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How To Use Google Analytics

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20 views3 pages

How To Use Google Analytics

Uploaded by

hongsavin.amd
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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How to Use Google Analytics

1. Set Up Google Analytics

1.1 Create a Google Analytics Account:

- Sign in to Google Analytics.

- Click "Start Measuring" and enter your details.

- Choose "Web" for tracking websites.

1.2 Set Up a Property:

- Enter your website name, URL, and industry.

- Generate a tracking ID and add it to your website using HTML or Google Tag Manager.

1.3 Verify Installation:

- Test your tracking code by checking the "Real-Time" section in Google Analytics to see live visitors.

2. Link Google Analytics with Facebook

2.1 Use UTM Parameters for Facebook:

- UTM-tagged URLs help track traffic from Facebook.

- Example:

https://www.yourwebsite.com/?utm_source=facebook&utm_medium=social&utm_campaign=laser_promotion

- Use Google Campaign URL Builder for generating UTM links.

3. Understanding the Google Analytics Interface


3.1 Dashboard Overview:

- Real-Time: See active visitors.

- Audience: Learn about demographics, interests, and devices.

- Acquisition: Track traffic sources (e.g., Facebook).

- Behavior: Analyze user interactions with your website.

- Conversions: Monitor goal completions (e.g., purchases or sign-ups).

3.2 Set Up Goals:

- Go to Admin > Goals > New Goal.

- Choose a template (e.g., "Sign up for a newsletter").

4. Use Reports and Metrics

4.1 Reports:

- Audience: Understand your visitors (demographics, location, device type).

- Acquisition: Track traffic from Facebook and other sources.

- Behavior: See which pages are most popular.

- Conversions: Track performance of your marketing campaigns.

4.2 Key Metrics to Track:

- Traffic Source: Identify how users are finding your site.

- User Behavior: Monitor bounce rates, session duration, and page views.

- Mobile vs. Desktop: See which devices visitors use.

- Engagement: Analyze how long visitors stay on your site and how they interact.

5. Monitoring and Continuous Optimization

5.1 Google Analytics Tools:


- Use Google Analytics to track real-time data, visitor behavior, and campaign performance.

- Use UTM parameters to track traffic from specific Facebook posts and ads.

5.2 Optimize:

- Adjust your campaigns and website based on Analytics data (e.g., improve content on high-bounce-rate

pages).

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