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Management Project: Presented By: Diksha Gadhwal, Gaurav Raj, and Gunjan Goenka

This document provides an overview of Cadbury's management project. It discusses Cadbury's history dating back to 1824 in Birmingham, England. It outlines Cadbury's vision, stakeholders including employees, customers, shareholders, and the government. It also examines conflicts Cadbury has faced with its new owner Kraft, retailers, and religious groups. Finally, it performs a PEST analysis of Cadbury's business and political, economic, social, and technological factors.

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Diksha
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102 views24 pages

Management Project: Presented By: Diksha Gadhwal, Gaurav Raj, and Gunjan Goenka

This document provides an overview of Cadbury's management project. It discusses Cadbury's history dating back to 1824 in Birmingham, England. It outlines Cadbury's vision, stakeholders including employees, customers, shareholders, and the government. It also examines conflicts Cadbury has faced with its new owner Kraft, retailers, and religious groups. Finally, it performs a PEST analysis of Cadbury's business and political, economic, social, and technological factors.

Uploaded by

Diksha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Management Project

Presented by:
Diksha Gadhwal,
Gaurav Raj,
and
Gunjan Goenka
CONTENT
 History
 Vision and Mission
 Stake Holder
 Conflicts
 approach to solve the
conflicts
 Pest Analysis
HISTORY
Cadbury is a British multinational confectionary
company.
Cadbury was established in Birmingham, England
in 1824, by john Cadbury who sold tea, coffee and
drinking chocolate.
In 1899 Cadbury became a private limited
company.
2003 Name rebrand.
 In 2007 Cadbury Schweppes got split into two
separate entities.
ABOUT THE COMPANY
Cadbury is a global confectionery and beverage
manufacturer having its presence in more than 200
countries world wide.
Oldest and longest family business in the world.
The company started its operations in India in 1948
and is the leading manufacturer with 70% volume
share of the chocolate market.
The company is also a key player in malted food
drinks and sugar confectionary.
STAKEHOLDERS
1.Internal Stakeholder
A. Employees
• Serve the customers.
• Important asset in improving the product quality.

B. Managers
• Keeps everything organised and controlled.
• Maximise business profits and values.
• Keep the business running.
2.Connected Stakeholders
1.Customers-
Most important part of an organisation.
Retaining and increasing customers.

2.Shareholders-
Management as agent of shareholders.
Legally and morally obligated .

3.Competitors-
Healthy competition is important.
Innovation and differentiated products.
3.External stakeholder
1.Government –
Policy of the Government.
Benefit to government.

2.The local community-


Effect of business on them.
Provide different opportunities.
CONFLICTS
1.Cadbury's new owner Kraft
was accused of breaking a
promise to keep a key factory
open.

Around 400 workers lost their jobs


after the American food group
announced it will shut the Somerdale
plant in Somerset.
2.Future Group clashes with Cadbury over price
discrimination
MUMBAI: The country's largest retailer, Future Group, is in
conflict mode with the country's largest chocolates maker,
Cadbury India.
Future has boycotted the Cadbury brand across various
formats within the group.

3.Cadbury's ad upsets India


The blunder occurred in an advertisement to promote
Cadbury's Temptations brand on India's independence day.
4.Conflicts with Muslim group
• In Kuala Lumpur, the health ministry announced that it
detected pig DNA in samples taken from the Cadbury’s Dairy
Milk Hazelnut and Dairy Milk Roast Almond products
already out in the market, sparking an uproar among Muslim
groups.

5. Cadbury and the worm controversy


• When worms were found in bars of the flagship brand
Cadbury Dairy Milk in certain shops in Kerala and
Maharashtra, the company saw its value share melt .
Corporate Social Responsibilities
1.Migratory birds stop over at Bangalore factory

 Water is a precious resource.

constructed a check dam to store the rainwater.

acts as a major ground water replenishing source and


a stopover location for some of the migratory birds.
2.Pioneering cocoa cultivation in India

Since 1974 Cadbury has


pioneered the
development of cocoa
cultivation in India.
Its efforts have
increased cocoa
productivity in India.
3.DearCadbury.com:
Cadbury launched a corporate social responsibility Web
site called DearCadbury.com, which provides consumers
information on ethical sourcing, responsible consumption
and the environment.
4. Non formal Schools:

Non-formal school set up by


Cadbury for children of
migrant workers in Baddi .
Cadbury has set up a non
formal school as part of
Cadbury commitment to
create prosperous, inclusive
and healthy communities.
PEST ANALYSIS
POLITICAL
The world’s biggest confectionary across the globe

took 60 years to register in the Indian market

The slogan in India “Creating brands people love”.

worked with Indian govt. in development of


cocoa cultivation. (Kerala Institute of
Agriculture)
ECONOMIC
The Cadbury’s and Kraft’s acquisition was priced but they individually grew
on their strength in most of the countries. Kraft’s is the key market globally
when they ventured together but in India they started leaning on Cadbury
more, so it was ahead in confectionary business.
 The nestle was very far distant as number 2 when compared Cadbury
.According to the marketing research firm-AC.Nelson Cadbury brand with
milk addictive bourn vita has earned 70% of India's market and earned
us$425 million and 30% of sugar boiled confectionary category with us$1
billion i.e., 30%of it.
 The network of business selling its product across India is 1.2 billion shops
as India is still agrarian society although the number of super markets or
hyper markets are more the food is still bought at neighbourhood stores
called 'kirana shops'.
it has accustomed itself according to the Indian taste and climatic
conditions.
SOCIAL
 run by a Quaker family, their opposition to alcohol served as
the basis of running a business that sold tea, coffee, cocoa,
and liquid chocolate

 concerns in the western world owing to rising cases of


obesity

 India , non formal schools

 tied up Bharti and Wal-Mart to support the educational needs


of unprivileged children .
TECHNOLOGY
Finally, technology has changed Cadbury’s production
and packing process over the years, starting with the
introduction of new brew machines to blend coffee
and cocoa gains. Recent moves in this regard include
the use of pathogen testing systems and filing patents
for heat-resistant chocolate. Even in India it tie up
with Reliance web world for which they were awarded
in canes media award on 2005.
CONCLUSION
Maintain dominance in chocolate, confectionery and
market leadership in blown drinks.
New channels such as gifting, child connectivity and
value for money offering to be the key growth drives.
Grow volume sales at least 20% p.a. over the next
years.
Achieve the goal of best manufacturing location in
Cadbury Schweppes world for Dairy Milk and Éclairs.
One new major product launch every year.
 

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