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It4223 E-Business FALL 2013: Instructor: Sayyid Haider Mustafa Rizavi Ucp Business School

This document provides an introduction to e-business and e-commerce. It defines electronic business as using digital technology and the internet to execute major business processes, while electronic commerce specifically deals with buying and selling goods and services online. The document also discusses factors for organizations to consider regarding internet presence, such as the information intensity of products. Additionally, it outlines some unique features of e-commerce, including ubiquity, global reach, and interactivity.

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40 views21 pages

It4223 E-Business FALL 2013: Instructor: Sayyid Haider Mustafa Rizavi Ucp Business School

This document provides an introduction to e-business and e-commerce. It defines electronic business as using digital technology and the internet to execute major business processes, while electronic commerce specifically deals with buying and selling goods and services online. The document also discusses factors for organizations to consider regarding internet presence, such as the information intensity of products. Additionally, it outlines some unique features of e-commerce, including ubiquity, global reach, and interactivity.

Uploaded by

bakhoo12
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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I N S T R U CT OR : S A Y Y I D H A I D E R MU S T A F A R I Z A V I

U CP B U S I N E S S S CH OOL
IT4223 E-BUSINESS
FALL 2013

E- BUSINESS AND E-COMMERCE: AN
INTRODUCTION

Electronic Business
Electronic Business or E-Business refers to the use of
digital technology and the internet to execute the
major business processes in the enterprise.



E- BUSINESS AND E-COMMERCE: AN
INTRODUCTION

Electronic Commerce
Electronic Commerce is the part of E-Business which
deals with the buying and selling of goods and
services on the internet.

It also encompasses activities supporting those
market transactions, such as advertising, marketing,
customer support, security, delivery and payment.
E-Commerce involves the use of information
technology to enhance communication and
transaction with all the stakeholders
Who are these stakeholders?


WHO SHOULD USE THE INTERNET?
Every organization needs to consider whether it
should have an internet presence.


What should be its extent of involvement?
Two key factors to be considered
How many existing or potential customers are likely to be
internet users?
What is the information intensity of a companys products or
services?
WHO SHOULD USE THE INTERNET?
Every organization needs to consider whether it
should have an internet presence.
What should be its extent of involvement?
How many existing or potential customers are likely to be
internet users?
IF..
Significant proportion of a firms customers are internet users
Search cost for the product of service are on a higher side
Then an organization should have a web presence.
WHO SHOULD USE THE INTERNET?
Every organization needs to consider whether it
should have an internet presence.
What should be its extent of involvement?
What is the information intensity of a companys products or
services?
(an information-intense product is which requires considerable
information to describe it)

If a firms product or service is information-intensive then the
organization should have a web presence.
WHO SHOULD USE THE INTERNET?
Every organization needs to consider whether it
should have an internet presence.


WHY USE THE INTERNET?
Organizations face three critical challenges

Demand Risk
Innovation Risk
Inefficiency Risk

The internet and World Wide Web can be a device
for reducing these risks.

E-COMMERCE TODAY:
Use of the Internet and Web to transact
business; digitally enabled transactions
Began in 1995 and grew exponentially, still
growing even in a recession
Companies that survived the dot-com bubble
burst and now thrive
E-commerce revolution is still in its early
stages?

THE GROWTH OF E-COMMERCE









Retail e-commerce revenues grew 1525 percent per year
until the recession of 20082009, when they slowed
measurably. In 2010, e-commerce revenues are growing
again at an estimated 12 percent annually.


WHY E-COMMERCE IS DIFFERENT 8 UNIQUE
FEATURES
Ubiquity
Internet/Web technology available everywhere:
work, home, etc., anytime.
Effect:
Marketplace removed from temporal, geographic
locations to become marketspace
Enhanced customer convenience and reduced
shopping costs

WHY E-COMMERCE IS DIFFERENT 8 UNIQUE
FEATURES
2. Global reach
The technology reaches across national
boundaries, around Earth
Effect:
Commerce enabled across cultural and national
boundaries seamlessly and without modification
Marketspace includes, potentially, billions of
consumers and millions of businesses worldwide

WHY E-COMMERCE IS DIFFERENT 8 UNIQUE
FEATURES
3. Universal standards
One set of technology standards: Internet
standards
Effect:
Disparate computer systems easily communicate with each other
Lower market entry costscosts merchants must pay to bring goods to market
Lower consumers search costseffort required to find suitable products

WHY E-COMMERCE IS DIFFERENT 8 UNIQUE
FEATURES
4. Richness
Supports video, audio, and text messages
Effect:
Possible to deliver rich messages with text, audio, and
video simultaneously to large numbers of people
Video, audio, and text marketing messages can be
integrated into single marketing message and
consumer experience

WHY E-COMMERCE IS DIFFERENT 8 UNIQUE
FEATURES
5. Interactivity
The technology works through interaction with
the user
Effect:
Consumers engaged in dialog that dynamically adjusts
experience to the individual
Consumer becomes co-participant in process of
delivering goods to market

WHY E-COMMERCE IS DIFFERENT 8 UNIQUE
FEATURES
6. Information density
Large increases in information densitythe total
amount and quality of information available to all
market participants
Effect:
Greater price transparency
Greater cost transparency
Enables merchants to engage in price discrimination
WHY E-COMMERCE IS DIFFERENT 8 UNIQUE
FEATURES
7. Personalization/Customization
Technology permits modification of messages,
goods
Effect
Personalized messages can be sent to individuals as
well as groups
Products and services can be customized to individual
preferences

WHY E-COMMERCE IS DIFFERENT 8 UNIQUE
FEATURES
8. Social technology
The technology promotes user content
generation and social networking
Effect
New Internet social and business models enable user
content creation and distribution, and support social
networks

TYPES OF E-COMMERCE
Business-to-consumer (B2C)
Business-to-business (B2B)
Consumer-to-consumer (C2C)
Mobile commerce (m-commerce)

E-COMMERCE BUSINESS MODELS
Portal
E-tailer
Content Provider
Transaction Broker
Market Creator
Service Provider
Community Provider

E-COMMERCE REVENUE MODELS
1. Advertising
2. Sales
3. Subscription
4. Free/Freemium
5. Transaction Fee
6. Affiliate

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