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Google Analytics Beginner Guide

Google Analytics (GA4) is a free tool that tracks and reports website traffic, helping users understand visitor behavior and improve their sites. The setup involves creating a Google account, establishing a GA4 property, and installing tracking code. Key features include dashboards for user insights, reports on traffic sources and engagement, and tools for custom analysis and advertising performance.

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3 views3 pages

Google Analytics Beginner Guide

Google Analytics (GA4) is a free tool that tracks and reports website traffic, helping users understand visitor behavior and improve their sites. The setup involves creating a Google account, establishing a GA4 property, and installing tracking code. Key features include dashboards for user insights, reports on traffic sources and engagement, and tools for custom analysis and advertising performance.

Uploaded by

singhkunal2612
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Google Analytics Full Beginner Guide (GA4)

What is Google Analytics?

--------------------------

Google Analytics (GA4) is a free tool by Google that tracks and reports website traffic. It helps you

understand who visits your site, what they do, how they found you, and how you can improve your

site.

Why Use Google Analytics?

--------------------------

- See how many people visit your site

- Know where your visitors come from

- Learn what devices they use

- Track how long they stay

- Monitor conversions (sales, sign-ups)

- Improve your marketing and SEO strategies

Setting Up GA4:

---------------

1. Create a Google Account.

2. Go to analytics.google.com and click "Start Measuring".

3. Create an account and a GA4 property.

4. Add a Data Stream (Web for websites).

5. Install the provided tracking code on your website.

Main Sections of Google Analytics GA4:


--------------------------------------

1. Home Dashboard:

- Quick overview of users, traffic sources, top pages.

2. Reports Section:

a. Realtime - See live visitors, pages, locations.

b. Acquisition - Learn how users found your site.

c. Engagement - Analyze user behavior and content.

d. Monetization - Track sales and revenue (for eCommerce).

e. Retention - See how many users return.

3. User Reports:

a. Demographics - Age, gender, country.

b. Tech - Devices, browsers, OS.

4. Explore Section:

- Build custom charts, funnels, and path analysis.

5. Advertising Section:

- Analyze your Google Ads performance.

6. Admin Section:

- Manage accounts, data streams, events, conversions.

Important Terms:

----------------
- Users: Individual visitors.

- Sessions: Visits to your site.

- Pageviews: Views of a page.

- Events: Actions like clicks or form submissions.

- Conversions: Goal completions like purchases or sign-ups.

Custom Examples:

----------------

Blog: Track pageviews, scrolls, newsletter sign-ups.

eCommerce: Track product views, add-to-cart, purchases.

Business site: Track form submissions and call clicks.

Best Practices:

---------------

- Use UTM links for campaigns.

- Set up events and conversions early.

- Use Google Tag Manager for advanced tracking.

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