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BHEL Strategy Analysis

Bharat Heavy Electricals Limited (BHEL) is India's largest engineering and manufacturing company dealing in power generation and transmission equipment. It has 14 manufacturing units, 4 power regions, and 18 offices across India and abroad. BHEL's vision is to be a world-class engineering enterprise committed to enhancing stakeholder value. Its mission is to provide total business solutions through quality products, systems, and services in fields like energy, industry, transportation and infrastructure. BHEL aims to increase its turnover and comply with its vision by focusing on shareholders, employees, and customers. It plans to enhance manufacturing capacity, grow physical exports six-fold, and double turnover to $4 billion in three years.

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Noel Anthony
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326 views18 pages

BHEL Strategy Analysis

Bharat Heavy Electricals Limited (BHEL) is India's largest engineering and manufacturing company dealing in power generation and transmission equipment. It has 14 manufacturing units, 4 power regions, and 18 offices across India and abroad. BHEL's vision is to be a world-class engineering enterprise committed to enhancing stakeholder value. Its mission is to provide total business solutions through quality products, systems, and services in fields like energy, industry, transportation and infrastructure. BHEL aims to increase its turnover and comply with its vision by focusing on shareholders, employees, and customers. It plans to enhance manufacturing capacity, grow physical exports six-fold, and double turnover to $4 billion in three years.

Uploaded by

Noel Anthony
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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STRATEGIC MANAGEMENT

COMPANY
BHARAT HEAVY ELECTRICALS LIMITED

COMPANY PROFILE
The Engineering and Manufacturing backbone of India. Leading International company in the field of Power Equipment Manufacture. First Plant set up at Bhopal in 1956. 14 manufacturing units, 4 power sector regions, 8 service centers and 18 regional offices, project sites spread all over India and abroad. Well recognized excellent track record of performance.

PRODUCTS
POWER PLANTS EQUIPMENTS INSTRUMENTS OIL FIELD EQUIPMENTS DISTRIBUTED CONTROL SYSTEMS.

VISION
A World-Class Engineering Enterprise Committed to Enhancing Stakeholder Value.

MISSION
To be an Indian Multinational Engineering Enterprise providing Total Business Solutions through Quality Products, Systems and Services in the fields of Energy, Industry, Transportation, Infrastructure and other potential areas.

Sales Annual Report: Segment wise Analysis


Orders Inflow.

Objective: BHEL surges ahead on highgrowth impetus.


R&D and Technology --- Product Driven. Current Objective : To increase the turnover.
OLD PRODUCT OLD MARKET NEW PRODUCT

NEW MARKET

Objective: BHEL surges ahead on highgrowth impetus contd


To comply with the vision. SHAREHOLDERS Bonus shares, EVA.

EMPLOYEES Workshops, Awards, Appraisals, Opportunities.


CUSTOMERS Continued Support to Customers.

Blue Print for the Future


To enhance the current manufacturing capacity of 10,000 MW p.a. to 15,000 MW p.a. by Dec. To grow physical exports by six times the current size and to double the turnover to US $ 4 billion in 3 years. To reach US $ 10 billion by 2011-12 ----XIth Plan.

Generic Strategy
R&D spend is Rs.238 crore , 66% higher than the previous year. A Strategic plan 2012 : focuses on capacity & capability enhancement . XI Plan: To help enhance the precision and accuracy of performance Guarantee test sets, a instrument Calibration Centre has been established.

McKensies 7S
Stakeholders

Skill

Strategy

Shared Value.

Structure

Company reporting to share holder.


High degree of disclosure and transparency. Recognition of obligation towards all stakeholders Accounting Records in accordance with the provisions of Companies AT 1956.

TRIPLE BOTTOM LINE.


Profit: Through Expansion People: Social conscious organization. Planet: Socio-Economic and Community development, UNs Global Compact.

KEY DRIVERS
Manufacturing sector Industrial growth Exports A six-fold increase in physical exports. Corporate Governance Transparency among the Company and its Investors, Lenders, vendors and customers.

PEST SWOT ANALYSIS


S P W O T

E
S T

PEST SWOT ANALYSIS contd


STRENGTH ECONOMICAL : EVA STRENGTH TECHNOLOGICAL : Power Equipment major business, Instrument Calibration Centre. WEAKNESS POLITICAL : Licensing Restriction. OPPORTUNITY ECONOMICAL : XI & XII plan, GDP growth, Mergers and Acquisition. OPPORTUNITY TECHNOLOGICAL : Spares & service business. THREAT ECONOMICAL : Competition.

Our Understandings..
R&D Driven Clear Goals of achieving Market share -Cost reduction. Closeness -- Service and people. Corporate Social Responsibility -- fruit in the long run. Looking for opportunities -- Sales Driven.

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