BDM201

Valentine Coffee
MKT1203
 Introduction
• Name
• Business idea

Business plan
o Market segment
o SWOT
o Marketing plan

Financial plan
CONTENTS 1. Initial investment
2. Operating expense
3. Revenue
4. Free cash flow statement
5. NPV, IR calculation
6. Discounted payback period

Work breakdown structure, network &

timeline
 Work breakdown structure
 Network
 Timeline

Conclusion
 PART 1
Introduction
• Name
• Business idea
 Introduction Valentine Coffee is founded with the aim of creating an interesting
Name & Business idea space for FA people. Coming to Valentine Coffee, you will feel suitable
and relaxed with aroma of coffee and smooth tune of pop ballad.

Menu Space
 Has a plentifull menu with o Being decorated a
many kinds of drink like coffee, separated part for FA with
smoothies, tea, fruit juice “wall” by roller blinds to be
 Lots of pastries such as suitable for events we will
macaroon and some kinds of celebrate at the weekends.
chocolate cake. o Designing with many
 Giving name for them by cute Brown Teddy Bear, plenty
name and something which are of kinds of books and
concerned with love. even boards game

Special event at the weekends

At the each weekend, we will hold an special event for FA called “Love matching”. We will pair two different sex people. They will have a
direct date in our cafe. Then they can continue find out each other and give decision. If which couple become lover, they can come back
to us and give voucher 10% and two cinema tickets.
 PART 2
Business plan
o Market segment
o SWOT
o Marketing plan
 Business plan
Market segment

35 – 50 years old 26 – 34 years old 15 – 25 years old

 This is a generation born in the digital age and has access

 Most of them are married and have  They choose to eat outside with their
to a vast array of information and trends.
stable income. family or discuss business with partners,
 The income of these people is almost none, they are based
 Monthly income is about 10-20 million happily gathering with friends.
on the income of the family or parents.
or more.  This is a working-age group, with a
 They preferred to test new foods and especially fast food
 The focus of them usually focuses medium to high income and may start
and milk tea. In addition, these young people also like the
primarily on the quality of food and earning money.
store has foreign elements. Adaptability, rapid change
service style. For people with high  Criteria for rating restaurants, eateries of makes them less loyal and stick with a specific brand for
income, the problem of customer them usually focus on service experience, some time.
service in the restaurant is more strict. quality and price.  They are easily influenced by trends, trends from the
 community, friends. With them, price and experience are
two of the top priorities.
Business plan
Analysis SWOT

STRENGTHS WEAKNESS

 Space of café  Difficult to rent a prime location and

 Program at the weekend somewhat hard to find.

 Romantic design  Financial difficulties.

 Reasonable price  Have not experienced too business cafe.

 Most of the employees are less experienced
 High quality beverage
students should not good customer service.

OPPORTUNITIES THREATS

 Interests on the traditional coffee taste,

 The need for open markets.
domestic brands & other foreign brimming
 Increase of per capita income.
throughout the streets.
 Population : quickly adapting and integration
 Strong competitors, have large financial
with the new culture.
resources.
 One of the leading brands on the cafe for singles.
 More and more large cafe brand introduced
into Vietnam.
Business plan Products Price
Marketing plan
 Giving name for them by cute name • Beverages have price can range from
and something which are concerned 20000 to 70000 VND.
with love, such as : Capuchino charming, • Cakes range from 15000 to 150000 VND.
Love coffee, Cake fake love,… • Overall the price of the products is very
 Origin & material of products are reasonable, Match the money of the
chosen and import carefully. young.

