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Business Plan: Made by Piyush Aggarwal BBA-V (E) 02224501718

Book My Book is an online book rental service that provides free door-to-door delivery of over 20,000 book titles. It offers 5 membership plans with options for 1-30 deliveries per month and 1-6 books per delivery. Plans are priced between Rs. 300-600 per month with a Rs. 1000 refundable security deposit. The service aims to simplify reading by eliminating library fines and renewals. It will promote through social media, book fairs, and publisher partnerships. The small-scale business will be run by a CEO, marketing manager, finance manager, and operations manager.

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piyush aggarwal
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35 views8 pages

Business Plan: Made by Piyush Aggarwal BBA-V (E) 02224501718

Book My Book is an online book rental service that provides free door-to-door delivery of over 20,000 book titles. It offers 5 membership plans with options for 1-30 deliveries per month and 1-6 books per delivery. Plans are priced between Rs. 300-600 per month with a Rs. 1000 refundable security deposit. The service aims to simplify reading by eliminating library fines and renewals. It will promote through social media, book fairs, and publisher partnerships. The small-scale business will be run by a CEO, marketing manager, finance manager, and operations manager.

Uploaded by

piyush aggarwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUSINESS PLAN

Made by
Piyush Aggarwal
BBA-V (E)
02224501718
BUSINESS DESCRIPTION
 Name of the venture: BOOK MY BOOK
 Tagline: A book worm’s paradise
 Website: www.bookmybook.com
 About of the venture
Book my Book is an online book rental service and book store that provides free door-to-door delivery
and pickup for your reading comfort. You can become a member and then choose from over 20,000
titles to read. Books are delivered to you and you can read at your own pace – without having to worry
about library fines or renewal hassles. Our driving philosophy is Simplicity in reading. Worry only about
which books you want to read!We have 3 diverse plans to suit the varied tastes and the reading styles of
people. You choose from these simple plans, and simply – Rediscover Reading!
SERVICE DESCRIPTION
 How we work
1. Browse online catalogue and choose book you want to read and deposit a security of
Rs.1000
2. we will send the book you have rented.
3. When you have finished reading the book schedule a pickup date and deliver the next book.

We have a large variety of books fiction & non-fiction novels, all books for entrances, history
books, all kinds of school and college books and many more
MEMBERSHIP PLANS
Plan Name Number Of No. of Books per Books You Read Per Refundable Security Deposit Subscription Fee per Validity (In
Deliveries Per Delivery Month Month Days)
Month

Super Reader 30 6 Unlimited 1000 600 30

Regular Reader 5 3 6 1000 400 30

Relaxed Reader 2 4 4 1000 300 30

Casual Reader 1 2 2 1000 900 (for 6 months) 180

Turtle Reader 1 1 1 1000 600 (for 6 months) 180


USP
 Free Home Delivery
Get ready to receive and enjoy your bundle of books. Our delivery schedule is pretty predictable and reliable. 
 Best Deals
Enjoy best deal on a variety of subjects like history and politics, science and technology, computer and
medicine. 
 Easy Payment Methods
We believe in making transactions accessible and convenient for everyone. That’s why we have multiple
payment channels available. 
 Wide assortments
Whether reading is your passion or you read occasionally you can take your pick from the wide range of
books.
MARKETING STRATEGIES

 Our target market is all age groups


 We will do marketing through all social media channels like Instagram, Twitter, Facebook,
Youtube etc

 We will arrange some Book Fair to attract people.


 We will sponsor some book launching events.
 Exclusive goodies for first 100 customers.
• Members exclusive book fairs to be held
COMPETITORS
Following are the competitors in online book rental service available in India

 BigBooks .

 JustBooksCLC 

 LibraryWala

 Doorstep Books  

 Kalib India 

 EasyLib 
• Library At Home 
ORGANISATION DATA
It’s a small-scale business based on partnership between four people with mutually
agreement.
The organisation will have
 CEO
 Marketing manager
 Finance Manager
 Operations manager
We will be hiring a agency for delivery of books and partnering with publisher.

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