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DT 01

Design thinking is a human-centered, iterative process used to understand users and create innovative solutions through five phases: Empathize, Define, Ideate, Prototype, and Test. It is particularly effective for addressing ill-defined problems and fosters collaboration among cross-functional teams to drive innovation. The ultimate goal is to develop solutions that are desirable, feasible, and viable for both users and businesses.

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5 views17 pages

DT 01

Design thinking is a human-centered, iterative process used to understand users and create innovative solutions through five phases: Empathize, Define, Ideate, Prototype, and Test. It is particularly effective for addressing ill-defined problems and fosters collaboration among cross-functional teams to drive innovation. The ultimate goal is to develop solutions that are desirable, feasible, and viable for both users and businesses.

Uploaded by

gamerzfederation100
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Design Thinking in UX Strategy

What is Design Thinking?


Design thinking is a non-linear, iterative process that teams use to
understand users, challenge assumptions, redefine problems and
create innovative solutions to prototype and test.

It is most useful to tackle ill-defined or unknown problems and


involves five phases: Empathize, Define, Ideate, Prototype and Test.

Source: https://www.interaction-
design.org/literature/topics/design-
thinking?srsltid=AfmBOooWdBsBoRR1oqwr7Tj4MHNZ8aOmkJxlZo
gZUth0UOXkX62qaJ_i
What is Design Thinking?
Their design process has five phases: Empathize, Define, Ideate,
Prototype, and Test.

These stages are not always sequential. Teams often run them in
parallel, out of order, and repeat them as needed.
What is Design Thinking?
What is Design Thinking?

“Design thinking is a human-centered approach to innovation that


draws from the designer's toolkit to integrate the needs of people,
the possibilities of technology, and the requirements for business
success.”

— Tim Brown, CEO of IDEO


What is Design Thinking?
What is Design Thinking?
Stanford University’s Hasso Plattner Institute of Design, commonly
known as the d.school, is renowned for its pioneering approach to
design thinking.
What is Design Thinking?
Use
Design thinking fosters innovation. Companies must innovate to
survive and remain competitive in a rapidly changing environment.

In design thinking, cross-functional teams work together to


understand user needs and create solutions that address those
needs.
Use
Design teams importantly use design thinking to tackle ill-
defined/unknown problems (aka wicked problems).

Wicked problems demand teams to think outside the box, take


action quick, and constantly iterate—all hallmarks of design
thinking.

Design thinking offers practical methods and tools that major


companies like Google, Apple and Airbnb use to drive innovation.
Use
Goals
The End Goal of Design Thinking is for solution to: Be Desirable,
Feasible and Viable.

The design thinking process aims to satisfy three criteria:


• Desirability (what do people desire?),
• Feasibility (is it technically possible to build the solution?) And
• Viability (can the company profit from the solution?)

Generally, teams begin with desirability and then bring in the other
two lenses.
Goals
The History of Design Thinking
Phases
Multidisciplinary Action
Biology Recipe
Tech-reliance Iteration
Gestalt Methods
Universal Collaboration

https://www.interaction-design.org/literature/article/design-
thinking-get-a-quick-overview-of-the-
history?srsltid=AfmBOorHRiokE90kze2xO-
eDIF5lFIuRyTxrJQpRjRU9HFt_Dz2nsHWO
The History of Design Thinking
The History of Design Thinking
SESSION
END

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