Place Promotion

 Store location : Hoa Lac High-tech park,  Finding out the needs, update trends to change
Km29, Thăng Long Boulevard. the best adaptation.
 Rental price : 12.000.000 VND/ month.  Updating menu regularly following the latest
 Location : Vision view, 20 km, near FPT trends of food & drink
software, FPT university.  Using standee, banner, poster,… to attract
attention
 Giving discount & voucher weekly.
 Investing about equipment
 PART 3
Financial plan
1. Initial investment 4. Free cash flow statement
2. Operating expense 5. NPV, IR calculation
3. Revenue 6. Discounted payback period
 Financial plan
1. Initial investment

START-UP EXPENSES DEPRECIATION

STT Equipment Unit Number Cost/unit Total Stt Equipment Usage period Cost Depreciation per year Usage used
1 Air conditional 2 11,000,000 22,000,000
1 Air conditional 10 22,000,000 2,200,000 5
2 Fridge 1 8,990,000 8,990,000
2 Fridge 10 8,990,000 899,000 5
3 Decorations Sevice 1 50,000,000 50,000,000
4 Glass Door 8 1,240,000 9,920,000 3 Decorations 10 50,000,000 5,000,000 5
5 Blender 1 2,349,000 2,349,000 4 Glass Door 10 9,920,000 992,000 5
6 Coffe maker Rancilio Classe 1 62,220,000 62,220,000 5 Blender 10 2,349,000 234,900 5
7 Fruit Syrup 20 55,000 1,100,000 6 Coffe maker Rancilio Classe 10 62,220,000 6,222,000 5
8 Freezer 1 8,090,000 8,090,000 7 Fruit Syrup 10 1,100,000 110,000 5
9 Cash registers 1 14,500,000 14,500,000 8 Freezer 10 8,090,000 809,000 5
10 Speaker 1 5,990,000 5,990,000 9 Cash registers 10 14,500,000 1,450,000 5
11 Camera Set 1 3,600,000 3,600,000
10 Speaker 10 5,990,000 599,000 5
12 Ice Crusher 2 1,090,000 2,180,000
13 Rent 1 150,000,000 150,000,000
11 Ice Crusher 10 2,180,000 218,000 5
14 0 12 Rent 10 150,000,000 15,000,000 5
15 0 13 Camera 10 3,600,000 360,000 5
16 Total 340,939,000 14 Total 34,093,900
 Financial plan
2. Operating expense OPERATING EXPENSE IN THE FIRST YEAR
STT Expenses $\day Total per year
RAW MATERIALS 1 Materials 979,000 352,440,000
STT Materials Quantity Cost Total cost/day Total cost/year 2 Direct labor cost 780,000 280,800,000
1 Raw Coffe 5 25,000 125,000 45,000,000 3 Energy cost (electric, water,…) 139,000 50,040,000
2 Milk 4 30,000 120,000 43,200,000 4 Selling expense 0
3 Heavy Milk 4 10,000 40,000 14,400,000 5 0
4 SunFlower Seed 3 48,000 144,000 51,840,000 6 Other expense 0
5 Fruit 10 35,000 350,000 126,000,000 7 Total 1,898,000 683,280,000
6 Others 1 200,000 200,000 72,000,000
7 Total 979,000 352,440,000

LABOUR COST
STT Name Number Salary/day Day Month Year
1 Manager 1 0 0 0 0
2 Cashier 2 80,000 160,000 4,800,000 57,600,000
3 Waiter/Waitress 4 80,000 320,000 9,600,000 115,200,000
4 Shipper 2 150,000 300,000 9,000,000 108,000,000
5 0 0 0
6 0 0 0
7 0 0 0
8 0 0 0
Total 310,000 780,000 23,400,000 280,800,000
Financial plan
3. Revenue Net sale in the first year
Product Unit Number (Estimated) Price Total per day Total per year
Espresso Coffe Cup 8 20,000 160,000 57,600,000
Cappuchino Cup 10 20,000 200,000 72,000,000
Milk Coffe Cup 6 20,000 120,000 43,200,000
Black Coffe Cup 10 20,000 200,000 72,000,000
Juice Cup 10 30,000 300,000 108,000,000
Ice Scream Cup 5 20,000 100,000 36,000,000
Bingsu Bowl 15 40,000 600,000 216,000,000
Milk Tea Cup 10 20,000 200,000 72,000,000
Sunflower Seed Dish 30 15,000 450,000 162,000,000
Dried Chicken Dish 10 35,000 350,000 126,000,000
. 0 0
0 0
0 0
0 0
0 0
0 0
0 0
Total net sale 114 2,680,000 964,800,000
PROJECTED FOR OTHER NEXT COMING YEAR BASED ON RESULT OF THE 1st YEAR
Net sale growth rate and operating forecast
Year 1 2 3 4 5
Assumption of expected Growth rate 2% 1% 8% 4% 5%
Net sale 964,800,000 974,448,000 1,052,403,840 1,094,499,994 1,149,224,993
Operating expense 683,280,000 751,608,000 864,349,200 907,566,660 889,415,327
 Financial plan
4. Free cash flow statement

