 Routine Messages
12 Covering Letters
13 CV Making, Reports (Include Practical Sessions)
V Leadership and Management Skills 9
14 Leadership Skills (Include Practical Sessions)
15 Decision Making and Problem-Solving Skills (Include Practical
Sessions)

1
 16 Team Building and Collaboration (Include Practical Sessions)

References
1. Andrews, S. (2008). How to Succeed at Interviews. Tata McGraw Hill.
2. Heller, R. (2002). Effective Leadership (Essential Managers Series). DK Publishing.
3. Hindle, T. (2003). Reducing Stress (Essential Manager Series). DK Publishing.
4. Lucas, S. (2001). The Art of Public Speaking. Tata McFraw Hill.
5. Mile, D. J. (2004). Power of Positive Thinking. Rohan Book Company.
6. Kumar, P. (2005). All about Self-Motivation. Goodwill Publishing House.
7. Smitha, B. (2004). Body Language. Rohan Book Company.

Course Outcomes
No. Upon completion of the course the graduate will be Cognitive PSO
able to Level addressed

CO-1 Discover individual personality to function effectively An 3, 4

in different situations.

CO-2 Create self-confidence in individuals by mastering C 3,5,6

team management skills and leadership skills

CO-3 Create communication skills (Spoken and Written) C 3

CO-4 Create presentation skills C 3

CO-5 Develop business correspondence C 3

CO-6 Analyze situations critically and make informed An 2

decisions.

CO-7 Create CV C 4
R-Remember, U-Understand, Ap-Apply, An-Analyse, E-Evaluate, C-Create

Name of the Course: Skill for Managers

Credits: 4:0:0 (Lecture: Tutorial: Practical)
CO CO PS Cognitiv Knowled Lecture Practical
No. O e Level ge (L)/Tutori (P)
Category al (T)

1. Discover individual 3, 4 An F, C L
personality to function
effectively in different
situations.

2
 2. Create self-confidence in 3,5, C F, C L
individuals by mastering team 6
management skills and
leadership skills

3. Create communication skills 3 C P L P

(Spoken and Written)

4. Create presentation skills 3 C P L P

5. Develop business 3 C P L P
correspondence

6. Analyze situations critically 2 An P, M L

and make informed decisions.

F-Factual, C- Conceptual, P-Procedural, M-Metacognitive

Mapping of COs with PSOs and POs :

PSO PSO PSO PSO PSO PSO PO1 PO2 PO3 PO4 PO5 PO6
1 2 3 4 5 6
CO 1 - - 3 2 - - - - - 2 2 -
CO 2 - - 3 - 2 2 - - 2 3 2 -
CO 3 - - 3 - - - - - 2 3 - -
CO 4 - - 3 - - - - - 2 3 - -
CO 5 - - 3 - - - - - 2 3 - -
CO 6 - 3 - - - - - 2 - - - -

Correlation Levels:

Level Correlation
- Nil
1 Slightly / Low
2 Moderate / Medium
3 Substantial / High

Assessment Rubrics:

Quiz / Assignment/
Midterm Exam
Programming Assignments
Final Exam

3
Mapping of COs to Assessment Rubrics :

Internal Exam Assignment End Semester Examinations

CO 1
CO 2
CO 3
CO 4
CO 5
CO 6