Business Plan - Template - TBDC
Business Plan - Template - TBDC
Mission: To be the go-to complete platform for gamers that connects users from all over the
world and facilitates the creation and management of events
Problem
For users there is no single place to connect with other players worldwide and share your
“gaming resume”
For organizers there is currently no one platform that allows your to manage all aspect of
your gaming event ( ticket sales, bracketing, marketing, partnerships etc)
For users there is no single place to connect with other players worldwide and share your
“gaming resume”
Solution: Chief-The Ultimate Gaming Network Platform
Chief is a gaming and e-sports platform for building communities and managing events.
Chief has the tools needed to organize something as small your next get together with
friends or a large e-sports tournament. As part of the community building platform, Chief
will provide the tools needed to build and grow a gaming community much like how
“LinkedIn” has done for working professionals.
As part of our long-term vision, we are actively implementing a loyalty program powered
by blockchain technology. With every event you attend, you earn coins, which can be
redeemed to purchase tickets or premium features on our platform.
The next step would be to allow authorized vendors to use the same loyalty program to
distribute or redeem the coins for their products or services.
Our Team
Leon Parsaud: Growth Faiza Abedin: Backend Developer
Experience: Experience:
Growth Marketing -SNIP.LY Software developer- ESportsTickets
VP Growth- Stractscient Backend developer- Sipher
Deal Screening- Maple Leaf Angels
Consultant-DMZ Startups
Mubeen Ahmad: Front End Developer
Lalith Sivananthan: Lead Developer Experience:
Experience: Front-end Developer: CIBC
Graphic Designer/Marketing-Microsoft UI/UX Designer: Economical Insurance
Art Director/Marketing- E3 UI Designer- Opta Information Intelligence
Web Developer- Google and IBM (contract)
Web Designer- Smilegate West (Game
developer)
Lead Developer- Multiple Startups (8 Years)
Lead Developer- BASH Interactive
Target Market and Value Prop
Value Proposition:
• For users there is no single place to connect with other players worldwide and share
your “gaming resume”
• Gaming community allows for higher attendance and targeted marketing opportunities
for gaming events
• We offer a single location for event creation tailored to gamers: selling tickets,
tournament creation, marketing and analytics
• Loyalty program incentivizes both parties to create and attend more events
Target Market
All sales are generated via the platform. Gamer profiles will get users to sign up. For
organizers we offer:
• Competitive rates vs the major ticketing platforms
• Targeted marketing and custom landing page for organizers to promote and sell
• Loyalty program incentivizes both parties to create and attend more events
Competition
Competition:
1. Smash.gg –just provides a bracket generator and event schedule.
2. Guilded.gg-focus on team and guild profiles (no player profile/ “gamer
resume”)
3. Challonge.com-create events and sell tickets (no player profile/ “gamer
resume”)
4. Eventbrite.com (and other ticket selling platforms)- create events and sell
tickets (no player profile/ “gamer resume”)
Long term vision:
To be the go-to complete platform for gamers that connects users from all over
the world and facilitates the creation and management of events
We will rely on being the first to market with the “gaming resume” and capture
the networking effects (just like LinkedIn)
Growth Strategy
Scaling up Strategy
• Multichannel marketing with gaming community
• Social media marketing using content
• Partnerships with local and international event creators
Growth Hacks – Using established networks to leverage connections
Sales Strategy
• Online platforms
• Selected partnerships (ie Microsoft)
• We will leverage our network to minimize the cost of user acquisition
Business Plan
Financials
Development
All development will be done in-house we have already started developing the main features