FREE CASH FLOW

STT Year 0 1 2 3 4 5
1 Revenue 0 964,800,000 974,448,000 1,052,403,840 1,094,499,994 1,149,224,993
2 Less: Operation expense 0 683,280,000 751,608,000 864,349,200 546,084,001 889,415,327
3 EBITDA 0 281,520,000 222,840,000 188,054,640 548,415,993 259,809,666
4 Less: D&A 0 19,093,900 19,093,900 19,093,900 19,093,900 19,093,900
5 EBIT 0 262,426,100 203,746,100 168,960,740 529,322,093 240,715,766
6 x(1-t) 0.20 0.20 0.20 0.20 0.20 0.20
7 NOPAT 0 314,911,320 244,495,320 202,752,888 635,186,511 288,858,920
8 D&A 0 19,093,900 19,093,900 19,093,900 19,093,900 19,093,900
9 CF Opns 0 314,911,320 244,495,320 202,752,888 635,186,511 288,858,920
10 Less: Capital Expenditure (CAPEX) -340,939,000 0 0 0 0 0
11 Less:Change in (additional) Working capital -300,000,000 0 0 0 0 0
12 FCF -640,939,000 314,911,320 244,495,320 202,752,888 635,186,511 288,858,920
Financial plan
5. NPV, IR calculation
6. Discounted payback period
Method Result

 NPV 907,861,040

 IRR, MIRR 40.15%, 32.7%

 Discounted payback period 3.19

 PI 2.41

With cost of capital = 20%

 PART 4
Work breakdown structure,
network & timeline
 Work breakdown structure
 Network
 Timeline
Work breakdown structure,
network & timeline
Work breakdown structure
 Management Marketing
CEO
Valentine Offline
Coffee

Human Online
Manage
Resource

Financial

Staff Operational
Operation Capital Expenditure
Expenditure

Selling Product
Work breakdown structure,
network & timeline Time (day) Point Work Assigned
Timeline and Task list 0 - 30 30 Completed the recruitment of management include: CEO
+ Marketing Manager
+ Quality Management
+ HR, accounting
30-60 150 The Department completed the development plan and define CEO
the personnel: CMO
+ Product development plan HR
+ Marketing plan R & D Leader
+ Recruitment and training plans personnel
+ Plan of the location and the facilities
60 - 75 30 R & D Product R & D Leader
+ Complete with recipes and menu HR
Staff recruitment mechanisms, according to the plan
60 - 75 95 + Place CEO
+Complete design showroom CMO
+ Brand identification.
+ Infrastructure preparation

75 - 100 250 +Design and construction of bars CEO

+ Product tranning staff CMO
+ Products from online social media networks from the eyes HR
+ News media ready to launch a series of products
100 Officially Goes Into Operation CEO
CMO
HR
R & D Leader
100-200 Complete sets of personnel and products CEO
Communication reach 1,000,000 people CMO
HR
R & D Leader
200-365 Development of transmission chain and brand store system CEO
CMO
HR
R & D Leader
 THANK YOU
FOR WATCHING