Management Functions: Planning Organizing Leading Controlling
Management Functions: Planning Organizing Leading Controlling
Planning
Organizing
Leading
Controlling
Meaning of Planning
Process of Making Plans
Forms a Framework used to achieve organizational
goals.
Reflected by answers to the following:
What to do?
How to do it?
When to do it?
Who is to do it?
Rationale for Planning
Scarce Resources
Uncertain Environment
Fierce competition for resources
Reduction of risk of uncertainty
Co-ordinated effort within the organisation
Characteristics of Planning
Anticipatory in nature
A system of decisions
Focused on desired future results
Benefits of planning
Essential because of complexity of modern business
Puts focus on objectives
Anticipates problems and uncertainty
Facilitates Control
Helps the process of decision making
Planning Process
Built on a framework of Vision, Mission, Objectives
and Plans
VISION
A B
C
A Vision is like the a “North Star”. If somebody is at point
C and has to take a decion then he would follow the
direction of B rather than A.
EXAMPLES OF VISION
Steven Jobs vision for Apple Computer was "to
democratise a computer ".
Microsoft has a vision of “ A computer in every
home”
A Body Shop with a vision of “ An ethically and
environmentally sound cosmetics empire”
BA with a vision of being “ The world’s favourite
Airline”
Mission
The very reason why the organization exists,
Adds specificity to the Vision
Mission-is a fundamental unique aim or purpose that
sets an organization apart from others of its kind
Characteristics of a mission
Should bring out the major competitive scopes
(industry, market segment scope, geographical scope)
It should be motivating
Mission statement
A statement that outlines the Mission of an
organisation.
Contents of a Mission statement:
Company product or Service
Market
Technology
Company objectives
Company philosophy
Company Public image
Significance of a Mission
Helps organisation from pursuing conflicting
purposes
Acts as a general rationale for allocating resources
Broad guideline for jobs that should exist in the
organisation
Basis for development of organisations objectives
Goals and Objectives
Goals are intentions behind decisions or actions –
state of mind that drives individual or collectives of
individuals (Organisations).
An Objective is an operational goal by which
attainment can be measured.
Example
Mission: Deliver a quality service
Goal: Enhance manufacturing quality
Objective: Over the next twelve months reduce the
number of defects to 1 part per 100,000.
Characteristics of Objectives
Should meet the SMART criteria.
Specific
Measurable
Attainable
Result-oriented (Relevant)
Time-bounded
Non-operational goals are called Aims, eg To seek the
truth.
Importance of objectives
Guide decision-making
Increasing
organisational efficiency
Performance appraisal
Hierarchy of objectives
Specified at Four Levels
Corporate Objectives
Business Unit Objectives
Functional Objectives
Operational Objectives
Types of Plans
Strategic plans
Tactical Plans
Operational Plans
Strategic Plans
Developed by Top Management
Guide the general direction of the organisation
They address
Sources of Finance
Allocation of Resources
Structure of the Organisation
Long Term – 5 years and more
Tactical Plans
Developed by Middle-Level Managers
Focus on specific resources and time limits
Medium range 1- 5 years.
Operational Plans
Developed by first-level managers
They are derivatives of tactical plans
Short term – up to one year
Designed to guide day- to day activities
Have two categories:
Single use plans
Standing plans
Single use plans
Programs
Large set of Organisational Activities
Projects
Separate portions of a program
Specific directives concerning assignments and time
Budgets
Formal quantitative statements of allocation of
resources
For control of organisational activities
Standing Plans
Policy
General guideline for decision making
Set limits of acceptable behaviour
Facilitates consistent thinking among organisational
members
Procedures
Detailed guidelines for handling organisational
activities that occur regularly
Standing Plans (Cont’d)
Rules
Statements of specific actions to be taken in a given
situation
Operational Plans Schematic
Operational
Plans
Standing Single-Use
Plans Plans